Future Strategies

Global Colour Forecast S/S

24
Discover the colours that will resonate across all industries
and regions in S/S 24 and beyond, plus our pick of the five
Key Colours for the season

Jenny Clark
03.31.22 · 18 minutes

WGSN original image

Overview
Global Colour S/S 24

This season's colours reflect a period of realignment, when consumers will be

adjusting to rapid shi s in society and technology. Uncertainty will remain a dominant
force due to ongoing economic, political and environmental crises, but consumers will
be seeking ways to balance their uneasiness with optimism. Our S/S 24 Global Colour
Forecast aligns with WGSN's macro trends, which are informed by our STEPIC
framework, analysing trends in society, technology, the environment, politics, industry
and creativity. This ensures that the colours and palettes on the following pages truly
reflect the future drivers, innovations and consumer behaviours that will shape 2024.
The Everything Net, where physical and digital realities are interchangeable, will be a
dominant force, and colours will be selected to traverse easily between these
different environments. A growing meta economy will result in a wide spectrum of
colours being used across the virtual world, and this will accelerate the popularity of
clean, bright and chromatic colours.
In contrast, a resurgent focus on restraint and practicality will see the rise of
foundational mid-tones and neutrals, which will connect to changing lifestyle choices
around the pursuit of rest and balance. These colours will also play into the growth of
reductive and regenerative approaches in design.
The Caring Economy is also set to become more influential as governments,
businesses and communities recognise the benefits of nurturing in society. So tinted
pastels and playful, warm brights will reflect a care-taking mindset, evoking a sense of
calm and affection. Sensiks

To explore the future of self-care, Amsterdam-based sensory reality company Sensiks partnered
with Selfridges in the UK to install virtual reality pods in its department stores, and also created an
online experience. Selfridges describes the pods as being “full of kaleidoscopic forms and crazy
colours, with relaxing music and evocative fragrances”.

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 Pineapple Basalt
* All colour names are speci c to WGSN. For colour codes, please refer to the following colour system reference pages: Coloro / Pantone TCX

035-81-23 13-0941 TCX 103-45-01 18-4214 TCX

Grit Pumice
033-49-16 17-1036 TCX 031-77-03 14-4501 TCX
Parchment Dusted Grape
031-63-17 16-0928 TCX 143-36-17 19-3424 TCX
Sweet Mandarin Purple Swirl
023-61-36 16-1356 TCX 138-44-29 18-3533 TCX
Ginger Biscuit Galactic Cobalt
022-40-26 18-1250 TCX 120-28-32 19-3952 TCX
Italian Clay Glacial Blue
022-62-16 16-1422 TCX 112-75-11 14-4123 TCX
Ocean Coral Adriatic Sea
010-64-27 16-1632 TCX 105-56-31 17-4440 TCX
Astro Dust Malachite
010-42-20 17-1537 TCX 078-33-24 19-5421 TCX
Crimson Sage Leaf
010-38-36 18-1657 TCX 072-45-06 18-5611 TCX
Pink Cyclamen Green Flare
156-56-30 17-1937 TCX 064-59-32 16-6340 TCX
Pink Diamond Green Fig

/ Pantone Coated
147-82-14 14-3205 TCX 062-71-14 15-6317 TCX
Fondant Pink Golden Cob
147-70-20 14-3209 TCX 033-75-33 13-0947 TCX
This palette of 24 seasonal colours includes a mix

for S/S 24 as they conclude their annual lifecycle.

Cobalt and Sage Leaf, are also forecast for A/W
of tinted pastels, earthy mid-tones and summer
brights. Some of the colours, including Galactic

23/24, and they move into this seasonal palette

Seasonal colour
S/S 24

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 Ground Coffee Gentle Lavender
* All colour names are speci c to WGSN. For colour codes, please refer to the following colour system reference pages: Coloro / Pantone TCX

024-21-05 19-1109 TCX 138-81-07 14-3710 TCX

Nutshell Corn ower
024-37-20 18-1140 TCX 122-62-21 16-4030 TCX
Timeless Taupe Elemental Blue
022-60-08 16-1318 TCX 117-47-13 18-3922 TCX
Apricot Crush Tidal Teal
024-65-27 15-1247 TCX 105-27-15 19-4324 TCX
Mellow Peach Fresh Mint
022-81-13 14-1219 TCX 074-80-06 14-4807 TCX
Radiant Red Nephrite
011-50-32 18-1651 TCX 058-55-18 17-0235 TCX
Pink Flash Cyber Lime
158-44-32 18-2043 TCX 051-76-36 13-0651 TCX

/ Pantone Coated
Mauve Haze Yellow Mustard
151-46-20 17-1818 TCX 035-64-26 15-0948 TCX
Radiant Red, Elemental Blue, Nutshell and Cyber

combines tinted pastels, mid-tones, brights and

Colours for S/S 24 are included in this selection:
These 16 annual colours will be important for

Lime. This palette of transseasonal colours

both S/S 24 and A/W 24/25. Four of our Key
S/S 24 and A/W 24/25
Annual colour

intense darks.

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Long-term colour
S/S 24, A/W 24/25 and beyond

Our long-term palette of 10 colours carries

008-26-26

017-43-20

030-69-10

019-27-14

050-40-14
forward from A/W 23/24 into S/S 24, and these
classic tones are forecast to reach beyond 2024.
This is a balanced palette of warm and cool

Cranberry Juice
tones, which are chosen with longevity in mind.

Terracotta

Sea Kelp
Oat Milk

Sepia
Terracotta, Oat Milk, Sepia, Midnight Blue, Optic
White and Black all continue from seasons prior
to A/W 23/24.

18-0529 TCX
19-1220 TCX
19-1934 TCX

14-1208 TCX
18-1441 TCX
120-22-18

000-64-00

034-84-05

037-93-00

153-19-00
Midnight Blue

Circular Grey

Optic White
Chalk

Black
12-0304 TCX

19-4203 TCX
19-3932 TCX

11-4800 TCX
17-5104 TCX

* All colour names are speci c to WGSN. For colour codes, please refer to the following colour system reference pages: Coloro / Pantone TCX
/ Pantone Coated

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Colour hues
S/S 24

Here, the seasonal and annual palettes are Pink Red Orange Brown Yellow
grouped together by hue to highlight the
dominant colour groups. Pinks become stronger
for S/S 24, broadening into both mauve and
fuchsia. Reds lighten and shi closer to orange,
and the neutrals palette is expanded to
incorporate taupe. Green and blue are more
defined, as the number of teals is reduced.

Green Blue Purple Grey

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S/S 24 Key Colours
Introducing our new Key Colours for S/S 24. Together, these ve hues de ne the mood of
the season, and will have a broad impact across multiple industries.

WGSN

6
Radiant Red
Key Colour S/S 24

Coloro / Pantone

011-50-32 18-1651 TCX

Why it is key: Radiant Red is a sweet and playful summer hue with a
delectable quality. It confirms the importance of stimulating and emotionally
engaging colours that can morph effortlessly between physical and digital
realms. On a deeper level, this red connects to The Caring Economy, one of
WGSN's Future Drivers for 2024, which will see more emphasis placed on the
giving and receiving of care as people and organisations recognise how
crucial it is for our wellbeing, our communities and our economies. Radiant
Red encapsulates the need to nurture a more affectionate, caring and loving
culture.
How to us e it: This red feels light and youthful, and yet its optimistic nature
relates to all age demographics and genders. While its exuberance shouts
high summer, Radiant Red is also a transseasonal bright that is suitable for a WGSN

range of fashion categories. Its invigorating quality makes it perfect for

energising self-care and wellness-led products in beauty, personal tech,
homewares and packaging. Add to your digital palettes and apply to 3D Colour evolution
renders, beauty filters and virtual spaces.

Red Glow Artisanal Red Luscious Red Radiant Red

* Purchase a swatch of Radiant Red here S/S 22 A/W 22/23 S/S 23 and A/W 23/24 S/S 24

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Elemental Blue
Key Colour S/S 24

Coloro / Pantone

117-47-13 18-3922 TCX

Why it is key: Elemental Blue confirms the continuing importance of refined

mid-tones, which speak to slowed-down lifestyles and increased sensory
awareness. This practical colour aligns with our 2024 Future Driver, Direct to
Essentials, which explores the pursuit of ʻjust enoughʼ. It represents the need
for stability and moderation, as consumers seek the right balance of work and
play, digital and IRL. Restrained and industrial in its appearance, this low-key
colour can also feel surreal and experiential in metaverse environments.
How to us e it: Within fashion categories, this light indigo blue will appeal to
all age demographics, from babies to Boomers. Align with reductive and
circular design strategies and use Elemental Blue for practical and reliable
products that deliver function and style. It suits a minimalist aesthetic and
matte finishes, but shimmer and hyper-tactility can also be used to add WGSN

newness. Forecast as an annual colour, it is ideal for interior paints, furniture,

home tech, transport and mobility design.
Colour evolution

* Purchase a swatch of Elemental Blue here

Vintage Blue Elemental Blue
S/S 22 and A/W 22/23 S/S 24

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Nutshell
Key Colour S/S 24

Coloro / Pantone

024-37-20 18-1140 TCX

Why it is key: The rich and spicy brown of Nutshell is a transseasonal colour
that evokes feelings of warmth and reassurance. Itʼs inspired by the growing
thri and resale culture, and aligns with The Connectors cohort from our
Future Consumer 2024 forecast, who are determined to rewrite the rules of
entrepreneurship and shared living. This colour speaks to sustainability over
newness, and appeals to a growing nostalgic sentiment, which is seeing
consumers return to retro-inspired styles and colours.
How to us e it: Nutshell has an inherent warmth and tactility that connects to
themes of authenticity and cra smanship. It will be an important colour for
classic styles and investment pieces, but it can also be used to add gravitas to
directional designs. Already prominent in wellness and hospitality design, it
will expand into living spaces, beauty packaging and personal tech products. WGSN

Thanks to its chroma, this brown will work well on a broad range of natural
and synthetic materials.
Colour evolution

* Purchase a swatch of Nutshell here

Burl Wood Silt Wholegrain Nutshell
A/W 22/23 S/S 23 A/W 23/24 S/S 24

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Cyber Lime
Key Colour S/S 24

Coloro / Pantone

051-76-36 13-0651 TCX

Why it is key: Cyber Lime is a punchy near-neon that can exert and energise
the body and mind. This hyper-bright green aligns with Multi-Species
Thinking from our Future Innovations 2024 forecast, and signifies a powerful
connection between nature and technology. It appeals to a greater emphasis
on designing with nature, which is driving new bio-based colour and material
innovations. Lime greens are also present in sensory, protopian digital worlds
that blend organic forms with synthetic realism.
How to us e it: This zesty lime is already gaining traction as a gender-inclusive,
dopamine-inducing bright in the premium and youth fashion sector. Move it
into fitness, outdoor, footwear, accessories and kidswear categories, and
apply it as an accent or as a statement solid colour. This vibrant bright is
perfect for metaverse beauty, virtual interiors and gaming products. It can
also be used for home interiors, retail, packaging, tech accessories, e-bikes
and scooters.
Colour evolution

* Purchase a swatch of Cyber Lime here

Light Bitter Lemon Cyber Lime
S/S 22 A/W 23/24 S/S 24

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Fondant Pink
Key Colour S/S 24

Coloro / Pantone

147-70-20 14-3209 TCX

Why it is key: Fondant Pink is a pigmented pastel with an easygoing, youthful

appeal. It signals the return of sweet, mellow shades of pink, which blend
effortlessly with lilac and lavender shades. This colour connects to feelings
of awe and delight – sentiments that will become more important to
consumers by 2024. Small moments of wonder can act as an antidote to
anxiety, enhancing wellbeing and slowing down our perception of time.
How to us e it: Gen Z is moving this colour into the metaverse, making it feel
deeply immersive and imaginative. Use Fondant Pink for digital gamescapes,
virtual goods and phygital retail. For physical products, treat it as a
genderless tone for occasionwear, casualwear and kidswear. Focus on its
wellness attributes for interiors, colour cosmetics and beauty packaging, and
pair with saturated pastels to broaden its appeal. WGSN

Colour evolution

* Purchase a swatch of Fondant Pink here

Pink Guava Wild Rose Fondant Pink

S/S 22 S/S 23 S/S 24

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In uences

Light & Space Continuum by Krista Kim Chiron Duong A. A. Spectrum, Digital teamLab
Romance pop-up
The Light & Space exhibition at Krista Kimʼs Continuum artwork Vietnamese photographer Recently displayed at the
Copenhagen Contemporary transformed New York's Times Chiron Duong blends traditional Chinese fashion brand A. A. Maison&Objet interiors trade
celebrates artists from the light Square into a giant communal Asian references with a Spectrum partnered with visual show, teamLabʼs interactive
and installation art movement, wellbeing space. The artist contemporary fashion aesthetic. artist Raven Kwok to create an installation (called Moss Garden
which emerged in the 1960s. The created shi ing light and colour The artist brings a feeling of interactive device that generates of Resonating Microcosms –
illuminating and colourful artworks, which were mystery and spirituality to his colourful algorithmic artworks Solidified Light Color) featured a
pieces, including James Turrellʼs synchronised across 90 images by using blurs and from programmed emotions. series of colour-changing ovoids.
A ershock, give viewers a billboards. Her objective was to movement, which are enhanced Participants selected from 16 Each shape moved when
deeply immersive physical and create a moment of calm, which by a palette of subtle pastels different emotions, which were touched, and shi ed between 61
emotional experience. bathed viewers in vibrant, and dreamy summer brights. inputted to the device and colours, emitting a resonating
healing light. exported as a vibrant abstract tone.
pattern, which the brand printed
on to clothing.

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1 234
Action points

Build a long-term colour Check the feasibility of your Invest in low-impact colour Be metaverse-ready
strategy colours solutions

Take a long-term view of your palette To ensure your colours work across Find innovative ways to apply colour As the demand for digital products
by building a lifecycle for each colour. different substrates, carry out a sustainably, and adopt circular sources grows, consider how your colours will
Think beyond seasons and evaluate feasibility check on your palette before where possible. Invest in nature- translate within the metaverse. Design
how your colours will stand the test of sharing with your supply chain. If you powered innovations alongside certified products as digital and physical equals,
time. would like your Coloro palette health- low-impact dyes and pigments. Also and ensure the colours are engaging
checked, or if you would like feasibility look to waste streams and reclaimed across multiple platforms and
data for our 50 Coloro S/S 24 colours, materials as commercial sources of environments.
click here for further information. responsible colour.

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 033-75-33 153-19-00
035-81-23 037-93-00
024-21-05 034-84-05
019-27-14 103-45-01
024-37-20 000-64-00
033-49-16 031-77-03
031-63-17 143-36-17
030-69-10 138-44-29
022-60-08 138-81-07
024-65-27 120-22-18
023-61-36 120-28-32
022-40-26 122-62-21
017-43-20 117-47-13
* This is a reference guide only. Colours on computer screens vary. Find out more about Coloro here.
022-62-16 112-75-11
022-81-13 105-56-31
010-64-27 105-27-15
011-50-32 078-33-24
010-42-20 072-45-06
008-26-26 074-80-06
010-38-36 064-59-32
156-56-30 062-71-14
158-44-32 058-55-18
Colour Reference S/S 24

147-82-14 050-40-14
147-70-20 051-76-36
Coloro 151-46-20 035-64-26

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 13-0947 TCX 19-4203 TCX
13-0941 TCX 11-4800 TCX
19-1109 TCX 12-0304 TCX
19-1220 TCX 18-4214 TCX
18-1140 TCX 17-5104 TCX
17-1036 TCX 14-4501 TCX
16-0928 TCX 19-3424 TCX
14-1208 TCX 18-3533 TCX
16-1318 TCX 14-3710 TCX
15-1247 TCX 19-3932 TCX
16-1356 TCX 19-3952 TCX
18-1250 TCX 16-4030 TCX
18-1441 TCX 18-3922 TCX
* This is a reference guide only. Colours on computer screens vary. Find out more about Pantone here.
16-1422 TCX 14-4123 TCX
14-1219 TCX 17-4440 TCX
16-1632 TCX 19-4324 TCX
18-1651 TCX 19-5421 TCX
17-1537 TCX 18-5611 TCX
19-1934 TCX 14-4807 TCX
18-1657 TCX 16-6340 TCX
17-1937 TCX 15-6317 TCX
18-2043 TCX 17-0235 TCX
Colour Reference S/S 24

14-3205 TCX 18-0529 TCX

Pantone TCX

14-3209 TCX 13-0651 TCX

17-1818 TCX 15-0948 TCX

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 136 C 426 C
134 C 7541 C
412 C 7527 C
7595 C 431 C
1615 C Cool Gray 8 C
7559 C Warm Gray 2 C
7508 C 525 C
4685 C 3559 C
4735 C 665 C
1565 C 2767 C
1575 C 287 C
7585 C 7451 C
7600 C 2373 C
* This is a reference guide only. Colours on computer screens vary. Find out more about Pantone here.
7514 C 543 C
474 C 3538 C
2029 C 3035 C
1787 C 3298 C
7419 C 5487 C
188 C 622 C
200 C 2422 C
1915 C 558 C
7635 C 576 C
Colour Reference S/S 24
Pantone Coated

517 C 7750 C
672 C 389 C
2061 C 7555 C

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Coloro
About the Coloro code:
We decode colour as the human eye sees it – by hue, lightness and chroma.
Each of our 3,500 colours is specified by a unique 7-digit code, representing the point
where hue, lightness and chroma intersect, allowing you to organise and analyse
colour like never before. The Coloro logic provides creatives with a new way to
objectively view colour and create responsible palettes with longevity.
Purchase the five Key Colours for S/S 24 from Coloro.
About Coloro:
Coloro is the primary colour system for WGSN forecasts. Each tone in the Global
Colour Forecast is selected directly from the Coloro library of 3,500 contemporary
hues. Each colour is then rigorously tested by Coloro experts to ensure achievability
across substrates and acceptable fastness, so you can trust their feasibility before
lab dipping.
Coloro is a beautifully designed system backed by a technically sound approach. It
offers physical and digital products, an extensive colour library, and expert advisory
services. Find out more here.

Coloro

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Colour methodology

01 02 03

Global Colour Observation Data Analysis Coloro Colour

Synthesising expert foundational Using WGSN’s proprietary retail, Selection
research, aesthetic directions, e-commerce and social media data to
Using Coloro standard library
consumer data and regional insights track the path of the colours and inform
of 3,500 contemporary
the decision-making process
colours

06 05 04

Key Coloro Colour Selection Palette Longevity Strategy Coloro Health Check
Identifying the colours that will play Defining the longevity of each colour Rigorously testing colour
a significant role for all industries and and splitting the palette into three achievability across all key
define the mood of the season sections – Seasonal, Annual and Long- substrates to avoid wasted
Term. Over 40% of colours are carried resources
forward every season, reflecting the
importance of choosing colours
responsibly

07 08

Colour Naming Colour Palette Launch

Selecting names that are unique to Purchase the S/S 24 Key Coloro Colours
WGSN, which are evaluated by our here
Equality Vision Team

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WGSN's forecast reports are created by our global team of experts
Colour forecas ting team Yvonne Kostiak, Senior Strategist, Active Contr ibutors Afr ica
Jenny Clark, Head of Colour Gemma Riberti, Head of Interiors APAC Raeesa Brey, Researcher
Helen Palmer, Head of Materials and Clare Varga, Director of Beauty Alison Ho, Consumer Researcher Amer icas
Textiles Reiko Morrison, Head of CMF, Lupi Yao, Trend Director, WGSN China Sofia Martellini, Strategist, Youth and
Sara Maggioni, Head of Womenswear Consumer Tech Womenswear
Chihiro Kakemoto, Japanese Localisation
Erin Rechner, Head of Kidswear Martina Rocca, Strategist, Insight Lead Aus tralia and New Zealand
Jane Collins, Senior Strategist, Footwear Clare Coulson, Colour Strategist Madoka Okuda-Marshall, Japanese Yianni Giovanoglou, Client Services
and Accessories Localisation Editor Specialist
Joanne Thomas, Head of Content,
Nick Paget, Senior Strategist, Menswear Coloro

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