INTRODUCTION

1- Intel has dominated the computer chip industry

2- This has allowed Intel to charge high prices to computer manufacturers (e.g., Dell, HP)
3- Intel missed the rise of smartphones,
4- Intel’s stock price has increased by only 8%. Now intel see his opportunity in internet of things.

RISE OF SMART WATCH

1- Smartwatch sales are rapidly increasing. More than 30 million were sold in 2015, and 2017 sales projections surpass 66 million units worldwide
2- Microsoft, Sony, and Toshiba have joined at least 30 other companies currently offering smartwatches.

INTEL NEED
1- Intel need for acquired Basis Science, a smartwatch manufacturer employing high quality heart rate sensors and algorithms to track activity and monitor sleep pattern
2-They plan to partner with another company to launch a new product. Potential partners include Aetna, Amazon, and Google.

PROBLEM STATEMENT
1- Intel’s problem appears to fit the first fundamental marketing problem all firms face while formulating marketing strategy, i.e. multiple factors are working together i
in the market
2- In order to decide who to partner with, Intel must carefully select the best customer segment to target and decide what features to include and omit to optimize the wa

QUESTIONS
1- How can the company effectively segment the market for smartwatches based on differing consumer needs?
2- From what segment(s) of the market should Intel draw customers? How can Intel position itself or work with partners more strongly in these segments?
 worldwide

activity and monitor sleep patterns.

ple factors are working together in multifaceted ways to make all smartwatches differ

lude and omit to optimize the watch for the segment.

in these segments?
 Agglomeration Schedule
Stage Cluster Combined CoefficientsStage Cluster First AppNext Stage Number of Cases in each C
Cluster 1 Cluster 2 Cluster 1 Cluster 2 Cluster
1 585 668 1 0 0 94
2 695 940 2 0 0 539
3 340 912 2 0 0 127
4 395 816 2 0 0 12 Valid
5 610 698 2 0 0 60 Missing
6 361 972 3 0 0 288
7 241 869 3 0 0 133
8 460 802 3 0 0 66
9 757 801 3 0 0 32
10 686 782 3 0 0 211
11 118 665 3 0 0 805
12 395 615 3 4 0 245
13 404 492 3 0 0 17
14 19 483 3 0 0 212
15 192 285 3 0 0 96
16 112 205 3 0 0 483
17 218 404 3.5 0 13 252
18 760 936 4 0 0 110
19 61 914 4 0 0 46
20 543 899 4 0 0 62
21 825 840 4 0 0 257
22 290 738 4 0 0 268
23 503 724 4 0 0 274
24 486 699 4 0 0 100
25 602 605 4 0 0 148
26 275 530 4 0 0 422
27 299 493 4 0 0 207
28 389 392 4 0 0 157
29 206 385 4 0 0 233
30 269 296 4 0 0 278
31 114 268 4 0 0 281
32 160 757 4.5 0 9 177
33 595 966 5 0 0 171
34 629 964 5 0 0 170
35 550 962 5 0 0 251
36 553 946 5 0 0 173
37 240 942 5 0 0 296
38 922 932 5 0 0 166
39 697 926 5 0 0 482
40 210 918 5 0 0 169
41 171 917 5 0 0 298
42 175 886 5 0 0 325
43 297 882 5 0 0 361
44 545 879 5 0 0 485
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46 61 870 5 19 0 178
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49 409 861 5 0 0 215
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59 6 620 5 0 0 290
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63 188 509 5 0 0 297
64 83 350 5 0 0 318
65 132 216 5 0 0 132
66 460 981 5.5 8 0 385
67 441 995 6 0 0 653
68 711 983 6 0 0 826
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70 293 939 6 0 0 125
71 272 909 6 0 0 352
72 773 908 6 0 0 400
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77 809 850 6 0 0 168
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79 600 836 6 0 0 462
80 587 808 6 0 0 234
81 616 775 6 0 0 592
82 730 755 6 0 0 380
83 380 753 6 0 0 181
84 736 737 6 0 0 700
 85 364 726 6 0 0 232
86 625 701 6 0 0 346
87 607 667 6 0 0 803
88 400 609 6 0 0 201
89 246 558 6 0 0 383
90 24 455 6 0 0 372
91 73 387 6 0 0 242
92 310 375 6 0 0 407
93 115 338 6 0 0 160
94 585 842 6.5 1 0 149
95 619 654 6.5 50 0 253
96 192 559 6.5 15 0 398
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98 434 954 7 0 0 442
99 670 948 7 0 0 268
100 486 924 7 24 0 184
101 515 906 7 0 0 282
102 653 904 7 0 0 248
103 365 902 7 0 0 214
104 402 881 7 0 0 168
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111 579 748 7 0 0 286
112 658 681 7 0 0 243
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120 170 534 7 0 0 330
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122 111 459 7 0 0 589
123 52 436 7 0 0 291
124 139 435 7 0 0 654
125 293 399 7 70 0 474
126 308 362 7 0 0 179
127 327 340 7 0 3 342
128 225 236 7 0 0 364
129 122 173 7 0 0 500
130 9 137 7 0 0 368
131 80 109 7 0 0 478
132 132 614 7.5 65 0 471
133 241 588 7.5 7 0 366
134 174 987 8 0 0 456
135 921 976 8 0 0 222
136 154 884 8 0 0 365
137 791 872 8 0 0 264
138 508 859 8 0 0 582
139 495 852 8 0 0 421
140 416 847 8 0 0 665
141 331 794 8 0 0 520
142 260 780 8 75 0 179
143 254 765 8 0 0 469
144 283 713 8 0 0 312
145 661 677 8 0 0 877
146 309 608 8 0 0 337
147 295 603 8 0 0 554
148 407 602 8 0 25 284
149 386 585 8 0 94 243
150 349 571 8 0 0 477
151 456 560 8 0 0 595
152 41 540 8 0 0 289
153 430 500 8 0 0 338
154 270 499 8 0 0 415
155 165 496 8 0 0 392
156 197 401 8 0 0 367
157 358 389 8 0 28 317
158 189 377 8 0 0 792
159 146 263 8 0 0 454
160 115 248 8 93 0 356
161 8 245 8 0 0 208
162 151 234 8 0 0 391
163 62 233 8 0 0 524
164 163 164 8 0 0 766
165 497 662 8.333 60 0 319
166 913 922 8.5 0 38 282
167 631 858 8.5 108 0 396
168 402 809 8.5 104 77 216
169 210 750 8.5 40 0 368
170 224 629 8.5 0 34 405
171 265 595 8.5 0 33 348
172 250 563 8.5 51 0 359
173 336 553 8.5 0 36 246
174 282 307 8.5 121 0 316
175 31 144 8.5 0 58 209
176 394 696 8.667 97 0 258
177 160 611 8.667 32 0 285
178 61 103 8.667 46 0 355
179 260 308 8.833 142 126 527
180 454 988 9 0 0 446
181 380 977 9 83 0 500
182 944 973 9 0 0 210
183 519 949 9 0 0 511
184 486 919 9 100 0 525
185 783 911 9 0 0 825
186 412 877 9 0 0 321
187 149 826 9 0 0 295
188 789 817 9 0 0 443
189 423 815 9 0 0 360
190 321 813 9 0 0 283
191 642 790 9 0 0 401
192 76 767 9 0 0 563
193 722 744 9 0 0 402
194 79 685 9 0 0 326
195 473 641 9 0 0 362
196 431 604 9 0 0 405
197 243 593 9 0 0 594
198 141 582 9 0 0 247
199 406 573 9 0 0 294
200 221 490 9 0 0 638
201 400 482 9 88 0 358
202 255 461 9 0 0 403
203 71 450 9 0 0 287
204 341 411 9 0 0 320
205 378 381 9 0 0 655
206 66 371 9 0 0 480
207 169 299 9 0 27 265
208 8 201 9 161 0 524
209 31 445 9.333 175 0 365
210 640 944 9.5 0 182 620
211 686 835 9.5 10 0 541
212 19 688 9.5 14 0 474
213 511 618 9.5 118 0 396
214 365 466 9.5 103 0 353
215 25 409 9.5 0 49 397
216 402 894 9.75 168 0 413
217 880 999 10 0 0 373
218 657 997 10 0 0 289
219 938 991 10 0 0 840
220 223 943 10 0 0 453
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222 64 921 10 0 135 398
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224 635 887 10 0 0 411
225 512 871 10 0 0 403
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227 796 831 10 0 0 682
228 323 814 10 73 0 388
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236 238 479 10 0 0 433
237 264 287 10 0 0 608
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241 28 161 10 0 0 625
242 11 73 10 0 91 675
243 386 658 10.25 149 112 393
244 543 982 10.333 62 0 508
245 395 488 10.333 12 0 509
246 336 426 10.333 173 0 539
247 141 916 10.5 198 0 488
248 653 781 10.5 102 0 339
249 502 689 10.5 107 0 694
250 505 683 10.5 61 0 593
251 481 550 10.5 114 35 464
252 218 953 10.667 17 0 400
253 537 619 10.667 0 95 291
254 915 996 11 0 0 590
255 128 957 11 0 0 690
256 278 955 11 0 0 562
257 825 947 11 21 0 578
258 394 945 11 176 0 428
259 542 934 11 0 0 324
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282 515 913 11.167 101 166 473
283 321 589 11.167 190 110 459
284 191 407 11.333 0 148 602
285 160 971 11.5 177 0 395
286 579 746 11.5 111 0 616
287 71 742 11.5 203 0 751
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293 150 414 11.5 52 0 367
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296 240 347 11.5 37 0 409
297 188 280 11.5 63 0 416
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353 365 432 13 214 230 567
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356 33 115 13 0 160 393
357 17 86 13 0 0 838
358 400 715 13.333 201 0 768
359 250 472 13.333 172 0 498
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363 316 427 13.5 0 341 756
364 225 372 13.5 128 0 440
365 31 154 13.5 209 136 558
366 241 329 13.667 133 0 540
367 150 197 13.667 293 156 510
368 9 210 13.833 130 169 617
369 643 980 14 0 0 607
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392 54 165 14 0 155 740
393 33 386 14.083 356 243 528
394 206 311 14.167 233 272 596
395 160 952 14.2 285 0 505
396 511 631 14.333 213 167 453
397 25 531 14.333 215 0 649
398 64 192 14.333 222 96 444
399 97 170 14.333 0 330 611
400 218 773 14.5 252 72 478
401 642 743 14.5 191 0 408
402 675 722 14.5 0 193 511
403 255 512 14.5 202 225 569
404 281 476 14.5 384 78 565
405 224 431 14.5 170 196 639
406 136 410 14.5 261 0 507
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409 240 261 14.667 296 0 632
410 152 227 14.667 298 0 487
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717 636 712 27 0 0 876
718 369 398 27 518 643 823
719 231 303 27 615 380 760
720 4 288 27 433 0 742
721 182 239 27 0 658 841
722 30 649 27.167 676 597 882
723 114 468 27.333 608 0 754
724 43 146 27.45 671 640 829
725 242 415 27.5 343 0 861
726 9 157 27.5 656 468 842
727 278 578 27.667 562 0 793
728 31 40 27.769 602 596 802
729 25 253 27.778 649 0 765
730 35 61 27.985 631 636 801
731 18 856 28 0 74 870
732 484 707 28 0 642 813
733 203 663 28 0 0 835
734 91 520 28 273 519 853
735 22 478 28 0 673 923
736 289 376 28 0 0 913
737 46 351 28.1 488 684 900
738 67 133 28.222 622 702 861
739 124 843 28.25 579 0 758
740 54 240 28.296 392 632 816
741 45 437 28.3 491 452 837
742 4 143 28.417 720 590 898
743 106 538 28.5 271 0 771
744 72 110 28.636 586 696 836
745 97 383 28.786 714 543 765
746 29 260 28.833 638 620 818
747 10 84 28.833 513 601 780
748 784 823 29 0 0 776
749 262 655 29 662 0 858
750 570 637 29 0 0 887
751 71 569 29 287 0 778
752 138 162 29 0 570 844
753 14 140 29 472 0 919
754 89 114 29.095 689 723 873
755 160 591 29.3 705 0 815
756 202 316 29.4 659 363 827
757 379 771 29.5 693 0 885
758 124 766 29.5 739 340 832
759 104 249 29.5 430 448 779
760 231 708 29.833 719 0 868
761 48 153 29.875 644 587 800
762 69 786 30 626 0 831
763 36 646 30 470 0 821
764 39 548 30 694 548 848
765 25 97 30.133 729 745 899
766 163 177 30.167 164 529 874
767 6 85 30.227 624 612 811
768 400 527 30.25 358 221 893
769 297 353 30.25 553 0 804
770 1 27 30.349 629 711 791
771 78 106 30.476 668 743 794
772 421 528 30.5 0 551 856
773 49 462 30.6 703 0 855
774 15 270 30.606 647 674 856
775 16 23 30.636 0 699 845
776 107 784 30.714 672 748 829
777 58 632 30.75 683 0 860
778 60 71 30.795 704 751 833
779 104 174 30.867 759 456 858
780 10 33 30.939 747 709 863
781 26 623 31 700 575 914
782 172 430 31 0 463 842
783 92 178 31 634 577 868
784 95 139 31 628 654 866
785 50 99 31 0 0 906
786 3 13 31 0 0 850
787 446 892 31.167 614 417 921
788 66 134 31.278 480 639 881
789 127 243 31.4 713 594 891
790 65 513 31.5 431 0 821
791 1 965 31.571 770 0 852
792 80 189 31.636 698 158 878
793 278 439 31.75 727 0 904
794 78 304 31.941 771 517 831
795 93 367 32 663 0 809
796 147 328 32 580 0 908
797 55 56 32 0 0 962
798 11 544 32.111 675 0 839
799 24 357 32.143 621 664 876
800 48 754 32.222 761 0 805
801 35 126 32.324 730 686 913
802 31 433 32.333 728 685 860
803 52 607 32.429 489 87 812
804 297 704 32.741 769 682 807
805 48 118 32.763 800 11 840
806 117 382 32.778 583 485 974
807 42 297 32.952 712 804 909
808 360 896 33 0 0 938
809 93 428 33 795 604 899
810 230 279 33 382 661 880
811 6 583 33.033 767 641 894
812 52 111 33.148 803 706 857
813 417 484 33.25 578 732 893
814 159 235 33.333 520 0 888
815 7 160 33.659 667 755 917
816 54 348 33.667 740 0 830
817 175 469 33.75 581 716 886
818 29 596 33.769 746 0 850
819 354 865 34 707 0 826
820 88 96 34 0 0 833
821 36 65 34.111 763 790 897
822 41 501 34.238 695 651 843
823 369 485 34.25 718 514 961
824 37 51 34.4 630 0 891
825 229 783 34.5 0 185 911
826 354 711 34.556 819 68 952
827 28 202 34.625 625 756 898
828 266 314 34.667 462 637 869
829 43 107 34.723 724 776 875
830 54 257 34.769 816 0 912
831 69 78 35.228 762 794 887
832 124 994 35.571 758 0 857
833 60 88 35.867 778 820 938
834 222 420 36 669 0 847
835 102 203 36 0 733 957
836 20 72 36 0 744 862
837 45 168 36.286 741 0 880
838 17 100 36.5 357 687 884
839 11 12 36.7 798 0 883
840 48 938 36.81 805 219 849
841 182 626 36.833 721 0 903
842 9 172 37.038 726 782 872
843 41 258 37.06 822 692 919
844 138 580 37.19 752 441 973
845 16 47 37.417 775 605 895
846 77 81 37.5 681 600 871
847 198 222 37.611 549 834 862
848 8 39 37.633 524 764 966
849 48 59 37.804 840 609 890
850 3 29 37.929 786 818 931
851 63 617 38 418 0 972
852 1 345 38 791 0 865
853 91 622 38.25 734 0 967
854 193 598 38.375 678 0 934
855 49 87 38.417 773 710 939
856 15 421 38.451 774 772 892
857 52 124 38.681 812 832 902
858 104 262 38.732 779 749 936
859 19 38 38.733 715 523 897
860 31 58 38.913 802 777 904
861 67 242 38.956 738 725 879
862 20 198 39.2 836 847 929
863 10 57 39.214 780 701 885
864 94 167 39.5 262 0 901
865 1 732 39.6 852 0 870
866 95 384 39.6 784 0 932
867 21 82 39.889 697 591 910
868 92 231 40.117 783 760 912
869 128 266 40.133 690 828 890
870 1 18 40.366 865 731 889
871 77 156 40.417 846 660 900
872 9 53 40.526 842 0 927
873 89 344 40.6 754 381 906
874 163 312 40.625 766 616 952
875 43 301 40.627 829 560 948
876 24 636 40.944 799 717 884
877 274 661 41 665 145 916
878 80 577 41 792 0 935
879 67 123 41.611 861 0 941
880 45 230 41.909 837 810 926
881 66 539 42 788 0 911
882 30 108 42.071 722 0 907
883 11 1000 42.182 839 0 954
884 17 24 42.227 838 876 920
885 10 379 42.313 863 757 960
886 5 175 42.333 666 817 922
887 69 570 42.409 831 750 928
888 136 159 42.429 670 814 947
889 1 176 42.686 870 564 945
890 48 128 43.058 849 869 953
891 37 127 43.125 824 789 929
892 15 32 43.2 856 646 910
893 400 417 43.333 768 813 922
894 6 119 43.765 811 0 930
895 16 470 44 845 0 915
896 2 440 44 0 370 955
897 19 36 44.069 859 821 949
898 4 28 44.247 742 827 973
899 25 93 44.428 765 809 905
900 46 77 44.778 737 871 944
901 94 101 44.833 864 688 928
902 44 52 45.429 0 857 915
903 74 182 45.714 0 841 925
904 31 278 45.951 860 793 932
905 25 228 46.056 899 349 935
906 50 89 46.083 785 873 933
907 30 319 46.267 882 0 961
908 147 275 46.417 796 635 947
909 42 864 46.462 807 0 931
910 15 21 46.515 892 867 924
911 66 229 46.733 881 825 934
912 54 92 47.198 830 868 943
913 35 289 47.368 801 736 926
914 26 196 47.6 781 0 950
915 16 44 47.748 895 902 956
916 274 969 47.833 877 0 974
917 7 309 48.089 815 337 986
918 356 480 49 0 515 971
919 14 41 49.394 753 843 945
920 17 941 49.733 884 0 951
921 298 446 50.6 627 787 936
922 5 400 51.179 886 893 958
923 22 839 51.5 735 0 954
924 15 237 51.5 910 0 942
925 74 232 51.5 903 0 930
926 35 45 51.571 913 880 959
927 9 155 51.767 872 680 937
928 69 94 51.801 887 901 949
929 20 37 52.076 862 891 944
930 6 74 52.198 894 925 962
931 3 42 52.468 850 909 942
932 31 95 52.786 904 866 941
933 50 291 53.571 906 0 946
934 66 193 54.154 911 854 976
935 25 80 54.416 905 878 957
936 104 298 54.533 858 921 963
937 9 526 54.565 927 0 939
938 60 360 55.088 833 808 951
939 9 49 55.39 937 855 975
940 135 925 56 0 0 943
941 31 67 56.354 932 879 950
942 3 15 57.089 931 924 982
943 54 135 57.313 912 940 953
944 20 46 59.508 929 900 979
945 1 14 59.639 889 919 959
946 50 284 59.667 933 0 978
947 136 147 60.766 888 908 978
948 43 574 60.943 875 0 958
949 19 69 62.636 897 928 980
950 26 31 62.851 914 941 964
951 17 60 62.961 920 938 960
952 163 354 63.424 874 826 983
953 48 54 64.317 890 943 982
954 11 22 64.467 883 923 981
955 2 725 66 896 374 977
956 16 795 66.02 915 0 963
957 25 102 66.279 935 835 965
958 5 43 67.604 922 948 970
959 1 35 68.967 945 926 984
960 10 17 68.998 885 951 985
961 30 369 69.646 907 823 976
962 6 55 69.926 930 797 975
963 16 104 72.267 956 936 984
964 26 933 73.808 950 0 979
965 25 373 75.783 957 0 969
966 8 529 80.727 848 0 968
967 91 621 82.8 853 304 981
968 8 903 83.5 966 0 977
969 25 828 83.872 965 0 980
970 5 920 115.172 958 0 983
971 112 356 120 483 918 987
972 63 923 128.5 851 0 987
973 4 138 130.167 898 844 986
974 117 274 130.262 806 916 991
975 6 9 143.151 962 939 989
976 30 66 143.231 961 934 988
977 2 8 144.246 955 968 993
978 50 136 146.979 946 947 991
979 20 26 148.39 944 964 990
980 19 25 149.109 949 969 989
981 11 91 149.857 954 967 988
982 3 48 150.067 942 953 992
983 5 163 150.73 970 952 985
984 1 16 155.115 959 963 990
985 5 10 236.914 983 960 992
986 4 7 238.532 973 917 993
987 63 112 355.933 972 971 998
988 11 30 411.939 981 976 996
989 6 19 445.792 975 980 994
990 1 20 464.582 984 979 995
991 50 117 484.014 978 974 994
992 3 5 619.719 982 985 995
993 2 4 716.527 977 986 996
994 6 50 1636.77 989 991 997
995 1 3 1956.062 990 992 997
996 2 11 2243.529 993 988 998
997 1 6 5229.348 995 994 999
998 2 63 5669.398 996 987 999
999 1 2 14635.85 997 998 0
 Number of Cases in each Cluster
1 468.000
2 82.000
3 213.000
4 237.000
Valid 1000.000
Missing 0.000
 ANOVA
Cluster Error
Mean
Mean Square df Square df F Sig.
innovation 31.366 3 1.745 996 17.972 .000
ConstCom 68.365 3 2.264 996 30.198 .000
CreatCom 68.301 3 2.648 996 25.793 .000
TimelyInf 63.928 3 2.267 996 28.197 .000
SaveM_T 45.700 3 1.334 996 34.257 .000
SaveM_L 1.775 3 1.914 996 .927 .427 less than 0.05 taken will be futher proced for next Step
TaskMgm 107.081 3 1.987 996 53.902 .000
DeviceSt 72.405 3 2.252 996 32.149 .000
Photo 47.161 3 2.022 996 23.327 .000
Wellness 58.816 3 2.494 996 23.585 .000
Athlete 28.710 3 2.118 996 13.557 .000
Style 31.696 3 1.414 996 22.413 .000
Price 831071.708 3 301.855 996 2753.211 0.000
The F tests should be used only for descriptive purposes because the clusters have been
chosen to maximize the differences among cases in different clusters. The observed
significance levels are not corrected for this and thus cannot be interpreted as tests of the
hypothesis that the cluster means are equal.
futher proced for next Step
Cluster analysis
Cluster analysis is a statistical classification technique in which a set of objects or points with similar characteristics are grouped together in clusters. The a
analysis is to organize observed data into meaningful structures in order to gain further insight from them.

Initial Cluster Centers

Cluster
1 2 3 4 Distances between Final Cluster Centers
innovation 7.00 4.00 4.00 1.00 Cluster 1 2 3 4
ConstCom 7.00 5.00 7.00 3.00 1 124.606 51.333 55.321
CreatCom 1.00 1.00 4.00 5.00 2 124.606 73.318 179.917
TimelyInf 7.00 4.00 1.00 2.00 3 51.333 73.318 106.647
SaveM_T 2.00 1.00 5.00 4.00 4 55.321 179.917 106.647
SaveM_L 3.00 3.00 7.00 3.00
TaskMgm 5.00 7.00 6.00 2.00 Equidelian Distance
DeviceSt 5.00 6.00 4.00 2.00
Photo 1.00 2.00 3.00 4.00
Wellness 1.00 3.00 7.00 3.00
Athlete 1.00 2.00 6.00 3.00
Style 1.00 4.00 6.00 4.00
Price 200.00 390.00 290.00 100.00
grouped together in clusters. The aim of cluster
sight from them.

Final Cluster Centers

Cluster
1 2 3 4
innovation 4.14 4.50 4.40 3.59
ConstCom 4.63 5.57 5.17 4.07
CreatCom 4.24 2.84 4.42 4.64
TimelyInf 4.29 5.48 4.45 3.74
SaveM_T 3.47 2.30 3.47 3.80
SaveM_L 3.98 4.01 4.08 3.87
TaskMgm 4.22 5.37 4.61 3.34
DeviceSt 3.86 5.22 3.82 3.33
Photo 3.13 2.16 3.06 3.65
Wellness 4.44 3.99 4.99 3.79
Athlete 3.84 2.85 3.98 3.95
Style 4.26 3.99 4.85 3.99
Price 204.83 329.39 256.15 149.54
Cluster-A Cluster-B Cluster-C Cluster-D
 C1- A
In their opinion Innovation is neutral attribute.
In their opinion creative communication is not play a
decision makingTimely
In their opinion point Information is a little important
attribute.
Acc.to these respondents, discount coupons and rewards
points arerespondant
For these decision triger attributes
instant task performing is less
attribute.
In their Opinion, device sturdiness is least important
Attribute.
According to them well-being is neither an important nor
unimportant attribute.
According to them fashion-forward accessories are least
important.
According to them price is a somewhat important
attribute In their Opinion.
 C2- B
According to them Innovation is a very important
attribute.
According to them creative communication is a very
important attribute.
According to them Timely Information is very important.
In their Opinion, discount coupons and rewards points are
not important
According attributes.
to them instant task management is a very
important attribute In their
In their Opinion, device Opinion.
sturdiness is a very important
Attribute.
According to them well-being is an important attribute.
According to them fashion-forward accessories are neutral
Attribute
Accordingattributes.
to them price is neither an important nor
unimportant attribute.
 C3- C
According to them Innovation is a somewhat important
attribute.
According to them creative communication is an
important attribute.
According to them Timely Information is neutral Attribute.
In their Opinion, discount coupons and rewards points are
neutral
AccordingAttribute.
to them instant task performance is a
somewhat important
For the device, attribute.
sturdiness is somewhat an important
Attribute.
According to them well-being is a very important
attribute.
According to them fashion-forward accessories are a very
important
According attribute.
to them price is neither an important nor
unimportant attribute.
 C4- D
According to them Innovation is not a very important
attribute.
According to them creative communication is not a very
important
According attribute.
to them Timely Information is not a very
important attribute.
In their Opinion, discount coupons and rewards points are
very important attributes.
According to them instant task management is not a very
important attribute.
In their Opinion devise sturdiness is not a very important
attribute.
According to them well-being is not a very important
attribute.
According to them fashion-forward accessories are neutral
Attribute attributes.
According to them price is a very important attribute.