TABLE OF CONTENTS

I.
A.
B.
C.
D.
E.
F.
G.
H.
I.

MANAGEMENT ASPECT
Company Profile
Company Logo
Vision/mission Statement
Company Ownership
Store Location
The Store
Store Floor Plan
Time Table
Organizational Chart

A.
B.
C.
D.
E.
F.
G.

MARKETING ASPECT
Product Description
SWOT Analysis
Target Market
Distribution
Pricing
Promotional Strategy
Packaging

A.
B.
C.
D.
E.

TECHNICAL ASPECT
Raw Materials
Tools and Equipments
Process
packaging
Quality Control Standards

II.

III.

IV.

FINANCIAL ASPECT
A. Start-up Cost Analysis

INTRODUCTION

Puto is a type of Filipino muffin or cake usually made with rice flour. These muffins are
always steamed and can be a variety of colors. Putos are often topped with cheese. Properly
prepared puto imparts the slightly yeasty aroma of fermented rice batter with a light scent of
anise. It should be neither sticky nor dry and crumbly but soft, moist and with a fine uniform
grain. The essential flavor should be of freshly cooked rice.
In the last few decades, home cooks and mass producers have experimented with
variations in the shape, texture, flavoring and color of puto. SWEET STREET ENTERPRISES
manufactures carrot-flavored puto.
Carrot, as one of the most popular root vegetables, is very healthy. Thanks for that carroteating icon, Bugs Bunny, generations of children have grown up knowing that carrots are good
for the health. They are usually orange, though purple, red, white, and yellow variety exist.
Carrots are best known for their rich supply of the anti-oxidant nutrient, beta carotene.
However, not only this, but it has also cardiovascular benefits and anti-cancer benefits. It is an
excellent source of vitamin A. They also provide vitamin C, calcium and iron. Aside from that, it
also contains fiber, vitamin K, potassium, manganese, phosphorous, magnesium, vitamin E and
zinc. Carrot is a very healthy root vegetable indeed! This is why SWEET STREET
ENTERPRISES decided to mix carrot in puto, side from the fact that puto is a favorite delicacy
of both young and old and can be found in many occasions.
SWEET STREET ENTERPRISES has a positive outlook that this product will be a boom
in the market. Making and selling puto is a hit business opportunity. It is easy to make, requires a
little capital and is affordable, but like any other business, patience and hardwork are needed.

I.

MANAGEMENT ASPECT

A. COMPANY PROFILE
Built around the belief that eating a healthy, organic dessert can have a significant
impact on a persons well-being and attitude, SWEET STREET ENTERPRISES is a
partnership business engaged in making and selling carrot-flavored puto. It is a small-scale
venture owned by Maylene Adriales, Benna Grace Icalina, Gerald Jorquia, Jessa Macas, and
Mara Jane Valerozo. It was established on the latter part of May 2015. Delicious and high
quality puto is what will define them. Currently, it was mass producing only carrot-flavored
putos but the company is looking forward for manufacturing puto in a variety of flavors.
SWEET STREET ENTERPRISES is located at Semilla St. Brgy. San Carlos,
Mariveles, Bataan.

B. COMPANY LOGO

C. VISION/MISSION STATEMENT
VISION

To gain capital return within less than two (2) years

To become well-known all over the Philippines in a span of 20 years

MISSION
To pursue excellence and creativity in everything we do
To use the purist of ingredients and techniques to create a product that is fully
superior in quality
To constantly provide outstanding customer service and believe that customer
satisfaction is our ultimate goal

 To produce quality products in an environment that is safe, clean and friendly for our
employees and community
To provide our employees with a respectful and positive work environment where
everyone is equal
To continuously improve all aspects of our business in order to sustain the long-term
success of our customers and ourselves

D. COMPANY OWNERSHIP
SWEET STREET ENTERPRISES is a company owned by five (5) partners namely:
Maylene Adriales, Benna Grace Icalina, Gerald Jorquia, and Mara Jane Valerozo. Their
information and contribution to the partnership are as follows:

PARTNERS
NAME
Adriales,
Maylene
Icalina, Benna
Grace
Jorquia, Gerald
Macas, Jessa
Valerozo, Mara
Jane

ADDRESS

AGE

GENDER

Cabcaben, Mariveles,
Bataan
Camaya, Mariveles,
Bataan
Topside, Mariveles,
Bataan
Camaya, Mariveles,
Bataan
Poblacion, Mariveles,
Bataan

18

Female

18

Female

21

Male

18

Female

18

Female

CONTRIBUTION
Equipments/Capital worth of
Php76,000
Cooking Skills
Managerial Skills
Cooking Skills/Capital worth
Php83,000
Cooking Skills

E. COMPANY LOCATION
SWEET STREET ENTERPRISES is sited in the town of Mariveles in Bataan. We are
located in building we rented at Semilla St. Brgy. San Carlos, near in Mariveles Public Market,
where all of our products are made, stored and sold.

F. COMPANY BUILDING

G. COMPANY BUILDING FLOOR PLAN

H. ORGANIZATIONAL CHART

Owner

Workers

II.

MARKETING ASPECT

A. PRODUCT DDESCRIPTION
SWEET STREET ENTERPRISES dedicates itself to creating specially made and healthy
puto for all occasions that fit the individual needs of our target market. CAROTENE RICE
CAKE is a carrot-flavored rice cake cooked by steaming. The main ingredient carrot gives the
CAROTENE RICE CAKE a light orange color. It is usually topped with cheese and sprinkles. It
is made soft, moist, and with a fine uniform grain. It has an average-calorie, average-carb,
average-fat, and average-protein content. Aside from that, it is an excellent source of Vitamin A,
Vitamin C, calcium, iron, and antioxidant beta carotene and many other nutrients from the
vegetable carrots.

B. SWOT ANALYSIS
STRENGHT

Minimal, but experienced staff to start

business and save money
Experienced owners who have creative
flair
Site is in public area
Healthy product

WEAKNESSES

First time business venture

Could be understaffed if our product
demand increases drastically
Experience in marketing our product is
minimal

C. TARGET MARKET

Product has short life span

OPPORTUNITIES

Put stalls in different areas of

Mariveles
Join trade fairs
Have branches all over Luzon
Healthy puto will improve our image
Develop a variety of healthy-flavored
rice cakes

THREATS

Competitors could steal our ideas

Unfavorable weather condition
Season of carrots

SWEET STREET ENTERPRISES can adapt to a differentiated market including people

of all ages in the area engaged in special events that require a tasty dessert to impress their guests
for all occasions. Geographically, our market will start within Mariveles and expand to
surrounding towns in the next 5 years. Psychographically, our focus involves people who enjoy
eating healthy products for snacks. Our target market specifically includes people who have a
lower to medium level of income and willing to invest in quality, premium products and those
who are concerned with their health.

D. DISTRIBUTION
SWEET STREET ENTERPRISES will distribute its product directly to the consumer. In
this way, the company can easily build up relationships with the customers. Sweet Street also
markets its product through online.

E. PRICING STRATEGY
The price of CAROTENE RICE CAKE is Php3.00 each while per box is Php38.00.

F. PROMOTIONAL STRATEGIES

Coupon offers
Facebook, Twitter, Instagram
Stalls in public market, schools, and other crowded areas
Flyers

III.

TECHNICAL ASPECT

A. RAW MATERIALS
1. Egg. Source of significant amount of protein and certain minerals
2. Cheese. It is a food derived from milk and has protein and fats
3. Sugar. A generalized name for sweet, short chain, soluble carbohydrates, many of
which are used in foods
4. Evaporated Milk. This is also known as dehydrated milk and is usually solid in
cans.
5. Carrots. Carrot is one of the most familiar root vegetable and is bright orange in
color. It is best known for its rich supply of beta carotene, Vitamin A, vitamin k,
dietary fiber, potassium, Vitamin C, and many other nutrients.
6. Baking Powder. A dry chemical leavening agent. It is a mixture of a carbonate and
a weak acid, and is used for increasing the volume and lightening the texture of
baked goods.
7. Cake Flour. A low protein fiber that is made from soft winter wheat and is usually
bleached, which gives it a very fine texture and a very light color. It is a standard
flour for home baking.

B. TOOLS AND EQUIPMENT

Casserole

Peelers
Mixer

Knife and chopping board

C. PROCESS

Mixing bowls

Measuring cups

1. Peel the skin of the carrot

2. Simmer the carrot until it soften
3. Blendering
Place the carrot in the blender
Add water, evaporated milk and egg
4. Sift the blended carrot, baking powder, cake flour, evaporated milk, sugar and egg
together and mix thoroughly
5. Put some dairy cream in the molds
6. Pour the mixture in molds or cupcake pans
7. Put the cheese on top of the mixture
8. Prepare the steamer
9. Put the molds in the streamer and stream for 10 minutes
10. Remove the rice cake from molds
D. PACKAGING

E. QUALITY CONTROL STANDARDS

All food companies, including the smallest manufacturers have a responsibility to provide
consumers with safe, wholesome foods. Safety is not an option but it is an essential part of
planning, preparation and production of foods. Any lack of consideration of safety can result in a

serious threat to public health. This is recognized by the law in most countries and serious
penalties exist for those who contravene hygiene and food safety legislation. Some of the quality
control procedures of SWEET STREET ENTERPRISES includes the following:
Inspection of raw materials to ensure that no poor quality ingredients are used
Carrying out checks on the process to ensure that the weights of the ingredients and
temperature and time of cooking our correct
Inspecting the final product to ensure that no poor quality puto are sent to the consumer

IV.

FINANCIAL ASPECT
COST ANALYSIS

Raw Materials Used

Carrot
Cake flour
Baking powder
Alaska evaporada
Sugar
Eggs
Dairy cream
Cheese
Total

Cost of RM for 80
pcs.
20
12
8
35
12.5
13.5
5
24
134

Cost of RM per unit

(12 units/box)
.25
.15
.1
.44
.16
.17
.06
.30
1.63

SWEET STREET ENTERPRISES

Statement of Cost of Goods and Manufactured
July 31, 2016

Direct Materials Used:

Carrots(.25x54000)

P 13 500

Cost per box

3
1.8
1.2
5.28
1.92
2.04
.72
3.6
19.56

Cake flour (.15x54000)

8 100

Alaska evap. (.44x54000)

23 760

Baking powder (.1x54000)

5 400

Sugar (.16x54000)

8 640

Eggs (.16x54000)

9 180

Dairy cream (.06x54000)

3 240

Cheese (.30x54000)

16 200

Direct Materials used

P 88 020

Direct Labor
Helpers 2x260x30

P15 600

Manufacturing Overhead
Indirect Materials
Box .25x54000

P 13 500

Depreciation Expenses:
Tools and Equipment

345.92

Maintenance Expense

750

Utilities Expense
Selling Expense
Total Manufacturing Cost

4 300
625

P19 520.92
P 123 140.92

Cost per unit =

Total ManufacturingCost
Units of Goods Available for Sale

1 23 140 .92
54 000

= P 2.28

Cost per box = Cost per unit x no. of box units/box

= P 2.28 x 12pcs.
= P 27.36

Mark-up Price of 40%

Selling Price per unit = Cost per unit x Mark up price
= P 2.28 x 140%
= P 3.192 each
SP per box= Selling price x 12pcs.
= P 3.192 x 12
= P 38.30