Executive Summary A. The Enterprise's Banner
Executive Summary A. The Enterprise's Banner
EXECUTIVE SUMMARY
A. The Enterprise’s Banner
With these silent needs in mind, entrepreneurs set out to create an alternative
turon filled with glutinous rice instead of banana, which is more filling than a regular
turon that is sold as a snack at a reasonable price that is comparable to the taste of the
original turon. The group of potential entrepreneurs decided to revolutionize a product
that will serve as a sustainable snack. Nonetheless, a turon filled with sweetened
glutinous rice will be introduced to the market as a revolutionized snack that allows
consumers to satisfy their appetites while maintaining their health without being
conscious of the snack being consumed. As agreed by the team, the name of the
product that will be introduced is “QuaranTuron” with the catchphrase being “Your
Healthy Turon Snack this Quarantine.”
a. Nutritional Value
Vegetable oil is essential in diet and nutrition. It contains polyunsaturated
and monounsaturated fats, as well as saturated fats in varying proportions. It also
contains a trace amount of iron (Wai Ng et al., 2019).
Glutinous rice is high in carbs and low in fats, which are the polar opposite
of the macronutrient requirements of the keto diet. The ideal macronutrient ratio
for keto is 70% fat, 20-25% protein, and 5-10% carbohydrates. This means that
the majority of your foods should be low in carbohydrates and high in fat.
Because of the starch content, the grains of rice clump together, making it
a"sticky" rice. Sticky rice is less nutritious than regular rice in general, but it is
high in protein, fiber, and zinc (Hidaya et. al., 2015).
Sugar is a carbohydrate and energy source. It has 4 calories per gram and 16
calories per level teaspoon. In comparison, the same amount of fat or oil, such as
margarine or butter, has 36 calories. Giving up sugar will not only boost your
immune system, but it will also lower your risk of chronic inflammation, which
can boost your body's ability to fight off infections such as colds and flu (White,
2018).
Spring rolls are traditionally wrapped in spring roll wrappers. Rice paper
wrappers are translucent, brittle, and delicate, and are made from a paste of rice
flour and water that is stamped into bamboo mats and dried. As a result, it
contains more carbs, protein, fat, and calories.
b. Affordability
Food prices and affordability are important factors in determining food
choices. Furthermore, food choices are one of the factors that influence
customer's health and nutritional status. The Quaranturon's goal is to produce
affordable and healthy afternoon snacks that will keep the customers satisfied
in terms of taste and financial cost. Given the ingredients are less expensive,
then the product will be in reasonable priced. Therefore, Quaranturon is a
nutrient dense food which could help reduce the increase of malnutrition.
Chapter 2
PROPONENTS, MANAGEMENT AND OPERATIONS
A. Organizational Structure
The sector clarifies how well the creation interaction would be coordinated. Its
design makes it conceivable to organize the cycle. It is likewise connected to the
actual design, the business strategy or practice, work conditions, work enlistment,
compensation, and other designation of jobs
PRODUCTION CONTROLLER
Columbres & Faustino
SALES STAFF
Field Sales Accountant
Gaviola & Dalus Checker
Ceballos & Ejedio
I. Procurement
To be able to run the operation, the team will gather various ingredients by
purchasing the necessary materials for the said product. The ingredients of toron
includes spring rolls, sugar, and glutinous rice. Other materials also includes paper
bag for packaging purposes.
i. Ingredients
The team will buy a minimum of one (1) pack of spring rolls, one (1)
kilogram of sugar, and three-fourth (3/4) kilogram of glutinous rice. All
ingredients and materials will be purchased at KCC Mall de Zamboanga,
which will be one of the enterprise's key suppliers due to its low material
pricing. Additional expenses to the list of ingredients and materials
needed, the pre-supposed capital of the group is 200.00 php.
Furthermore, the ingredients will be bought a day before the production
will take place to keep the ingredients and other materials fresh. As a
result, the ingredients and supplies will be stored in the incorporators'
premises until the start of business operations.
ii. Materials
Wok Tong Basket
Spoon Plastic gloves Table Napkin
Non-stick rack Strainer Pot Holder
II. Production
The pandemic caused so much devastation that it made people's life more
difficult. People who enter the business world have a proclivity to seek out new
ideas and tactics for making income in surviving on a daily basis. The team wanted
not only to serve a very affordable friendly budget afternoon snack, but to serve a
portion of very delicious food that will satisfy your cravings. The team wanted to
make a turon but with a twist, instead of using a saba banana, the team will use
glutinous rice (malagkit rice). The production and quantity of the commodity every
day will be calculated through the amount of spring roll wrapper. The team's
development controllers will be in charge of preparing the spring roll wrapper,
calculating the amount of the glutinous rice in every wrapper, and lastly, the
assigned members where the turon will be cooking. Aside from preparing the
product, the team will also prepare a poster to advertise the product made, as well as
the QuaranTURON's logo. The logo will be posted on the social media accounts of
each member of the team and for marketing purposes as well. The newly cooked
turon will be placed on a strainer to let the excess oil drip after 5 minutes the turon
will be placed on a basket covered with a kitchen tissue (table napkin) and the
product is ready to sell in the public and satisfy the cravings of everyone
III. Promotion
As we are in the midst of a pandemic, new variant (Omicron) need being
occurred which the government issued another lockdown, the team decided to
promote the QuaranTuron in the virtual world. The team will use all of the available
resources to promote the product, by using the technologies and social media
platforms. The team will post the poster, and description of the product through the
Facebook app, We will also send these to various group chats, personally messaging
people, and we will also make an FB page for the interested customers to scroll and
view about our business and product. The team will also ask help from people we
are close with to share our posts, and also to invite other people to like our FB page.
The business and the product will likely reach thousands of people, and with time
the FB page will likely reach thousands of likes. The team will also encourage the
customers to comment their reviews and service experiences in our FB page to make
other people be interested in purchasing the product.
D. Operational Scheme
I. Operations
From the procedures and plans incorporators would follow, there might be
issues and difficulties to encounter, including the inaccessibility of ingredients from
the main local store where the team used to purchase ingredients, as well as conflicts
in the production process. In that case, incorporators will look for other local stores
in purchasing necessary ingredients and materials. The team will make sure that the
price is affordable and fits the budget to avoid additional expenses in purchasing
necessities. The operation of the enterprise will be monitored, and in any case of
fluctuations, such as low sales of the product, incorporators would provide different
methods to immediately solve the issue. Customers’ feedback and suggestions will
be considered to improve the product quality and service. The initial plans and
strategies will be observed if there are no conflicts, obstacles, and issues encounterd
and the enterprise operation is running smoothly.
II. Observations
On the first day of the operation, the incorporators will prepare the needed
ingredients such as spring roll wrappers, sugar, glutinous rice, and cooking oil.
These ingredients will be used to produce a food enterprise product which is the
QuaranTURON. In this, every incorporators has a specific role. The incorporators
will sell the product with or without encountering issues or conflict during the
duration of the operation.
The incorporators will do the same procedure in the second day of the process.
In case, problem arises such as lack of ingredients, the team can use alternative
ingredients that can be found around. In this way, the team must have a backup plan.
On the third day, the enterprise will be open for 3-4 days. Expected that more
than half of the product produced, will be sold to the public. In case there is an
increasing orders, the team must sustain its momentum in order to engage. The team
will able to use social media account, specifically Facebook, to promote the product.
The incorporators will also distribute their poster to their stories and Facebook
pages. It is expected that the team's product must be sold in three-days of service.
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Merano, V. (2009). Turon Recipe (Banana Lumpia with Caramel). Panlasang Pinoy.
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Osborne, A. (2021). How to Make Turon (Filipino Fried Banana Rolls). Serious Eats.
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Wai Ng, T. K., Appukutty, M., Shyam, S., Voon, P. T., & Selvaduray, K. R. (2019).
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