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Kelsey Marrow: 757-344-5298 2 Jacklyn Circle, Hampton, Virginia

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KELSEY MARROW

• Kelsey.Marrow757@gmail.com • 757-344-5298 • 2 Jacklyn Circle, Hampton, Virginia

PROFILE As an experienced communications professional, I’ve gained a successful


background in public relations, digital media, and content writing. I specialize
in woman’s lifestyle, fashion and beauty blogging along with positively guiding
the youth.

EDUCATION Hampton University, Hampton, Virginia — Strategic Communication Major,


Marketing Minor, May 2017

EXPERIENCE CEO/Author, KELSEYMARROW.COM; Hampton, V.A — 2017-Present


Manage all marketing and advertising for blog with 2,000 unique visitors per
month and growing. Always developing fresh and special themed content to
attract readers, blogging across topics such as makeup/clothing reviews,
inspirational testimonies, beauty techniques, and skincare essentials.

• Significantly increased website traffic by 95% through promoting a new


youtube channel and redesigning the website.

• Collaborations with highly ranked clothing and makeup brands such as


NARS, Go Jane, Zaful and Rosegal.

• Increased cultural diversity of online visitors by launching initiative that


incorporated use of multi-ethnic beauty bloggers.

Communication Strategist/ Community Manager & Content Writer,


MOBOOMBOX, Hampton, V.A — 2018- Present
Responsible for managing all internal strategic communications and various
external marketing initiatives.

• Composes and edits copy that reinforces the brand voice across all forms of
communication, including ensuring the tone and style are consistent and
appropriate to the audience and design.

• Manage clients social media accounts by implementing strategies and tactics


that grow followers, engage and retain them, and help convert them into
leads, customers, and active fans.

Public Relations Specialist /Non Profit Organization, TUTORIAL LECTURES


BY COURTNEY Norfolk, V.A — 2017- 2018
Collaborated as a five person team to establish an improved strategic
marketing strategy for a local non-profit organization financial agency.

• Built a following on social media platforms for Tutorial Lectures By Courtney


(Facebook, Twitter, LinkedIn, YouTube), increased following by approximately
400% through client engagement, content generation, campaigns and media
mentions.

Marketing & Events Assistant, FORT MONROE AUTHORITY; Hampton, V.A—


2017-2018
• Acted as a corporate community liaison, at the discretion of the department
Director.

• Provided project management on key marketing initiatives, working closely


with a team that includes graphic designers, web developers, writers and
strategists.

EXPERIENCE & ACTIVITES National Association Of Black Journalist


Planned numerous on-campus and local events to spread awareness of HIV, the
increasing sex trafficking rate, and importance of mentorship to the youth.

Delta Sigma Theta Sorority Incorporated


In the Gamma Iota Chapter at Hampton University, I managed the publicity
committee. I also successfully coordinated numerous special events and
meetings with 1200+ attendees.

Mentor/Program Services, Girls Incorporated


Self-started volunteer mentoring services to youth at risk.

• Provide them with academic success strategies, life skills development and
opportunities for leadership development.

Blue Thunder Cheerleading Captain


Worked closely with the Coach on setting up any fundraiser events and
community services projects.

SKILLS Microsoft Word, HTML, Microsoft Adobe, Microsoft Excel, Adobe Photoshop,
Word Press

Research & Development / Analytics

Knowledge of digital marketing campaign, website analytics and reporting.

Excellent communication skills

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