2019-2022 MARTA F.

FERNANDES

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Hey you!
Positive, Creative, Determind
& Solution Driven

Always looking for the bright side in everything and always ready for
a challenge. Every obstacle is a new challenge, such requiring my full
attention and commitment.

If you wish to describe me with adjectives, I consider myself to be

creative and innovative, easy communicator, easy-going, extremely
responsible and efficient, curious and adventurous.

I also consider myself to be very professional, with a very minimalistic

yet clean style. I always try find a balance between aesthetic and
functionality, hence expressing that very same on everything I do.
WORK
WORK EXPERIENCE
EXPERIENCE ANALOGUE
ANALOGUESKILLS
SKILLS
Graphic Design Intern Illustration Communication |Marketing
CyberInitiation
2022 - Present Creativity Responsibility | Commitment
London, UK | New Delhi, IMD
Attention to details Solution-driven
Assistant Cashier
Inditex
2021 - 2021 (1 month)

TECHNICAL SKILLS
Lisbon, PT

Graphic Design Apprendice

Studio Mónica de Miranda
2020 - 2020 (5 months)
Lisbon, PT
80% 60% 50%
PHOTOSHOP PREMIERE AFTER
EFFECTS

EDUCATION 90% 95%

INDESIGN XD
BA Graphic Design & Art Direction
Branding Specialization
Nuova Accademia di Belle Arti (NABA)
2018 - 2022
Milan, IT
80% 05.07.1998
PGDIPL in WEB UX/UI ILLUSTRATOR
IADE Creative University Lisbon, Portugal
2017 - 2018
Lisbon, PT
+351 913 532 353
BA in Product | Interior Design - Interrupted
Nuova Accademia di Belle Arti (NABA)
marta.fernandes98@hotmail.com
2017 - 2018
Milan, IT
Marta Fernandes
https://www.linkedin.com/in/marta-f-324756106/
VANS
VANS || MILANO
MILANO
 CHALLENGE
TO CONNECT A BRAND OF OUR TASTE WITH
THE CITY OF MILAN
All pages were planned in such a way that would
combine both the identity of the city with the old-
school identity of the brand.

Students were encouraged to take their own

pictures and to challenge themselves to leave their
areas of comfort and explore a new spectrum of
challenging visuals that could somehow connect to
Milan and to the brand itself.
 RATION

ILLUST
To create a stronger bond between the reader and the city, students were also encouraged to try out different map
designs, indicating inside the places that were thought to be interesting locations for brand lovers to visit in the
districts identified as the ones that identify the most with the brand.

Acess full project here:

https://drive.google.com/file/d/1cEuAyLBgoFyVblM3J2TkWnZuVYLwLy80/view?usp=sharing
THE PLASTIC MAN
 PERSONAL TREATMENT

This project was designed to raise awareness about

the existing worldwide crisis of our food’s composition
being altered to satisfy the crazy need for mass
production.

Human’s thirst for “more” has grown so big that we

even become blind to the impacts that such alterations
have in our health.

Access document here:

https://drive.google.com/file/d/14fD-
Gy0lYtjM7nPOSBmYM3212tJjVN-k/view?usp=sharing
Watch project video here:
https://youtu.be/j0BSOir5sSY
COCOON
 Cocoon
is a smart mobile app designed to help the Portuguese community to
track household stock at real time.

The main goal is to help reducing food waste in the entire country and
to help people gaining consciousness about the impact of their actions
in our planet. In other words, it promotes a real connection between
people and food therefore having them acting upon wastage and
knowing about the food’s real characteristics and life expectancy.

Access brandbook here:

https://drive.google.com/file/d/1pSYYv2rplMRedQhOlYmeSBejEPbTQGmR/view?usp=sharing
STOCK MENU RECIPES MENU SHOPPING MENU ACCOUNT MENU
 The mobile app connects with the fridge software
allowing its user to track his household stock from
anywhere and whenever he finds the need to do so.

STOCK MENU SHOPPING MENU

allows the user to visualise allows the user to plan his
and add new ingredients to meal efficiently and to add
the household stock products that he usually
ingests to a digital shopping
list
RECIPE MENU ACCOUNT MENU
based on the user’s medical allows the user to edit his
ID, dietary restrictions, lifestyle personal info including,
and daily activity, the app allergies, dietary restrictions,
suggests recipes that meet the diet choises. Furthermore,
user’s daily calorie net goal
it allows him to visualise his
monthly impact
INSTAGRAM PAGE
MUPIS | BILLBOARD
SWALLOW
 SWALLOW
is an international service program app designed to provide students of all ages with an opportunity to
experience other cultures therefore, an opportunity for self-growing and inductive learning while sharing
real moments and stories with people from different cultures.

The main goal is to create both cultural and volunteering opportunities worldwide for students coming
from different backgrounds.

Access brandbook here:

https://drive.google.com/file/d/1TocBC9JoAaRjvhDQ5b9ZPWdfzCSHfAeu/view?usp=sharing
TARGET SELECTION SIGN UP LANDING PAGE EXPERIENCE
FOCUS
The app consists of two main menus namely,
the Culture menu, allowing the user to look for
museums and cultural experiences worldwide
during a specific period of time and, the
Volunteering menu, where users can look for
volunteering experiences in countries of major
need.

In terms of UX/UI, the app design was keep

minimalistic with a few highlights of colour to
highlight the different sections of culture and
volunteering.

CULTURE VOLUNTEERING
MENU MENU
 SWALLOW NEWS
is a secondary project to Swallow designed to give
a voice to all travellers and explorers to share their
experiences and provide a deeper knowledge on the
many realities that inhabit in this world.

As part of the project, students were encouraged

to write an article about a topic of interest. The
student has choosen to write about Slow Travelling
and the advantages and disadvatages of that type of
travelling.

Access the following link to access the full article:

https://drive.google.com/file/d/1fz1QxDQBXPlzlbTlB2MrcHQ49vhNVh
_Z/view?usp=sharing
 Access TikTok link here:
https://vm.tiktok.com/ZMNogJwyK/
HOURGLASS
 To celebrate Giorgio Armani’s forty years of career and of incredible
creations, our team has thought of the idea of creating a digital museum
showcasing all of his most important pieces. Other than showcasing
them and telling its story, it allows its visitors to visualize them and
even to try it out.

This project was however more focused on understanding how its

introduction in the market would be possible whilst taking into
consideration the culture and identity of Giorgio Armani as a brand
Access research book here: itself. Despite its traditional style with an exquisite style for the classic,
https://drive.google.com/file/d/1_
djAz56k9_2RTja2goIZ_DbDVIOOF3uN/ the projects conclusions have shown that innovation at this level is
view?usp=sharing possible.
Watch teaser here:
https://youtu.be/N9P8Z9kZVhc
PETSPOT
 PETSPOT
is a first pet owners support network developed with the main purpose of having users
sharing their experiences and creating memories with their pets. After much research,
our team has reached the conclusion that one of the main reasons why people abandon
their pets is because they do not know how to connect with them.

Petspot was designed to better help these first pet owners to connect with their pets by
sharing their moments with them and by feeling free to ask questions to other people that
might have undergone the same troubles.

Furthermore, the system uses geo-location, therefore granting the opportunity for users in
a radious of 5km to chat and meet up in person.

Access project presentation here:

https://drive.google.com/file/d/1qRTF5nExg-4OQjmzRQtIVeH4uXDWxBoQ/view?usp=sharing
BRAINSTORM POSTER
LANDING PAGE FORUMS MENU FORUMS CHAT USER RESTRICTED
CONTENT
SCARRED
Eight by Eight is a hypothetical gaming start-up created with the
main purpose of launching Scarred, a game project developed
by eight students as part of their final course project.

The idea behind this start-up is to create experiences for a specific

target segment, namely ages ranging between 18 and 65 years
old, prodiving them with more than just mere entertainment.
The purpose is to create something that actually appeals to
their emotional side and allows them to actually learn about
themselves and about the world that surrounds them.
 Access brandbook here:
https://drive.google.com/file/d/16JLr6SqwHBTyrHnLatq9bp-
JgO8zHllV/view?usp=sharing
Scarred is a hack and slash prototype game that surrounds around Ed, a rogue
soldier who, after many years under the influence of a compulsion injectable,
manages to break the compulsion and finds out about the existance of a
parallel VR that control the real world.

To put an end to a worldwide compulsion and to restore peace, Ed enters the

VR and in order to get to the governor, has to defeat all the enemies and
guardions of each of the five worlds. For each world conquer, Ed is granted with
a superpower that will later allow him to break the compulsion technology and
to defeat the governor.
Access the game concept book here:
https://drive.google.com/file/d/1LR_
mtirO27Dbwjs26OkHt9zlmMzvSGL4/view?usp=sharing
POSTERS
Coming Soon in 2021 Coming Soon in 2021
Watch teaser here:
https://drive.google.com/file/d/1RYVcpG9eYjmE3rbcmzJaAelQkDkV_Qlj/view?usp=sharing
RAFFAELLO
THANK YOU FOR
WATCHING !
marta.fernandes98@hotmail.com
+351 913 532 353