Customer Satisfaction of Honda Activa –A Study Conducted For Silicon Honda

Name:

Age:

Sex:

Address: ----------------------------------------------

Phone No:

Email ID:

Occupation: Student  Business 

Service  Professional 

SPECIFIC INFORMATION
1. What is the owner ship status of Honda Activa?

Self owned 

Company owned 

Company leased 

2. What was the main reason behind your decision to go for

Honda Activa?

Price  Fuel Efficiency 

Trend  Traveling Comfort 

Brand Name  Economy of Operation 

Ease in Use  Availability of Finance Schemes 

3. How do rate Honda Activa in terms of

Basis Excellent Good Average Poor

Ride, Handling

Comfort

Road grip

Mileage

Design

Engine performance

Speed

Braking

Pick-up

4. Where did you buy your scooter?

Dealers Name:

Silicon Honda  City Honda 

Haiku Honda  Planet Honda 

5. Reason for above dealers?

Service performance facilities  Friends 

Advertisement  Others 

6.Where do you usually go for service?

Authorized selling dealer 

Other authorized service center 

Private shop 

7.Is there enough availability of spare parts in the market?

 Yes  No 

8.What are the sources that create awareness?

News papers  Television 

Magazines  Show-room display 

Exhibition  Postal catalogue 

9. Are you planning to buy another Activa in the near

future?

Yes  No 

10.what u think the price of the scooter is,

Low  Reasonable  High  Very high 

11.What mode of payment do you prefer?

Cash  Finance schemes 

Company loan  Others 

12.Do u have any suggestions for the improvement of Honda Activa regarding these

aspects,

Comfort  Mileage 

Design  Breaking 

Handling  Speed 

13. If you were to recommend a scooter would you

recommend anyone Honda Activa?

Yes  No 
14. What are your comments about the new Honda

Activa?

CONTENTS
CHAPTER NO TITLE PAGENO

1. Introduction of the Study

1.1 General Introduction of the Study
1.2 Theoretical Background of the Study

2 Research Methodology of the Study

2.1 Statement of the Problem
2.2 Need for the Study
2.3 Objective of the Study
2.4 Scope of the Study
2.5 Methodological Assumptions
2.6 Limitations
2.7 Research Design of the Study
2.8 Sampling Procedure
2.9 Data Collection Technique
2.10 Field Work

2.11 Sources of Data

2.12 Overview of the Report

3. Organisational Profile
3.1 Industrial Background
 3.2 Origin of the Oraganisation
3.3 Growth and present status of the Organisation
3.4 Product Profile

INDUSTRY PROFILE

Carbonated flavored drinks (soft drinks) constitute a major product among the fast moving
consumer goods (FMCG) products. In the fast growing economy of our country, these FMCG
products pose a major constitute of the economic development. In the fast changing living style,
people have also changed their tastes and preferences in all the wails of life and in the food
habits. They are changing to fast food and packaged foods. Then these carbonated drinks also
find their importance in the market to refresh the people.
 The market for these carbonated drinks found its existence when an Atlanta pharmacist by
name John Smyth Pemberton registered a trade mark for 'French wine cola-ideal nerve tonic
stimulant' in 1885. Willis E enable soda fountain man by chance stumbled upon the possibility
of it being served as recreational drink when the mixture was primarily being sold as hangover
remedy with soda water to give a customer immediate relief from hangover. The mixture
consisted of oils, herbs and other extracts to make the flavor of the stimulant from the kola nut,
which was used to replace alcohol.

In. 1887, Pemberton sold 2/3rd of his stock to Willis Venable and in 1888 before he died, he
sold the balance of his stock to another druggist Asa Candler, who in 1889 bought over the
whole business.

Later two Tennessee Business man Thomas and Joseph Whitefield purchased the rights to
bottle the drink throughout nearly all of the US and by 1930 there were near1y 1000 independent
bottlers.

In 1919, Ernest Woodruff purchased the coke company for $25 million. He was president of
the Frust Company of Georgia, the bank whose vault still guards the recipes for coca cola. His
son set up foreign department in Europe. And this is how coca cola made its entry into the
international market and spread its roots all over the world. It also produced many other flavored
soft drinks like orange, cherry, lime and made a strong base for a its business.

Another popular cola company name Pepsi was concocted by Caleb Braham, north California
Pharmacist in 1890 as a cure for dysperia. In 1902, he applied for a trademark, issued 97 shares
of stock and began selling Pepsi syrup in earnest. Coke came to India in 1958 with Rs 6.6 lakhs
investment and it got a gross profit of Rs.3.97 lakhs. By 1971, the turn over rocketed to Rs.6.37
crores.

In 1977, due to the restrictions imposed by CCEC (Coca Cola Export Corporation) of the
Janatha Government, which pressurized the company to transfer the know-how to the Indian
company, the coke departed from the Indian market.

After the coke coming back to India in 1993, due to the resolutions of the then finance
minister Dr. Man Mohan Singh, India flooded with many brands of soft drinks. Though coke
merged with products of soft drinks, the products of Parle group still exist. Now in India the
main soft drink giants are Pepsi and Coke along other companies like Cadburys, thrill (Mc
Dowllers) and many other local bottlers at the state level. The Coca-Cola Company has an
estimate turnover of approximately $20 billion. The Coco-Cola Company in India is divided into
6 subsidiaries, which are as follows:

1. Coca-Cola India.

2. Hindustan Coca-Cola beverages Pvt. Ltd.

3. Bharat Coca-Cola Bottling South West.

4. Bharat Coca-Cola Bottling South East.

5. Bharat Coca-Cola Bottling North West.

6. Bharat Coca-Cola

COMPANY PROFILE
 Hindustan Coca-Cola , Bidadi

An ISO 9001, ISO 14001 & HACCP Certified Plant

The Coca-Cola Company exists to benefit and refresh everyone who is touched by the
business. Founded in 1886, this Company is the world's leading manufacturer, marketer, and
distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230
beverage brands. The corporate head quarters are in Atlanta, with local operations in nearly 200
countries around the world.

The local strategy enables to listen all the voices around the world asking for beverages that
span the entire spectrum of tastes and occasions. What people want in a beverage is a reflection
of which they are where they live, how they work and play, and how they relax and recharge.
Whether a student in the United States enjoying a refreshing Coca-Cola®, a woman in Italy
taking a tea break, a child in Peru asking for a juice drink, or a couple in Korea buying bottled
water after a run together, we're there for you.

Around the world, although Coca-Cola® was first created in the United States, it quickly
became popular wherever it went. The first international bottling plants are opened in 1906 in
Canada, Cuba and Panama, soon followed by many more. Today, Company producing more than
230 brands in nearly 200 countries. More than 70 percent of the income comes from outside the
U.S., but the real reason is a truly 1 company is that these products meet the varied taste
preferences of consumers where around the world. It brings refreshment to people in nearly 200
countries.

The Coca-Cola is the global soft drink industry leader, with world head quarters in Atlanta,
Georgia. The company and its subsidiaries employ nearly 30,000 people around the world.
Syrups, concentrates and beverages bases for Coca-Cola, the company's flag ship brand and over
160 other company soft drink brands are manufactured and sold by the Coca-Cola company and
it's subsidiaries in nearly 200 countries around the world. In fact, approximately 70 percent
outside the United States.

In India Parle exports was dominating the market ever since the unceremonious exit of Coca-
Cola in 1977. As a result of globalization and opening the doors to the multinational companies.
Pepsi came to India in the year 1989 and for idealization it has added the word Lehar but the
Parle products were all leaders in their respective categories. And after 16 years soft drinks giant
COCA-COLA has come to India and launched Coke in October 1993 for the first time in the city
of historical importance i.e. “The TAJMAHAL” the city is Agra Coca-cola with the acquisition
of the Cola-Czar Ramesh Chauhan's Parle Exports major brands and distribution network with
one stroke of the pen and a bill of Rs 140 crores, picked up five brands - Thumps up, Limca,
Citra, Gold spot and Maaza with a combined market share of 69% with Thumps-up alone
accounting to 56%of the Rs 650 crore Cola segment Company also acquired 55 franchised
bottler network of Parle Exports by May 1996. 30 months after the launch followed by Fanta in
October 1994, the combined market share of coca-cola brands had slipped to 50.5%, while Pepsi
brands including Pepsi, cola, 7up and Mirinda marketed by Rs. 800 crore PepsiCo holdings had
raised its market share to 43.5%. Pepsi-Cola was outselling Coke by an average of 90, million
bottles to 42 million bottles per month.

Coca-Cola mistake was that it tried to import the same marketing formulae it used globally
into India, it should had taken its local market in concern too Coca-Cola tried to dominate his
strategic partners by asking them to pump in amount in its 29 bottlers of Coca-Cola and Fanta to
pump in amount ranging between20 crores and 30 crores in order to upgrade their plant facilities
to Coca-Cola standards besides spending more on marketing Coca-Cola has decided to buy out
those of its bottlers who are unable to afford the investment. the Thumps up pre alliance market
share fell to 14.6% in May 1996 against 25% in October 1993, fortunately for Coca-Cola its gain
of 12.5% during the same period compensated to an extent but the real winner was Pepsi whose
market share shot up from 15% to 26.5%.On advertising Coca-Cola tried to stick to its global
communication strategy while Pepsi is localizing Coke only preached its power of its brands

PRODUCT PROFILE
 S

PROFILE OF DIFFERENT BRANDS OF COCA-COLA

 PROFILE OF DIFFERENT BRANDS OF COCA-COLA

COCA-COLA

The world’s favorite drink. The world’s most valuable brand.

The most recognizable word across the world after ‘OK’.

Coca-cola has a truly remarkable heritage. From a humble beginning in 1886, it is now the
flagship brand of the largest manufacturer, marketer and distributor of non alcoholic beverages
in the world .
Coca-cola had signed on various celebrities including movie stars such as karishma kapoor ,
cricketers such as srinath , saurav ganguly , southern celebrities like vijay in the past and today ,
its brand ambassadors are Aamir khan and Hrithik roshan .

GLASS PET CAN

200ml , 300ml, 500ml , 500 ml , 1.5 liter, 2 liter , 330 ml

1000ml . 2.25 liter

FANTA

A favorite in Europe since the 1940's, Fanta was acquired by the Coca-Cola Company in 1960.

Over the years fanta has occupied the strong market place and is identified as a “FUN CATALST
“.
Fanta stands for vibrant color , tempting taste and tingling bubbles , that not just uplifts feelings
but also helps free spirit thus encouraging one to indulge in the moment .

Fanta orange in the core flavor, representing about 70% of sales, but others citrus and fruit
flavors have their own fan base.

Fanta sells best in Brazil, Germany, Spain, Japan, Italy and Argentina.

GLASS PET CAN

200ml , 300ml . 500 ml , 1.5 liter, 2 liter , 330 ml

2.25 liter
 SPRITE

It was introduced in 1960. Sprite is the world's leading lemon - lime flavored soft drink, sprite is
sold in more than 190 countries and ranks as the No. 4 soft drink 'World Wide', with a strong
appeal to young people.

In India, sprite was launched in the year 1999 and today it has grown to be one of the fastest
growing soft drinks, leading the clear line category.

Today sprite is pursued as a youth icon. Why?

With a strong appeal to the youth, sprite has stood for the straight forward and honest attitude.

Its clear crisp, refreshing taste encourages the today’s youth to trust their instincts, influence
them to be true to who they are and to obey their thirst.

GLASS PET CAN

200ml, 300ml. 500 ml , 1.5 liter, 2 liter , 330 ml

 2.25 liter

Minute Maid Pulpy Orange

The history of the Minute Maid brand goes as far back as 1945 when the Florida Foods
Corporation developed orange juice powder. The company developed a process that
eliminated 80 percent of the water in orange juice, forming a frozen concentrate that when
reconstituted created orange juice. They branded it Minute Maid, a name connoting the
convenience and the ease of preparation (In a minute). Minute Maid thus moved from a
powdered concentrate to the first ever orange juice from concentrate.

Over the years, through innovations and unmatched consumer experience provided in over 60
countries, Minute Maid brand has clearly become one of the world’s largest juice and juice
drink brands. The launch of Minute Maid Pulpy orange in India (Starting with the South of the
country) is aimed to further extend the leadership of Coca-Cola in India in the juice drink
category.
 PET

400 ml and 1 liter,