Bunawan National High School

San Teodoro, Bunawan, Agusan del Sur

Presented to
Jay-ar Alonzo Sumadia

Prepared by
Engielyn Rondan Retcy Marcos
Ellen Mae Ulat Riza Mae Ragas
John Paul Belar Lexi Tongc
Eurry Herry
Executive Summary
Cue
Cue is a banana and camote
cue business run by grade 12
ABM students of 12-Franc in
compliance to the
requirements of the K to 12
Curriculum. It serves best-
tasting banana and
camote cues at a budget
friendly cost. Its target market
are the students and some
teachers of San
Remigio National High
School. These healthy snacks
will be produced in the Home
Economics
kitchen of SRNHS and sold all
around the campus. The start-
up capital would be Php
500.00
generated through equal
financial contribution of the
partners.
Section 1
Executive Summary

CUE
Cue is a banana and camote cue business run for grade 12
GAS student of 12- Del Pilar in compliance to the requirements of
the K to 12 Curriculum. It serves best-tasting banana and
camote cues at a budget friendly cost. Its target market is the
people around Poblacion. These healthy snack will be produce at
Ulat’s home and sold out. The start capital is Php 500.00
generated through equal contributions of the partners.
Our Vision
We, at Cue, envision of Filipinos that are health conscious
and we dream of country that protects its food culture. We intend
to cultivate health consciousness and culture awareness among
the Filipinos by selling traditional Filipino comfort with
nutritional value.
Our Mission
We, at Cue, aim to decrease unhealthy food consumption of
the people in Poblacion. We want to advocate healthy food
choices by providing them heathier food options without the
compromising the taste.
Our Tagline
Macueha ka sa Sustansiya’t Sarap!

Section 2
Product

Product Description
Banana and camote use for fried banana and sweet potato
snack coated in melted brown sugar and serve on barbecue stick.
Banana and camote cues are Filipino comfort snack or merienda.
This is so because bananas and sweet potato are abundant in the
Philippines. This is considered as one of the all-time best selling
in the Philippines. It is an affordable sweet treat, as bananas and
potato are always in season in our country and are easy to grow.
 They are also requiring very minimal ingredients and are
easy to prepare, making it a popular go-to snack. It also satiates
hunger and is a healthier snack options in comparison to junk
food and street food. This healthy-delicious snack can be eaten
anywhere and anytime of the day. It is excellent source of energy.
Today, many student tare often opting for unhealthy choices
because of taste. We at Cue, aim to reduce unhealthy food
consumption of student by serving this delicious snack with
nutritional value.
Cue is a business that aims to sell banana and camote cues
in Poblacion, Bunawan Agusan Del Sur. These snack are produce
not only to taste good but also with observe safety and sanitation
measures to ensure high levels of customer satisfaction.

Packaging
The finished banana cues would be skewered on bamboo
skewers, the traditional and most common way of serving the
snack while the camote cues will be placed on small papers bags
(bolsitas). Instead of packaging our items on plastic, we plan to
have them package on bolsitas that are biodegradable so we may
help achieve a cleaner and more sustainable environment,
emphasizing our commitment to preserve our planet.

Section 3
Pricing

The banana and sweet potato (camote) cues will be priced

based on costs. All the costs of production are determined and
will be the basis for the selling price. The group visited the public
market in Bunawan Agusan Del Sur to determine the prices of
raw materials needed. However, prices of raw materials,
especially for bananas and sweet potato, may vary from time to
time. Here are the prices.
 Cost of Raw Materials
Raw Material Price
Plantian Banana Php 25.00 per kilo
Sweet Potatoes Php 25.00 per kilo
Edible Oil Php 18.00 per bottle
Brown Sugar Php 34.00 per kilo

Cost of Other Materials

Cost
Gas Php 0.05 per unit produce
Utensils Php 0.05 per unit produce
Labor Php 0.05 per unit produce

Costs of Packaging
Item Price
Bamboo Skewers Php 10.00 for 30 pcs
Bolsita Php 45.00 for 100 pcs

Based on the prices above, we have come up with the

following prices for our products:
Estimated Costs of Materials per Unit Produced
Materials Banana Cue Camote Cue
Plantian Banana Php 3.00 -----
Sweet Potato ---- Php 2.78
Brown Sugar Php 0.08 Php 0.08
Edible Oil Php 1.20 Php 1.20
Bamboo Skewers Php 0.03 ----
Bolsita Php 0.45 Php 0.45
Gas Php 0.05 Php 1.25
Utensils Php 0.05 Php 0.05
Total estimated costs for each unit Php 6.80 Php 5.38
produced

Based on the estimated costs above, we have come up the

following prices for our products:

Product Prices
Product Type Cost Mark up Selling Price
Banana Cue Php 6.80 Php 3.20 Php 10.00
Camote Cue Php 5.38 Php 4.68 Php 10.00

We are confident that these price will be budget-friendly to

all People in Poblacion Bunawan Agusan Del Sur, our main
customer.

Section 4
Marketing Plan

Product Description
Cue will be producing fried banana and coated in melted
brown sugar. These snacks are the typical Filipino merienda for it
is easy to prepare, requires minimal ingredients, and are cheap.
They can be very effective in easing hunger and are nutritious in
comparison to junk food and street food. Today, many people are
often opting for junk food and street foods. We at Cue, aims to
reduce unhealthy food consumption of students by serving these
snack with nutritional value.

Market Area
The products will be marketed all over the Poblacion
Bunawan Agusan Del Sur.
Target Market
Cue’s target buyers will be mainly people in Poblacion
Bunawan Agusan Del Sur
Market Competition
Since banana and camote cues are a popular snack, Cue is
no longer distinct in the market. There is one identified
competitor who sell similar product inside the barangay and two
others outside.
Product Positioning
Cue will be marketed a healthy and tasty snack as the
tagline suggest “Macueha ka sa sustansiya’t sarap”. While others
say “Makuha ka sa tingin”, we at Cue will entice customers with
our “healthy and delicious” tag. We want our target market to opt
for healthier snack options without compromising the taste. With
this tag customer’s will perceive our products as a better than
junk foods and street foods.

Promotional strategies
We at Cue value our customer’s convenience. With this, we
plan to have salespeople who will roam around the Poblacion
selling our products, highlighting the place utility. With this
strategy, we believe that we could gain a competitive advantage
against our competitors since we are closer to our target market.
In addition, we believe that the customers are our best
marketing tool. The implementation of our strategy starts at the
production stage, were we ensure only clean and high quality
products are produce for the consumption of our customers. In
the marketing and distribution phase, we guarantee that our
people uphold the value of our customers, treating them with
utmost respect. With this, we are confident that we could
generate high levels of customer’s satisfaction and they would
most probably bub on a regular basis, or encourage others to by
as well.

SWOT Analysis

SWOT ANALYSIS

Section 5
Production Plan
Production Process
The production will take the place at the Homes of Ulat. But
the production, raw material will be purchase at Bunawan public
market. These raw materials will be converted into high quality of
banana and camote cues with appetizing taste and nutritious
value as well.
 The cooking will start with heating the oil in a large pan.
When the oil is hot enough, brown sugar is added. Afterwards
brown sugar is left to melt in the hot oil. Will completely melted,
the plantain bananas and sweet potato are added, letting the
melted sugar coat the outsides of the bananas and sweet
potatoes. When they are already cooked, they are taken out of the
oil and skewered on bamboo skewers. These snacks are best
serve hot.
In the production process, we will ensure utmost safety and
sanitation to assure that we emphasize the value of health and
nutrition for our customers. Thereby, serving them clean and
healthy snacks that would generate high levels of customer’s
satisfaction.
Raw Materials
The production of banana and camote cues will need the
following materials:
1.Plantain bananas
2.Sweet Potatoes or Camote
3.Edible oil
4.Brown Sugar
Equipment and Utensils
The production of banana and camote cues will need the
following equipment and utensils:
1.Large Pan
2.Gas Stove
3.Kitchen Knife
4.Tongs
Source of materials
The raw material including the bamboo skewers and paper
bags will be purchased at a public market in Poblacion Bunawan
Agusan Del Sur, where the prices of materials are generally
lesser. The utensils will be provided by the partners of the
business while the gas stove will be the lent from the Home.
Labor
The business will be the eight who will work from
production of distribution of the products. They will not have any
payment for their work since they are general partner’s, only the
income will be distributed equally among them.

Production schedule
The table below show the planned number of units to be
produced in s month production.
Target Production for Month 1

Target units to be produce in the morning is lesser than the

targeted amount in the afternoon since these snacks are most
sellable in the afternoon.
The figures in the production schedule above are only
projections and may oy may not vary in the actual production.
The production will be the highly dependent on the available of
raw materials, market demand, productions performance, and
availability of capital.

Target Production Summary

Month Month Month Total
1 2 3
Units of Banana cue to be 140 160 160 460
produce
Units of Camote cue to be 140 160 160 460
produce
Total Number of Units 280 320 320 920

Product Cost
Cost of Raw Materials
Raw Material Price

Cost of Packaging
Item Price
Bamboo skewers Php 10.00 for 30 pcs
Bolsita Php 45.00 for 100 pcs

Plantain Banana Php 25.00 per kilo

Sweet Potatoes Php 25.00 per kilo
Edible Oil Php 18.00 per bottle
Brown Sugar Php 34.00 per kilo

Cost of Other Material

Costs
Gas Php 0.05 per unit produce
Utensils Php 0.05 per unit produce
Labor Php 0.00 per unit produce

Estimated Cost of Material

Materials Banana Cue Camote Cue
Plantain Banana Php 3.00 ----
Sweet Potatoes ---- Php 2.78
Brown Sugar Php 0.85 Php 0.85
Edible Oil Php 1.20 Php 1.20
Bamboo Skewers Php 0.30 ----
Bolsita Php o.45 Php 0.45
Gas Php 0.05 Php 0.05
Utensils Php 0.05 Php 0.05
Total Estimated cost for each unit Php 6.80 Php 5.38
produce
Base on the total estimated cost for each unit produce and the
targeted units to be produce, the total estimated production cost
would be:
Cost of Production
Cost per Unit No. of Units to Production
Produce Cost
Banana Cue Php 6.80 460 Php 3,128.00
Camote Cue Php 5.38 460 Php 2,474.80
Total Php 5,602.80

Section 6
Organization and Management
 Cue shall employ a general partnership type of business
organization. Cue will designate a leader who will take charge in
the overall business activities to ensures a systematic and
organized flow of business options. All of Cue’s partners are
grade 12 students in the General Academic Strad with ample
know-hows regarding business and entrepreneurship.
Organizational Structure
Engielyn Rondan
Leader

Production Team Marketing Team Head

Ellen Mae Ulat John Paul Belar

Production Team Head Marketing Team

Retcy Marcos Riza Mae Ragas Eurry Herry Lexi Tongco

Production Production Marketing Personnel Marketing Personnel
Personnel Personnel

Roles and Responsibilities of the Personnel

Leader
 In-charge of the over-all business activities
 Evaluates and approves every activities
 Ensures communication between teams
 Direct the teams for the achievements of objectives
 Handles finances
 Motivates all personnel
Production Team Head
 In-charge of all production activities
 Leads the purchase of raw materials
  Ensures the targeted total products are produced within the
targeted time of the production
 Evaluates the quality of every product
Marketing Team Head
 In-charge of all the marketing activities
 Ensures the targeted sales are met within the targeted time
 Leads his team in the distribution of the product
 Assures the fulfillment of the planned marketing strategy

Production Personnel
 Follow the exact processing procedures to ensures quality
products are produced
 Adheres to the safety and sanitation measures
 Follows directions provided given by the head

Marketing Personnel
 Builds strong relationship with customers
 Fulfills the planned marketing strategy
 Accept cash payments and give charge if necessary
 Sells products to customers and assures target sales are
met
 Follows direction given by the head

Section 7
Financial plan
Cue’s partners will be contributing equal amounts of the
money for the start-up capital. The sales will be generated
on the first day of operations will be invested in the
business again to keep the business thriving.

Capital Requirements

Capital Requirements
Month 1 Month 2 Month 3 Total
Production Php Php Php Php
cost 1,705.20 1,948.80 1,948.80 5,602.80
Miscellaneou Php Php Php Php
s Expense 200.02 150.00 100.00 450.00
Allowance
Capital Php Php Php Php
Needed 1,905.20 2,048.80 2,048.80 6,052.80

It’s is financially upon the partners to put up the

6,502.80 capital. Thus, the partners decided that only Php
500.00 capital is needed for the first day of operations. Php
364.40 is the estimated cost production on the first day.
The remaining Php 134.60 will be used for financing
miscellaneous and other unanticipated expenses. In his
regard, the partners agreed to contribute Php 71.43 each for
the start-up capital.

Source of Capital
As mention above, the partners will contribute Php
71.43 for the capital. This amount will come from the
personnel saving of the partners.

Profit and Loss

Profit and loss will be divided among the partners
equally since Cue will employ a general partnership type of
the business organization.

Sales Forecast
 Sales Forecast
Month 1 Month 2 Month 3 Total
Sales Php Php Php Php
2,800,00 3,200.00 3,200.00 9,200.00.
Less: Cost Php Php Php Php
of sales 705,20 1,948.80 1,948.80 5,602.8
Gross Php Php Php Php
Profit 1,094,80 1,251.20 1,351.20 3,597.20

Proforma Income Statement

Month 1 Month 2 Month 3 Total
Sales Php Php Php Php
2,800.00 3,200.00 3,200.0 9,200.00
0
Less: Php Php Php Php
Miscellaneous 1,705.20 1,948.80 1,948.8 5,602.8
Expenses 0
(Estimation)
Net Income Php Php Php Php
849.80 1,101.20 1,151.2 3,147.20
0

Proforma Balance Sheet

Month 1 Month 2 Month 3
Assets
Current Asset
Cash Php 1,905.20 Php 2,098.80 Php
2,048.80
Non-current
Utensils and 750 750 750
Equipment
Total Assets Php Php Php
2,655.20 2,848.80 2,798.80
Liabilities and
owner’s
equity
Liabilities --- --- ---
Total --- --- ---
Liabilities
Cue, capital Php 2,655.20 Php 2,848.80 Php 2,798.80
Total owner’s Php 2,655.20 Php 2,848.80 Php 2,798.80
equity
Total Php Php Php
Liabilities 2,655.20 2,848.80 2,798.80
and Owner’s
Equity

Proforma Cash Flow

Month 1 Month 2 Month 3
Net sales Php 1,094.80 Php 1,251.20 Php 1,251.00
Sub-total Php 1,094.80 Php 1,251.20 Php 1,251.20
cash from
operations
Expenditures
From
Operations
Cash Php 200.00 Php 150.00 Php 100.00
Spending
Total Cash Php 200.00 Php 150.00 Php 100.00
Spent
Net Cash Php 894.80 Php 101.20 Php 1,151.20
Flow
Cash Php 894.80 Php 996.00 Php 2,147.20
Balance
PICTORIALS