SITXMPR007 DEVELOP AND IMPLEMENT MARKETING STRATEGIES – Quiz

1. What must you confirm before you start brainstorming marketing strategies?
* (a) Core activities, customer base, business values and current business direction.
(b) Business values and existing marketing resources.
(c) How much time you’ve been allocated to brainstorm ideas.
(d) What your external competitors are doing.

2. You’re the manager of a wedding reception centre and have been asked to submit your
recommendation on suitable marketing strategies for the establishment. What step
would you take prior to submitting your recommendation?
*(a) Review information on current and past marketing strategies and their
effectiveness.
(b) Download a suitable marketing plan template from the internet.
(c) Complete a full budget plan so you can determine how much money has been
allocated to marketing.
(d) Submit the request to a professional marketing consultant.

3. What type of analysis looks at your strengths and weaknesses and how they relate to
opportunities and threats in the marketplace?
(a) Comparative analysis.
(b) S and O analysis.
(c) Marketplace analysis.
* (d) SWOT analysis.

4. After analyzing your current capabilities and resources, you identify that you don’t have
access to qualified or trained staff to help you develop and implement a new website for
your establishment. What should you do?
(a) Think of a new marketing strategy for your establishment.
(b) Engage a specialist contractor to help you, such as a web developer or designer.
*(c) Employ someone who does have the right skills and/or qualifications.
(d) Attempt to do it yourself following online tutorials.

5. What should you do with the information you’ve researched on the internal business
environment?
(a) Store it for future reference.
(b) Forward it to a professional marketing consultant.
*(c) Record and report on the information according to organisational requirements.

1
SITXMPR007 DEVELOP AND IMPLEMENT MARKETING STRATEGIES – Quiz

(d) Use it to finalise your marketing plan.

6. A product that was introduced three years ago has reached its peak phase in the market.
Consumer demand for the product is expected to decline over the next 12 months. Which
current market phase is the product in?
(a) Growth.
*(b) Decline.
(c) Introductory.
(d) Maturity.

7. Which of the following statements is true?

* (a) Changes in labour force and economic activity can affect the market demand for
certain products and services.
(b) Changes in labour force and economic activity can affect the method you choose for
implementing your marketing plan.
(c) Changes in labour force and economic activity can affect the level of negotiation
you have with colleagues about the strategies you’re proposing.
(d) Changes in labour force and economic activity can affect the size of your marketing
plan.

8. Which statement best describes the process of benchmarking?

*(a) Benchmarking is the process of comparing your establishment’s performance
against other businesses in the same industry, or in another industry where similar
processes exist.
(b) Benchmarking is the process of researching who your competitors are to determine
strengths, weaknesses, opportunities and threats.
(c) Benchmarking is the process of documenting your establishment’s mission
statement, goals and objectives.
(d) Benchmarking is all about quality processes and the guarantee you provide to
customers.

9. Which customer trends or development have resulted in polystyrene takeaway packaging

being replaced with recycled packaging?
(a) Social changes.
(b) Economic trends.
*(c) Increasing concern for the environment.
(d) Changes in technology.

2
 SITXMPR007 DEVELOP AND IMPLEMENT MARKETING STRATEGIES – Quiz
10. Which of the following scenarios is an example of unethical marketing practice?
(a) Marketing your best products to your target customers, with the deliberate
intention of persuading them into making a purchase.
(b) Advertising 10% off to the first 100 customers only.
(c) Offering a special deal to pensioners only.
*(d) Using manipulative sales techniques to coax a person into a sale contract that they
don’t fully understand.

11. You’ve identified a legislative change that’s likely to impact on current business goals.
What should you do?
*(a) Record and report on the information according to organizational requirements.
(b) Modify existing goals to suit the new changes you’ve identified.
(c) Set new goals that will not be affected by current or future changes in legislation.
(d) Advise your colleagues to modify existing practices immediately.

12. Why is it important to have a good understanding of your internal and external
environment?
(a) A clear understanding of your business and what’s going on in the external
environment helps you determine appropriate KPIs for your employees.
* (b) A clear understanding of your business and what’s going on in the external
environment helps you identify potential marketing opportunities or changes in
market needs.
(c) A clear understanding of your business and what’s going on in the external
environment helps you determine what price to charge for products and services.
(d) A clear understanding of your business and what’s going on in the external
environment helps you increase sales of products and services.

13. You want to market to several hundred customers on your database but have limited
access to marketing funds. What innovative marketing approach could you use?
*(a) E-marketing.
(b) Fax flyers or appropriate marketing offers.
(c) Post special offers in the mail.
(d) Invite customers to a special event.

14. Your business is directed towards increasing repeat business. What marketing strategy
would you suggest in keeping with the direction and values of the organisation?
(a) Increase cost of products and services to maintain a position of exclusivity.
(b) Internet marketing to attract new customers.

3
SITXMPR007 DEVELOP AND IMPLEMENT MARKETING STRATEGIES – Quiz

(c) Rebrand existing products and services.

*(d) Introduce a frequent diner card offering customers a free drink with every meal
purchase.

15. Which work practice does not comply with the Australian Consumer Law (ACL)?
*(a) Advertising Australian beef on a menu when the beef is actually imported from
overseas.
(b) Selling Australian produce at a higher price than imported produce.
(c) Offering a limited discount to customers.
(d) Advertising your establishment’s services on websites that are not your own.

16. Who should you consult with when developing marketing strategies?
(a) Marketing specialists or external marketing consultants in your industry.
(b) No one. If you are the marketing manager, this is your responsibility.
*(c) Key stakeholders such as colleagues, other managers, supervisors, directors and
establishment owners.
(d) Key stakeholders such as colleagues, supervisors, customers and competitors.

17. Which component of the marketing plan contains the steps, or the day-to-day details of
what you need to do to undertake your marketing strategies?
(a) Marketing budget.
(b) Executive summary
*(c) Marketing tactics.
(d) Situational analysis.

18. Should you allow colleagues to contribute to your marketing plan?

(a) Only if they have marketing skills or formal marketing qualifications.
*(b) Yes. By keeping them involved you’re more likely to gain their support and
commitment when it comes to implementing the plan.
(c) No. Involving too many people in the preparation stage can result in conflict.
(d) Only if they work in your immediate work team and have been delegated marketing
tasks by you.

19. Why is presentation important when submitting your marketing plan for approval?
(a) Poor, inaccurate or sloppy presentation could result in you losing your job.
(b) Effective marketing depends on presentation. The content of your marketing plan is
irrelevant.

4
 SITXMPR007 DEVELOP AND IMPLEMENT MARKETING STRATEGIES – Quiz
(c) Excellent presentation shows that you’re passionate about marketing and will do
what it takes to make a sale.
*(d) Poor, inaccurate or sloppy presentation could result in your marketing plan being
pushed aside and disapproved of by senior management.

20. What type of plan involves predicting what could potentially go wrong, and being ready
to take action when it does?
(a) SWOT plan.
*(b) Contingency plan.
(c) Marketing plan.
(d) Financial plan.

21. What is the main purpose of producing marketing reports?

(a) Marketing reports are needed for taxation purposes.
(b) To help you gain funding and approval for future marketing projects.
*(c) To find out whether or not the establishment’s sales and marketing results are
interrelated.
(d) To show staff the importance of their role in marketing the establishment’s
products and services.

22. How can you ensure operational staff maintain awareness of the establishment’s progress
and marketing focus?
(a) Involve them in the process of documenting the final marketing plan.
(b) Include updates in all team briefings, meetings, memos and reports.
(c) Provide operational staff with a copy of the annual report detailing the results of
marketing activity and its impact on financial reports.
*(d) Keep them up to date with marketing progress and share the results of marketing
activity with them.

23. When should you evaluate marketing activities?

*(a) Marketing evaluation should be an ongoing process.
(b) Prior to finalising your marketing plan.
(c) Following consultation with key stakeholders.
(d) At the end of the financial year.

24. Through your evaluation of marketing activity, you determine that existing strategies are
not working and are likely to result in a financial loss for the establishment. What action would
you take?

5
SITXMPR007 DEVELOP AND IMPLEMENT MARKETING STRATEGIES – Quiz

(a) Document the outcomes in your marketing plan and consider which strategies will
help you overcome the financial loss.
(b) Follow through with the existing plan and make a note not to implement similar
strategies in the future.
*(c) As soon as you identify that things are not going the way you would like them to,
stop what you’re doing and take prompt action to rectify the situation.
(d) Advise senior management that your strategies have been unsuccessful so they can
delegate the marketing role to someone else.

25. Through your evaluation of marketing activity, you determine the need to modify one of
your current marketing strategies. What should you do?
(a) Re-write your marketing plan.
(b) Make a note of the adjustment and revise your plan at the end of the marketing
period.
*(c) Adjust your marketing plan and inform colleagues of any changes impacting their
role.
(d) Apply to the management board for permission to alter your current plan.