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    James Saracini Resume

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    JamesLSaracini
    James Saracini is a results-focused marketing strategist with over 9 years of experience in nonprofit and government communications. He leverages skills in digital advertising, project management, content marketing, social media marketing, email marketing, and analytics. His previous roles include Digital Marketing and Communications Manager at Grace Communications Foundation, where he drove an 81% increase in website traffic.

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    James Saracini Resume

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    JamesLSaracini
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    James Saracini is a results-focused marketing strategist with over 9 years of experience in nonprofit and government communications. He leverages skills in digital advertising, project management, content marketing, social media marketing, email marketing, and analytics. His previous roles include Digital Marketing and Communications Manager at Grace Communications Foundation, where he drove an 81% increase in website traffic.

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    James Saracini is a results-focused marketing strategist with over 9 years of experience in nonprofit and government communications. He leverages skills in digital advertising, project management, content marketing, social media marketing, email marketing, and analytics. His previous roles include Digital Marketing and Communications Manager at Grace Communications Foundation, where he drove an 81% increase in website traffic.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1K views3 pages

    James Saracini Resume

    Uploaded by

    JamesLSaracini
    James Saracini is a results-focused marketing strategist with over 9 years of experience in nonprofit and government communications. He leverages skills in digital advertising, project management, content marketing, social media marketing, email marketing, and analytics. His previous roles include Digital Marketing and Communications Manager at Grace Communications Foundation, where he drove an 81% increase in website traffic.

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    James Saracini

    jlsaracini@gmail.com — 573-639-1665 — JamesSaracini.com


    Los Angeles, CA

    A results-focused marketing strategist and experienced advertiser that develops successful campaigns by
    taking the creative approach. Leverages more than nine years of experience in the complex world of nonprofit
    and government communications. Welcomes the challenges presented by roles where the ability to adapt
    quickly, manage auxiliary responsibilities and juggle competing priorities is required. Proven to be an
    invaluable ally that executive leaders can rely on to take ownership of difficult projects, find innovative
    solutions and get things done right the first time.

    • Digital Advertising: • Message and Brand Strategy


    - Facebook, Instagram, Twitter and Pinterest • Social Media Strategy and Brand Management
    - SEM: Google Search and App Stores • SEO and Link Building
    - Programmatic Native and Display • Analytics Reporting and ROI Assessment
    • Project Management: • Email Marketing
    - Website and Mobile App Development • Fundraising: Appeals, Direct Mail, Grants
    - Production of Graphics, Photo and Video • CRM Upkeep, Implementation and Reporting
    • Content Marketing: Copywriting and Editing • Event Planning and Public Relations

    EXPERIENCE
    GRACE Communications Foundation LA & NYC 2014 to Present
    National leader in the campaign to build consumer support for sustainable food and sustainable farmers.
    Digital Marketing and Communications Manager
    Digital Advertising
    Lead all in-house advertising by planning, deploying and refining hundreds of campaigns.
    Goal: Bring quality traffic to GCF’s advocacy content. KPIs: traffic growth; dwell time and scroll depth.
    Outcome: 81% increase in site visitors with a 21% conversion rate for engagement-related KPIs.
    • Social Media Ads: Use Facebook, Instagram, Twitter and Pinterest to uncover valuable audience
    insights and craft powerful campaigns. Average CTR of 4.9%. Accounts for a 17% growth in site traffic.
    • Google Ads: Use paid and grant accounts to insert product evaluations into the research phase of
    searchers’ consumer journey. Responsible for more than 140,000 site visits. 57% hit scroll depth goals.
    • Native and Display Ads: Bring extensive exposure to GCF’s newly-launched flagship brand by earning
    7.8 million impressions and 20% of new site visitors. 15% conversion rate on engagement KPIs.
    • Agency Collaboration: Work with leading ad agencies on special projects. Ensure a successful ROI.
    Project Management: Marketing Collateral and Website Development
    Oversee production, review and deployment of multimedia packages for integrated marketing campaigns.
    Full lifecycle project management of large-scale development projects, such as: FoodPrint, a new flagship
    brand and website; the creation of mobile apps; and the production of digital products and tools.
    • Key liaison between directors, designers and IT staff in addition to external developers.
    • Ensure deadlines are met. Manage quality assurance and coordinate stakeholder feedback.
    Brand Strategy
    Develop metrics-based strategies for rebrands and launches. Create brand messaging across all platforms.
    Content Marketing and SEO
    Managing Editor: Write copy and edit staff’s work. Collaborate with executive staff on editorial strategy.
    SEO: Ensure content is fully optimized. Use Moz, Google and Yoast to improve SERP rankings.
    Goal: Educate users and inspire new buying and cooking habits. KPIs: scroll depth and dwell time.
    Outcome: Users exceed engagement KPIs: 45% hit deep scroll depths, 15% hit highest dwell time goals.
    Social Media Marketing
    Set and execute strategies to grow and engage a combined audience of more than 130,000.
    Evolve organizational voice and convey GCF’s complex positions on science and policy developments.
    Protect GCF’s public image. Train junior staff to represent GCF and ensure the quality of their work.
    Goal: Grow audience to expand the reach of GCF’s message. Increase site traffic. KPI: account growth.
    Outcome: Consistent year-over-year growth. Earns 14% of total traffic. Exceeds engagement rate targets.
    • 60% net increase in Facebook page likes for FoodPrintOrg and sub-brands (54,600 total likes).
    • 45% net increase in Twitter followers for @foodprintorg and sub-brands (66,000 total followers).
    • Collaborate with team to expand Instagram (320% growth) and Pinterest (210% growth).
    Email Marketing
    Write, edit and design weekly and monthly newsletters and automated campaigns that drive traffic to site.
    Analytics
    Lead report generation for Board on all foundation websites, social media, advertising and newsletters.
    Departmental Management
    Assist director in managing and onboarding junior staff. Manage vendors and freelancers.

    Nazareth Housing New York, NY 2011 – 2014


    NYC community development organization that provides shelter for homeless and low-income families.
    Coordinator for Development and Communications
    Marketing, Fundraising and Communications
    Collaborated with executive staff on all development and communications decisions. Led social media.
    Fundraised more than $500,000 per year. Supported programs and grew brand recognition in NYC.
    Drove donations by crafting appeals, webpages, newsletters and graphics using effective CTAs.
    Direct Mail: Coordinated the design, printing and mailing of all materials to 2,500+ donors.
    Event Planning
    Assisted with the planning and execution of 3 annual benefits, 3 auction events and other fundraisers.
    • Direct management of the 2014 Annual Benefit, raising $615,000+ (171% of previous record high).
    CRM
    Led Blackbaud CRM expansion, donation page integration, reporting and acknowledgment creation.
    Website Management and Redesign
    Media Relations
    Vendor, Volunteer and Intern Management
    Junior Board Philanthropy Chair, 2014 to Present
    State of Missouri Jefferson City, MO 2010 - 2011
    Office of Governor Jay Nixon | Office of Administration | Department of Natural Resources
    Public Information Specialist
    Promoted government initiatives and engaged the public. Drove traffic to online tools and services.
    Multimedia Production
    Produced videos for State Departments, Parks and the Governor’s office. 114,000+ YouTube views.
    Social Media Marketing
    Tripled Twitter followers and doubled Facebook fans.
    Web Development
    Assisted with the rebuild of Mo.gov, the State’s primary website.

    We Always Swing Jazz Series Columbia, MO 2009 - 2010


    Award-winning Jazz Series responsible for bringing world-recognized musicians to central Missouri
    Assistant Director
    Increased ticket sales to sell out concerts. Provided high-quality experiences for attendees and artists.
    Concert Promotions and Event Planning
    Coordinated digital marketing, print marketing and partnerships resulting in thousands of ticket sales.
    Social Media Marketing
    Increased following seven-fold.
    EDUCATION
    University of Missouri in Columbia 2010 Magna Cum Laude
    School of Journalism College of Arts and Science
    Bachelors of Journalism Bachelors of Arts in English

    TECHNOLOGY
    Advertising Platforms
    Google Ads, DSP (e.g., Outbrain’s Zemanta), Facebook/Instagram, Twitter and Pinterest
    Analytics
    Google Analytics, Google Search Console, HotJar and Raven Tools
    Social Media Management
    Hootsuite, TweetDeck, Link In Profile and Keyhole
    Project Management
    Atlassian’s Jira, Confluence and Trello; Basecamp, Airtable, Slack, Asana and Bugify
    Web Publishing
    HTML, CSS, CMS platforms (e.g., WordPress, Blogger and Dreamweaver)
    Design, Photo and Video Editing
    Adobe Photoshop, InDesign and Illustrator; Adobe PremierePro and After Effects
    CRMs and Donor Databases
    Blackbaud’s Raiser’s Edge, Merchant Services, Sphere and NetCommunity
    Email Marketing
    MailChimp, Constant Contact and Blackbaud
    Microsoft Office Suite and Google’s G Suite

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