Republic of the Philippines

POLA COMMUNITY COLLEGE

Zone II, Pola, Oriental Mindoro

VISION

Pola Community College (PCC) shall be a center of excellent education responsive to the needs of students and community it
serves.

MISSION

1. Transform the lives of Poleños through accessible, relevant and seamless quality education.

2. Embrace equity and accountability with the diverse population.

3. Recognize the educational, training, and cultural needs of the people it serves.

4. Provide opportunities for the development of desirable values to exceed challenges of local and global society.

PHILOSOPHY

Pola Community College is anchored on the Philosophy of Outcome – Based Education towards Ethical, Human, and
Social Development.

CORE VALUES

Innovative

Provide an environment of research, creativity, forward thinking, experimentation, and transformation responsive technological
and environmental changes.

Nationalistic

Promote social, political, and cultural awareness, and care about their identity.

Affective

Cultivate a respectful environment, accept, value and promote diversity, and responsive to the needs of others before self.
 Republic of the Philippines
POLA COMMUNITY COLLEGE
Zone II, Pola, Oriental Mindoro
BACHELOR OF SCIENCE IN ENTREPRENEURSHIP
COURSE: PRINCIPLES OF CROP PRODUCTION
STUDENT NAME : MODULE NO: 1
YEAR & SECTION:III PERIOD OF COVERAGE: Week 1
I. TOPIC: INTRODUCTION OF CROP PRODUCTION
1. What is Agriculture and It’s Importance
2. Preliminaries of A Project Feasibility Study
3. Chapter I- Project Summary

II. TARGET LEARNING OUTCOMES:

At the end of this chapter, the students should be able to:
 Define business plan and explain its importance.
 Prepare a business model
 Develop a logo and product tagline; and
 Determine the feasibility of a product by outlining its goals and relevance to the community.

III. LEARNING CONTENT

Writing a plan is a journey through the mind of one person. Even in partnerships and corporations, usually one person
has the vision and energy to take an idea and turn it into a business by writing a business plan. Writing a business plan is a lot
of work. So why take the time to write one? The best answer is the wisdom gained by literally millions of business owners just
like you. Almost without exception, each business owner with a plan is pleased she/he has one, and each owner without a plan
wishes she/he had written one.

1.1. WHAT IS BUSINESS PLAN?

 A business plan is a written statement that describes and analyzes your
business and gives detailed projections about its future.
 A business plan also covers the financial aspects of starting or expanding
your business—how much money you need and how you’ll pay it back.
 A business plan is an important document aimed at a company's external
and internal audiences.
 For instance, a business plan is used to attract investment before a
company has established a proven track record. It can also help to secure
lending from financial institutions.

 WHY WRITE A BUSINESS PLAN?

 To Test the Feasibility of Your Business Idea
Writing a business plan is the best way—other than going out and doing it—to test whether
an idea for starting a business is feasible. In this sense, the business plan is your safety
net. If working through a business plan reveals that your business idea is untenable, it will
save you a great deal of time and money.

 To Secure Funding
Most new businesses need startup and operating capital to get off the ground. Without
a well-developed business plan, there is no chance of getting debt financing from established
financial institutions such as banks or equity financing from angel investors.

 Lets You Improve Your Business Concept

Writing a plan allows you to see how changing parts of the plan increases profits or
accomplishes other goals. You can tinker with individual parts of your business with no
cash outlay. If you’re using a computer spreadsheet to make financial projections, you can

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 try out different alternatives even more quickly. This ability to fine-tune your plans and business design increases your
chances of success.
 To Attract Investors
Be prepared to have your business plan scrutinized. Both venture capitalists and
angel investors will want to conduct extensive background checks and competitive
analyses to be certain that what's written in your business plan is indeed the case.

1.2. PRELIMINARIES OF A PROJECT FEASIBILITY STUDY

 TITLE PAGE – It represents the title of the project study and the submission requirement which includes the school,
the degree being completed, the full name of the writer, and the year in which the degree is to be granted.

 APPROVAL SHEET – It provides spaces for the signature of the adviser, panel of oral examiners, and the dean
indicating their acceptance of the work.

 ABSTRACT- It represents a brief descriptive summary of the project feasibility study.

 DEDICATION – It represent a brief statement of devotion of the author to a person or persons, organizations or
institutions. No matter how short it may be, it is usually written on a separate page.

 ACKNOWLEDGEMENT – Here, the writer expresses gratitude and appreciation to important people for courtesy,
help and assistance extended to him/ her. Usually, the dean/director, adviser, panelist, librarian, respondents and
other organization involve in the study.

 TABLE OF CONTENTS – It represents the content or the outline of the Project Feasibility Study including the page
numbers.

 LIST OF TABLES- These are data that are shown in a tabulated form in order for a reader to understand the text
easily.

 LISTS OF ILLUSTRATIONS/FIGURES/ SCHEDULE (if any)- It includes maps, charts, graphs, layouts, schedules
and etc. Computations required to support the data in the financial statements are shown in a schedule.

 PARTS OF BUSINESS PLAN

 CHAPTER I- PROJECT SUMMARY
 CHAPTER II- MARKET STUDY
 CHAPTER III- TECHNICAL STUDY
 CHAPTER IV- MANAGEMENT AND ORGANIZATION STUDY
 CHAPTER V – FINANCIAL STUDY
 CHAPTER VI- CONCLUSION AND RECOMMENDATION
 APPENDIX
 REFERENCES

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1.3. CHAPTER I- PROJECT SUMMARY

CHAPTER I
PROJECT SUMMARY
Chapter Outline:
 Highlights/Summary of the Study
 Name of Enterprise
 Vision
 Mission
 Objectives of the Study
 Business Model
 Industry Profile
 Description of the Business
 Logo of the Business
 Product Tagline
 Operational Terminologies

 Highlights/Summary of the Study

This part of the study gives a general idea or the overview of the content of the project. It consists the following:
1. Name of the Proponents/ owners – list of name of the owners.
2. Form and type of ownership – identify and focus on the advantages of it.
3. Business address or location- give the exact location and reasons of choosing the location
4. Objectives of the Study – identify each objective (for long term and short term)
5. Total project cost – the needed capital or financial funds to operate the proposed business.
The entrepreneur must provide the overall point of view on how the proposed business is going to operate especially
during the first year of operation.
 Name of Enterprise
This briefly explains the reason for the choice of name. The name must be related to the business, short, easy to
remember, and easy to pronounce and spell. Example: MGM Apparel; Kentucky Fried Chicken (KFC)

 Vision
This answers what the business wants to accomplish in five to ten years of existence in the industry. The vision can
be a guide for the entrepreneur as tool in reaching their objectives.
Examples:
 By the year 2017, MGM Apparel will be one of the well-instituted companies in providing…..
 To be leading integrated food services group in ASEAN region delivering consistent quality products and
excellent customer focused.(KFC)

 Mission
This answers how the business will accomplish the vision set within five to ten years of operation. It should not be
limited to one but must not be more than five, so that it will be more achievable.
Examples:
 MGM Apparel will provide an exceptional new design on dresses….
 MGM Apparel will build customer loyalty by observing the safety…
 To maximize profitability, improve shareholder value and deliver sustainable growth year after year.(KFC)

 Objectives of the Study

It enumerates why the enterprise will be established. It provides specific direction both for the reader and the
entrepreneur in terms of what the business will accomplish. One may also consider his vision and mission in
developing this portion.

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 Long-range objectives – these are the set of actions needed to be accomplished within the five-year operation of
the business or enterprise.
Example: To examine the potential profits and return on investment of the proposed product.

Short-range Objectives- These are the set of actions needed to be accomplished within the period of one year.
Example: To analyze the marketing and financial risk in food business.

 Business Model
This model describes how the business will generate revenue and support financial projections. It views the
business system and answer the question, “How are we going to make money to survive and grow?”

Offline
Online
Target Market: Employees within
the area of Pola Community College Target Market: Employees within
the area of Pola Community College
Location: Zone II, Pola Oriental Mindoro
Location: Website
Transaction: Personal
Transaction: Online Selling

Marketing Strategies
 Product
Grilled sea foods
 Price
(Cost Plus Pricing)
 Place
Store Location, Website

 Industry Profile
It defines and describes the industry in which they operate. The following can be included: the company size,
growth rate and outlook of the industry. This will also identify the key industry segments and how the market is being
divided into similar characteristics.
Example: Gerry’s grill is a food-related business of Noknok grill, the proposed business which is somewhat similar to
the foods offered….

 Location
This describes the venue or the place where the enterprise will operate. It will enumerate the advantages in
choosing the location. According to Cuyugan (1996), there are certain factors for consideration in a project’s site
determination:
 Climate (air temperature, humidity, sunshine, wind, rainfall, dust and fumes, flooding, earthquakes and
the like)
 Site and terrain (address, neighbors, heights, geographical and demographical orientations, topography,
environmental orientation, existing rights of way and prices of adjacent real estate)
 Transportation and facilities (roads and d=bridges, railways, water transport, air transport and passenger
transport system)
 Fiscal and legal regulations (taxes, customs, depreciation rates, building legislations, zoning,
restrictions, safety regulations, compensation laws, standards, insurance on fire, accident, liability and
storm damage, on-the-site medical facilities); and
 Proximity to raw materials, development and utilities plans of the local government, national programs,
centers and institutions.

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  Plant Size and Factory
This is the place where products are produced or assembled. The people working here are either directly
involved in the operation or in the manufacturing process.

 Proponents
These are the owners of the company, which includes the following information:

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  Nationality- the status of belonging to a particular nation, whether by birth or naturalization.
 Address- a place where a person or organization may be communicated with.
 Shares of Ownership- normally presented in a percent form, each proponent accumulate an agreed
portion of shares
 Types of Ownership- this part describes the nature of participation of the partner, whether general
or limited.
Note: The liability of limited partners acquires is based on how much capital he/she contributed to
the business. He /she has restricted responsibilities regarding the daily operations of the company
while in general can act on the company’s behalf. General partner has important responsibilities and
duties in the partnership, they also have unlimited liability regarding the financial dealings of a
partnership. That means if the partnership acquires a large amount of financial debt or liability, this
liability might pass through to the general partners.
Example:
Name Nationality Address Shares of Ownership Types of Ownership
1. Juan Dela Cruz Filipino Zone I, Pola, 30% General Partner
Oriental Mindoro
2. Jodi Sta. Cruz Filipino Calima, Pola, 40% General Partner
Oriental Mindoro
3. Charles Darwin German Poblacion I, 20% Limited Partner
Victoria, Oriental
Mindoro

 Brief History of the Firm

This is a short explanation on why you chose the proposed product for feasibility study. It is also stated
here, the background on how the proponents come up with the idea. It also discusses here, where, how, and
when the business proposal originates.

 Description of the Business

It designates the activities of those engaged in the purchase or sale of commodities or in related financial
transactions. This part describes the type and nature of business. It identifies here how the business will take part in
satisfying the needs and wants of the society in terms of product selling.
Three types of Business:
1. Service- it focuses on providing products with no physical form (intangible) and offer satisfaction. It can be a
consultation, skills, expertise and the like. Examples are law firms, accounting firms, beauty salon, body massage,
educational institutions and the like.
2. Merchandising-it sells a product then resells it without changing its form but there is some enhancement in the
packaging. The product which was bought at a wholesale price will be offered to the market at a retail price. Selling
at prices higher than the cost of the purchase earns them profit. Examples of this venture are the ones done by
convenience stores, distributors, grocery stores and the like.
3. Manufacturing-it buys products and transforms them into a new product using different materials. During the
production process, it combines raw materials, factory overhead and labor. The newly-produced product will be
offered to the new market. Examples are Unilever, Nestle, Asia brewery and the like.

Hybrid businesses are sometimes the combination of the three type of business . Example is restaurant, they
mix ingredients in making a new meal (manufacturing), resells bottled water (merchandising), and caters to
customer orders (service).

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  Logo of the Business
This describes the enterprise identity through words, letters, symbols or icons that willfully identify the product.
It must contain color that reflects product ideas. Entrepreneurs must create attractive and eye-catching logo that will
fully entice the customer to buy the product.

Example:

Courtesy of MGM Apparel located in Santa Rosa Laguna

Figure 1.2
Sample Logo
Entrepreneur must explain the logo and its meaning including the color, size, shapes and its general appearance.

 Product Tagline
This enhances customer's awareness to attract them to buy the product using sentence or group of words. It
can be through a song with dance steps or something that will fully describe the product.
Example:
 We find ways. (Banco de oro)
 Bida ang sarap. (Jollibee)
 We Move People Better Safer. (Victory Liner)

 Operational Terminologies
These are the words that will mostly be used by the proponents in presenting the proposed business or study.
Entrepreneurs must explain terminologies to create understanding on technical words.
Example:
Terminologies used by Entrepreneurs:
 Capital Equipment- Equipment that you use to manufacture a product, provide a service or use to sell,
store and deliver merchandise. This equipment has an extended life so that it is properly regarded as
a fixed asset.
 Fulfillment- The process of receiving, packaging and shipping orders for goods
 Importing- The process of bringing goods from one country for the purpose of reselling them in
another country
 Depreciation- An expense item set up to express the diminishing life expectancy and value of any
equipment (including vehicles).

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 Republic of the Philippines
POLA COMMUNITY COLLEGE
Zone II, Pola, Oriental Mindoro
BACHELOR OF SCIENCE IN ENTREPRENEURSHIP
COURSE: BUSINESS PLAN PREPARATION
STUDENT NAME : ACTIVITY NO: 1
YEAR & SECTION:III DATE:

I. TRUE OR FALSE
Direction: Analyze the statements below. Write TRUE if the statement is true and correct and FALSE if it is not. Write your
answer on the spaces provided.

1. A business plan is an essential written document that provides a description and overview of your company's future.
2. Not all businesses should have a business plan.
3. The plan should explain your business strategy and your key goals to get from where you are now to where
you want to be in the future.
4. A business plan is a communication tool that you can use to secure investment capital from financial
institutions or lenders.

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 5. Business plan can use to convince people to work for your enterprise, to secure credit from suppliers and to
attract potential customers.
6. A business plan is a summary document that outlines how and why a new business is being created. 
7. Business plan provides insight on steps to be taken, resources required for achieving your business goals
and a timeline of unanticipated results.
8. Business plan helps managers to set the right goals of the business.
9. A business plan is a very important and strategic tool for entrepreneurs
10. A business plan is also a road map that provides directions so a business can plan its future and helps it
avoid bumps in the road.

II. THINK TO CREATE

Direction: List down two (2) titles of business you want to engage with. Write out your product summary, vision, mission,
objectives, target market or market size as well as how it will benefit your community. You will then present it to your fellow
students as well as a panel of experts that your teacher will invite to review and provide feedback on your work. You will also
provide finished products for evaluation. Your output will be graded using the rubrics below.
BUSINESS PLAN TITLE PRESENTATION

POOR FAIR GOOD EXCELLENT

Product's Appeal (20 Marketing, product and Marketing, product and presentation Marketing, product and presentation Marketing, product, and presentation
%) Persuasive presentation do not appeal to have some appeal to target audience but generally appeal to target audience, appeal to the target audience and the
techniques geared target audience lacks some area of connection to target but may not be strong in one or more audience is completely "bought over."
to audience areas of appeal.

Product's Quality (20 Products with unreasonable Products with reasonable price but do Products with reasonable price, Products with reasonable price, satisfy
%) Price / price do not satisfy customer's not satisfy customer's taste and satisfy customer's taste and customer's taste and preferences,
Customer's taste and preferences, not preferences, not beneficial to the preferences, not beneficial to the beneficial to the customers, and newly
Satisfaction / beneficial to the customers, customers, and newly introduced customers, and newly introduced introduced product to the customers.
Product's Originality similar products already exist. product to the customers. product to the customers.

Organization (15 %) Audience cannot understand Audience has difficulty following Presents information in logical Presents information in logical,
Presentation order / presentation because there is presentation because student jumps sequence which audience can follow. interesting sequence which audience
flow no sequence of information. around. can follow.

Knowledge (15 %) Student does not have grasp of Student is uncomfortable with Student is at ease with expected Student demonstrates full knowledge
information; student cannot information and is able to answer only answers to all questions, but fails to (more than required) by answering all
Of chosen Product / answer questions about rudimentary questions. elaborate. class questions with explanations and
brand / and subject. elaboration.
audience
Presentation Skills Student mumbles, incorrectly Student voice is low. Students incorrectly Student voice is clear. Student Student uses clear voices and correct,
15 % pronounce terms, and speak pronounces terms. Audience members pronounces most words correctly. precise pronunciation of terms so that
Language / locution / too quietly for students in the have difficulty hearing presentation. Most audience members can hear all audience members can hear
Eye contact back of class to hear. Student Student occasionally presentation. Student generally presentation. Student maintains strong
rarely looks at audience. makes eye contact. makes eye contact, though one or eye contact with audience.
two lapses may occur.

Presentation tools Illustration (Graphic, art, or text) Illustration (Graphic, art, or text) quality Illustration (Graphic, art, or text) relate Illustration (Graphic, art, or text) explain
(15% ) Use of quality is superfluous or not minimally supports presentation. to text and presentation and appeal to and enhance sales appeal.
graphics, Quality of present at all. Presentation has three misspellings the audience and match the task. Presentation has no misspellings or
presentation Presentation has four or more and/or grammatical errors. Presentation has no more than two grammatical errors.
spelling errors and/or misspellings and/or grammatical
grammatical errors. errors.

II. The Chapter I- Project Summary of your business plan should be created once your business title has been approved and
presented using the format below:
CHAPTER I
PROJECT SUMMARY
 Highlights/Summary of the Study
 Name of Enterprise
 Vision

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  Mission
 Objectives of the Study
 Business Model
 Industry Profile
 Description of the Business
 Logo of the Business
 Product Tagline
 Operational Terminologies

It should be typewritten on bond paper, size A4, using the Courier New font style, size 11, with double spacing..

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