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  • Factors. Your Article Library. Retrieved June 6, 2022, From

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    Linh Nguyễn Lê Ái
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    This document contains 15 sources related to L'Oreal's marketing strategies and pricing approaches in India. Some key points discussed across multiple sources include L'Oreal adopting a dual pricing strategy in India to target different market segments, utilizing penetration pricing for new products, and adjusting packaging sizes tailored for the Asian market. The sources also discuss internal and external factors that influence pricing decisions as well as instances of price fixing fines against L'Oreal and other cosmetics companies.

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    This document contains 15 sources related to L'Oreal's marketing strategies and pricing approaches in India. Some key points discussed across multiple sources include L'Oreal adopting a dual pricing strategy in India to target different market segments, utilizing penetration pricing for new products, and adjusting packaging sizes tailored for the Asian market. The sources also discuss internal and external factors that influence pricing decisions as well as instances of price fixing fines against L'Oreal and other cosmetics companies.

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    Download as docx, pdf, or txt
    41 views2 pages

    Factors. Your Article Library. Retrieved June 6, 2022, From

    Uploaded by

    Linh Nguyễn Lê Ái
    This document contains 15 sources related to L'Oreal's marketing strategies and pricing approaches in India. Some key points discussed across multiple sources include L'Oreal adopting a dual pricing strategy in India to target different market segments, utilizing penetration pricing for new products, and adjusting packaging sizes tailored for the Asian market. The sources also discuss internal and external factors that influence pricing decisions as well as instances of price fixing fines against L'Oreal and other cosmetics companies.

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    © All Rights Reserved
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    of 2

    Amrine, D. (2020, January 27). Week 5 case Analysis.edited.

    docx - MKT650B Week 5:


    Case: "L'OREAL India: Where beauty meets with tradition" Danielle Amrine Please develop
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    Australian Competition and Consumer Commission. (2021, April 20). Garuda drops
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    Bhasin, H. (2019, January 27). Marketing mix of L’oreal – L’oreal marketing mix.
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    Kenton, W. (2021, October 2). Penetration Pricing. Investopedia. Retrieved June 5,


    2022, from https://www.investopedia.com/terms/p/penetration-pricing.asp

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    Lee, M. (2018, February 3). Beauty Meets Tradition - L'Oreal in India. LinkedIn.
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    MBA Skool Team. (2021, July 22). L’Oréal Marketing Strategy & Marketing Mix
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    Patrick Campbell. (2020, September 13). What is product line pricing: definition,
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    line-pricing
    Philip Kotler, Gary Armstrong. (2014). Principle of Marketing.

    Passariello, C. (2007, July 13). Behind L'Oréal's makeover in India: Going upscale. The Wall
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    https://www.wsj.com/articles/SB118427165113365012

    Prance-Miles, L. (2016, June 10). L'Oréal adopts smaller packaging tailored for Asian
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    https://www.globalcosmeticsnews.com/l-oreal-adopts-smaller-packaging-tailored-for-
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    Shaw, A. A. (n.d.). Internal and External Factors Affect Pricing Decision. Marketing
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    Staff, the P. N. O., & Staff, D. P. I. P. and C. T. O. (2022, April 1). Price fixing.
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    Trefis Team. (2012, July 10). L'OREAL Targets 'Masstige' Segment in India with Dual
    Pricing Strategy. Trefis. Retrieved June 5, 2022, from
    https://www.trefis.com/stock/lrlcy/articles/130297/loreal-targets-masstige-segment-in-
    india-with-dual-pricing-strategy/2012-07-10

    Twin, A. (2022, June 14). The 4 PS of Marketing. Investopedia. Retrieved June 2022, from
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