A.1. Current Marketing Situation

A.
EXECUTIVE SUMMARY
Pollution is one of the biggest environmental issue. The air gets unhealthier each day. Waters are
loaded with non-biodegradable trash, which leads to poisoning of marine life. That equals 4,837
of the legendary Titanic Ship. Plastic bottles, cans, leftovers, paper, foils, candy wrappers, etc.,
all contribute to the damage that humans cause to nature. It is a sad fact, though, that despite the
effort of a lot of people to save the earth from further destruction by educating people about
recycling, many still pay no attention. For some, perhaps the fact that they have not directly
experienced nature's wrath makes them not really care about the environmental issues the world
is facing. Recycling is an easy way to help conserve nature. Anyone can do it, for it isn't difficult.
You can also re-use things and turn them into something creative and useful again. You might
have heard of the slogan, "There is gold or money in garbage." Pillowrash is an environmental
consulting wants to give the people the comfort but also to save our environment. As we bring
our delight to the customers we are also giving the joy to our environment. Pillowrash wanted to
contribute significantly to the betterment of the nature.
A.1. CURRENT MARKETING SITUATION
The Pillowrash was founded on May 2019 composed of 2 businesswomen. Every organization
faces a lot of problem at present time so it became necessary for every organization that before
setting any objective carried out situation analysis in order to recognize strength, weakness,
opportunities and threat present in our organization. It mainly focus on introducing a modern
relaxing sleep session to the user, which provides affordable bed and sleep-related products to
young- middle age groups of people with concerns over technology and comfort.
A.1.2 MARKETING DESCRIPTION
In looking for “eco-friendly” alternatives, here’s what we came up with. Instead of using the
usual filling for a pillow we have come up using a junk and making it as the filling of the pillow.
However, while this may be a more natural filler how it is sourced is important. Pillowrash’s
market are composed of customers and businesses who prefer to help the environment in their
small little ways and wants to bring a better future for the next generations. The segment that
Pillowrash would be targeting are Millenials, students, and nature lover people. Millions of
people are throwing their trashes anywhere which is the main cause of flooding which could be
later on could cause risk not only just to people but also for the environment. Consumers, could
donate their trashes to Pillowrash and if they have reached the minimum weight for the trashes
there would be an equivalent gift for their donation. Pillowrash doesn’t just have a concern for
the environment but as well as to the comfort of the people, and it guarantees the consumers that
Pillowrash would produce pillows that doesn’t just save the environment but as well as to give
comfort just as everyone deserves.
Targeted Segment Customer needs Corresponding

Features/Benefits
Millenials (Customer Market)  A soft pillow that to

rest on after a long
and productive way
 A better environment
to live in
Student (Customer Market)  Comfortable pillow

after a long day at
school
 A perfect pillow that
they would get to
customize
Middles class workers 

(Customer Market
A.1.3 PRODUCT REVIEW
Most of our favorite candies are wrapped in not-so-eco-friendly materials that make their way
into the landfill, even when dutifully placed in the recycling bin. These colorful little wrappers
are simply too difficult to recycle.
 Customers could customize their pillow (Sizes and design)
 A eco-friendly pillow for the consumers
 Comfortable and anti-strain pillow
 Cheaper price than regular prices of pillows
 Quality made pillows using recycable items.
Note: Dagdag din dito

A.2 COMPETITIVE REVIEW
Brands such as Uratex are making their mark on the business industry and giving consumers the
best and quality made pillows. It increases the competitive pressure, a competition within brands
that specializes in producing a comfortable and strain free pillows for the consumers.
 Uratex. Uratex has been in the industry for 48 years and it remains to be the country’s
industry leader in manufacturing quality foams and mattresses that helps consumers to
have a better sleep. In over 48 years, Uratex keep on producing the best quality of foams.
 Mandaue Foam. They were able to produce a quality made pillows and has been in the
industry for 40 years now and still they are rapidly growing and making its name in the
industry.
Note: Dagdag pa dito. Kahit yung mga local lang na competitors natin.
A.2.1 CHANNELS AND LOGISTICS REVIEW
A.3 SWOT ANALYSIS

A.1. Current Marketing Situation

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A.

contribute significantly to the betterment of the nature.

A.1. CURRENT MARKETING SITUATION

comfort just as everyone deserves.

Targeted Segment Customer needs Corresponding

Millenials (Customer Market)  A soft pillow that to

Student (Customer Market)  Comfortable pillow

Middles class workers 

A.1.3 PRODUCT REVIEW

are simply too difficult to recycle.

 Customers could customize their pillow (Sizes and design)

 A eco-friendly pillow for the consumers

 Comfortable and anti-strain pillow

 Cheaper price than regular prices of pillows

 Quality made pillows using recycable items.

Note: Dagdag din dito

A.2.1 CHANNELS AND LOGISTICS REVIEW

A.3 SWOT ANALYSIS

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