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    Likert Scale

    Uploaded by

    Ayushi Choumal
    The document discusses the Likert scale, which is a common survey format used to measure levels of agreement or disagreement with statements. It can also measure other attributes like frequency or importance. A Likert scale typically has 5 or 7 response options ranging from strongly agree to strongly disagree, including a neutral midpoint. The document provides details on how to construct a Likert scale survey, including determining what to measure, creating statements, choosing a response scale, and testing the survey.

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    Likert Scale

    Uploaded by

    Ayushi Choumal
    32 views5 pages
    The document discusses the Likert scale, which is a common survey format used to measure levels of agreement or disagreement with statements. It can also measure other attributes like frequency or importance. A Likert scale typically has 5 or 7 response options ranging from strongly agree to strongly disagree, including a neutral midpoint. The document provides details on how to construct a Likert scale survey, including determining what to measure, creating statements, choosing a response scale, and testing the survey.

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    Likert scale

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    The document discusses the Likert scale, which is a common survey format used to measure levels of agreement or disagreement with statements. It can also measure other attributes like frequency or importance. A Likert scale typically has 5 or 7 response options ranging from strongly agree to strongly disagree, including a neutral midpoint. The document provides details on how to construct a Likert scale survey, including determining what to measure, creating statements, choosing a response scale, and testing the survey.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    32 views5 pages

    Likert Scale

    Uploaded by

    Ayushi Choumal
    The document discusses the Likert scale, which is a common survey format used to measure levels of agreement or disagreement with statements. It can also measure other attributes like frequency or importance. A Likert scale typically has 5 or 7 response options ranging from strongly agree to strongly disagree, including a neutral midpoint. The document provides details on how to construct a Likert scale survey, including determining what to measure, creating statements, choosing a response scale, and testing the survey.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Likert Scale

    Introduction

    Likert scale is a five (or seven) point scale which is used to allow the individual to express
    how much they agree or disagree with a particular statement.

    A Likert scale assumes that the strength/intensity of an attitude is linear, i.e. on a


    continuum from strongly agree to strongly disagree, and makes the assumption that
    attitudes can be measured.

    For example, each of the five (or seven) responses would have a numerical value which
    would be used to measure the attitude under investigation.
    Cont...

    In addition to measuring statements of agreement, Likert scales can measure other


    variations such as frequency, quality, importance, and likelihood, etc.

    A Likert scale is a question which contains 5 or 7 response options. The choices range
    from Strongly Agree to Strongly Disagree so the survey maker can get a holistic view of
    people’s opinions and their level of agreement. All Likert scale survey questions also
    include a mid-point, for those who are neutral on the subject matter.

    If you have used Likert-type items in a survey, then averages, medians, and frequencies are
    the tools you need for analysis. The tendencies in the data will give you answers to the
    questions that prompted this survey.
    H ow to Create a Likert Scale Survey

    Determine what the Likert Scale should measure - in this step the researcher need to
    identify for what you need to find out. Basically it’s about determining the reason for
    which likert scale is being created.

    Create your list of indicator statements - Likert scale survey works best when you want to
    learn about something that can’t be understood with one question. That means you have to
    measure indicators—specific types of questions that help you understand the concept
    you’re trying to measure.Likert scale questions are great for when you need to do a
    customer satisfaction survey because there are several characteristics that can influence the
    phenomenon: perceived quality, customer expectations, pricing, speed of service or
    delivery, and so on.
    Cont...

    Decide on the response scale you want to use - You want to choose options that are simple
    and unambiguous. Among the most common: Agree—Disagree, Helpful—Not Helpful,
    Excellent—Poor, Satisfied—Dissatisfied, Always—Never. But just because they’re
    popular doesn’t mean they are clear.And make sure the differences between the categories
    are valid and useful.Likert-type responses often have an odd number, so respondents have
    a neutral option.

    Test and test again - Surveys are an iterative process. The key to successful research is
    testing, analyzing, revising, and improving the way you collect data. Test your survey on a
    small pool of participants that represent the larger group you’re trying to learn more about
    and analyze the data. If you’re going for extra credit, you can conduct an item analysis.

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