BP Proper Turon Malagkit
BP Proper Turon Malagkit
BP Proper Turon Malagkit
Lagkit
saWrap’s
TURON MALAGKIT
BUSINESS PLAN
Aliado, Jestoni
Butardo, Rovic
Garonia, Hazel
Labagnoy, Ronalyn
TAGLINE: CHEESE TWIST
Lagkit
saWrap’s
TURONG MALAGKIT
SECTION 1
EXECUTIVE SUMMARY
Our business plan aims to satisfy the needs and wants of the people who will buy our
products. Our products has its special ingredients that will give our consumers nutrition that
their body need. It is also inexpensive, which our customers can easily afford. Use this
sentence instead
Lakit saWrap is a kind of turon filled with glutinous rice, cheese as well, and coated
with caramelized sugar. It is inspired from Lebak which is turon made of malagkit or
glutinous rice. On the other hand, it is known as a native merienda delicacy in Sultan Kudarat
which considered as a new twist of the traditional turon made of banana. Additionally,
macapuno or ube can be added also to make it more delicious based on your taste preference.
However, it is been said that turon began in communities in the Philippines located near at
banana trees and crop fields. Furthermore, Lagkit saWrap offers turon malagkit in three
flavors: Ube, Chocolate and Pandan. These Filipino style spring rolls are filling, delicious,
Turon is one of the famous sweet treats, These simple swaps in ingredients are a great
way to add variety and take this Filipino street food to a new level of yum.
The business is located at Anao, Tarlac, Barangay Hernando. The target market of the
THE PROPONENTS
HAZEL
GARONIA
She was born on july 15, 2002 the name of her parents are Mr. Elarde Gonzales and Mrs
May Garonia. She finished her elementary school at Aringin Elementary School at Moncada,
Tarlac and her junior high school at Anao High School currently she is a ABM Grade 12
Student at the same school and hoping one day that she will become an accountant .
RONALYN
LABAGNOY
She was born on july 13,2003 the name of her parents are Mr. Roman
at Dolores Ongsiako elementary school at Anao, Tarlac and her junior high school at anao
high school curently she is a abm grade 12 student at the same school and hoping one day
Rizalina Aliado he finished his elementary at San Jose Elementary School at Anao, Tarlac
and his junior high school at Anao High School currently he is ABM grade 12 Student at the
same school and hoping one day that he will become a business man.
ROVIC
BUTARDO
He was born on June 9, 2003 the name of his parents are Mr
Melicio Butardo and Mrs Malou butardo he Finished his elementary at Dolores Ongsiako
Central Elementary school at Anao, Tarlac and his junior high school at anao high school
currently he is a ABM Grade 12 student at the same school and hoping one day he will
THE NEEDS
The information below shows the problem/need of the business plan based on
gathered data.
1. IN-DEMAND
Turon is very popular these days, People are looking for ways to reinvent their
Turon is a popular Filipino snack that’s sweet, crunchy, and satisfying. Also
3. STORE/ SHOP
4. VERY POPULAR
In the Philippines turon is the traditional snack or meriendas of Filipinos therefore
The information below shows the misson, vision and values based on the prepared
product concept
VISION
To be able to develop new flavors of Turon malagkit and to become the number one
MISION
VALUES
Our values are the principles that guide us daily in helping our customer’s peace of
mind. We keep our promises and are committed to doing business right way. It also make a
The information below shows the marketing plan A, B, and C based on the product
concept and gathered. It includes the features of the product or service, the target audience
MARKETING PLAN A
Product
We strive to deliver a high-quality taste of Filipino snacks or sweets with our product. Turon
malagkit comes in a variety of fillings and flavors, including cheese, ube, cocoa or chocolate, and
pandan. Depending on your taste preferences, you can select any flavors you desire.
Target Market
Children’s from the barangay with age range of 8-12 years old, and who craves to eat
Turon.
Parents from the barangay or community who is seeking and interested to the product
for meriendas.
Other children and adults who belong to the barangay or those outside of community who
Jesus fries
Are one of our greatest competitors because they have been selling in our town for a
long time, buyers will come to them than our store .Jesus fries only has a small space but has
a few tables and chairs and have a fresco place Feel is laid-back and easy. I noticed that they
are one of our competitors because they sell a fries,drinks,siomai,burger etc. People go more
to there store because as i noticed they are more famous and they sell snacks like us.
Street snax
Our second competitor is street snax street snax serve a frappes & flavored coffee and
for those who love coolers, the choice is yours from the wide array of delicious cool
beverages from Lemonades,fruit sodas to organic teas,Maize con Hielo,Creamy Halo Halo,
Pasta,Pizza,sandwiches & flavored fries are within your reach.Burgers are also available for
your indulgences so this store are also our competitors base on their offer food and also street
snax is better known than ours, so people go there more especially millennials.
MARKETING PLAN B
Pricing
Lagkit saWrap business, the initial capital is P 600.00. We planned to sell our product
Advertising
The adverting stratigies that the rsearchers will use are the Internet advertising, social medias
The chart belong shows our own production paradigm based on our product concept
In this chart shows any of the methods and details used for the Turon malagkit, To
improve the traditional Filipino turon, we used the Glutinous sticky rice, Wrapper, and the
flavors such as Ube, Chocolate and Pandan and the filling of cheese.
After applying and combining all the ingredients, Lagkit saWrap will ready to serve and sell
In this part, you will know our own organization/ management chart based on our chosen
business.
Organizational Chart
HAZEL GARONIA
MANAGER
RONALYN LABAGNOY
FINANCE MANAGER
JESTONI ALIADO
SALES STAFF
ROVIC BUTARDO
SALES STUFF
2. FINANCE In change of finance-related duties/ responsible for the budget planning, and
supports the executive management team by offering insights and financial
MANAGER advice that will allow them to make the best business decisions .
3.SALES STAFF In change of sales-related duties/ responsible for finding potential customers and
FINANCIAL PLAN
Lagkit saWrap business, the initial capital is P 600.00. There will be 4 members. Each
members shall share P150.00 pesos. We planned to sell our product with a cost of P5.00 per
UBE FLAVOR:
Ube Condensed flavor 140.00
Butter 35.00
Ube (kamote) 25.00
Cheese 30.00
PANDAN FLAVOR:
Condensed Milk (Classic) 24.00
Pandan Flavoring 45.00
CHOCOLATE FLAVOR:
Condensed Milk (Classic) 24.00
Cocoa powder 40.00
Utilities 100.00
Business Income 876.00
Total Expenses 543.00
Business Profit 333.00
Net Profit 57.00
________________________________________________________________
TOTAL 390.00