Master of Business Administration: Liverpool Business School, UK
Master of Business Administration: Liverpool Business School, UK
Master of Business Administration: Liverpool Business School, UK
Master of Business
Administration
Liverpool Business School, UK
MBA from the UK for next-gen leaders | 18 months
Contents
MBA at Liverpool Business School
About upGrad
Marketing Track
Finance Track
Analytics Track
Operations Track
HR Track
upGrad Advantage
Program Structure
Program Curriculum
Program Details
MBA at
Liverpool Business School
Welcome to the MBA program from Liverpool Business School. We are delighted to have you
as an addition to our 200+ year legacy. Our MBA program aims to respond to the
evidence-based need for trained senior managers by developing confident, competent,
forward-thinking leaders who can balance strategic thinking with excellent operational
focus. This is a distinctive MBA Program, which is intellectually-challenging, insightful and
focused on improving practice in the workplace across all areas of management, leadership,
and the functions of business.
Based on our market research and conversation with the industry, we have identified
Finance & Banking as one of the sectors with critical demand supply imbalance in terms of
quality professionals. Our vision is to design and deliver the best in class MBA with
specialization in Finance Program to empower the learners to take up the next generation
highly skilled roles in banking and finance domain. If you are reading this, you may wish to
“
accelerate your career in this field. With upGrad, we promise to equip you with the perfect
mix of business acumen and technical capabilities to help you achieve your career goals.
I look forward to welcoming you to Liverpool Business School and the progressive learning
and development experiences of our MBA.
Based on our market research and conversation with the industry, we have identified that
quality professional MBA education has critical supply demand imbalance. Our vision is to
design and deliver the best in class MBA Program to empower the next generation of global
leaders with leadership skills, global awareness, and critical and analytical thinking for
accelerated career enhancement. Through the MBA Program, upGrad in association with
“
Liverpool will help working professionals exercise effective leadership at senior levels along
with the understanding of the nature of global issues impacting them.
With upGrad, we promise to equip you with the perfect mix of business acumen and technical
capabilities to help you achieve your career goals.
Ronnie Screwvala
Co-founder & Executive Chairman
80% increase in their salaries
80%
upon MBA graduation, based on a
recent survey by Bloomberg
Businessweek survey.
Why
Approximately 1 in 3 prospective
1 out MBA students use their
management education to pursue
of 3
Pursue
opportunities in new industries or
job functions they have not
worked in.
Source:
https://www.princetonreview.com/business-school-advice/mba-facts-and-statistics
Source:
https://www.mastersportal.com/articles/340/10-very-good-reasons-to-do-an-mba-d
egree.html
Program
Highlights
PRACTICAL LEARNING
DUAL ACCREDITATION PRACTICAL
EXPERIENCELEARNING
& ALUMNI STATUS EXPERIENCE
• Get Certified by IMT Ghaziabad in • There is a strong focus on application
Advanced General Management Program of theoretical concepts of management
and MBA (Global) Liverpool Business School. to real-life business problems.
• Post completion of the course Alumni • This is done through industry relevant
status by Liverpool Business School projects and case studies.
and IMT Ghaziabad.
• Professionals working in sales profiles and who wish to make a shift into marketing profiles.
• Professionals working in generic management fields and wish to make a shiftinto the
marketing sector.
Learning path
6) Practical Learning:
1) Introduction to Management Basics Case studies and simulations from
Harvard Business Publishing
• Finance professionals working in the banking sector and who wish to acquire advanced
knowledge and skills in areas such as Investment Banking and Commercial Banking.
• Professionals working in generic management fields and wish to make a shift into the
operations & supply chains sector.
Learning path
7) Mastering concepts:
1) Introduction to Management Basics
Risk management
8) Practical Learning:
2) Concept Understanding:
Case studies and simulations from
Accounting and finance
Harvard Business Publishing
• Management and technology professionals looking to transition into roles that involve
extensive use of analytics to make critical business decisions or recommendations, in order
to deliver enhanced value to business teams and the organization.
• Professionals working in generic management fields and wish to make a shift into
techno-management role.
Learning path
5) Practical Learning:
1) Introduction to Management Basics Case studies and simulations from
Harvard Business Publishing
2) Concept Understanding:
6) Learn with Applications: Demand forecasting
Introduction to Analytics and
using Analytics
its applications
4) Mastering concepts:
8) Practical Application:
Hypothesis testing,
Industry project
Regression, Time Series Analysis
Operations Track
Who is this program for?
• Highly driven and ambitious operations professionals working as Operational Analysts,
Operations Managers, Delivery Managers, etc. across various industries and who wish to
acquire expertise in areas such as Operations, Supply Chain, Logistics etc.
• Professionals working in generic management fields and wish to make a shift into the
operational financial sector.
Learning path
7) New learnings: Logistics and
1) Introduction to Management Basics
distribution planning and optimisation
8) Practical Learning:
2) Concept Understanding:
Case studies and simulations from
Operations and supply chain
Harvard Business Publishing
6) Mastering concepts:
Advanced sourcing strategies
HR
Track
Who is this for?
• Highly driven and ambitious HR professionals working as HR Managers and Directors in
areas like Talent Acquisition, Employee Engagement etc. across various industries and who
wish to acquire expertise in areas such as Workforce planning, Recruitment, Training and
• Development, Employee retention etc.
Professionals working in generic management fields and wish to make a shift into the
HR sector.
Learning path
5) Practical learning - Simulations
1) Introduction to Management Basics
from Harvard Business Publishing (HBP)
Learning path
1) Introduction to Management Basics 6) Decision making models
7) Practical Learning:
2) Concept Understanding: Case studies and simulations from
Business Strategy Harvard Business Publishing
9) Dive deep:
4) Mastering concepts: Reaearch for project
Leadership styles
Expert Feedback
• Personalised expert feedback on assignments and projects.
• Regular live sessions by experts to clarify concept-related doubts.
DOUBT RESOLUTION
Q&A Forum
• Timely doubt resolution by industry experts and peers.
• 100% expert verified responses to ensure quality learning.
Student Support
• 24*7 Student Support for non-academic support.
• A dedicated "Talk to Us" option and email ID for connecting anytime.
NETWORKING
upGrad BootCamp
• Fun-packed, informative and career building workshops, including sessions by industry
professionals and professors.
• Group activities with your peers and alumni.
Industry Networking
• Live sessions by experts on various industry topics.
• One-on-one discussion and feedback sessions with industry mentors.
Elements
of Career Services
JOBS ON JUST IN TIME INTERVIEW
CAREER CENTRE PREP (JIT)
Career Centre offering upGrad jobs across For upcoming job interviews JITs are
experience levels and CTC ranges. conducted within 48 hours for eligible
programs.
Easy apply feature for upGrad hiring partner
vacancies. Tailored to job role and target domain.
Create resume at profile builder and with Real time feedback and tips for
one click to apply for various jobs. improvement
90-minute sessions over the weekend by Dedicated coaches working with you to
leading industry experts identify best suited career opportunities
Session categories: Career, Technical and Help you define your value proposition
Communications. Lay out a Career Path and help you adhere
Doubt resolution to your timelines and goals
Develop proof of concepts and apply Help you with interview preparations, finding
theoretical concepts in the real world jobs in the market, salary negotiations and
Assess skill levels other preparation as required
Peer Networking
Classroom element
Business communication sessions and
much more...
PROFILE BUILDER
(AI POWERED)
ADVANCED GENERAL
MANAGEMENT PROGRAM
11 months
PREPARATORY COURSES
2 months
RESEARCH METHODOLOGY
2 months
INDUSTRY PROJECT
4 months
IMMERSION PROGRAM
As part of the MBA program, you will experience
a 1-week long immersion program in the UK. This
includes on-campus interaction with LBS faculty,
campus tours, academic and non-academic
sessions on campus and opportunities for
global networking.
MARKETING STRATEGY
Introduction to Marketing, STP, Marketing Mix or 4P's
CONSUMER BEHAVIOUR
Introduction to the Study of Consumer Behavior & Models, Consumer DecisionMaking
Process, Psychological Influences on Consumer Decision Making,
Motivation,Perception, Learning, Attitude & Beliefs
MARKETING CHANNELS
Introduction to Advertising, Offline and Online Advertising
PROJECT/ ASSIGNMENT
EFFECTIVE COMMUNICATION
Introduction to Communication, Non verbal communication and body language,
Emotional Intelligence (Plus organizational intelligence and cultural intelligence),
Verbal Communications and Speeches, Managerial Writing
PROJECT/ ASSIGNMENT
*Note: This curriculum is subject to change based on inputs from university and Industry.
COURSE: ACCOUNTING AND FINANCE......(4 WEEKS)
ACCOUNTING FUNDAMENTALS - I
Basics of Finance, Financial Statements, Ratio Analysis
ACCOUNTING FUNDAMENTALS - II
Time Value of Money, Project Evaluation Techniques
PROJECT EVALUATION
Working Capital, Components of Working Capital
HYPOTHESIS TESTING
Formulating hypotheses, Hypothesis tests, A/B testing
REGRESSION ANALYSIS
Covariance,Correlation and Simple linear Regression, Multiple Linear Regression
PROJECT/ ASSIGNMENT
Use hypothesis testing and regression analysis to help random motors take
crucial production decisions.
COURSE: BUSINESS ECONOMICS.....(4 WEEKS)
MICROECONOMICS
Consumer Theory, Demand and Supply, Pricing, Market Equilibrium
MACROECONOMICS
Aggregate Demand and Supply, Business Cycles, unemployment and inflation,
Capital Markets, International trade
PROJECT/ ASSIGNMENT
BUSINESS LAW
Contract act and company law, Important tender clauses (such as pricing,
indemnification), Business Ethics and Corporate social responsibility
PROJECT/ ASSIGNMENT
COURSE: MARKETING MANAGEMENT 2
RELATIONSHIP MARKETING
Service Marketing, B2B Marketing
PROJECT/ ASSIGNMENT
TERRITORY MANAGEMENT
Territory Objective and Decisions, Coverage Metrics, Territory Management Strategy
CHANNEL MANAGEMENT
Objective of Channel Intermediaries, Types of Channels, Channel Design Strategy
PROJECT/ ASSIGNMENT
COURSE: OPERATIONS & SUPPLY CHAIN
MANAGEMENT......(4 WEEKS)
OPERATIONS MANAGEMENT
Demand Forecasting, Demand Planning, Demand Management, Inventory Planning,
Inventory Management, Inventory Control
PROJECT/ ASSIGNMENT
GROWTH STRATEGY
Competitive Rivalry, Analyzing industry and competition, Industry-level
Frameworks: Porter's 5 Forces, Strategies for a competitive environment
PROJECT/ ASSIGNMENT
RESEARCH PROCESS
Learn about the different steps in the research process and how to
evaluate a literature
Research question
Hypothesis and aims
Formulating a Problem
Literature review
Specialise in any of the key functional domains through a 4-month long industry
project. Refer to the sample list of projects below for your reference.
STRATEGY
STRATEGY
BFSI FMCG
Design a digital expansion strategy Facilitate an FMCG company's entry into
for a traditional bank a new market
STRATEGY
MARKETING
BFSI FMCG
Introduce loyalty programs to increase the Design a marketing campaign for a new
adoption of an online banking app sub-brand of an FMCG giant
BFSI FMCG
Analyse and develop strategies to Evaluate capital investment proposals in
reduce NPAs an FMCG company
IT E-COMMERCE
Create a budget for an IT engagement Evaluate the acquisition of a small
e-commerce player
COURSE 16:
STRATEGY
OPERATIONS PROJECT
AND SUPPLY CHAIN
BFSI FMCG
Carry out KYC operations at grassroot Develop a supply-chain model for the
levels distribution of products to new geographies
IT E-COMMERCE
Create a plan for acquisition and Achieve faster delivery times for an
maintenance of IT assets for a client Indian ecommerce company
BFSI FMCG
Reduce attrition levels in credit-card Create an engagement plan to increase
sales personnel brand recognition in top business schools
COURSE
STRATEGY
ANALYTICS 16: PROJECT
BFSI FMCG
Develop a model for real-time CLI Develop an algorithm to monitor stock levels
approvals in stores and place automatic orders
IT E-COMMERCE
Generate coherent business performance Design a recommendation algorithm
insights from unorganised datasets to maximise cross-selling
MEDIA/TELECOM
Develop an algorithm to predict customer
churn
Meet the Class
Years of work experience
31%
19%
22%
14% 13%
Opportunity to network
with our international learners
Our international learners of the Global MBA programs
Europe
China 3.57%
3.57%
Africa
5.36%
UAE
26.79%
SEA
7.14%
Australia
7.14%
UK US
19.64% 26.79%
Our Learners Work At
Finance Operations
Bank Of America Amazon
Barclays PricewaterhouseCooper
Genpact India Pvt. LTD Cisco Systems
Goldman Sachs Bank Salesforce
JP Morgan Chase & Co Holisol Logistics
Analytics
I joined the program couple of months back and the course content
and experience so far is meaningful and insightful. Live sessions with
industry leaders are organized every weekend to enable us to
correlate concepts learned to real world and Harvard Business
School simulation projects for practice.
Shaifali Aggarwal
Senior Software Engineer,
Qwikcilver Solutions Pvt Ltd
Akshay Mathur
Business Head,
Aujas Networks Pvt Ltd
Anupam Mishra
Senior Software Engineer,
Lowe's Services India Pvt. Ltd.
PROGRAM FEES
Without Immersion - INR 4,00,000 (inclusive of taxes)
With Immersion - INR 6,00,000 (inclusive of taxes)
Flexible Payment Options Available
*Terms and conditions apply
ELIGIBILITY
Bachelor’s Degree with minimum 50% marks and at least 2 years of Full-Time Work.
Experience while starting second year of LBS.
ADMISSION PROCESS