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    German Martin
    The document describes a business plan's marketing mix (7Ps) for a snack product. The product is a combination banana and sweet potato stick called "Banaka Cue" to be sold to students at Laguindingan National High School. It will be priced at 5 pesos per stick and promoted on social media. The target customers are LANHS students, and packaging will feature bamboo sticks in banana and sweet potato designs. Staff roles include a manager, cashier, marketing and production roles.

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    Entrep

    Uploaded by

    German Martin
    389 views3 pages
    The document describes a business plan's marketing mix (7Ps) for a snack product. The product is a combination banana and sweet potato stick called "Banaka Cue" to be sold to students at Laguindingan National High School. It will be priced at 5 pesos per stick and promoted on social media. The target customers are LANHS students, and packaging will feature bamboo sticks in banana and sweet potato designs. Staff roles include a manager, cashier, marketing and production roles.

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    The document describes a business plan's marketing mix (7Ps) for a snack product. The product is a combination banana and sweet potato stick called "Banaka Cue" to be sold to students at Laguindingan National High School. It will be priced at 5 pesos per stick and promoted on social media. The target customers are LANHS students, and packaging will feature bamboo sticks in banana and sweet potato designs. Staff roles include a manager, cashier, marketing and production roles.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    389 views3 pages

    Entrep

    Uploaded by

    German Martin
    The document describes a business plan's marketing mix (7Ps) for a snack product. The product is a combination banana and sweet potato stick called "Banaka Cue" to be sold to students at Laguindingan National High School. It will be priced at 5 pesos per stick and promoted on social media. The target customers are LANHS students, and packaging will feature bamboo sticks in banana and sweet potato designs. Staff roles include a manager, cashier, marketing and production roles.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    Describe the Marketing Mix (7Ps) according to your business plan.

    1. Product

    Our product which is the "Banaka Cue" is a combination of Banana Cue and Kamote Cue. This product
    remain popular even up to this day as one of the best Filipino snacks. We have decided to combine the
    Banana Cue and Kamote Cue into a one single stick to look more fancier and classy.

    2. Place

    Putting up a business should have a target place where they could sell their products or services to a
    wider audience. Laguindingan National High School would probably be our target place where we could
    freely sell our product which is the " Banaka Cue". Since LANHS students our potential market.

    3. Price

    In order to make our product more affordable we have decided to sell our product in an amount of P5.00
    per stick. So that any sort of students could buy without any hesitations.

    4. Promotion

    To make our products known for the customers we will use the social media to persuade customers to
    buy our products. And in order for that we should have a lot of followers so that many customers are
    willing to buy our suggested products.

    5. People

    There should be a wider people make LANHS students would probably be our target customers.

    6. Packaging

    In order to caught the attentions of our target customers we need to make our product more attractive
    that would be suitable to their taste.In our packaging we will be using bamboo stick in the banana cue
    and kamote cue to look more simplier and still Filipino inspired.
    7. Positioning

    Describe the Marketing Mix (7Ps) according to your business plan.

    1. Product

    Our product which is "Unripe Mangoes w/ Bagoong," is commonly popular in Philippines paticularly in
    school. It is a pairing of sour unripe mangoes dipped in a soy souce. It may not sound too appealing to
    some but it's a mouth-watering combination for the customers.

    2. Place

    Putting up a business should have a target place where they could sell their products or services to a
    wider audience. Laguindingan National High School would probably be our target place where we could
    freely sell our product which is the " Banaka Cue". Since LANHS students our potential market.

    3. Price

    In order to make our product more affordable we have decided to sell our product in an amount of P5.00
    each. So that any sort of students could buy without any hesitations.

    4. Promotion

    To make our products known for the customers we will use the social media to persuade customers to
    buy our products. And in order for that we should have a lot of followers so that many customers are
    willing to buy our suggested products.

    5. People

    LANHS students would probably be our target customers.


    6. Packaging

    In order to caught the attentions of our target customers we need to make our product more attractive
    and fancier.In our packaging we will be using a cellophane measuring 5 × 8 for our product

    7. Positioning

    Manager

    German Martin Pacana

    Cashier

    Wee Ann Alexis Tinoy

    Marketing Production

    Jimarose Butad Kizza Maryel Marcera

    Feljun Acusar

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