HR and Competence Development
HR and Competence Development
What is competence?
Core competence (Prahalad and Hamel 1990): A company’s core competencies relate to the
achievement of its vision through the value-added it intends to produce in the future
(Core competencies are to be based on a knowledge of customers and markets.)
Competence Management: can be defined as the activity that aims to safeguard and strengthen a
company’s operating capability and competitiveness by means of its knowledge base.
o How are these linked to the company’s vision, mission?
o How can the core competences can be defined?
Defining competences
• Skills
–Specific expertise that can be taught and that is applied in actual job assignments (
• Capability
–The ability to apply skills and competencies in particular context in such a way that value added is
perceived to be produced (p. 52)
• Competence
–The sum of experiences and knowledge, skills, traits, aspects of self-image or social role, values and
attitudes a person has acquired during his/her lifetime (p. 52)
Level Description
0 Clueless Doesn’t know anything about the matter
1 Informed Can explain in a general way what is involved
2 Novice Knows the basics, can complete tasks if given support
3 Professional Knows how to make use of knowledge in tasks
4 Expert Deep expertise, capable of assisting professionals
5 Best in the field Expert with national recognition
HR and Competence Development
Company´s Company´s
current state future state
GAP Analysis
A.What are the competence need?
•Categorizing competencies
•Selecting competencies
•Defining competence levels
HR and Competence Development
B.Where is
•The company now?
•The department now?
•The employee now?
•You now?
INDIVIDUAL LEVEL
HR and Competence Development
Marketing Coordinator Current Goal
Extrovert 5 4
Creative 3 5
Flexible 3 2
Initiative 2 3
Structured 5 4
Independent 3 3
Result Oriented 4 3
Analytic 2 4
Written Communication 4 5
Verbal Communication 3 4
Statistics 2 4
Project Management 4 3
Danish 5 4
English 4 4
MS Offi ce 5 5
Knowledge Management
HR and Competence Development
When mapping the future competence need and the current competence status of the company, then
what..?
• How can we develop the organization to fit the future competence need?
Body Language
•Total impact of the message: verbal 7% (words only), vocal 38% (tone, inflection and other sounds), non-
verbal 55%
•Face-to-face conversations: less than 35% verbal more than 65% non-verbal
•We are still driven by our biological codes
•Most people are unaware of body language signals and their impact, despite most of our messages in any
face-to-face conversation are revealed through body signals.
Palm power
-show hands=show respect
-dominant/submissive – palm display
-detect openness – f.e. both palms, hidding
•Palm-up position
- submissive, non-threatening
•Palm-down position
- Immediate authority
•Palm-closed finger position
- Beats listeners into submission
POSITIONS
◦Reinforced arm-crossing
◦Arms crossed with fists clenched
◦Hostility
◦Defensiveness
◦Agressive and attacking attitude
◦Double arm-grip
◦Gripping the upper hands
◦Comforting himself
◦Way of self-hugging
◦Negative attitude
◦Skilful elbow-touching can give you up to three times the chance of getting what you want
◦Elbow tuch works better in countries where frequent touching is not the cultural norm