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COMPONENT GUIDE ANSWERS

QUESTIONS
Who is the intended The intended audience in the
TARGET AUDIENCE audience? article are all the readers.

Who is the producer? The producer of this

SENDER/AUTHOR particular article is SAMSUNG
PH.

What is the purpose? The purpose of this article is

PURPOSE to promote Samsung brand to
the readers who are looking
for a unique and executive
style with efficiency brand of
cell phone. Mobile marketing
is a revolutionary marketing
tact in business world.
It introduces easier and
better way to communicate
directly with customers and
advertise products. This can
be easily enhanced.
Marketers now contact users
according to their natures and
requirements. The benefits
of these mobile advertising
are plenty, starting with its
ability to connect the brand
with potential customers and
to share the world the newest
and upgraded version of
Samsung in the year 2013.
What is the topic or the The topic is all about the
KEY CONTENT message? latest design technology
Samsung i780 in the year
2013. While the article’s
message is to promote and
highlight the upgraded
version of Samsung cellular
 phone that is fashionably
styled to meet people’s
business needs. With its great
feature and specs that will
surely encourage people to
buy and try Samsung i780.

What are the facts? The facts being stated in the

article is that the specs of the
Samsung i780 is indeed
upgraded and more advanced
in the year 2013 since it is the
year that it’s invented. With
optical Joystick, 2.55 “ touch
screen with built in stylus pen
, and a HSDPA 3.6 Mbps. It
has excellent over-all design
and features.
How was the information The information was
FORM/STYLE presented? presented in a mobile
advertising type that aims to
encourage people particularly
the readers to buy the
product. The information and
specs of the product are also
placed as well as its features
to informed the readers all
the information the product
had so that they are well-
aware of the type of brand
that they’re buying and the
product itself.

Did it make use of appropriate Yes, it make use of

design elements and appropriate design elements
principles? as well as the principles. The
colors are bold ang black that
gives elegance and
sophistication, the lines and
texture of the image are well
presented, the shape is in a
rectangular form and the
space , form, and value are
added that makes the image
more exquisite and formal
looking. However, the
movement are in parallel
 motion and the contrast,
emphasis and rhythm are
well- balanced.
Is this the best platform to Yes, I think that using
MEDIUM/FORMAT use? Why ? magazine is the best platform
to use in promoting and
advertising a mobile product
the main reason is there are
hundreds and thousands of
readers who are looking for a
product in magazine that is
worth investing, catchy and
pleasing to the eye and also
they put their money on the
pot to those trendy things
and they’re willing to buy
them even no matter what
the product cost just to catch
up with the trend. That is why
I think that promoting in
magazine is a creative yet
very strategical way of
advertising your product to
the customers.