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eTOM Introduction (TM Forum)

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Enhanced Telecom Operations Map®

Section 1:
Overview:
eTOM: An Introduction
TM Forum,
NGOSS, eTOM
Section 2: Table of Contents
Business
Process
Framework
Section 3:
Process
Decomposition
Section 4:
Introducing
eTOM to your
Business
Section 5:
eTOM Linkage
To Other
Models
Section 6:
eTOM Clinic Summary &
Document Map

Training Plus Copyright 2005. All Rights Reserved


Enhanced Telecom Operations Map®

eTOM: An Introduction

Section 1 - Overview

Page 1 TM Forum Training Copyright 2005. All Rights Reserved


WELCOME

Page 2 TM Forum Training Copyright 2005. All Rights Reserved


Who Are We?

 Worldwide Leader in Telecom Training


• European Telephony B&CC
• European Mobile B&CC
• North American Telephony B&CC
• North American Wireless B&CC
• Operations Support Systems (OSS)
• eTOM
• NGOSS
• Interconnect Billing
• Voice over IP (VoIP)
• IP Applications & Billing
• Prepaid Billing
Revenue Assurance

www.billingcollege.com
• Etc…

Page 3 TM Forum Training Copyright 2005. All Rights Reserved


Audience
 Business Managers
 Enterprise Solution Architects
 Process Practitioners
• Managers
• Developers
• Owners
• Implementers
 Solution Providers

Page 4 TM Forum Training Copyright 2005. All Rights Reserved


Your Instructor

Page 5 TM Forum Training Copyright 2005. All Rights Reserved


Students Introductions

 Name

 Company

 Professional Background

 What Are Your Course Expectations?

 What’s Your Favorite Hobby?

Page 6 TM Forum Training Copyright 2005. All Rights Reserved


Course Map
Section 1:
Overview:
TM Forum, Section 2:
NGOSS, eTOM Business
Process
Framework Section 3:
Process
Decomposition Section 4:
Introducing
eTOM to your Section 5:
Business eTOM Linkage
To Other
Models

Section 6:
Summary &
Document Map

eTOM Clinic

Page 7 TM Forum Training Copyright 2005. All Rights Reserved


Course Philosophy

 Establish process commonality among TM Forum


members at a functional level

 Review eTOM components independent of roles and


organizational areas
• Look at “What” and “How” not the “Who”

 Introduce standardized process mapping symbols and


guidelines for process decomposition

 Use a case study to help illustrate the use of eTOM in


your business

Page 8 TM Forum Training Copyright 2005. All Rights Reserved


Upon Completing this Introductory Course You Will…

 Identify all the components of the eTOM framework


 Understand the role of the eTOM within an
enterprise, and the benefits of using it

 Recognize what is required for the eTOM to be


extended to meet enterprise needs

 Understand eTOM process decomposition method


 Recognize the relationships between the eTOM and
other models (NGOSS, SID, TMN, ITIL)

 Understand how to apply the eTOM to solving


business process challenges
Page 9 TM Forum Training Copyright 2005. All Rights Reserved
Course Format

 We Will Go Through the Course Material in the


Morning

 Afternoon Clinic: Applying eTOM Concepts to Solve


a Business Challenge

 Upon Completion of the Course:


• Please Fill Out a Course Evaluation Form
• You Will Receive a Certificate of Achievement

Page 10 TM Forum Training Copyright 2005. All Rights Reserved


Housekeeping

 Courtesy
• Please silence mobiles, pagers, etc.
 Q&A
• Points of clarification as they arise
• Other issues at start/end of sessions
during the breaks, end of day …
 Feedback
• Please return Evaluation Forms

Page 11 TM Forum Training Copyright 2005. All Rights Reserved


Approximate Schedule
• 09:00am Start
• 10:15am Morning
break
• 01:00pm Lunch
• 02:00pm Clinic
• 03:15pm Afternoon
break
• 05:00pm End

Page 12 TM Forum Training Copyright 2005. All Rights Reserved


OVERVIEW

Page 13 TM Forum Training Copyright 2005. All Rights Reserved


Topics

 The TM Forum – Facts & Figures


 NGOSS – An Umbrella
 eTOM – The BIG Picture
 The eTOM – Origins and Need
 Who’s Who in the eTOM World
 Joining the eTOM Team

Page 14 TM Forum Training Copyright 2005. All Rights Reserved


TM Forum CV
 Non-profit global member-supported consortium Founded in
1988

 Focus – Issues and Solutions


• OSS - Operations Support Systems
• BSS - Business Support System
• Business process automation for telecom companies
• Common direction and approach to problem-solving

 Provides Strategic leadership to the Telecom industry

 Members represent the full telecom value/supply chain.

Service
Application Solutions Providers
Middleware
& system suppliers and
suppliers
suppliers network
operators

Page 15 TM Forum Training Copyright 2005. All Rights Reserved


TM Forum - The Need

 A unique gathering place for Telcos to solve OSS/BSS


business and technical challenges

 Powerful International Perspective

 TM Forum standards have been adopted by the the


International Telecommunications Union (ITU), a UN
body

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TM Forum - Statistics

 Over 450 Members from 50+ Countries


• Established North American and European
presence
• Asian presence increasing rapidly
• South American market emerging

 Membership:
• 90% of world’s large service providers
• Majority of large equipment, software, and
integration service suppliers

Page 17 TM Forum Training Copyright 2005. All Rights Reserved


What’s Happening Out There…
Around 12% CapEx That ‘integration tax’ could be
or around 4% slashed if operators bought
of revenues is against common standards.
spent on OSS/BSS…

… all this when


profit margins
are getting
thinner and
thinner!!!
Average cost/unit

$$$$$
… and up to 50% of
that is spent on
Average revenue /unit
integrating
dissimilar systems 1999 2000 2001 2003 2004 2005

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That’s Where NGOSS Comes In…
New Generation Operations Systems & Software

 A framework to guide the implementation of improved


business behaviour
• Specified key characteristics of OSS/BSS to allow high degrees of
process integration and automation
• Defines methodologies for evolving OSS and BSS infrastructure
into a lean operations approach

 Utilizes a set of best practices captured as information


models

 Developed by major operators and suppliers worldwide


• Driven and managed by TM Forum

Page 19 TM Forum Training Copyright 2005. All Rights Reserved


NGOSS Lean Operator: Vision & Goals

Transforms the business by…

Decreasing OSS Reducing time to Reducing number of


Decreasing operations
software introduce new physical interfaces
costs
development effort services per OSS component

Using NGOSS principles and framework.


• High levels of automation and integration
• Information integrity
• Customer Self-Management
• Rapid response to business changes and competition
• SLA Guarantees
• Off-the-shelf solutions

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NGOSS – Key Principles

 Business driven with focus on the Customer


 Recognizes that many groups and players need to
work together across different systems and domains
 Collects best practices from TMF membership
 Built on two fundamental models:
• eTOM (process oriented business view)
• SID (Shared Information and Data Model)

We will cover NGOSS in more detail later in this course

Page 21 TM Forum Training Copyright 2005. All Rights Reserved


eTOM – A Very Short Definition

A reference framework for categorizing all


business activities performed by a service
provider.

Each area of business activity is defined in


the form of Process Components.

Each Process Component can in turn be


decomposed to increasing levels of process
details.

Page 22 TM Forum Training Copyright 2005. All Rights Reserved


A Brief History of eTOM “e” for
enhanced

 1995 – 1998 Development of TOM (Telecom Operations


Map)
 1999 Stabilization of TOM
 2000 – 2001 Evolution of TOM towards ETOM
 2001 eTOM v1.0, and v2.0 for Member Evaluation
 Jan 2002 eTOM v2.5 for Public Evaluation
 May 2002 eTOM v3.0 is TMF Approved
 March 2004 New release eTOM v4.0 is TMF Approved
 May/June 2004 Formal Acceptance of eTOM by ITU-T
 August 2004 eTOM 4.5 Released As Part of NGOSS 4.5
 May 2005 eTOM 5.0 Released for Member Evaluation
… and work never stops

Page 23 TM Forum Training Copyright 2005. All Rights Reserved


eTOM Version 5.0
Member Evaluation
What’s Different From Version 4.5?
UPDATES DOCUMENT
Updates, Corrections, & Improvements GB921D
to the Model (Decompositions)
Further Information on the Linkage GB921V
Between eTOM and ITIL (Replacing
GB921L)
Worked Examples of NGOSS Contracts GB921N (New
and the Use of eTOM in These Document)

Page 24 TM Forum Training Copyright 2005. All Rights Reserved


eTOM – What It Is NOT

 It Is Not a Set of System Specifications

 It Is Not a Methodology

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eTOM: The BIG Picture
Customer

Strategy, Infrastructure & Product Operations

Market, Product and Customer

Service

Resource (Application, Computing and Network)

Supplier/ Partner

Suppliers/Partners

Enterprise Management

Shareholders Employees Other Stakeholders

Page 26 TM Forum Training Copyright 2005. All Rights Reserved


Why eTOM?

 Standard structure, terminology, and


classification scheme
 Foundation for enterprise wide discipline to
the development of business processes
 Basis for understanding and managing
portfolios of IT applications in terms of
business process
 Enables consistent end to end process flows
to be created and enables re-use

Page 27 TM Forum Training Copyright 2005. All Rights Reserved


The Drivers for Change
The world has changed…

 Customers are demanding an integrated interface

 Customers demand online, real-time self-service processes

 Processes extend beyond a single enterprise

 We need to work closely with our competitors

 We need to buy off-the-shelf from our vendors

 Pressure remains to reduce costs dramatically

 Outsourcing of processes and services continues

Page 28 TM Forum Training Copyright 2005. All Rights Reserved


Differentiation Vs Standards

Integration Through Standardization

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High Cost of Complexity and Variation

 A Major driver of ongoing increases in operational


costs is “Variation”

 Different Processes and activity descriptors lead to:


• Misunderstandings and inconsistent solutions
• Timing uncertainty, and lengthy service intervals

 Different Architecture approaches lead to:


• Technology multiplicity
• Integration complexity

And the list goes on ….

Page 30 TM Forum Training Copyright 2005. All Rights Reserved


eTOM - For Service Providers

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eTOM – For Vendors, SIs, etc.

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Joining the eTOM Team

What You Can Do

 Provide Leadership
 Define Standards
 Provide Strategic Vision
 Provide Content
 Be a working member

Page 33 TM Forum Training Copyright 2005. All Rights Reserved


Some of Our Programs & Events

 TeleManagement World

 Team Action Week

 Catalyst Program

 More on this in the Summary Section!

Page 34 TM Forum Training Copyright 2005. All Rights Reserved


Enhanced Telecom Operations Map®

eTOM: An Introduction

Section 2 – Business Process Framework

Page 1 TM Forum Training Copyright 2005. All Rights Reserved


Section 1:
Overview:
Section2:
Section 2:
TM Forum,
Business
Business
NGOSS, eTOM
Process
Process
Framework
Framework Section 3:
Process
Decomposition Section 4:
Introducing
eTOM to your Section 5:
Business eTOM Linkage
To Other
Models

Section 6:
Summary &
Document Map

eTOM Clinic

Page 2 TM Forum Training Copyright 2005. All Rights Reserved


Topics

 What is a Process Framework?


 eTOM – Horizontal & Vertical Views
 Level 1 Processes
• Strategy, Infrastructure, & Product (SIP)

• Operations

• Enterprise

Page 3 TM Forum Training Copyright 2005. All Rights Reserved


What Is a Process Framework?

 A logical, related, set of activities that takes an input,


adds value and produces an output
 A grouping of functional levels that characterizes the
area of application
 Comprised of:
• Activities
• Process Owners
• Inputs and Outputs
• Links to IT applications
• Key Events that trigger or result from the process
• Business rules for implementation
• Connections to other Processes

Page 4 TM Forum Training Copyright 2005. All Rights Reserved


Top Down Approach
Drilling down to levels of detail

LEVEL 1 Core Business


Processes

LEVEL 2
Functions

LEVEL 3
Activities

LEVEL 4
Tasks

Page 5 TM Forum Training Copyright 2005. All Rights Reserved


Business Process Framework
A “Vertical View” End-to-End Process
Customer

Strategy, Operations
Infrastructure,
& Product

Suppliers/Partners

Enterprise Management

Shareholders Employees Other Stakeholders

Page 6 TM Forum Training Copyright 2005. All Rights Reserved


Business Process Framework
A “Horizontal View” Activities/Functions
Customer

Market, Product and Customer

Service

Resource (Application, Computing and Network)

Supplier/ Partner

Suppliers/Partners

Enterprise Management

Shareholders Employees Other Stakeholders

Page 7 TM Forum Training Copyright 2005. All Rights Reserved


Business Process Framework
High Level Structure
Customer

Market, Product and Customer


Operations
Strategy,
Service

Infrastructure,
Resource (Application, Computing and Network)

& Product
Supplier/Partner

Suppliers/Partners

Enterprise Management

Shareholders Employees Other Stakeholders

Page 8 TM Forum Training Copyright 2005. All Rights Reserved


LEVEL 1
(CORE BUSINESS PROCESSES)

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eTOM: Level 1 -The Big Picture
Customer
Strategy, Infrastructure & Product Operations

Strategy & Infrastructure Product Operations Fulfillment Assurance Billing


Commit Lifecycle Lifecycle Support &
Management Management Readiness

Marketing & Offer Management Customer Relationship Management

Service Development & Management Service Management & Operations

Resource Development & Management Resource Management & Operations


(Application, Computing and Network) (Application, Computing and Network)

Supply Chain Development & Management Supplier/Partner Relationship Management

Enterprise Management
Strategic & Enterprise Enterprise Risk Enterprise Effectiveness Knowledge & Research
Planning Management Management Management

Financial & Asset Stakeholder & External Human Resources


Management Relations Management Management

Page 10 TM Forum Training Copyright 2005. All Rights Reserved


A Matrix Structure
Billing

Customer Relationship Management Payment

Page 11 TM Forum Training Copyright 2005. All Rights Reserved


eTOM: External Interactions
Customer

Sell Side
Link to the outside world – B2B

Market, Product and Customer

External Environment
Service

Resource (Application, Computing and Network)

Supplier/ Partner

Buy Side

Suppliers/Partners

Enterprise Management

Shareholders Employees Other Stakeholders

Page 12 TM Forum Training Copyright 2005. All Rights Reserved


Operations (OPS) – Level 1

Customer

Operations “FAB”
Operations Fulfillment Assurance Billing
Support &
Readiness
Processes that support
the customer Customer Relationship Management

operations and
management of Service Management & Operations
services. These
processes include both Resource Management & Operations
day-to-day, and
operational support.
Supplier/Partner Relationship Management

Page 13 TM Forum Training Copyright 2005. All Rights Reserved


OPS – Vertical View
Customer

Operations “FAB”
Operations Fulfillment Assurance Billing
Support &
Readiness

Page 14 TM Forum Training Copyright 2005. All Rights Reserved


Operations Support & Readiness
Customer

Operations “FAB”
Operations
Support &
Readiness
Ensures operational
readiness in the
fulfillment, assurance
and billing areas. Act in
a supporting role to
immediate Customer
facing and real time
operations.

Page 15 TM Forum Training Copyright 2005. All Rights Reserved


OPS - Fulfillment
Customer

Operations “FAB”
Fulfillment

Provides Customers
with their requested
products in a timely
and correct manner.

Page 16 TM Forum Training Copyright 2005. All Rights Reserved


OPS - Assurance
Customer

Operations “FAB”
Assurance

Executes proactive and


reactive maintenance
activities to ensure
service to Customers.

Page 17 TM Forum Training Copyright 2005. All Rights Reserved


OPS - Billing
Customer

Operations “FAB”
Billing

Produces timely and


accurate invoices,
collects payment and
handles billing
enquiries.

Page 18 TM Forum Training Copyright 2005. All Rights Reserved


OPS – Horizontal View

Customer

Operations

Customer Relationship Management

Service Management & Operations

Resource Management & Operations

Supplier/Partner Relationship Management

Page 19 TM Forum Training Copyright 2005. All Rights Reserved


OPS – Customer Relationship Management
Customer

Operations

Handles customers Customer Relationship Management


needs, including the
acquisition,
enhancement and
retention of a
relationship with a
Customer.

Page 20 TM Forum Training Copyright 2005. All Rights Reserved


OPS – Service Management and Operations
Customer

Operations

Handles services and


the provision of
communications and
information services
required by or proposed Service Management & Operations

to customers

Service = That which was ordered by the customer. It may be as simple as a


leased line and as complex as a Frame Relay over ISDN with an ATM
Backbone using SDH.
Page 21 TM Forum Training Copyright 2005. All Rights Reserved
OPS – Resource Mgt and Operations

Customer

Operations

Handles resources
(application, computing
and network
infrastructure), required
to deliver and support
services ordered by or
proposed to customers Resource Management & Operations

Page 22 TM Forum Training Copyright 2005. All Rights Reserved


OPS – Supplier/Partner Relationship Management

Customer

Operations

Supports the core


operational processes
through interaction with
external suppliers
and/or partners. Align
closely with a supplier’s
or partner’s Customer
Relationship
Management processes.
Supplier/Partner Relationship Management

Page 23 TM Forum Training Copyright 2005. All Rights Reserved


Strategy, Infrastructure & Product (SIP) –
Level 1
Customer

Strategy, Infrastructure & Product

Strategy & Infrastructure Product


Commit Lifecycle Lifecycle
Management Management

Marketing & Offer Management


Processes Involved with
strategic planning,
Service Development & Management infrastructure, product
management, and
supply chain
Resource Development & Management
relationships in support
of the enterprise’s
Supply Chain Development & Management operations

Page 24 TM Forum Training Copyright 2005. All Rights Reserved


SIP – Vertical View

Customer

Strategy, Infrastructure & Product

Strategy & Infrastructure Product


Commit Lifecycle Lifecycle
Management Management

Page 25 TM Forum Training Copyright 2005. All Rights Reserved


SIP – Strategy & Commit

Customer

Strategy, Infrastructure & Product

Strategy &
Commit
Generates strategies in
support of the
Infrastructure and
Product Lifecycle
processes and gains
business commitment
within the enterprise to
support these
strategies

Page 26 TM Forum Training Copyright 2005. All Rights Reserved


SIP – Infrastructure Lifecycle Management
Customer

Strategy, Infrastructure & Product

Infrastructure
Lifecycle
Management Defines, plans and
implements all necessary
infrastructures including
core (application,
computing and network),
as well as business
support (operations
centers, architectures,
etc.)

Page 27 TM Forum Training Copyright 2005. All Rights Reserved


SIP – Product Lifecycle Management
Customer

Strategy, Infrastructure & Product

Product
Lifecycle
Management
Defines, plans, designs
and implements all
products and services in
the Enterprise’s
portfolio.

A Product represents that which is offered to the customer through various


means, such marketing campaigns

Page 28 TM Forum Training Copyright 2005. All Rights Reserved


SIP – Horizontal View

Customer

Strategy, Infrastructure & Product

Marketing & Offer Management

Service Development & Management

Resource Development & Management

Supply Chain Development & Management

Page 29 TM Forum Training Copyright 2005. All Rights Reserved


SIP – Marketing & Offer Management

Customer

Strategy, Infrastructure & Product

Marketing & Offer Management


Defines strategies,
develops new products,
manages existing
products and
implements marketing
and offer strategies for
Core products and
services

Page 30 TM Forum Training Copyright 2005. All Rights Reserved


SIP – Service Development & Management
Customer

Strategy, Infrastructure & Product

Plans, develops and


delivers services to
Operations; including
defining strategies for
Service Development & Management
service creation and
design, assessing
service performance,
and anticipating future
service demand

Page 31 TM Forum Training Copyright 2005. All Rights Reserved


SIP – Resource Development & Management
Customer

Strategy, Infrastructure & Product

Plans, develops and


delivers the resources
needed to support
Operations; including
development of network,
inter-working of new and
existing technologies and
Resource Development & Management anticipating resource
needs for future service
demand

Page 32 TM Forum Training Copyright 2005. All Rights Reserved


SIP – Supply Chain Development & Management
Customer

Strategy, Infrastructure & Product

Focuses on the external


interactions required with
the supply chain to ensure
that the best suppliers and
partners are chosen; and
ensuring that contribution
of suppliers and partners
is timely and meets
Supply Chain Development & Management performance standards.

Page 33 TM Forum Training Copyright 2005. All Rights Reserved


Enterprise Management – Level 1
Customer

Corporate functions that focus on


Enterprise level processes to run the
business: interfaces with almost all
processes in the Enterprise.

Enterprise Management
Strategic & Enterprise Enterprise Risk Enterprise Effectiveness Knowledge & Research
Planning Management Management Management

Financial & Asset Stakeholder & External Human Resources


Management Relations Management Management

Page 34 TM Forum Training Copyright 2005. All Rights Reserved


eTOM: Level 1 -The Big Picture
Customer
Strategy, Infrastructure & Product Operations

Strategy & Infrastructure Product Operations Fulfillment Assurance Billing


Commit Lifecycle Lifecycle Support &
Management Management Readiness

Marketing & Offer Management Customer Relationship Management

Service Development & Management Service Management & Operations

Resource Development & Management Resource Management & Operations


(Application, Computing and Network) (Application, Computing and Network)

Supply Chain Development & Management Supplier/Partner Relationship Management

Enterprise Management
Strategic & Enterprise Enterprise Risk Enterprise Effectiveness Knowledge & Research
Planning Management Management Management

Financial & Asset Stakeholder & External Human Resources


Management Relations Management Management

Page 35 TM Forum Training Copyright 2005. All Rights Reserved


Summary
eTOM Provides a Business Process Framework for:

Page 36 TM Forum Training Copyright 2005. All Rights Reserved


Enhanced Telecom Operations Map®

eTOM: An Introduction

Section 3 – Process Decomposition

Page 1 TM Forum Training Copyright 2005. All Rights Reserved


Section 1:
Overview:
TM Forum, Section 2:
NGOSS, eTOM Business
Process Section3:
3:
Framework Section
Process
Process
Decomposition
Decomposition Section 4:
Introducing
eTOM to your Section 5:
Business eTOM Linkage
To Other
Models

Section 6:
Summary &
Document Map

eTOM Clinic

Page 2 TM Forum Training Copyright 2005. All Rights Reserved


Topics

 Decomposition
• Definition
• Diagram
• Approaches to Mapping
• Example
 Decomposing From Level 1 to Level 2 to
Level 3
• Process
• Flows/Interactions

Page 3 TM Forum Training Copyright 2005. All Rights Reserved


Process Decomposition

Process
X

Sub-Process Sub-Process Sub-Process


X.1 X.2 X.3

Sub-Process Sub-Process Sub-Process


X.2.1 X.2.2 X.2.3

Sub-Process Sub-Process Sub-Process


X.2.3.1 X.2.3.2 X.2.3.3

Page 4 TM Forum Training Copyright 2005. All Rights Reserved


Two Main Approaches to Mapping

 Bottom-up
• Starting with the existing Business Processes definitions
• Existing Business Process flows are mapped back to eTOM
• Specific enterprise decompositions of eTOM published
Business Processes are constructed

 Top down
• eTOM processes are decomposed into component processes,
to expose more detail
• Process flows are defined to link processes together
• Decompositions and flows are combined, to describe fully
the behavior of each process area

Page 5 TM Forum Training Copyright 2005. All Rights Reserved


Decomposition & Process Flows
Decomposition Process Flows
 Insight into the structure  Insight into the behavior and
and content of process interaction between
areas (groupings) processes
 Can use process
 Finer detail at lower process decompositions (and vice
levels versa) to enhance/refine
detail
 Comprehensive view of  Typically, provide a partial
process capability and
view of process behavior
functionality
 Represent a dynamic
perspective of process
 A static perspective of
process

Page 6 TM Forum Training Copyright 2005. All Rights Reserved


Customer
Contact
Process Flows = Interaction
Customer
Order
Order
Customer Customer Customer Complete END
Order
Relationship Interface Request Selling
Handling
Management
Management
Request
Request Service Service
Availability Service Activation
Activated
Service Service
Service Fulfillment
Management & Configuration Complete
Configuration &
Operations & Activation
Activation
Request
Request Resource
Resource Resource
Activation Activated
Availability

Resource
Management & Resource Resource
Provisioning Provisioning
Operations

Supplier Partner Fulfillment


Details
Relationship
Requisition
Management Mgmt

Page 7 TM Forum Training Copyright 2005. All Rights Reserved


Flows for a Decomposed Process
Process X

START Decomposes into … FINISH

Process Process
Transfer
Element Element
control
X.1 X.3

Perform Response
task A with data

Process
Request
Element data
X.2

Process Element = An activity related to a decomposed process


Page 8 TM Forum Training Copyright 2005. All Rights Reserved
The Result...

Flows for a Decomposed Process


 Insight into:
• Structure and content of process areas (groupings)
• Behavior and interaction between processes

 Finer detail at lower process levels

 Comprehensive view of process capability and


functionality

 A static and dynamic view of process

Page 9 TM Forum Training Copyright 2005. All Rights Reserved


DECOMPOSING TO
LEVEL 2
(KEY BUSINESS FUNCTIONS)

Page 10 TM Forum Training Copyright 2005. All Rights Reserved


From Level 0 …
Customer

Strategy, Infrastructure, & Product Operations

Market, Product, and Customer

Service

Resource
(Application, Computing, and Network)

Supply/Partner

Suppliers/Partners

Enterprise Management

Shareholders Employees Other Stakeholders

Page 11 TM Forum Training Copyright 2005. All Rights Reserved


…to eTOM Level 1 …
Customer

Strategy, Infrastructure & Product Operations


Operations Support Fulfillment Assurance Billing
Strategy & Product Lifecycle & Readiness
Infrastructure Lifecycle
Commit Management Management

Marketing & Offer Management Customer Relationship Management

Service Development & Management Service Management & Operations

Resource Development & Management Resource Management & Operations

Supply Chain Development & Management Supplier/Partner Relationship Management

Supplier/Partner

Enterprise Management
Strategic & Enterprise Planning Enterprise Risk Management Enterprise Effectiveness Management Knowledge & Research Mgmt

Financial & Asset Mgmt Stakeholder & External Relations Management Human Resources Management

Shareholders Employees Other Stakeholders

Page 12 TM Forum Training Copyright 2005. All Rights Reserved


… to eTOM Level 2
Customer

Strategy, Infrastructure & Product Operations


Operations Support Fulfillment Assurance Billing
Strategy & Product Lifecycle & Readiness
Infrastructure Lifecycle
Commit Management Management
Customer Relationship Management
Sales Development Customer Interface Management
Marketing & Offer Management Product & Offer CRM Support & Selling Customer
Market Strategy & Policy Capability Delivery Product Marketing Readiness Marketing QoS/SLA Mgmt Billing &
Communications Fulfillment
Product & Order Collections
& Promotion Response
Offer Marketing Handling Problem Handling Management
Portfolio Capability Product & Offer
Retention & Loyalty
Planning Delivery Development & Retirement

Service Development & Management Service Management & Operations Service Problem Mgmt Service &
Service
Service Service Specific
Service Strategy & Development & SM&O Support &
Capability Configuration & Instance Rating
Planning Retirement Readiness Service Quality Mgmt
Delivery Activation

Resource Management & Operations Resource Performance


Resource Development & Management Mgmt
Resource Resource
Resource Strategy RM&O Support & Resource
Capability Delivery Development & Resource Trouble Mgmt
& Planning Readiness Provisioning
Retirement
Resource Data Collection & Processing

Supply Chain Development & Management Supplier/Partner Relationship Management S/P Problem Reporting S/P Settlements &
& Mgmt Billing
Supply Chain Strategy Supply Chain Supply Chain Development & S/P Requisition Management
S/PRM Support &
& Planning Capability Delivery Change Management Management S/P Performance Mgmt
Readiness
S/P Interface Management

Supplier/Partner

Enterprise Management
Strategic & Enterprise Planning Enterprise Risk Management Insurance Enterprise Effectiveness Management Knowledge & Research Mgmt
Mgmt Facilities Mgmt &
Fraud Mgmt Process Mgmt & Enterprise Program Technology
Strategic Enterprise Group Business Security Support Knowledge Research
Business Audit Support Quality & Project Scanning
Business Architecture Enterprise Continuity Mgmt Mgmt Management
Development Mgmt Mgmt Mgmt Enterprise Performance
Planning Mgmt Mgmt Mgmt
Assessment

Financial & Asset Mgmt Stakeholder & External Relations Management Board & Human Resources Management Employee &
Financial Shares/ Labor
Corporate Community Shareholder HR Policies Organization Workforce
Procurement Regulatory Legal Securities Relations
Mgmt Communications & Relations Relations & Practices Workforce Development
Asset Mgmt Mgmt Mgmt Mgmt Mgmt Development
Image Mgmt Mgmt Mgmt Strategy Mgmt

Shareholders Employees Other Stakeholders

Page 13 TM Forum Training Copyright 2005. All Rights Reserved


Operations – Level 2
Customer

Operations
Operations Support & Fulfillment Assurance Billing
Readiness

Customer Relationship Management


Customer Interface Management

CRM Support & Customer QoS/SLA


Let’s zoom on this… Readiness Marketing
Fulfillment
Selling

Order
Mgmt Billing & Collections
Management
Response
Handling Problem Handling

Retention & Loyalty

Service Management & Operations Service & Specific


Service Problem Mgmt
Instance Rating
SM&O Support & Service
Readiness Configuration &
Activation Service Quality Mgmt

Resource Performance Mgmt


Resource Management & Operations

RM&O Support & Resource


Readiness Provisioning Resource Trouble Mgmt

This demonstrates the Resource Data Collection & Processing

matrix structure of eTOM Supplier/Partner Relationship Management

S/P Requisition
S/P Problem Reporting &
Mgmt S/P Settlements &
Billing Management
S/PRM Support & Management
Readiness S/P Performance Mgmt

S/P Interface Management

Supplier/Partner

Shareholders Employees Other Stakeholders

Page 14 TM Forum Training Copyright 2005. All Rights Reserved


OPS – Level 2 Processes – An Example
Operations
Operations Support Fulfillment Assurance Billing
& Readiness

Customer Relationship Management


Customer Interface Management

CRM Selling Problem


Support & Handling Billing &
Readiness Order Collections
Handling Management

Marketing Customer
Fulfillment QoS / SLA
Response Management

Retention and Loyalty

Page 15 TM Forum Training Copyright 2005. All Rights Reserved


SIP – Level 2
Customer
Strategy, Infrastructure & Product
Strategy & Commit Infrastructure Lifecycle Product Lifecycle
Management Management

Marketing & Offer Management


Product & Offer Sales Development
Market Strategy & Policy Capability Delivery
Product Marketing Communications
& Promotion
Product & Offer
Portfolio
Planning Marketing Capability
Let’s zoom on this…
Delivery Product & Offer Development &
Retirement

Service Development & Management


Service Development &
Service Strategy & Planning Service Capability Retirement
Delivery

Resource Development & Management


Resource Development &
Resource Strategy & Resource Capability
Retirement
Planning Delivery

Supply Chain Development & Management

Supply Chain Strategy & Supply Chain Capability Supply Chain Development & Change
Planning Delivery Management

Supplier/Partner

Shareholders Employees Other Stakeholders

Page 16 TM Forum Training Copyright 2005. All Rights Reserved


SIP – Level 2 Processes – An Example
Strategy, Infrastructure & Product
Strategy & Commit Infrastructure Product
Lifecycle Lifecycle
Management Management
Marketing & Offer Management
Product &
Market Offer
Marketing
Strategy & Development &
Capability
Policy Retirement
Delivery

Product
Product Product & Marketing
Offer & Offer Communications
Portfolio Capability & Promotion
Planning Delivery

Sales Development

Page 17 TM Forum Training Copyright 2005. All Rights Reserved


Enterprise – Level 2
Enterprise Management
Strategic & Enterprise Enterprise Risk Management Enterprise Effectiveness Knowledge &
Planning Management Research Management

Strategic Business Business Security Fraud Process Enterprise Program & Knowledge Research
Business Development Continuity Mgmt Mgmt Mgmt & Quality Project Mgmt Mgmt
Planning Mgmt Support Mgmt Mgmt

Enterprise Group Audit Insurance Enterprise Facilities Technology


Architecture Enterprise Management Management Performance Mgmt & Scanning
Mgmt Mgmt Assessment Support

Financial & Asset Stakeholder & External Relations Human Resources Management
Management Management
Legal Regulatory
Corporate Mgmt Mgmt HR Policies Organization Workforce
Financial Asset Communications & & Practices Development Strategy
Management Management Image Management

Board & Shares/


Securities
Community Shareholder Mgmt Workforce Employee &
Relations Relations Development Labor Relations
Procurement
Mgmt Mgmt Management
Management

Page 18 TM Forum Training Copyright 2005. All Rights Reserved


DECOMPOSING TO
LEVEL 3

Page 19 TM Forum Training Copyright 2005. All Rights Reserved


Decomposing to Level 3
Operations
Operations Support Fulfillment Assurance Billing
& Readiness

Customer Relationship Management


Customer Interface Management

CRM Selling Problem


Support & Handling Billing &
Readiness Order Collections
Handling Management
ple
am

Marketing Customer
ex

Fulfillment QoS / SLA


an

Response
as

Management
is
th

Retention and Loyalty


e
us
ll
wi
e
W

Page 20 TM Forum Training Copyright 2005. All Rights Reserved


An Example: Selling

CRM FAB Level 1

Selling FAB Level 2

Qualify and Acquire


Manage
Educate
Negotiate
Customer
Cross / FAB Level 3
Prospect Sales Up Selling
Customer Data

… and to document this process…

Page 21 TM Forum Training Copyright 2005. All Rights Reserved


Process Documentation
An Example
Manage Prospect (CRM – Fulfillment)
Process Name Manage Prospect

Process 1.F.1.4.1
Identifier
Brief Match identified leads with the most appropriate
Description products and ensure that these prospects are handled
appropriately
Extended The purpose of this process is to match identified leads
Description with the most appropriate products and ensure that
these prospects are handled appropriately. These
prospects represent a “pipeline” of potential sales, each
of which is expresses in terms of the probability of
successful sales closure and an estimate of the total
attainable revenue. The needs of each potential
prospect are analyzed. Based on these needs,
potential solutions are identified from the service
provider’s product portfolio. Each prospect is tracked
through these processes and the outcome (win or loss)
of each prospect is reported. Prospects are assigned
to the appropriate sales channel.

Page 22 TM Forum Training Copyright 2005. All Rights Reserved


Process Documentation
Process Identifier
Format: a.b.XXX.c.d.e
a Company number (not shown in the previous example)

b 1 for TMF-Defined process (as in the previous example), otherwise “2”

Level 1 vertical end-to-end process.


S = Strategy
I = Infrastructure LifeCycle Management
P = Product LifeCycle Management
O = Operations Support Readiness
XXX
F = Fulfillment (previous example)
A = Assurance
B = Billing
For processes spanning multiple verticals, the letters can be combined;
e.g. “FAB”
c = Digit representing level 1 process (1 in the previous example)
c = Digit representing level 2 process (4 in the previous example)
c, d, e
e = Digit representing level 3 process (1 in the previous example)

Page 23 TM Forum Training Copyright 2005. All Rights Reserved


Process Interaction LEVEL 2
Send
Customer Customer
Order
Contact Order
Route Complete
Customer
Customer END
Request Order
Customer Interface Selling
Handling
Relationship Management

Management Request Service


Request
Service
Availability Activation Fulfillment
Complete
Activate
Service Service Service
Service Configuration
Management & Configuration &
Operations & Activation
Activation
Service Details
Request
Request Resource For Billing &
Resource Activation Assurance
Availability

Resource Activate
Management & Resource Resource Resource
Operations Provisioning Provisioning

Supplier Partner
Provide
Relationship Fulfillment
Management Details
Requisition
Mgmt
External Order Activate External Resource
Request
Issued External External Activated
Resource Resource
Page 24 TM Forum Training Copyright 2005. All Rights Reserved
… And for a More Complete Picture…
Customer
Requests
S/P Offering
LEVEL 2 Order Completion
Notification

Customer Interface Customer Interface Customer Interface


Management Management Design Management
Design Confirmation Accepted by
Customer Customer Customer Customer
Requested From
Product &

Request Order Confirmed Advised of


Customer

Engineering
Received Completion
Market

Customer Order
Initiated Order Order Order Order
Selling
Handling Handling Handling Handling
Priority Priority Advised Design
Requested
Requested
Internal Service Service Activated
Retention &
Loyalty Order Initiated
Design Completed

Resource
Service

Service Service Service Service Activation Service


External Supplier Requested
Configuration & Configuration & Configuration & Configuration Configuration
Required
Activation Activation Activation & Activation & Activation

Resource requested
Computing &

Resource Internal
(Application

Allocation Internal Resource


Requested Allocated Work Order Provisioning
Network)
Resource

Initiated Completed

Resource Resource Resource


Provisioning Provisioning Provisioning
External Resource
Supplier/
Partner

S/P S/P
Requisition Requisition
Management Management External Resource
Activated

External
Component
Requested
Service Details
For Assurance
External Order External Resource
Issued Activated

Service Details
For Billing

Page 25 TM Forum Training Copyright 2005. All Rights Reserved


Process Decomposition Example - Selling
Level
Selling
2

Manage
Qualify &
Educate Negotiate Sales
Acquire Cross / Level
Prospect Customer Data Up Sell
Customer 3

Determine Capture Identify Up &


Analyze Understand
Solution with Customer Cross Sales
Prospect Needs Customer Need
Customer Identity Opportunity
Identify Apply Up &
Qualify Develop Sales Establish
Potential Cross Sales
Customer Proposal Relationship
Solutions Packages

Track & Report Develop Negotiate Capture &


Prospect Solution Solution Record
Result Alternatives Details Customer Level
Profile
Customize Capture &
4
Solution to Close Sale
Record
Customer Reqs Customer
Confirm Preferences
Solution
Availability

Inquire Product
Development

Page 26 TM Forum Training Copyright 2005. All Rights Reserved


Flow for a Decomposed Process
Selling LEVEL 3
Sales
Enquiry Offer Customer
Routed to Manage Qualify Negotiate Solution
Sales Prospect Customer Sales Alternatives
Group

Acquire
Customer Cross-
Customer Data Selling Sales
Selects Negotiate Proposal,
Preferred Offer to
Option
Sales Customer
Acquire
Customer
Data
Customer
Requests Negotiate Pre-Ordedr to
Order Handling
Service Sales
Acquire
Customer
Data
Customer
Pre-Order Negotiate Order to
Result Order
Sales Handling
Acquire
Customer
Data

Page 27 TM Forum Training Copyright 2005. All Rights Reserved


Flow for a Decomposed Process
LEVEL 4
Manage the creation and maintenance
of customer information.
This should include the ability to
capture and maintain customer
organizational and financial structure. Manage the request
identification and
request fulfillment
Manage Prospect initiation.
Start Also take care of
Create
Customer tracking request status.
Yes

New Capture Handle


Interaction
Customer Customer Info Customer
? Details Request

Customer
No Retrieve Request
Customer
Info
End

Enter the sales process

Page 28 TM Forum Training Copyright 2005. All Rights Reserved


Words of Wisdom

 The scenario being modeled must be clearly


scoped

 End-to end process flows help to validate


process decompositions (and vice versa)

 Process flows allow a natural linkage with the


SID via the information exchange

 Multiple iterations will be needed

Page 29 TM Forum Training Copyright 2005. All Rights Reserved


Summary

 Provides a ready-made framework for business


processes

 Can be applied directly as a business tool,


internally and with external organizations

 Can be extended to meet your specific needs

Page 30 TM Forum Training Copyright 2005. All Rights Reserved


Enhanced Telecom Operations Map®

eTOM: An Introduction

Section 4 – Introducing eTOM to Your Business

Page 1 TM Forum Training Copyright 2005. All Rights Reserved


Section 1:
Overview:
TM Forum, Section 2:
NGOSS, eTOM Business
Process
Framework Section 3:
Process
Decomposition Section4:
Section 4:
Introducing
Introducing
eTOMto
eTOM toyour
your Section 5:
Business
Business eTOM Linkage
To Other
Models

Section 6:
Summary &
Document Map

eTOM Clinic

Page 2 TM Forum Training Copyright 2005. All Rights Reserved


Topics

 Getting Started

 Adapting eTOM to your Business

 eTOM – Far Reaching Impact

Page 3 TM Forum Training Copyright 2005. All Rights Reserved


What Are the Issues?

How to rapidly
capitalize on new business
How do I merge
opportunities?
new acquisitions? How
How do we deploy new
How do I get do I integrate the old and
products quickly and
more value? new business and
productively?
Reduce Costs? processes?

What about
the Internet? Security?
Recovery? New
technology?

Page 4 TM Forum Training Copyright 2005. All Rights Reserved


Getting Started

 Gain internal commitment


• Business process analysis/change needs buy-in and
active participation
• Obtain senior management recognition and support
 Define success criteria
• Identify and assess area where eTOM may bring
benefit
 Build confidence
• Use initial results to justify further work

FIND A SPONSOR WHO WILL SUPPORT THE INITIATIVE!

Page 5 TM Forum Training Copyright 2005. All Rights Reserved


Early Stages
In the early adoption phase of eTOM, it is presumed
that there will not be wide-spread knowledge of the
detail and meaning of the eTOM process framework.

1) Provide eTOM Training


2) Develop Documentation Standards
3) Interview Business Representatives
4) Develop & Agree on Requirements

Page 6 TM Forum Training Copyright 2005. All Rights Reserved


Adapting eTOM: Two Approaches

 Top down
• eTOM processes are decomposed into component processes,
to expose more detail
• Process flows are defined to link processes together
• Decompositions and flows are combined, to describe fully
the behavior of each process area

 Bottom-up
• Starting with the existing Business Processes definitions
• Existing Business Process flows are mapped back to eTOM
• Specific enterprise decompositions of eTOM published
Business Processes are constructed

Page 7 TM Forum Training Copyright 2005. All Rights Reserved


Adapting eTOM to your Business

 Use eTOM framework as baseline


 Define additional detail and modifications in
areas specific to your business
 Extend eTOM for use within your company by
linking to other business models
 Influence ongoing eTOM development through
direct participation
• share ideas and gain insight
• ensure eTOM evolves in line with your needs
• maximize the relevance of industry products

Page 8 TM Forum Training Copyright 2005. All Rights Reserved


Evolutionary Analysis
Process
Customer Process Flows
Strategy, Infrastructure & Product

Strategy & Infrastructure Product


Operations

Operations Fulfillment Assurance Billing


Groupings
Commit Lifecycle Lifecycle Support &
Management Management Readiness

Marketing & Offer Management Customer Relationship Management


END
Service Development & Management Service Management & Operations CRM Sale OH
Resource Development & Management Resource Management & Operations
(Application, Computing and Network) (Application, Computing and Network)

Supply Chain Development & Management Supplier/Partner Relationship Management

Config
Enterprise Management
Strategic & Enterprise Enterprise Risk Enterprise Effectiveness Knowledge & Research
Planning Management Management Management

Financial & Asset Stakeholder & External Human Resources


Service
Management Relations Management Management
Configuration

Resource

Resource
Management &
Operations
Resource Requ.
RM&O Support & Resource Resource Trouble Resource Resource Data Mgmt
Readiness Provisioning Management Performance Collection &
Management Processing

Functional
Decomposition
Enable Resource Allocate & Deliver Survey & Analyse Monitor Resource Collect Resource
Provisioning Resource Resource Trouble Performance Data

Enable Resource Configure & Localise Resource Analyse Resource Process Resource
Performance Activate Resource Trouble Performance Data
Management

Support Test Resource Correct & Recover Control Resource Report Resource
Resource Trouble Resource Trouble Performance Data
Management

Enable Resource Collect, Update & Track & Manage Report Resource Audit Resource
DataCollection & Report Resource Resource Trouble Performance Usage Data
Processing Configuration Data

Manage Resource Report Resource


Inventory Trouble

Manage Workforce Close Resource


Trouble

Page 9 TM Forum Training Copyright 2005. All Rights Reserved


You May Also Use eTOM Directly…

 As a checklist to help identify process gaps


 As a source of common terminology &
approach
 To assist business partitioning or
organizational grouping
 To define roles and responsibilities within
business units
 To ensure Inter-Operability of system and
solutions from vendors

Page 10 TM Forum Training Copyright 2005. All Rights Reserved


Three Key Elements for Success

High

Tools eTOM
Degree of focus

Process

People
Low
Degree of Issues
Low High

Page 11 TM Forum Training Copyright 2005. All Rights Reserved


eTOM – Far Reaching Impact
…..
….. …..
Process
Organization
Design

Process
Methodologies eTOM Architecture

Accountability People

Automation

Page 12 TM Forum Training Copyright 2005. All Rights Reserved


Organization & People
…..
….. …..
Process
Organization
Design

Process
Methodologies eTOM Architecture

Accountability People

Automation

Page 13 TM Forum Training Copyright 2005. All Rights Reserved


Where Does eTOM Belong?
CEO or eTOM Level 0
PROCESS
President
Made up of
Process Elements
eTOM Level 1
MD or VP PROCESS

Made up of
Process Elements
eTOM Level 2
Gen Mgr PROCESS
or AVP
Made up of
ACTIVITIES eTOM Level 3*

Made up of
WORK In The Trenches!
INSTRUCTIONS * Note eTOM Level 4 for Enterprise Management

Page 14 TM Forum Training Copyright 2005. All Rights Reserved


At the Activity Level
Process Re-engineering
Process Alignment IT Requirements
Process Metrics IT Alignment
Process Assist Six Sigma IT Re-use Systems &
Managing Flow, Data Managing
Operational Events eTOM Automation
Work Flows
Level 3*

Activity Business
Managing Financial Framework Rules Operational
Operational
Costs $ Activity
Based
Consistent
Application
Constraints
& Directions
Mgt
“Activities
we do”
People
Organization Business
Structure & Strategy Operational
KPI’s &
Organization Cohesive
Initiatives Drivers
Alignment & Re- Enterprise
arrangement Programs
* Note eTOM Level 4 for Enterprise Management

Page 15 TM Forum Training Copyright 2005. All Rights Reserved


Who Needs eTOM Expertise?
Conceptual understanding of framework (Level 0/1), as
Senior Managers
well as business benefits/costs of adoption
Conceptual understanding across entire framework (Level
Operational Managers 0/1), good understanding of framework (Level 2) in own
area, as well as business benefits/costs of adoption
eTOM Process Owner/ Detailed eTOM knowledge. Ability to provide expert
Architect assistance and review

Business Process
Analyst/ Designer Understand and conform to eTOM framework and structure,
IT Architect ability to work with detailed levels of framework

No eTOM knowledge required, but conceptual


General Staff understanding of overall framework (Level 0/1) and
where they fit will assist

Systems Integrators Understand and conform to eTOM framework and


External Vendors structure, ability to work with detailed levels of framework

Page 16 TM Forum Training Copyright 2005. All Rights Reserved


Process Design & Architecture
…..
….. …..
Process Organization
Design

Process
Methodologies eTOM Architecture

Accountability People

Automation

Page 17 TM Forum Training Copyright 2005. All Rights Reserved


Enterprise Architecture

Strategy
Level Establish
Organization
Plans & Goals
The Business Process Architecture
Defines the Organization’s Value Chains and
How All its Business processes Fit Together,
are Managed and Measured, etc.
Business Process
Level Business Process
The Process Model That
Defines How a Specific
Process is Defined in terms of
Specific Subprocesses, Activities, etc.
Process

Process Performed by Employees Process Automated by IT Systems


Implementation
Level Activity Activity Job Human – Application Data Network
Management Measurement Design IT Architecture Architecture Architecture
Plan Plan Interface
Model
Plans, Budgets, Activity/ Job Aids Application Database Technology
Hiring, Resource Performance & Screens Designs and Designs and Architecture
Allocation, Feedback, Monitoring Training & Code Code
Consequences System Program Reports

Physical Plant and Hardware Used. Computer Hardware and Network Architectures.

The BPTrends Enterprise Architecture Pyramid


Business Process Trends Newsletter, Volume II Number 1, January 2004, www.bptrends.com
© Business Process Trends. Used with Permission.

Page 18 TM Forum Training Copyright 2005. All Rights Reserved


The Need for Process Architecture

 The goal of process automation described will not be


achieved unless we move from Process Re-engineering
to Process Architecture
 We need to move to a world of re-usable process
Building Blocks that we hang together like a jigsaw to
design business processes
 Various methodologies, such as Six Sigma, exist to help
in working out new and better processes, but they don’t
provide the process building block framework necessary
to achieve the ultimate goal.

Page 19 TM Forum Training Copyright 2005. All Rights Reserved


The Role of Enterprise Architecture
Account Address

Supplier

Customer

Application

System

Service
Product

Page 20 TM Forum Training Copyright 2005. All Rights Reserved


Automation
…..
….. …..

Process Organization
Design

Process
Methodologies eTOM Architecture

Accountability People

Automation

Page 21 TM Forum Training Copyright 2005. All Rights Reserved


Process Automation
New
Business Process
Requirement Process
Design Storage

Download
Process
Measurement
WORKFLOW MGT

MESSAGING & CONNECTIONS

SYS1 SYS2 SYS3 SYS4

Page 22 TM Forum Training Copyright 2005. All Rights Reserved


Existing Process Methodologies
…..
….. …..
Process Organization
Design

Process
Methodologies eTOM Architecture

Accountability People

Automation

Page 23 TM Forum Training Copyright 2005. All Rights Reserved


Six Sigma Design – Top Down
The five step methodology for developing Process Flows using the eTOM
activity model is consistent with the Six Sigma methodology.
Fulfilment Assurance
Selling

Customer
QoS / SLA
Marketing Order Management
Fulfillment Handling
Response

Step 1 To Service Configuration


To Retention and Loyalty

Step 2 Selling
Pre-Order result
Pre-Order to
Order Handling
Customer Customer Order to
satisfaction Order Handling
Step 3 confirmed Order Handling
Internal Work Order

Step 4
Step 5 ORDER
Other Level 3
HANDLING elements

HIGHLY Pre-Order to Pre-Order Feasibility


SIMPLIFIED Order Handling
Determination
EXAMPLES
FOR Customer Order to
Order Handling Credit Authorization
ILLUSTRATION
Other Level 3
elements

Page 24 TM Forum Training Copyright 2005. All Rights Reserved


Six Sigma - Bottom Up

Level 2
(Exists) eTOM
Level 3
(Exists) B D
Level 4
(New) A C E

ADD RE-USE
B
A D
SIX SIGMA C E

Page 25 TM Forum Training Copyright 2005. All Rights Reserved


Accountability
…..
….. …..
Process Organization
Design

Process
Methodologies eTOM Architecture

Accountability People

Automation

Page 26 TM Forum Training Copyright 2005. All Rights Reserved


eTOM and RACI
R (Responsible) Individuals performing the activity (one or
more)
A (Accountable) The buck stops here! (only one individual)
C (Consult) Individual(s) who need to be consulted
before any decision or action is taken (one
or more)

Product Management
Customer Front-end
I (Information) Individual(s) who need to be informed

Product Design
after an event (one or more)

Marketing
eTOM Level 1 eTOM Level 2 eTOM Level 3
Customer Customer Manage
Relationship Interface Contact C A/R I C
Management Management
Manage
Request (incl A I
Sel Service)

Page 27 TM Forum Training Copyright 2005. All Rights Reserved


Summary
…..
….. …..
Process
Organization
Design

Process
Methodologies eTOM Architecture

Accountability People

Automation

Page 28 TM Forum Training Copyright 2005. All Rights Reserved


Enhanced Telecom Operations Map®

eTOM: An Introduction

Section 5 – eTOM Linkage to Other Models

Page 1 TM Forum Training Copyright 2005. All Rights Reserved


Section 1:
Overview:
TM Forum, Section 2:
NGOSS, eTOM Business
Process
Framework Section 3:
Process
Decomposition Section 4:
Introducing
Section5:
Section 5:
eTOM to your
eTOMLinkage
eTOM Linkage
Business
ToOther
To Other
Models
Models

Section 6:
Summary &
Document Map

eTOM Clinic

Page 2 TM Forum Training Copyright 2005. All Rights Reserved


Topics

 eTOM and NGOSS

 eTOM and the SID

 A Word About the Telecom Applications Map

 eTOM in a B2B Context

 eTOM and ITU-T TMN

 eTOM and ITIL

Page 3 TM Forum Training Copyright 2005. All Rights Reserved


NGOSS – What Is It?
New Generation Operations Systems & Software

A comprehensive, integrated set of tools for


defining, developing, procuring, and deploying
operational support systems and software

NGOSS delivers measurable improvements in


development and software integration
environments through use of standard processes,
reuse of components, and repeatable cycles.
Source: Telecom Applications Map GB929

Page 4 TM Forum Training Copyright 2005. All Rights Reserved


NGOSS – A Review
 Business driven with focus on the Customer
 Recognizes that many groups and players need
to work together across different systems and
domains
 Collects best practices from TMF membership
 Built on two fundamental information models:
• eTOM (process oriented business view)
• SID (shared information and data model)

Page 5 TM Forum Training Copyright 2005. All Rights Reserved


NGOSS – Major Frameworks

NGOSS Technical Roadmap

Enterprise-
Business Wide
Process information
framework framework
(eTOM) (Shared Information
and data Model - SID)

Systems
Applications
integration
framework
(Telecom Applications framework
Map - TAM) (Technology Neutral
Architecture - TNA)

TMF Lean Operator program


Source: Telecom Applications Map GB929

Page 6 TM Forum Training Copyright 2005. All Rights Reserved


4 Different Views
 Business View: Identify business requirements
and associated activities (process definition -
eTOM, policies, stakeholders, resource, etc.)
 System View: Model the business solution based
on the business needs
 Implementation View: Validate the proposed
solution; map the system view models to onto
target technologies
 Deployment View: Realize the solution to
operate in the “real world”

Page 7 TM Forum Training Copyright 2005. All Rights Reserved


eTOM: Linkage to NGOSS
Input

Logical
View Business System
Customer

Strategy, Infrastructure & Product Operations


Strategy & Infrastructure Product Operations Fulfillment Assurance Billing
Knowledge Base
Commit Lifecycle Lifecycle Support & Business Capabilities, System Capabilities,
Management Management Readiness
Marketing & Offer Management Customer Relationship Management
Constraints & Context Corporate NGOSS Constraints &
Knowledge Knowledge Context
Base Base
Service Development & Management Service Management & Operations
Shared

Resource Development & Management Resource Management & Operations


(Application, Computing and Network) (Application, Computing and Network)

Supply Chain Development & Management Supplier/Partner Relationship Management

Deployment Implementation
Enterprise Management
Strategic & Enterprise
Planning
Enterprise Risk
Management
Enterprise Effectiveness
Management
Knowledge & Research
Management Physical
Financial & Asset Stakeholder & External Human Resources View
Management Relations Management Management Deployment Implementation
Capabilities, Capabilities, Constraints
Constraints & Context & Context

Service Providers Service Developers


View View

Validation

Page 8 TM Forum Training Copyright 2005. All Rights Reserved


The SID

Shared Information/Data Model


 SID provides a data reference model from a
business entity perspective
 SID provides a definition of the “things” that
are affected by the business processes
defined in the eTOM
 SID + eTOM = A complete picture of how
things are intended to fit together in order to
meet a business need

Page 9 TM Forum Training Copyright 2005. All Rights Reserved


SID Framework
Customer Customer Statistics
Customer Bill

Customer Customer Problem

Customer Order
Domain = Product
Customer Interaction Customer SLA

Product Product Specification


INCLUDED IN VERSION 4.5

Product Usage Statistics


Product Product Performance

Product Offering Strategic Product Portfolio Plans

Service Service Specification Service Performance

Service Plan Service Quality Service Test

Service
Service Trouble Service Capacity

Level 1 ABE = Service


Resource Resource Specification Resource Performance
Customer Facing Service
Resource Resource Configuration Resource Plan

Resource Topology Resource Usage Resource Facing Service


Resource Trouble

Cross Business Entities Party

Interaction
Location Agreement
Policy

Page 10 TM Forum Training Copyright 2005. All Rights Reserved


SID – eTOM Alignment - Level 0
Strategy, Infrastructure & Operations
Product

Market/Sales Product Customer

Service

Resource

Supplier/Partner

Enterprise
Enterprise Common Business Entities

Not Included in release 5.0: Marketing/Sales, Supplier/Partner, and Enterprise

Page 11 TM Forum Training Copyright 2005. All Rights Reserved


SID – eTOM Alignment - Level 1
Customer
Strategy, Infrastructure & Product Operations

Strategy & Infrastructure Product Operations Fulfilment Assurance Billing


Commit Lifecycle Lifecycle Support &
Management Management Readiness
Marketing & Offer Management Customer Relationship Management
Product Customer
Service Development & Management Service Management & Operations
Service
Resource Development & Management Resource Management & Operations (App., Comp., Ntwrk)
(Application, Computing and Network)
Resource
Supply Chain Development & Management
Supplier/Partner Relationship Management

Enterprise Management
Strategic & Enterprise Enterprise Risk Enterprise Effectiveness Knowledge & Research
Planning Management Management Management

Financial & Asset Stakeholder & External Human Resources


Management Relations Management Management

Page 12 TM Forum Training Copyright 2005. All Rights Reserved


From eTOM to SID
Customer Order
requests SP Completion
offering Notification

Market Customer Interface


Product & Management Customer Interface
Customer Management
Customer
Customer Interface
Customer Order
Request Confirmed Design Confirmation Management
Received Customer Order by Engineering Design
Initiated requested Accepted by
Selling Order
Customer Completion advised
Handling
to Customer
Order Handling Order
Handling
Priority Priority Advised
Order Handling
Requested Design Requested
Retention &
Internal
Loyalty Service Order
Design Completed Initiated
Service Activated
Service
Service Service Service Service Service
Configuration & Configuration & Configuration & Configuration & Configuration &
Activation Activation Activation Activation Activation

Business Process Model

Data Association
SID

SID Model captures Business


ABE
and system information

Page 13 TM Forum Training Copyright 2005. All Rights Reserved


Example of Mapping eTOM to SID
eTOM Primary
Secondary
SID Domain Process eTOM
Product eTOM Level
Name Grouping Level 2
2 Processes
s Processes
Product Offering
Represents tangible and intangible goods and Marketing
services made available for a certain price to the
ABE 3 CRM – F Selling Fulfillment
market in the form of product catalogues. This ABE Response
is also responsible for targeting market segments
based on the appropriate market strategy.

Selling
Order
Handling
Problem
Handling
Product Customer
Represents an instance of product offering QoS/SLA
subscribed to by a party, such as a customer, the Service Mgmt
place where the product is in use, as well as configuratio Service
ABE 4 SM&O – F
n&
configuration characteristics such as assigned Problem Mgmt
telephone numbers or internet addresses. The activation
Product ABE also tracks the services and/or Service Quality
resources through which the product is realized. Analysis;
Action &
Reporting
Service &
Specific
Instance
Rating

Page 14 TM Forum Training Copyright 2005. All Rights Reserved


eTOM in a B2B Context: RosettaNet

The RosettaNet e-business process standards aim to facilitate


speed, efficiency, and reliability to enable greater collaboration
and communication between trading partners.

RosettaNet provides a common platform of communication, or


a common language, that allows the different trading partners
involved in a business process to automate that process and to
conduct it over the Internet.

Rather than starting again, TM Forum has decided to leverage


the existing environment where possible, and enhance to
meet specific needs of the ICT industry.

www.rosettanet.org
Page 15 TM Forum Training Copyright 2005. All Rights Reserved
RosettaNet Standards
“PIP - Partner Interface Processes: Generic
standardized processes that serve as the basis for real-
world B2B alignment.

The RosettaNet Implementation Framework:


Designed to assist in the implementation of inter-
operable software components.

RosettaNet Business and Technical


Dictionaries: Designates the properties for defining
business activities between trading partners

Page 16 TM Forum Training Copyright 2005. All Rights Reserved


RosettaNet Clusters

BOM - Business Operations Map


 Cluster 0 - RosettaNet Support
 Cluster 1 - Partner Product and Service Review
 Cluster 2 - Product Information
 Cluster 3 - Order Management
 Cluster 4 - Inventory Management
 Cluster 5 - Marketing Information Management
 Cluster 6 - Service and Support
 Cluster 7 - Manufacturing
Page 17 TM Forum Training Copyright 2005. All Rights Reserved
eTOM Mapping to RosettaNet
Customer

Sell Side
6
Strategy, Infrastructure & Product Operations
Strategy & Infrastructure Product Lifecycle Operations Fulfillment Assurance Billing
Commit Lifecycle Management Support &
Readiness
Marketing & Offer Management
Sales
Customer Relationship
Management Customer Interface Management
3
Development
Selling
Market Product & Product & Offer Marketing CRM
6 Customer Billing &
Strategy &
Policy
Offer
Portfolio 2
Capability
Delivery
Capability
Delivery Product
Marketing
Product &
Offer
2
Support &
Readiness
Marketing
Fulfillment
Order
Handling
Problem
Handling QoS/SLA
Managemen
6
Collections
Managemen 6
5 Planning

2 5
Response t t

B2B Environment
Communications Development

5 & Promotion & Retirement


3 Retention & Loyalty

Service Development & Management Service Management & Operations


Service Service

6 Service
Strategy
Service
Capability
Service
Development
SM&O
Support &
Service
Configuration
Problem
Management
Quality
Managemen
Service &
Specific
Instance
6
& Delivery & Retirement Readiness & Activation t Rating
Planning

Resource Development & Management Resource Management & Operations Resource Resource
Resource Resource Resource
RM&O 6 Trouble Performance
Strategy &
Planning
Capability
Delivery
Development &
Retirement
Support &
Readiness
4
Resource
Provisionin
g
Management Management

Resource Data Collection & Processing


4
Supply Chain Development & Management Supplier/Partner Relationship Management
S/P Problem S/P S/P
S/P
1 Supply Chain
Strategy &
Supply
Chain
Supply Chain
Development &
S/PRM
Support &
Requisition
Management
Reporting &
Management
Performance
Managemen
Settlements &
Billing
Planning Capability
Delivery
Change
Management
Readiness
S/P Interface Management
t Management
1

Buy Side
Enterprise Management
Strategic & Enterprise Planning Enterprise Risk Management Enterprise Effectiveness Management Knowledge & Research Management
Strategic Enterprise Group Business Process Enterprise Program & Enterprise Facilities Knowledge Technology
Business Security Fraud Audit Insurance Research
Business Architecture Enterprise Continuity Management Quality Project Performance Management & Management Scanning
Development Management Management Management Management Management
Planning Management Management Management & Support Management Management Assessment Support

Financial & Asset Management Stakeholder & External Relations Management Human Resources Management
Corporate Community Shareholder Board & Employee &
Financial Asset Procurement Regulatory Legal HR Policies & Organization Workforce Workforce
Communications & Relations Relations Shares/Securitie Labor
Management Management Management Management Management Practices Development Strategy Development
Image Management Management Management s Relations
Management Management

Page 18 TM Forum Training Copyright 2005. All Rights Reserved


eTOM and ITU-T TMN

Operations
Operations Fulfillment Assurance Billing
Support &
Readiness
Customer Relationship Management
Business
Management

Service Service Management & Operations


Management

Network Management Resource Management & Operations


(Application, Computing and Network)

Element Management
Supplier/Partner Relationship Management

Page 19 TM Forum Training Copyright 2005. All Rights Reserved


eTOM OPS and TMN FCAPS
TMN’s Network Management Layer

Configuration

Performance

Accounting
FCAP

Fault
Operations

Security
Operations Fulfillment Assurance Billing
Support &
Readiness
Customer Relationship Management

Service Management & Operations

Resource Management & Operations


(Application, Computing and Network)

Supplier/Partner Relationship Management

Page 20 TM Forum Training Copyright 2005. All Rights Reserved


IT Infrastructure Library - ITIL
 Began in the 1980’s as a UK initiative
 Evolved to become a widely accepted approach to IT
infrastructure management
 Consists of a set of best practices to enable the delivery
of IT services

 Advocates close alignment to business processes to


ensure IT delivers the appropriate business solutions

 In 2004, TMF/ITIL team was established to develop


common eTOM/ITIL views and guidelines

 Document GB 921L describes the relationship and


mappings between ITIL processes and eTOM processes

Page 21 TM Forum Training Copyright 2005. All Rights Reserved


eTOM/ITIL Synergies
eTOM ITIL
 Enterprise Business Process  IT Service Management Best
Framework Practices
 Top-down hierarchal view of  Represents flows in key
common Processes operational areas
 Focus on service delivery to  Focus on serving internal IT
External Customers Customers
 Adopted International Standards  Set of best practices used by
(ITU) for the Telecom Sector 10,000+ Companies
 TMF/NGOSS Compliance  Not a standard nor a set of
Program regulations

ITIL can be used very effectively in conjunction with eTOM in that it will assist
in creating a more complete Enterprise Business Process Framework which
includes all of the functional elements needed for IT support processes

Page 22 TM Forum Training Copyright 2005. All Rights Reserved


ITIL Processes

SERVICE SUPPORT Service Delivery

SD Service Desk SLM Service Level Management

IM Incident Management AM Availability Management

PM Problem Management CaM Capacity Management

ChM ITSC IT Service Continuity


Change Management
Management

RM FM
Financial Management for
Release Management
IT Services

CM
Configuration
Management

Billing & IM
Collection
Management

Page 23 TM Forum Training Copyright 2005. All Rights Reserved


ITIL Mapping to eTOM – Level 2 OPS

Page 24 TM Forum Training Copyright 2005. All Rights Reserved


ITIL Mapping to eTOM – Level 2 SIP

Page 25 TM Forum Training Copyright 2005. All Rights Reserved


ITIL Mapping to eTOM – Level 2
Enterprise Management

Page 26 TM Forum Training Copyright 2005. All Rights Reserved


Summary

Page 27 TM Forum Training Copyright 2005. All Rights Reserved


Enhanced Telecom Operations Map®

eTOM: An Introduction

Section 6 – Summary & Document Map

Page 1 TM Forum Training Copyright 2005. All Rights Reserved


Section 1:
Overview:
TM Forum, Section 2:
NGOSS, eTOM Business
Process
Framework Section 3:
Process
Decomposition Section 4:
Introducing
eTOM to your
Business Section 5:
eTOM Linkage
To Other
Models

Section6:
Section 6:
Summary&&
Summary
DocumentMap
Document Map

eTOM Clinic

Page 2 TM Forum Training Copyright 2005. All Rights Reserved


Topics

 GB921 5.0 Suite Contents

 What’s New in Release 5.0 of eTOM?

 Ongoing Work

 Getting Involved

Page 3 TM Forum Training Copyright 2005. All Rights Reserved


eTOM Document Set – Version 4.5

 GB921 - Main eTOM document


 GB921B - Addendum on B2B integration
 GB921C - Application Note on Public B2B
Business Operations Map (BOM)
 GB921D - Addendum on Decompositions
 GB921F - Addendum on Flows
 GB921V - Application Note on eTOM-ITIL
Mappings
(Subsumes GB921V)
 GB921P – eTOM Primer
 GB921T – eTOM-M.3400 Mappings

Page 4 TM Forum Training Copyright 2005. All Rights Reserved


ITU-T M.3050 and GB921
 M.3050.0 Brief context/positioning of eTOM by/for
ITU-T

 M.3050.1 Reproduces GB921 main document

 M.3050.2 Reproduces GB921 Addendum D

 M.3050.3 Reproduces GB921 Addendum F

 M.3050.4 Reproduces GB921 Addendum B

 M.3050 Supplement 1 Reproduces GB921 App. Note L

 M.3050 Supplement 2 Reproduces GB921 App. Note C

 M.3050 Supplement 3 eTOM/M.3400 Mappings, jointly


developed with ITU-T, now also published as GB921T

Page 5 TM Forum Training Copyright 2005. All Rights Reserved


A Few Words About Release 5.0

 5.0 Is a New Member Evaluation Version of


eTOM (May 2005)
 Builds on Existing TM Forum Approved
Release 4.5
 It Is Part of NGOSS 5.0

Standardization: eTOM Is Accepted by ITU-T As


A Formal International Recommendation

Page 6 TM Forum Training Copyright 2005. All Rights Reserved


Current Work

 MTOSI (Multi-Technology Operations Systems Interface)


 Revenue Assurance
 Content Charging
 IPDR Billing
 UMTS – IP Interconnect & Content Settlements
 HMI (Human Machine Interface – Document TR129)
 Services over IP (SoIP)
 IPNM (IP Network Management)
 Process metrication, KPIs/KQIs. etc
 eTOM applications and process flows
 Resource Management mappings to network/element management
scenarios, and process flows
 MTNM (Multi-Technology Network Management)
 NGOSS Compliance
 Etc.

Page 7 TM Forum Training Copyright 2005. All Rights Reserved


Planned Work

 Security Management

 Consideration of further process decomposition


detail

Page 8 TM Forum Training Copyright 2005. All Rights Reserved


Getting Involved with eTOM

 Contributions needed:
• for member review and comment on results
• for member participation in the ongoing work with
expertise in a variety of areas….
 More contributions and resources wanted
on the eTOM team!
• Is there a work area important for your business?
• Do you have a view on the technical debate?
• Do you want feedback or advice on using eTOM?
• Do you want to influence where eTOM goes?

…. Join the eTOM Team!


Page 9 TM Forum Training Copyright 2005. All Rights Reserved
Will You Be There?

 Training Plus at TeleManagement World,


Dallas, Texas, 07-10 November, 2005:
• http://www.tmforum.org/browse.asp?catID=748&linkID=30
425
 TM Forum “On-Site” courses:
• http://www.tmforum.org/browse.asp?catID=1565
 TM Forum Webinar series:
• http://www.tmforum.org/browse.asp?catID=2065
 eTOM Users’ Group:
• http://www.tmforum.org/browse.asp?catID=1639

Page 10 TM Forum Training Copyright 2005. All Rights Reserved


Training in Your Neighborhood

 31 Oct. – 1 Nov. 2005 London, UK

 5–6 December 2005 Barcelona, Spain

Page 11 TM Forum Training Copyright 2005. All Rights Reserved


Thank You for Participating!

North America Office European Office


240 Headquarters Plaza 47 Lower Brook Street
East Tower - 10th Floor Ipswich
Morristown, NJ 07960 Suffolk
USA IP4 1AQ
Tel.: +1 973-944-5100 United Kingdom
Fax: +1 973-944-5110 Tel./Fax: +44 (0)207 748 6615

E-Mail: info@tmforum.org
Web Address: www.tmforum.org

Page 12 TM Forum Training Copyright 2005. All Rights Reserved


Questions & Answers

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