Republic of the Philippines

Department of Education
Region VII, Central Visayas
Division of Cebu Province
SELF-LEARNING HOME TASK (SLHT)
Subject: Media and Information Literacy (MIL) Grade Level: 12
Quarter: 2 Week: 3
MELC 12: Discuss the implication of media and information to an individual and the
society..
Competency Code: ______________________
Name: ________________________ Section: ____________ Date ________
School: ________________________ District: ____________________________
A. Readings/Discussions

The Impact of Media on Society

F. Malaki
Over the last decade the influence of media on society has grown rapidly,
especially with the advance of technology. We are not only dealing with traditional media
be it print; newspapers, magazines, or broadcasted such as radio and television. We are
also dealing with a new kind of media namely digital media which includes social media.
This paper will examine the impact of media, both traditional and new media, on our
society. I will first start by a brief definition of media and society. Then I will try to explore
the impact of media on society by providing several examples. Herbert Marshall McLuhan
suggests that the media instead of the content that they carry should be the focus of the
study. He believes that the medium is the message. He also proposes that the medium
affects the society in which it plays a role not by the content delivered through it, but by
the characteristics of the medium. However, some theorists have attacked McLuhan’s
definition for being too simplistic. Umberto Eco asserts that McLuhan’s medium conflates
channels, codes, and messages under the overarching term of the medium, confusing
the vehicle, internal code, and content of a given message in his framework.
On the other hand, Emile Durkheim the founding father of the modern sociology
treated society as a reality in its own right. According to Talcott Parsons Society is a total
complex of human relationships in so far as they grow out of the action in terms of means-
end relationship intrinsic or symbolic. Morris Ginsberg defines society as a collection of
individuals united by certain relations or modes of behaviour which mark them off from
others who do not enter into these relations or who differ from them in behaviour. Graeme
Burton, the writer of the book Media and Society, does not really subscribe to pessimistic
opinions about the influence of media on society. Nor does he go along with what he
regards as over-optimistic views about audience autonomy and power. Lately, I believe
that we can probably talk about the power of an audience since there are different sources

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of information and the audience can also react to any piece of information. But still the
power of the audience remains relative because the media owners select what to deliver
when and how, that is why we cannot talk about audience autonomy either.
Burton states that the media industries are meaning producers. All acts of
communication produce meanings. It is the power of these meanings, what we do with
them, that shapes relationships, exercises influence, models reality, generates
behaviours of domination and feelings of subordination. It is indeed true media does
produce meaning, but these meanings imply intended beliefs, discourses, ideologies, etc.
The audience should take these previous things into consideration and be aware of what
they are exposed to every day, so that they can look at things from different perspectives
and not just from the perspective of a medium. The consumption of everything media
produces will certainly affect the audience either positively or negatively. If we look for the
causes of children’s violence we will figure out that their exposure to various kinds of
media such as violent cartoons and video games are the main causes. Potter assumes
that violent portrayals are pervasive in the media, especially the most dominant medium,
television.
We know that people use the cues in the portrayal of violence to construct
meaning. Scholars strongly agree that exposure to media violence leads to negative
effects both immediately during exposure and over the long term of continuous exposure.
We also know that certain types of portrayals of violence, certain types of viewers, and
certain environments increase the probability of the negative effects. Moreover, Gunter
states that TV viewers judged the severity of violence according to 6 factors; The physical
nature perpetrated, the kind of weapon used, the degree of harm done to the victim, the
nature of physical context in which the violence takes place, the realism for the sitting for
the violence, and societal norms. Media violence can also have a long term or short-term
effect on both children and adults. Furthermore, most women do like to take good care
about their appearances so media producers have devoted various magazines dealing
exclusively with women issues. For instance, in Morocco we have several women’s
magazines; Femme du Maroc, Citadine, Lalla Fatima and others.
All these magazines present issues that will meet the interests of the
contemporary Moroccan women mainly health, fashion, featuring beauty, sex, cooking
and sometimes professional career. We should not forget the celebrity’s news which is
usually at the core of each magazine. According to Graeme Women’s magazines assume
that women exist as a coherent readership. Which is actually just a stereotype reinforced
by all means of media. They are reducing various different women in a given society into
one model produced by the media industry, and they are convincing their readership
implicitly that here is the model that you all should follow. As a conclusion, the media is a
powerful tool in society; it has several functions it can instruct and educate as it can
manipulate and shape the public opinion. For this reason, the audience should be media
literate or at least they should be conscious of what they are consuming and then select
what they receive. It is obvious that we cannot do without media with all its forms
especially in the current time because it becomes a part of our daily life.

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Disclaimer: The statements stated above are borrowed from the online sources. The Department of Education does
not claim or own the presented statements. Links for the sources are found in the reference part of the Self-
Learning Home Task.

B. Exercises
Exercise 1. Multiple Choice. Directions. Identify the shared statements based on
the selection. Encircle the letter that corresponds to the correct answer.
1. Based on the reading material, what is the new kind of media wherein people
are also dealing with?
A. Magazines C. traditional media
B. Newspapers D. digital media
2. Based on the selection, “The Impact of Media on Society”, what shall be the
focus of the study as suggested by Herbert Marshall McLuhan?
A. Internet C. media
B. social accounts D. information
3. Based on the reading material, who does not subscribe to pessimistic opinions
about the influence of the media on society?
A. Talcott Parsons C. Emile Durkheim
B. Graeme Burton D. Marshall McLuhan
4. Based on the selection, who states that media industries are meaning
producers?
A. Talcott Parsons C. Emile Durkheim
B. Graeme Burton D. Marshall McLuhan
5. Based on the presented material, who are the people who strongly agree that
exposure to media violence leads to negative effects both immediately during
exposure and over the long term of continuous exposure?
A. programmers C. young kids
B. hackers D. scholars
Exercise 2. Essay. Directions. Write down a Descriptive Essay discussing the
implication of media and information to an individual and the society. Please write
down your Performance Task at the back page of this Self-Learning Home Task.
Don’t forget to cite your reference. And take note that Descriptive Essay is usually
written in simple present tense. It uses action verbs, adjectives, and adverbs.
Rubrics for Essay Writing
E G S NI Total
(10) (6) (3) (1)
1. The ideas in the
paragraph/s are well
organized.

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 2. The message is
expressed logically
and clearly.
3. There are sufficient
supporting ideas.
4. The choice of words
is appropriate.
5. Biases are avoided.
6. Sentences are free
from grammatical
mistakes.
7. Ideas are written
vividly and
meaningfully.
TOTAL:
Legend: E-Exemplary (10)
G-Good (6)
S-Satisfactory (3)
NI-Needs Improvement (1)
Disclaimer: The statements stated above are borrowed from the online sources. The Department of Education
does not claim or own the presented statements. Links for the sources are found in the reference
part of the Self-Learning Home Task.
Note: The Rubrics are also applicable to other activities.
Exercise 3. Agree or Disagree: Directions. Check the box that corresponds to
your answer.
Statement Agree Undecided Disagree
1. People also know that certain types of
portrayals of violence, certain types of
viewers, and certain environments
increase the probability of the negative
effects.
2. Media violence can also have a long
term or short term effect on both children
and adults.
3. Most women do like to take good care
about their appearances, so media
producers have devoted various
magazines dealing exclusively with
women issues.

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 4. Media is a powerful tool in our society.
It has several functions; it can instruct and
educate as it can manipulate and shape
the public opinion.
5. It is obvious that we cannot do without
media with all its forms especially in the
current time because it becomes a part of
our daily life.
Disclaimer: The statements stated above are borrowed from the online sources. The Department of Education
does not claim or own the presented statements. Links for the sources are found in the reference
part of the Self-Learning Home Task.

C. Assessment / Application/ Outputs (Please refer to DepEd Order No. 31, s.

2020)
Multiple Choice. Directions: Identify the shared statements based on the
selection. And encircle the letter that corresponds to the best answer.
1. Based on the presented article, what are the new kind of media platforms
wherein people are also dealing with?
A. media players C. traditional media
B. magazines D. digital media
2. Based on the selection, “The Impact of Media on Society”, what is the focus
of the study as suggested by Herbert Marshall McLuhan?
A. Internet protocols C. information
B. social accounts D. media
3. Based on the reading material, who does not subscribe to pessimistic
opinions about the influence of the media on society?
A. Talcott Parsons C. Graeme Burton
B. Emile Durkheim D. Marshall McLuhan
4. Based on the selection, who states that media industries are meaning
producers?
A. Graeme Burton C. Emile Durkheim
B. Talcott Parsons D. Marshall McLuhan
5. Based on the presented material, who are the people who strongly agree
that exposure to media violence leads to negative effects both immediately
during exposure and over the long term of continuous exposure?
A. programmers C. scholars
B. hackers D. young kids
6. Knowing the conclusion of the article, “The Impact of Media on Society”
which is written by F. Malaki, what is the stated reason as implied on the
selection?
A. The viewers should be the users of media and information.
B. The audience should be media literate.
C. The people do like to take good care about their appearances.

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 D. The users do analyze the pros and cons of media.
7. Why do media producers produce women’s magazines?
A. It is because most women do like to take good care of their
appearances.
B. It is because most men do like to take good care of their attire.
C. It is because the internet users do like to spend more time on research.
D. It is because the article is informing the reading public.
8. Why do people always use media?
A. The media users create accounts on Facebook.
B. The media producers are looking forward to issues.
C. The media may include social media.
D. The utilization of media becomes a part of our daily life.
9. Why do media environments increase the probability of the negative effects?
A. It is because most media users use Facebook accounts.
B. It is because that most media users engage in the portrayals of violence
such as violent cartoons and video games.
C. It is because media users are also creating accounts on Youtube.com,
Twitter and Google Mail.
D. It is because different types of viewers or guests can also view public
accounts.
10. Which of the following shows the positive impact of the media on society?
A. The users spend more money for worldwide online games.
B. The users create dummy accounts on Facebook, Tweeter, Youtube,
Yahoo, Gmail, and other social networking sites.
C. The Facebook users utilize their FB accounts for fundraising for a cause.
D. A and B

D. Suggested Enrichment/Reinforcement Activity/ies

Directions: Option A. Browse the media platforms, examples: Facebook, LinkedIn,
Google+ etc. and briefly discuss its implications or your positive comments on such
media platforms which are to be posted on your FB account. Don’t forget to cite
your references. Write down the links of the media platforms below. Option B. If
you have no Internet connection, write down your own opinion or comments about
media platforms and its implications at the back page of this Self-Learning Home
Task.

Rubrics
E G S NI Total
(10) (6) (3) (1)
1. The ideas in the
paragraph/s are well
organized.

6
 2. The message is
expressed logically
and clearly.
3. There are sufficient
supporting ideas.
4. The choice of words
is appropriate.
5. Biases are avoided.
6. Sentences are free
from grammatical
mistakes.
7. Ideas are written
vividly and
meaningfully.
TOTAL:
Legend: E-Exemplary (10)
G-Good (6)
S-Satisfactory (3)
NI-Needs Improvement (1)
Disclaimer: The statements stated above are borrowed from the online sources. The Department of Education
does not claim or own the presented statements. Links for the sources are found in the reference
part of the Self-Learning Home Task.

Write here the links: ________________________________________________

________________________________________________

References:
● F. Malaki. The Impact of Media on Society. Accessed at www.accademia.edu on
August 28, 2020 @ https://umi-ma.academia.edu/fatimazahraemalaki

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Prepared by: Edited by:

GEORGE P. LUMAYAG
Teacher 3 Department Coordinator
https://georgelumayag.weebly.com/

Reviewed by:

SHS Department Coordinator

GUIDE

For the Teacher

As the main source of learning, it is your top priority to explain clearly on how to use this
SLHT to the learners. While using this, learner’s progress and development should be
recorded verbatim to assess their strengths and weaknesses while doing the activities
presented independently in the safety of their homes.

For the Learner

This SLHT is especially crafted for you to grasp the opportunity to continue learning even
at home. Using guided and independent learning activities, rest assured that you will be
able to deeply understand the contents of the lesson presented and successfully
recognize your own capacity and capability in acquiring knowledge.

For the Parent/Home Tutor

As one of the stakeholders of learning, your role as a parent/home tutor is vital for the
success of the student’s learning process. Guide the student in such a way that the
transfer of the newly acquired knowledge and skills will be attained smoothly. If you have
some questions, feel free to keep in touch with the teacher, who is just a text or call away.