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Assessment of Financial Literacy Among Working Indian Women: Akshita Arora

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ASSESSMENT OF FINANCIAL LITERACY AMONG


WORKING INDIAN WOMEN1
Akshita Arora2

The lower level of financial literacy is one of the greatest concerns for Indian women since
independence. Although our country has made noteworthy progress in this area but still a lot
needs to be improved. To assess the financial literacy level of women, we conduct a survey for
which, a questionnaire is prepared and distributed among the working women in the state of
Rajasthan. On the basis of these responses, we assess the financial literacy level of women based
on their financial knowledge, attitude and behaviour relating to their personal finances. The
results of the survey show that the general awareness about financial planning tools and
techniques among women remains poor even today, in 21st century. The findings suggest that
women have performed comparatively better in terms of financial attitude and behaviour as
compared to financial knowledge score. Also, the single women outperform married women in
terms of their financial literacy score.

Keywords: Financial Literacy; Financial Knowledge; Financial Behaviour; Financial Attitude

INTRODUCTION

One of the biggest challenges for our nation is women empowerment which is achievable only when the
women of the country will be educated and financially literate and independent. Financial Literacy means
the capability to make effective decisions regarding the use of money. A financially literate individual is
able to make intellectual judgments and take effective choices regarding the usage and management of
money (Noctor et al., 1992). It is very encouraging to see that today women are at par with men in all
fields but when it comes to financial decision-making, they are still dependent on the male members of
their family. In our country, where poverty and unemployment are the major problems, it is very crucial
to financially literate the women to fuel the engine of growth by providing opportunities to women to
contribute to economic growth. There are instances of extreme poverty reported by women post the death
of the earning member of the family. However, such instances could have been avoided with future

1
Arora, A. (2016), ‘Assessment of Financial Literacy amongst Working Indian Women’, Business Analyst, Vol. 36,
Issue 2, pp.219-237.
2
Assistant Professor, FMS-WISDOM, Banasthali Vidyapith, Rajasthan, E-mail: akshitaarora1989@gmail.com
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financial planning, contingency savings and emergency funds. Sometimes, women are aware of such
products but are reluctant to go for such options because of poor and incomplete information or lack of
personal confidence. While women in developed countries proved to be better financial planners
relatively, it is the women of emerging economies who have to become literate when it comes to money
management issues.

Financial literacy involves both concept and application and these two ends are tough to bring together in
reality. It means that people should not only know the financial planning concepts but should be capable
of applying them in their day-to-day transactions. The investment and financial planning remains a weak
point of Indian woman, despite of being highly educated and working at good positions. The concept of
financial literacy has various parameters like basic money management, financial planning and savings,
investments, budget etc. According to an annual Mastercard index prepared for measuring financial
literacy, “India is at the bottom among 16 countries in Asia-pacific region in terms of overall financial
literacy.” In our study, we are trying to assess the financial literacy level amongst working women in the
state of Rajasthan.

There are many definitions of financial literacy, for example, OECD defines financial literacy as “A
combination of awareness, knowledge, skill, attitude and behaviour necessary to make sound financial
decisions and ultimately achieve individual financial wellbeing.” (OECD INFE 3, 2011). To measure the
level of financial knowledge and attitude of respondents and assessing their behaviours with regard to
finances, it is very important to identify the potential needs and gaps related to the specific aspects of
financial literacy. We examine the financial literacy level of Indian women by designing a questionnaire
which is based on OECD survey and distribute it among the women working in different fields. We
collected data on personal finances of the women and try to assess their behaviour and attitude towards
financial decisions. A series of 16 questions were asked to respondents to measure their financial literacy
level. The core questions included in the questionnaire tries to assess the financial knowledge, attitude
and behavior of the women. It is believed that these demographic factors influence the literacy level of an
individual, so we also try to examine their impact on financial literacy graphically.

Our study contributes to the existing literature by examining the financial literacy level of working
women in the state of Rajasthan, which is the largest state of Republic of India by area. It is one of the
economically progressive and culturally developed states of India; however, the social status of women is
3
OECD International Network on Financial Education seeks to identify similarities and differences in levels of
financial literacy around the world.
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very poor in this state. Generally, women do not have any right to participate in family’s social matters
and financial decisions. Even the women who are in jobs or involved in any earning activities are not
independent to take their financial decisions. We have taken only working women in our sample as they
are more educated and get more exposure; so are expected to take financial decisions in more effective
manner.

The remainder of the paper is organized as follows: In next section, we review the previous literature on
assessment of financial literacy and talks about the factors that influences financial literacy level of an
individual. Section 3 discusses the methodology adopted for conducting the survey and findings of the
survey are presented graphically in section 4 and finally, the study is concluded in section 5.

LITERATURE REVIEW

The magnitude of financial literacy has gained importance both in developed as well as emerging
economies in the last decade. In India, an initiative was launched by Reserve Bank of India in 2007 to
establish Financial Literacy and Counseling Centers to promote financial education and counseling to
urban and rural population throughout the country. Similarly, United States have also set up a counsel to
offer financial education and increase access to financial services in 2008 (Cole et al., 2009). Likewise,
Indonesia is also taking initiatives to increase financial literacy in their country and making financial
services more accessible. The significance of an early and structured financial education system from
elementary school to high school has been recognized by Moon et al., (2014) for China as well. In Korea,
financial literacy research is largely classified, namely; income, savings and investment, expenditure and
debt, money management (Choe & Cho, 2011 and Kim et al., 2012).

Studies have been conducted in the past for assessing the financial literacy level of college students,
adults and retired individuals, for example, Mandell (2008), Lusardi et al., (2010), Atkinson and Messy
(2012) etc. These studies, largely adopted survey method to examine the financial literacy of the audience
and focused on financial and investment management matters. It has been stated by Lusardi & Mitchell
(2008) that low level of financial literacy had greater impact on women than men, which seems to be true
today also. Research suggests that women tend to be more apprehensive about their future but are more
uneducated about how to secure it, and usually face more monetary challenges than men while making
finance decisions (Anthes & Most, 2000). Women have unique needs relating to their financial attitude as
they have particular learning preferences about investment alternatives and have different mindsets when
it comes to money matters (Hira & Loibl, 2007).
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Further, women find it more complicated to manage their money effectively and attain financial
independency as compared to men. Also, women are more dependent on the male members of their
family for financial decisions, even though they are contributing financially for their households.
Furthermore, previous studies also suggest that women are less likely to go out for financial education
and don’t feel confident about investing their money (Lusardi & Mitchell, 2008). The reasons for the
same could be attributed to factors such as income disparities (Anthes & Most, 2000); or less exposure to
outside world compared to men, more household responsibilities and thus, less availability of time etc. In
our country, a woman becomes eligible to vote or for marriage at the age of 18 years as this age is
considered as a matured age, but, unfortunately, till this age, they are not conscious about their financial
decision-making. According to Hung et al., (2012) in their study on gender differences regarding financial
literacy, women’s financial knowledge is worse than that of men and they are less confident in financial
skills. The fact has been accepted globally that empowering women with financial knowledge has become
a necessity now, given the poor status of women in the country, so that both genders can be at par.
Recently, OECD and its International Network on Financial Education (INFE) also emphasized the need
to promote financial literacy as part of their financial education strategies.

There are many determinants of financial literacy level which influences how an individual deals with the
routine money matters and financial transactions. These determinants include socio-demographic factors
like education, income level, marital status, domicile, gender, family income and behavior, exposure to
outside world, retirement needs, awareness about financial instruments etc. Many of them are considered
by Agarwalla et al., (2012) in their survey for assessing financial literacy among students, employees and
retired people in India. It is accentuated by Lusardi et al., (2012) that education has a major impact on
financial literacy and his view is in line with Hubbard et al., (1994) that less-educated fail to save as much
as highly educated people. It is more likely that educated investors choose their investment alternatives
more cautiously and earns higher returns than the less-educated. The ability of well-educated and higher
income group to enjoy better returns may result from greater literacy about finances and investment
products (Lusardi et al., 2012). Also, Calvet et al., (2007) stated from Swedish data that portfolio returns
differed across different education groups.

Further, some authors like Kimball and Shumway (2006); Christelis et al., (2007) and Van Rooij et al.,
(2011) stated that limited financial knowledge or lack of financial sophistication affects an individual’s
participation in the stock market. Furthermore, domicile also plays an important role while determining
the financial literacy level, as the expenditure and requirement for savings changes substantially with the
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change in domicile. It is necessary for an individual to self-indemnify against the income fluctuations
which are very volatile in the recent times. Also, if a woman is married, she is more likely to be
dependent on her better-half for the financial matters of the household, so it is believed that marital status
also plays a role in deciding the financial independence of a woman. The previous literature leaves lot of
scope for further investigation in this area especially in case of developing economy like India where we
are continuously progressing towards the goal of financially literate country. It is very important to pay
attention towards financial literacy of women to foster the growth of economy.

METHODOLOGY

Research studies corroborates that there is linkage between women’s economic status and domestic
violence. As per 2011 Census, Rajasthan has the lowest (52.66%) women literacy rate among all the
states of India, an indicative of the relatively low level of women empowerment in Rajasthan. The lack of
adequate education and financial literacy of women has added up to the poor status of women making
them financially weak and dependent on men. In many backward regions of Rajasthan, women receive
little education and suffer from unfair and biased inheritance and divorce laws. These laws prevent them
from building up their own financial assets, making it difficult for women to establish their own security
after separation. When education is being taken up seriously by most of the states in the country, now,
financial literacy has become the need of the hour. Such reasons encouraged us to take up this survey in
the state of Rajasthan. We prepared the questionnaire including various aspects of financial literacy and
sent it to around 700 working women in the state, out of which, only about 444 responded to the same.
Apart from the core questions, our questionnaire also asks the socio-demographic information from
women such as their education, age, income, marital status and domicile etc. The following table depicts
the sample characteristics of our study:

Table 1: Sample Characteristics for the respondents

Respondent Category Working Women


Education Level Higher Secondary to Doctorate
Work-Experience 2 to 10 years
Age Between 25-35 years
Marital Status Singles about 55%
Domicile About two-thirds from towns and cities
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Table 1 shows that the respondents of our questionnaire are by and large educated women compared to
the general level of education in the country. Most of the respondents (i.e., about 80%) are either
graduates or postgraduates. The sample largely represents urban women; nearly two-thirds of the
respondents are from urban origin. It can also be seen that more than half of the respondents from our
sample are not married and are in the age-group of 25-35 years of age. Also, the respondents cannot be
considered at the beginning of their career as all the women have work-experience from 2-10 years.

We have measured financial literacy of women taking into account three parameters- financial
knowledge, financial behaviour and financial attitude using questionnaire method. The financial literacy
level has been examined among working women using OECD questionnaire but before distributing it
amongst women, some modifications were made in it. Our questionnaire includes 16 questions overall,
most of the questions had sub-parts for assessing the financial knowledge, behavior and attitude. The
questionnaire was distributed to around 700 women working in different fields and in different cities or
regions in Rajasthan. These different places include Jaipur, Bikaner, Jaisalmer, Jodhpur, Tonk, Churu,
Sriganganagar and Udaipur. The women chosen to be the part of our sample are teachers, professors,
working with corporate, chartered accountants, government employees and few freelancers. The survey
was conducted within a span of around six months during the initial months of 2015 and about 444
responses were received. In most of the cases, questionnaires were sent electronically through mail
because the respondents are mostly from the educated group. For some respondents, hard copies were
sent and were received back only after a few reminders.

The discussion on the three parameters of financial literacy i.e., financial knowledge, financial behaviour
and financial attitude and findings of the survey on these parameters are presented graphically in the next
section.

ANALYSIS

Financial Knowledge

Financial knowledge implies that women are able to make rational choice among different financial
alternatives based on their inclusive knowledge of everyday financial matters. The level of financial
knowledge of the working women is assessed using a series of eight questions by examining their
familiarity with simple and compound interest, basic principles of savings and investment, the impact of
inflation on price and risk-return relationship etc. The questionnaire included simple questions and do not
require any tricky calculations, and we expect that the women possess moderate or high financial
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knowledge as they belong to the educated class. The behavioural aspects of the respondents are mapped
on a scale according to their desirability. The correct answer for each question is given a score of one and
the categorization of different financial knowledge scores is explained in Table 2.

Table 2: Distribution of score for financial knowledge

Score Financial Knowledge


0-3 Low
4-5 Moderate/Average
6-8 High

Assessment of Financial Knowledge

The performance on different dimensions of financial knowledge is shown in Figure 1 which suggests
inadequate financial knowledge or respondents are unaware of the basic money management principles
also in their everyday life. Sadly, 23% of the women were not even able to solve effortless numeric tasks
(see, Figure 1). Further, the knowledge of inflation and return relationship concepts is not widespread
among women and only 14% of them correctly comprehend the impact of inflation on the rate of return.
Even on the other questions related to financial knowledge, the young women could not score very high.
For example, the concept of compound interest, which is very important for investment purposes, is
understood by only 17% women who were surveyed. The lack of understanding of basic money
management principles among women is a matter of concern.
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Figure 1: Performance on Dimensions of Financial Knowledge

100 2 1
15 8 9
Percentage of respondents
90 20 21 20
7 27
80 28
70 33
60 70 Don’t know
50 52
66 62 Wrong answer
40 78
64 72
30 58 Right answer
20
10 29 28
14 17
0

Financial Knowledge

Further, the education of women appears to be a significant factor in explaining the financial knowledge
of the working women. The highly educated women seem to have greater financial knowledge as shown
in Figure 2. The respondents, i.e., about 64% of women who started working after their higher secondary
scored low in financial knowledge. On the contrary, the results show that women possessing highly
education like post-graduation and doctorate have scored high or moderate on financial knowledge score.
Also, about 24% of the women who have technical or vocational education high financial knowledge.
Surprisingly, the results show that even 35% of graduate women have low financial knowledge. The lack
of financial knowledge is severe among women especially with low educational attainment.

Another important factor which determines the financial knowledge of working women is their origin or
domicile i.e., whether they belong to urban or rural area (see Figure 3). Among our working women
sample, close to 60% proportion of respondents have low financial knowledge which is far greater than
the city women having less financial knowledge. In villages, only 10% of women seem to have high
financial knowledge and these 10% also consist of teachers only or those who had their education from
cities. The women who have their origin in rural areas or villages perform poor as compared to their urban
counterparts.
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Figure 2: Education and Financial Knowledge

100

Percentage of Respondents
8
90 24 23 26 High
80 31
28
70
60 31 Average
42
50 52
40 51 Low
30 64
20 45 35
10 22 18
0

Education Level

Figure 3: Domicile and Financial Knowledge

100
10 High
Percentage of respondents

90 21
29
80 Average
70 31
60 Low
33 44
50
40
30 59
20 38 35
10
0
Village Town City
Domicile

Financial Behaviour

The survey also attempts to capture the financial behaviour of the women in the way they handle their
personal finances. For this purpose, respondents were asked eight questions in total to understand the
important dimensions about how women behave while handling with money in their daily lives. These
dimensions included the questions which were asked in OECD survey. For example, assessment of
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affordability of goods, behaviour related to making timely payment of their bills, planning and monitoring
of the household budget, active saving habits, and borrowing requirements. For each correct question, a
score of one is given and respondents scoring above 6 are grouped as having positive behaviour towards
money and finance. The women with scores from 3 to 5 are considered as neutral and those with less than
3 are as classified under negative financial behaviour.

Assessment of Financial Behaviour

The graph depicting financial behavior of women is shown in Figure 4 suggesting that most of the
respondents are engaged in positive financial behaviour when dealing with money and household
finances. It can be seen that about 51% of the working women are monitoring their personal finances but
only 41% are doing long-term planning about future. About 72% of the women state that they are highly
inclined in assessing the affordability of items. Women appear to be on the desirable side in maintaining
the household budget and their savings behaviour and patterns. It can be observed that around 61%
working women are aware of the financial products like credit card, mortgage, secured/unsecured bank
loan or insurance etc. inspite of the fact that all of them belong to the educated group. Similarly, Indian
women score 54% only on the timeliness of the payment of bills, implying that about half of the
respondents don’t even pay their bills on time (see, Figure 4).
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Figure 4: Performance on Dimensions of Financial Behaviour

100

Percentage of respondents
90 22 14
28 32
80 46 39
49
70 59
60
50
40 78 86 Undesirable behaviour
72 68
30 54 61 Desirable behaviour
51
20 41
10
0

Financial Behaviour

Figure 5: Education and Financial Behaviour


100
Percentage of Respondents

90
80 41
70 55 64 62
60 78 Positive
50
40 32
Neutral
30 34 21
20 26
27 13 Negative
10 11 15 12
0 9

Education Level

Further, research suggests that education has a positive relationship with financial behaviour of the
working women. Results show that highly educated respondents like graduates or above show positive
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financial behaviour compared to their counterparts with lower educational attainments. It can be seen in
Figure 5 that when a woman is highly educated, she is more inclined to behave positively or logically
relating to her finance decisions than the lower educated women. For example, about 78% Ph.D holder
women and more than 60% graduate and post-graduate women have positive financial behavior as
compared to 41% higher secondary women. It can be stated that education is not only giving a woman
exposure and knowledge but also the wisdom and independence to take her money-related decisions.

Figure 6: Income and Financial Behaviour


100
90
Percentage of respondents

80 43
48
70 58 64
65
60
50 Positive
40
36 47 Neutral
30 25
26 24 Negative
20
10 16 17
9 12 10
0
Below 20' 20-30 30-50 50-100 Above 100

Monthly Income Level ('000)

It is interesting to note in Figure 6 that respondents in the middle income group show more financial
positive behavior than lower and higher income group women. The result suggests that the middle-
income group women are more cautious about their expenses, borrowings, savings and financial planning
decisions than lower and higher income groups. About 65% of women in middle-income bracket have
shown positive behaviour towards finances. It is surprising that 10% of the women with more than 1 lakh
income show pessimist financial behavior. Possibly, those with lower earnings, specifically respondents
with less than 20,000 of monthly income, are not able to meet their living expenses comfortably, thus,
they are less inclined towards future financial planning. Also, the higher income group may not bother
about their savings or making investments and financial planning as they are already enjoying
comfortable and luxurious lives.

Financial Attitude
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Our survey attempts to understand the attitude of the working women towards the aspects of financial
planning and decision-making. The questions asked for assessing the financial attitude of women were
same as asked in OECD survey and sought responses towards: (i) extent of belief in planning (ii)
tendency to save, and (iii) propensity to consume. The responses are scored on the basis of the desirability
and the maximum score for each item is 4. The scores across the three items are averaged and an average
score of 3 or above is considered as positive attitude and those scoring 2 are considered as having as
neutral and less than 2 are classified negative financial attitude. The scoring has been done following
Agarwalla et al., (2012).

Assessment of Financial Attitude

The performance of women on dimensions of financial attitude is shown in Figure 7. Results of the
survey suggest that about half of the respondents having positive attitude towards financial planning and
about 38% show high inclination for consumption as indicated by their responses in the survey. It is
noteworthy in Figure 7 that only 46% respondents believe that they should save their money for future
contingency and emergency purposes. This result is a matter of concern as the women we have surveyed
are earning for their livelihood but most of them fail to understand the importance of savings and future
planning.

Figure 7: Dimensions of Financial Attitude


Percentage of Respondents

100
90
80 34 33 37
70
60 14 21
50 25 Disagree
40
30 Neither Agree nor Disagree
52 46
20 38 Agree
10
0
Belief in planning Propensity to Save Propensity to
Consume
Financial Attitude
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Figure 8: Income and Financial Attitude

100

Percentage of respondents
90 25
80 43 46 Positive
70
60 81 80 Neutral
37
50 21
40 18 Negative
30
20 38 36 36 7 13
10 12
0 7
Below 20' 20-30 30-50 50-100 Above
100

Income Level ('000)

It is believed that the income of a woman or her family also influences her financial attitude. For our
sample size, the income level of working women seems to have a positive influence on their financial
attitude, as shown in Figure 8. There are larger number of respondents from the high income groups i.e.,
81% who have a positive attitude towards savings and financial planning to achieve their future goals.
The women from low income groups in India seem to have pessimist attitude towards savings and plan-
ning for future financial goals. Overall, the results show that today’s women are strong-headed towards
planning for future financial goals and consumption. The women in higher income brackets are more
inclined towards savings and maintain healthy attitude towards financial planning. It is interesting to see
that women have an optimistic attitude towards financial planning despite of their lower score on
financial knowledge as shown by the results.

Financial Literacy

Financial literacy is the combination of financial knowledge, attitude and behavior. A financially literate
women means that she has the essential knowledge of money related matters and has attitude and
behaviour which helps her in taking financial decisions. We attempt to record the financial literacy score
of working women using the combination of these three parameters- financial knowledge, behaviour and
attitude. This score is obtained by adding the scores of these three dimensions- financial knowledge,
attitude and behaviour. The average financial literacy score comes out at 9 as obtained in the survey
conducted for assessing the financial literacy level of working women. The maximum possible score that
can be obtained for financial literacy in this survey is 20 (i.e., 8 for financial knowledge, 8 for financial
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behaviour, and 4 for financial attitude). It seems that the level of financial literacy has improved over a
period of time but still requires further improvement.

Figure 9: Distribution of Financial Literacy Score

14
Percentage of respondents

12
10
8
6
4
2
0
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Financial Literacy score

The average financial literacy score obtained in the survey is 9 implying that the financial literacy level of
majority of the young employed women is not very high. One of the main reasons for such a lower score
is the poor financial knowledge of women and their lack of awareness of financial products. The
incompetence of women in understanding inflation and compound interest concepts is observed through
our survey which is corroborated by the poor educational outcomes in India. We have received this poor
score even when our sample belongs to educated class, implying that we need to improve the quality of
education also in the country. It is also likely that the respondents may not have responded to this
questionnaire properly. But the fact that women are ignorant of most of the investment avenues available
in the country cannot be ignored. This is the scenario when the sample size only for educated working
women; it would have been worse if the financial literacy level of unemployed and uneducated women is
examined.
234

Figure 10: Marital Status and Financial Literacy

100

Percentage of respondents
90
80
70 54
68 Above Average Score
60
50 Below Average Score
40
30
20 46
32
10
0
Married Single

Marital Status

Further, we examine how marital status of women affects their financial literacy level. Figure 10 shows
that the singles appear to outperform married women in terms of overall financial literacy score by 18%.
It may be because of their better financial behaviour and attitude towards financial planning and
household finances. It seems that most of the married women don’t take financial decisions
independently. They either depend on their partner for financial decisions or seek their help for making
investments etc. The results show that around 54% of the married women scored more than average
financial literacy score as they are raising a family, they become conscious about their financial decisions.
Their marital status has brought many changes in the behaviour and attitude of women towards saving
and investments and financial planning decisions.

CONCLUSION

Our sample consists of the working educated women and we expected widespread financial knowledge
but contrary to the expectations, very few women got rank among the highly financially knowledgeable.
The respondents from rural origin do not possess much financial knowledge as compared to the women
from cities and towns. Financial knowledge is more widespread among highly educated and urban
women, maybe because of the exposure that they get from the outside world. The results show that many
women have positive behavior about money and finance matters, reflecting their prudence, discipline and
alertness while dealing with household finances. They are cautious about saving money for future despite
of being from middle income-group and their education level but poor financial knowledge and lack of
awareness about investment products proves to be a hindrance for them.
235

Overall, the analysis shows that the general awareness about financial planning tools, techniques and
processes among women remains poor even today in the 21st century. It can be attributed to the reasons
like poor financial knowledge amongst the women, lack of awareness about financial products etc. Also,
their reliance on other family members, especially on male for finance related matters could be another
reason for their non-involvement in investment decisions. The positive side in the results is the positive
attitude and behaviour of women towards finance matters. If we have to score high on financial literacy
survey, we need to get better with the financial knowledge results of the women. There are potential
consequences of these results for women as well as society as a whole because financial knowledge is
found to be linked with many financial decisions.

The financial knowledge among women can be improved with the necessary steps and measures by
government or even by the private sector, by conducting financial literacy workshops etc. These
workshops should not focus only on rural population but also on urban women as our results suggest that
the level of financial literacy of urban women is also not sufficient. These financial literacy programs
should be specifically designed for women addressing their financial and educational needs. These
programs can focus on contents such as savings and expenditure management, insurance and retirement
planning, credit and debt management, investment products, risk management, financial market
environment and financial decision-making. Initiatives can also be taken to provide financial education at
the grass root level i.e., to the girls at the school level or atleast in the colleges, which will help in
inculcating financial knowledge and attitude in them at the early stage of their lives.

Further, conducting the workshops or providing financial education is only the initial step towards
spreading financial knowledge; it is more important that audience exploit such knowledge in their
investment decisions and for wealth accumulation. It is not intricate to conduct such programs for
working women; the employers can take initiatives in this regard by conducting such workshops or
seminars in the office itself after or before the working hours. The employers can assist their employees in
choosing the right and safe investment avenues initially, or how to open Demat account etc. The
government can sponsor such programs or provide incentives to such employers who help in promoting
financial literacy in the country, thereby, boosting the economy. These financial skills are must for
women to succeed in today’s complex financial environment and it’s important for the society to make
this investment in the women.
236

Lastly, our results could be subject to the biasness of respondents while filling the questionnaire as the
findings are based on their self-reported behaviour and attitude. Also, there can be many other factors like
education of family, quality of education, self-confidence of a woman which influences the financial
literacy level of the women which can be considered in future studies. There is a need to examine the
financial literacy level of the women on the country level. It is possible that results may differ if the same
survey is conducted in metropolitan cities as people there are more cautious about their future investments
and financial planning. This study is a beginning towards this direction which will promote further
research in this area.

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