© JUN 2021 | IRE Journals | Volume 4 Issue 12 | ISSN: 2456-8880

Customer Satisfaction At M/S Sindol Bajaj Bidar

BHADRAPPA HARALAYYA
HOD and Associate Professor, Department of MBA, Lingaraj Appa Engineering College, Bidar

Abstract- This temporary role record is an after- supplied by a company meet or surpass customer
effect of the exploration that is carried solely from expectation.
the ace of business enterprise. During the four
semesters of the direction every understudy ought to Customer satisfaction is defined as “the number of
almost truly educate as a learner inside the customers, or percentage of total customers, whose
association to get halfway information and present a reported experience with a firm, its products, or its
comparable report to acquire these necessities services (ratings) exceeds specified satisfaction
concentrating the “M/s SINDOL BAJAJ BIDAR” goals.”
capacity of the association as a large component for
any affiliation to accomplish goals and makes a It is seen as a key performance indicator within
speciality of this calls regarding planning at all levels business and is often part of a balanced scorecard. In a
to guarantee the clear working of this document is to competitive marketplace where businesses compete
understand typically the BAJAJ AUTOMOBILES for customers, customer satisfaction is seen as a key
painting inside connection to diverse partitions. differentiator and increasingly has become a key
Bajaj Auto Ltd. Is probably the assembling and 3 element of business strategy.
Wheeler maker in India. The business is super for
building R and D, thing advancement, minimal “Within organizations, customer’s satisfaction ratings
attempt organising and fabricating strategies. The can have powerful effects. They focus employees on
business enterprise is the couple of biggest and 3 the importance of fulfilling customer’s expectations.
wheeled prices inside the state with prices Furthermore, when these ratings dip, they warn of
representing 18% of just about all out offers. The problems that can affect sales and profitability. These
corporation has two auxiliaries generally Bajaj Auto metrics quantify an important dynamic. When a brand
International Loge BV and PT Bajaj Indonesia. The has loyal customers, it gains positive word-of-mouth
organization come to be mounted on April 35, 2007 marketing, which is both free and highly effective.”
as it’s entirely possessed backup Bajaj Automobile
Ltd. (retaining employer) beneath the call of Bajaj Therefore, it is essential for businesses to effectively
Investment and Holding Limited. The employer was manage customer satisfaction. To be able do this,
offered its underlining enterprise testimony on, may firms need reliable and representative measures of
7, 2007. Typically, the parent employer works inside satisfaction.
portion, for instance, automobile, protection and
speculation, in addition to that is only typically the tip “In researching satisfaction, firms generally ask
of the Banquets’. Perceiving development openings customers whether their product or service has met or
inside the vitality, wind, vitality, and account areas, exceeded expectations. Thus, expectations are a key
the discern business enterprise erases those physical factor behind satisfaction. When customers have high
activities into 3 separate elements, each expectation and the reality falls short, they will be
concentrating on middle enterprise and attractive disappointed and will likely rate their experience as
talents. less then satisfying.”

I. INTRODUCTION The internship project is taken place at M/s SINDOL

BAJAJ.
Customer satisfaction, a term frequently used in
marketing, is a measure of how products and services The internship project is about CUSTOMER
SATISFACTION at M/s SINDOL BAJAJ

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1.1 INDUSTRY PROFILE automobile industry saw a drastic fall in demand. This
resulted in the decline of 15% in 1991 and 8% 1992,
India is the second largest producer and manufacturer resulting production loss of 0.4mn vehicles. Barring
of two-wheelers in the world. It stands next only to Hero Honda, all the major producers suffered from
Japan and China in terms of the number of two- recession in FY93 and FY94. Hero Honda showed a
wheelers produced and domestic sales respectively. marginal decline in 1992. The reasons for recession in
Indian two-wheeler industry has got spectacular the sector were the incessant rise in fuel prices, high
growth in the last few years. Indian two-wheeler input costs and reduced purchasing power due to
industry had a small beginning in the early 50’s. The significant rise in general price level and credit crunch
Automobile products of India (API) started in consumer financing. Factors like increased
manufacturing scooters in the country. production in 1992, due to new entrants coupled with
the recession in the industry resulted in company
Bikes are a major segment of Indian two-wheeler either reporting losses or a fall in profits. key players
industry, the other two being scooters and mopeds. in the Two-wheeler industry.
Indian companies are among the largest two-wheeler
manufactures in the world. There are many two-wheelers manufactures in India.
Major players in the 2-wheeler industry are Hero
In the initial stages, the scooter segment was Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj
dominated by API; it was later overtaken by Bajaj Auto) and TVS Motor Company Ltd (TVS).
Auto. Although various government and private
enterprises entered the fray for scooters, the only new The other key players in the two-wheeler industry are
player that has lasted till today is LML. The Kinetic Motor Company Ltd (KMCL), Kinetic
motorcycle segment was initially dominated by Engineering Ltd (KEL), LML Ltd (LML), and
Enfield 350cc bikes and Escorts 175cc bike. Yamaha Motors India (Yamaha), Majestic Auto Ltd
(Majestic Auto), Royal Enfield Ltd (REL) and Honda
The two-wheeler market was opened to foreign Motorcycle & Scooter India (P) Ltd (HMSI).
competition in the mid-80s. And the then market
leaders – Escorts and Enfield – were caught unaware • Evolution of two-wheeler in India: -
by the onslaught of the 100cc bikes of the four Indo- Two-wheeler segment is one the most important
Japanese joint ventures. With the availability of fuel- components of the automobile sector that has
efficient low power bikes, demand swelled, resulting undergone significant change due to shift in policy
in Hero Honda – then the only producer of four stroke environment. The two-wheeler industry has been in
bikes (100cc category), gaining a top slot. The first existence in the country since 1955. It consists of three
Japanese motorcycles were introduced in the early segments viz. scooters, motorcycles and mopeds.
eighties. TVS Suzuki and Hero Honda brought in the According to the figures published by SIAM, the share
first two-stroke engine motorcycles respectively. of two-wheelers in automobile sector in terms of units
These two players initially started with assembly of sold was about 80 per cent during 2003-04. This high
CKD kits, and later on progressed to indigenous figure itself is suggestive of the importance of the
manufacturing. In the 90s the major growth for sector. In the initial years, entry of firms, capacity
motorcycle segment was brought in by Japanese expansion, choice of products including capacity mix
motorcycles, which grew at a rate of nearly 25% and technology, all critical areas of functioning of an
CAGR in the last five years. industry, were effectively controlled by the State
machinery. The lapses in the system had invited fresh
The industry had a smooth ride in the 50s, 60s and 70s policy options that came into being in late sixties.
when the Government prohibited new entries and Amongst these policies, monopolies and Restrictive
strictly controlled capacity expansion. The industry Trade Practices (MRTP) and foreign Exchange
saw a sudden growth in the 80s. The industry Regulation Act (FERA) were aimed at regulating
witnessed a steady growth of 14% leading to a peak monopoly and foreign investment respectively. This
volume of 1.9mn vehicles in 1990. In 1990, the entire controlling mechanism over the industry resulted in: -

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(a)Several firms operating below minimum scale of Automobile Export Promotion Council would be of
efficiency; (B)Underutilisation of capacity; and (C) great help for further surge in demand for the Indian
usage of outdated technology. Recognition of the two-wheeler industry.
damaging effects of licensing and fettering policies led
to initiation of reforms, which ultimately took a more National council of Applied Economic Research
prominent shape with the introduction of the New (NCAER) has forecast two-wheeler demand during
Economic Policy (NEP) in 1985. the period 2002-03 through 2011-12. The forecast had
been made using econometric technique along with
However, the major set of reforms was launched in the inputs obtained from a primary survey conducted at 14
year 1991 in response to the major macroeconomics prime cities in the country. Estimations were based on
crisis faced by the economy. The industrial policies Panel Regression, which takes into account both time
shifted from a regime of regulation and tight control to series and section variation in data. A panel data of 16
a more liberalised and competitive era. Two major major states over period of 5 years ending 1999 was
results of policy changes during these years in two- used for the estimation of parameters. The models
wheeler industry were that the, weaker player died out considered a large number of macro-economics,
giving way to the new entrants and superior products demographic and socio-economic variables to arrive at
and a sizable increase in number of brands entered the the best estimations for different two-wheeler
market that compelled the firms to compete on the segment. The projections have been made at all India
basis of product attributes. Finally, the two-wheeler and regional levels. Different scenarios have been
industry in the country has been able to witness a presented based on different assumption regarding the
proliferation of brands with introduction of new demand drivers of the two-wheeler industry. The most
technology as well as increase in number of players. likely scenario assumed annual growth rate of Gross
However, with various policy measures undertaken in Domestic Product (GDP) to be 5.5 percent during
order to increase the competition, though the degree of 2002-03 and was anticipated to increase gradually to
concentration has been lessened over time, 6.5 percent during 2011-12.
deregulation of the industry has not really resulted in
higher level of competition. 1.2 COMPANY PROFILE

There is large untapped market in semi-urban and rural Bajaj Auto Ltd. (BAL) any of the two and three
areas of the country. Any strategic planning for the assembling producers in India. The employer is known
two-wheeler industry needs to identify this market for its L and D item development and assembling
with the help of available statistical techniques. capabilities. The particular agency is the biggest
Potential market can be identified as well as prioritised exporter of and 3 wheels inside the empire. The
using these techniques with the help of secondary data employer has two backups to be particular Bajaj Auto
on socio-economic parameters. For the two-wheeler International Cooperation BV and PT Bajaj Indonesia.
industry, it is also important to identify the target
groups for various categories of motorcycles and On November twenty nine, 1945 Bajaj Auto arrived
scooters. With the formal introduction of second-hand for the sake of M/s Bacha raj Investing Corporation
car market by the reputed car manufactures and easy Private Limited. Within 1948 Bajaj Auto started out to
loan availability for new as well as used cars, the two- promote and 3 wheels imported in India. In the 50s
wheeler industry needs to upgrade its market Bajaj Auto gained allow from the Government of India
information system to capture the new market and to to make two wheels. In 1960 Bajaj Auto became an
maintain its already existing markets. Availability of open up corporation.
easy credit for two-wheeler in rural and smaller urban
areas also requires more focussed attention. It is also In 1971 Bajaj Auto propelled a three-wheeler
imperative to initiate measures to make the presence administrator. In 1977 the organization propelled a
of Indian two-wheelers industry felt in the global Back Engine Auto Rickshaw. Within nineteenth 1984,
market. Adequate incentives for promoting exports the organization stone became made for the brand-new
and setting up of institutional mechanism such as Bajaj Auto processing plant at WALUJ Aurangabad.

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November 5, 1985 Bajaj Auto began technology on enterprise began Pulsar 220F pulsar a hundred and
the WALUJ plant. In 1988 Bajaj Auto started eighty UG Pulsar one hundred thirty-five LS and
generation at the Chakan Pune Grow. In November looked via DTS- Si available. In 2010-11 the business
2001, Bajaj Auto propelled the beautiful bicycle enterprise created two and three Wheelers engine
‘Pulsar’. generation restrict by way of 780000 Nos to 5040000
Nos. The organization offers the Avenger 220 DTS-I
In Feb 2003 Bajaj Auto powered a hundred and fifteen KTM DUKE a hundred twenty-five found 150 and one
Calibres within the traditional engine fragment. hundred twenty-five in the market. The enterprise
Because based on the Arrangement of Demerger intends to maintain up and 3 wheelers restriction at the
scheme Bajaj Holdings and Investment Ltd. (BAL existing diploma of 5040000 number every year
BHAL erode) is assessed into 3 assignments with before the finish of March31, 2012. The significance
impact form a hit day of Viz. February 20, 2008. The of 4-wheel car development in progress and the
protecting company works in fragments, for instance, primary business dispatch of the platform is booked
safety and different car and project. for in 2012 Bajaj Auto is tied with Kawasaki Japan at
Indonesia.
Perceiving the improvement openings inside the safety
and budgetary a part of power sparing breeze vitality II. THEORETICAL BACKGROUND OF THE
organization made those physical games be three STUDY
separate factors that each can deal with middle
enterprise and engage fitness. Consequently, claims Customer satisfaction occurs when the data obtain
the figure enterprise with all blessings and liabilities from business match belief. Customer may not
included into the hobby in PT Bajaj Auto Indonesia remember experience the game expectation even
and in a few merchants, businesses are moved to Bajaj though, customer will frequently notice and keep in
Investment and Holding Ltd (BHIL). Moreover, a sum mind those that deviated from intimation. This stage is
of Rs.15000 million in real cash and money mainly known as disappointment results in to a feeling
reciprocals are likewise moved to Investment and of clash in cash where an experience obtains from
Holding Ltd. As major elements of the Bajaj Holdings product logic falls short of expectation.
and Investment Ltd plan changed to Bajaj Auto Ltd
(BAL). The rule date might be close on March 31, In literature antecedents of satisfaction are studied
2007. from different aspects. The considerations extend from
psychological to physical and from normative to
On April nine, 2007, the organization got a take care positive aspects. However, in most of the cases the
of the inexperienced plant processing plant in consideration is focused on two basic constructs as
Uttarakhand. In the primary 12 months of plant customer’s expectations prior to purchase or use of a
activity, it created 275000 motors. The gathering plant product and his relative perception of the performance
business enterprise in Akurdi closes on account that of that product after using it.
September 3, 2007 because of better era prices. In
November 2007, Bajaj Auto International Holdings A customer’s expectations about a product tell us how
BV gained a 14. Fifty-one % stake in KTM Power he or she anticipated how that product will perform.
Sports activities automobile manufacturer in Europe As it is suggested in the literature, consumers may
for Rs.345 Crore. have various “Types” of expectation when forming
opinions about a product’s anticipated performance.
During 2007-08 the business propelled the XCD one Ex: Four types of expectations are identified by Miller,
hundred twenty-five DTS-Si and the entice of the (1977): Ideal, expected, minimum tolerable, and
Direct Injected auto tricycle. Chakan commercial desirable. While, Day (1977): Indicated among
facility finishes aggregate introduction of more than 2 expectations, the ones that are about the costs, the
million Pulsar. In 2009-10, the corporate extended its product nature, and the efforts in obtaining benefits
introduction restriction of Motorized Two and three and lastly expectations of social values. Perceived
Wheelers via 300000 Nos to 4260000 Nos. The product performance is considered as an important

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construct due to its ability to allow making and services that they use and they are making
comparisons with the expectations. decisions differently than in years gone by. Today,
customer experience (CX) is a deciding factor.
It is considered that customer judge product on a Expectations are high and CX effectiveness easily
limited set of norms and attributes. Olshavsky and makes or breaks the purchase decision.
miller (1972) and Olson and Dover (1976) designed
their researches as to manipulate actual product III. RESEARCH DESIGN
performance, and their aim was to find out how
perceived performance ratings were influenced by 3.1 STATEMENT OF THE PROBLEM
expectations. To know customer satisfaction towards Bajaj Two-
Wheeler Bikes.
“These Studies took out the discussions about
explaining the differences between expectations and Consequently, the administration has wanted to lead
perceived performance.” “A project report on customer satisfaction towards
Bajaj Two-Wheeler Bike, Bidar.
In some research studies, scholars have been able to
establish that customer satisfaction has a strong 3.2 NEED FOR THE STUDY
emotional, i.e., affective, component. Still others show This research is done to know the Mind-Set of the
that the cognitive and affective components of customer, with the help of which the organization will
customer satisfaction reciprocally influence each other become alert of their pitfalls or Drawbacks and in turn
over time to determine overall satisfaction. also make improvements in the product about the level
of satisfaction of the customer towards their offerings
Especially for durable goods that are consumed over in the marketplace.
time, there is value to taking a dynamic perspective on
customer satisfaction. Within a dynamic perspective, 3.3 OBJECTIVES OF THE STUDY
customer satisfaction can evolve over time as • To understand the customer satisfaction level
customers repeatedly use a product or interact with a toward features and services offered by Bajaj Auto.
service. The satisfaction experienced with each Ltd.
interaction (transactional satisfaction) can Influence • To know about services which are provided by the
the overall, cumulative satisfaction. Scholars showed company.
that it is not just overall customer satisfaction, but also • To gain inputs form customers to improve
customer loyalty that evolves over time. satisfaction.
• To study and understand the areas which are need
2.1 LITERATURE REVIEW WITH RESEARCH to be improved.
GAP • To know company objectives about feature
Vavra, T.G. (1997): Satisfaction has been generally modification in Bajaj motor.
defined as “A satisfaction post-purchase involvement • To know opinion about price of Bajaj Motor Cycle.
with a product or services given existing buying
• To Discover an elements impact client to obtain
expectations. Bajaj motors.
• To find out customers are more like to occasional
Terry Grapentine (2019): Satisfaction is an ambiguous Discount/Free gift offered by Bajaj Motor.
concept; the marketing literature does not offer a
uniform definition of the satisfaction concept; 3.4 SCOPE OF THE STUDY
satisfaction can be emotion; satisfaction can be The study helps in findings out the level of customer
cognition; and how to approach the satisfaction satisfaction of Bajaj Auto Ltd. Customers. The scope
concept in applied research. is confirmed only to examine the “Customer
satisfaction” with reference to Bajaj Bikes” and to find
Zoe Dowling (2020): Customer experience matters. possible remedies to contract and neutralize their
People are inundated with choices for every product

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competition. The Study helps to know the feedback • Secondary Data:

and suggestions from the customers. Secondary Data consist of information that already
exists somewhere, have been collected. Secondary
It also explained the benefits required by the company Data is collected from Company websites, other
as a result of services, it has also studied the level of websites, Magazines, Books
customer has regarding the service provided by them.
It also focusing is to provide more awareness to return SAMPLING DESIGN
people about their service and also helps to maintain
goodwill in the market. Sampling Method:
The sampling technique used is Simple Random
3.5 RESEARCH METHODOLOGY Sampling.
Research is an original contribution to the existing
stock of knowledge making for its advancement. It is Sample Size:
the pursuit of truth with the help of study, observation, The Sample size for this study is 150 customers of
comparison and experiment. In short, the search for Bajaj Auto. ltd in Bidar city.
knowledge through objectives and systematic method
of findings solution to a problem in research. 3.6 HYPOTHESES
H0- There is relationship exist between two questions.
A research method refers to the methods the H1- There is No relationship exists between two
researchers use in performing research operations. questions.
Research Methodology is a way to systematically H0 – There is a significant positive relationship
solve the research problem. By research methodology between the Bajaj motors company and the customers.
not only the research methods are considered but also H1 - It is clear that customer’s satisfaction in today’s
the logic behind the methods used in the context of the dynamic corporate environment is very essential. On
research study and explanations are given on why a the other hand, dissatisfaction has been seen as a
particular technique is used. primary reason for customer’s intentions to switch.
Dissatisfied customers are more likely to tell almost
RESEARCH DESIGN ten people their unfortunate experiences with a
particular organization.
The research design that is adopted in this study is
Descriptive Research. Customer satisfaction highly influences customer’s
repurchase intension. Satisfied customers are most
DESCRIPTIVE RESEARCH likely to share their experiences with other four or six
people around them. This organization must be able to
To describe the characteristics of the variables in build and maintain long lasting relationship with
situation. customers through satisfying various customer needs
and demands which eventually motivates them to
METHODS OF DATA COLLECTION continue to do business with the organization on-going
basis.
Sources of Data:
Data were collected through both primary and IV. ANALYSIS AND INTERPRETATION
secondary data sources.
4.1 HOW DO YOU COME TO KNOW ABOUT
• Primary Data: BAJAJ BIKES?
A primary data is a data, which is collected afresh No. of
Scale Percentage
and for the first time, and thus respondent
Happen to be original in character. The primary Advertisement 14 28
data with the help of questionnaire were collected
from various investors.

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Friends / INTERPRATATION:
26 52
Relatives From the above graph is showing that 88% of people
Social media 6 12 visited the Sindol Bajaj Showroom and 12% people
Internet 0 0 not visited.
Magazine 0 0
4.3 WHICH BIKE DO YOU LIKE IN THE BAJAJ?
Others 4 8
No. of
Total 50 100 Scale Percentage
respondent
Pulsar 33 66
CT100 8 16
Platina 4 8
Discover 5 10
Other 0 0
Total 50 100

INTERPRATION:
From the above graph it is showing that 28%
customers are know the name of Bajaj through
Advertisement, 52% from Friends / Relatives, 12%
from Social media, 0% from Internet, 0% from
Magazine, and 8% from Others.

4.2 HAVE YOU VISITED SINDOL BAJAJ INTERPRATATION:

SHOWROOM? From the above graph it is showing that 66%
No. of Customers like the Pulsar Bike in Bajaj, 16% CT 100,
Scale Percentage
respondent 8% Platina, 10% Discover and 0% other Bikes.
Yes 44 88
No 6 12 4.4 RATE THE FACTORES EFFECTING THE
Total 50 100 PURCHASE DECISION?
No. of
Scale Percentage
respondent
Price 16 32
Brand image 16 32
Mileage 10 20
Power 7 14
Style 1 2
Other 0 0
Total 50 100

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No. of
Scale Percentage
respondent
Motivate 26 52
Informative 18 36
Makes no
6 12
difference
Total 50 100

INTERPRATATION:
From the above graph it is showing that which factor
affecting the customers to make a purchase decision in
that 32% price effects the customers, 32% Brand
Image, 20% mileage, 14% Power and the 2% style.

4.5 WHAT IS YOUR OPINION ABOUT PRICE

OF BAJAJ MOTOR CYCLE?
No. of INTERPRATATION:
Scale Percentage
respondent From the above graph it is showing that the opinion
Affordable 34 68 about Advertising strategy of Bajaj motor cycles
Competitive 10 20 through customers 52% Motivate, 36% Informative
Comparatively and 12% Makes no difference.
6 12
high
Total 50 100 4.7 WHAT FEATURE DO YOU LIKE TO
DEVELOP IN BAJAJ MOTOR CYCLE TO
MAKE IT AS THE BEST?
No. of
Scale Percentage
respondent
Engine 8 16
Suspension 5 10
Tyre 11 22
Mileage 9 18
Discs 11 22
Seats 6 12
Total 50 100
INTERPRATATION:
From the above graph is showing that the opinion
about Price of Bajaj Motor Cycle According to the
customers 68% Affordable, 20% Competitive and
12% comparatively high.

4.6 HOW DO YOU FEEL ABOUT

ADVERTISING STRATEGY OF BAJAJ?

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No 36 72
Total 50 100

INTERPRATATION:
From the above graph it is showing that the 16%
customers like to develop Engine, 10% Suspension,
22% Tyre, 18% mileage, 22% Discs and the 12% Seats INTERPRATATION:
in the Bajaj motor cycle to make it as the best. From the above graph is showing that if the company
offers any exchange mela, 28% of Customers
4.8 ARE THE SPARE PARTRS AVALIABLE AT interested to go for new one but 72% customers not
THE SERVICE CENTRE, WHERE YOU interested go for new one.
DEAL WITH?
No. of 4.10 DID YOU LIKE OUR SERVICES? IF YES,
Scale Percentage
respondent WHAT WAS THE EXPERIENCE?
Yes 45 90 No. of
Scale Percentage
No 5 10 respondent
Total 50 100 Excellent 13 26
Good 28 56
Average 9 18
Poor 0 0
Total 50 100

INTERPRATATION:
From the above graph is showing that the 90%
customers say that Spare parts available at the service
centre and 10% customers say not available.
INTERPRATATION:
4.9 IF THE COMPANY OFFERS ANY From the above graph showing that the 26% is
EXCHANGE MELA, WILL YOU GO FOR A NEW Excellent, 56% is Good, 18% is Average and 0% is
ONE? poor Service of Bajaj in according to customers’
No. of experience.
Scale Percentage
respondent
Yes 14 28

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4.11 DO YOU RECOMMEND YOUR FRIEDS / INTERPRATATION:

RELATIVES TO PURCHASE THE BAJAJ From the above graph it is showing that Duration of
BIKES? customers using the Bajaj Motor Cycle in that 38% of
No. of customers using below 1 year, 42% from 1-3 years,
Scale Percentage
respondent 14% from 3-6 years and 6% above 6 years.
Yes 47 94
No 3 6 V. FINDINGS
Total 50 100
• I found that 28% customers are know the name of
Bajaj through Advertisement, 52% from Friends /
Relatives, 12% from Social media, 0% from
Internet, 0% from Magazine, and 8% from Others.
• I found that 66% Customers like the Pulsar Bike in
Bajaj, 16% CT 100, 8% Platina, 10% Discover and
0% other Bikes.
• I found that which factor affecting the customers to
make a purchase decision in that 32% price effects
the customers, 32% Brand Image, 20% mileage,
14% Power and the 2% style.
• I found that the opinion about Price of Bajaj Motor
INTERPRATATION: Cycle According to the customers 68%
From the above graph showing that 94% of Customers Affordable, 20% Competitive and 12%
recommend their friends / relatives to purchase the comparatively high
Bajaj bikes and 6% of customers not recommend. • I found that the opinion about Advertising strategy
of Bajaj motor cycles through customers 52%
4.12 DURATION OF USING THE BAJAJ Motivate, 36% Informative and 12% Makes no
MOTOR CYCLE? difference.
No. of • I found that the 16% customers like to develop
Scale Percentage
respondent Engine, 10% Suspension, 22% Tyre, 18% mileage,
Below 1 year 19 38 22% Discs and the 12% Seats in the Bajaj motor
1-3 year 21 42 cycle to make it as the best.
3-6 year 7 14 • I found that the 26% is Excellent, 56% is Good,
Above 6 years 3 6 18% is Average and 0% is poor Service of Bajaj in
Total 50 100 according to customers’ experience.
• I found that satisfactory of customer’s problems
solved by the company 26% of customers Highly
satisfied, 64% of satisfied, 6% of somewhat
satisfied and 4% of customers Dissatisfied.
• I found that Duration of customers using the Bajaj
Motor Cycle in that 38% of customers using below
1 year, 42% from 1-3 years, 14% from 3-6 years
and 6% above 6 years
• I found that 86% of customers receiving Bajaj
Service reminders regularly and 14% of customers
not receiving regularly.

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CONCLUSION 2021, Page No: 184-194. Available

at: http://irjhis.com/paper/IRJHIS2105025.pdf
To conclude the final project on “CUSTOMER [4] Bhadrappa Haralayya; P. S. Aithal. "Study on
SATISFACTION TOWORDS ON M/S SINDOL Model and Camel Analysis of Banking" Iconic
BAJAJ BIDAR”. I have received both favourable and Research and Engineering Journals, Volume 4,
unfavourable responses from the respondents. I have Issue 11, May 2021 Page 244-259. Available at
met 50 customers of different places and https://irejournals.com/paper-details/1702750
accommodated at M/S SINDOL BAJAJ BIDAR and
[5] B. Haralayya and P. S. Aithal, “A Study on
findings were enlightened to me. The project work has
Structure and Growth of Banking Industry in
helped in studying and understanding the practicalities
India”, International Journal of Research in
of organization. The study of “CUSTOMER
Engineering, Science and Management, Volume
SATISFACTION” towards on M/S BAJAJ SINDOL
4, Issue 5, May 2021.Page no 225–230.
BIDAR the data was collected from various sources
Available at:
and also through the tools like Questionnaire and
https://www.journals.resaim.com/ijresm/article/
relevant interaction with concerned persons. By seeing
view/778/749.
the performance of Bajaj Two-Wheeler vehicle
service provide by the Bajaj motors can conclude that [6] Bhadrappa Haralayya, Retail Banking Trends in
it has wide marketplace and incredible hope for its India, International Journal of All Research
sales. Also, in the current market it is one of the Education and Scientific Methods (IJARESM),
leading vehicles. The supply and availability of the Volume: 9, Issue: 5, Year: May 2021, Page
vehicle in Bidar locality is very best. As per show No: 3730-3732. Available At
room was troubled is have excellent prospects in close http://www.ijaresm.com/uploaded_files/docume
to aspect it is given that good service majority of the nt_file/Bhadrappa_Haralayyaqscw.pdf
people are satisfied with Bajaj company vehicle. [7] BHADRAPPA HARALAYYA, P.S. AITHAL,
FACTORS DETERMINING THE
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