Marathwada Mitra Mandal's College of Engineering: Department of Information Technology
Marathwada Mitra Mandal's College of Engineering: Department of Information Technology
Marathwada Mitra Mandal's College of Engineering: Department of Information Technology
COLLEGE OF ENGINEERING
S.No.18, Plot No.5/3, Karvenagar, PUNE -52
Accredited with “A” Grade by NAAC // Accredited by NBA (Mechanical Engg. & Electrical Engg.)
Recipient of “Best College Award 2019” by SPPU // Recognized under section 2(f) and 12B of UGC Act 1956
Seminar Title: Adoption of Machine Learning Based Analytical Tools in Digital Marketing
Seminar Title
Domain Introduction
Application
Seminar Topic: Adoption of Machine Learning Based
Analytical Tools in Digital Marketing
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Domain introduction: Machine Learning
How ML can be
Towards the Adoption Andrej Miklosik,
used to create
of Machine Learning- Martin Kuchta,
1. June 16, 2020 better marketing
Olumide Adebayo
performance insights to
optimize the
marketing
Methodology/Technique used in the paper
In the second set of questions in the in-depth interviews, the intention was to
find out how respondents perceive marketing analyses and analytical tools and
how they implement these tools in digital marketing processes in their company
Lastly, the company should realize that data forms the base of the
business decisions to be taken
4 ways to use ML in digital marketing
Improved customer experience: Use Content creation and curation: Use data to
ML-enabled chatbots on websites and uncover trends and topics to help create
apps to enhance customer experience. and curate content.
4 ways to use ML in digital marketing