Easy Credit Lending Corporation Feasibility Study

SAN MATEO MUNICIPAL COLLEGE
A
Feasibility Study
Presented to the Faculty of the college of Business and Accountancy
San Mateo Municipal College
GuitnangbayanI, San Mateo, Rizal
In Partial Fulfillment of the Requirements for the Degree

Bachelor of Science in Business Administration Major in Financial
Management
By:
Anteza, Maria Louise V.
Buay, John Carlo
Carpiso, Grace Anne A.
Diaz, Shiela Mae C.
Lachica, Julie-Ann G.
March 2017
EXECUTIVE SUMMARY
Background of the Business
EasyCredit Lending Company is an outstanding micro lending company that will

be helping to provide the needs of individuals and small businesses. We have
access to a full range of microfinance and we offer the right loan with the best
rates, terms and costs to meet our prospective customer’s needs. EasyCredit
Lending Company offers high-quality micro lending to residential and business
customers.
EasyCredit Lending Company provide customers with substantial loans at

reasonable prices and rates, while also keeping our customers Informed and active
throughout the process. Our company will also strive to become a financial
advisers to our customers and also as quality service providers.
EasyCredit Lending Company is a good firm to work, a professional work

environment that is challenging, rewarding, innovative, and respectful of our
customers and employees ideas and plans. EasyCredit Lending Company will
majority provide excellent value to our customers and fair reward to its owners
and employees.
INTRODUCTION
A. Company profile
EasyCredit is a lending company that provide loans to people who is in need
in a low and affordable interest rate and as well as helping them to achieve
their financial urgency in order to fulfill their needs.
B. Form of ownership
The business is operated in a form of Corporation as per requirement of RA
9474 an act governing the establishment, operation and regulation of lending
companies. Each incorporator will be contributing cash amounting to _________,
to form a total capital of _______.
C. Company Logo and Tagline

“Say “YES” to more loans!”
D. Mission Vision
Vision Statement
Our vision is to build loan services which will become the lead choice starting
with employed individuals in the whole Guitnangbayan San Mateo, Rizal and
expand it to large companies in the whole Philippines in the future.
Mission Statement
Our mission is to provide professional, reliable and trusted loan services that
assist employed individuals to help them to achieve their financial needs as
well as providing them a service with affordable interest rates.
Core Values
 Concern for the People
We shall look after the welfare, well-being, and professional growth of our
employees by maintaining a working culture of continuous improvement towards
attaining their personal fulfillment as well as achieving corporate goals.
 Attain Manufacturing Leadership through innovation

We shall maintain a manufacturing facility that is par with world’s best and adopt
innovative practices that would meet the global standard. Likewise, we shall
encourage all employees to find innovative and creative ways to improve our
business.
 Responsibility towards the Community
We shall enhance local communities where we operate through job creation,
supporting local business and actively working on important community issues.
 Responsibility to Government
We shall conduct ourselves as a responsible corporate who share in the
enhancement of the economic viability of the country through observance of
environmentally sustainable practices and contribute to national progress.
 Excellence
We shall take pride in providing them the best service that will satisfy them
through investing in the right technology and embracing the best industry
practices.
E. Objectives of the Study
Feasibility study simply looks at just how viable or feasible an idea is. It
also helps identify possible problems. Studying an idea is a means of knowing the
roadblocks that you may encounter upon putting up or implementing and
executing an idea that will also help the organization. By doing this, we are taking
the idea and moving it to the next level and will help us to see if the idea is
realistic and profitable.
EasyCredit Lending Company aims to become a well-known Micro
Lending Company along the Guitnang Bayan 1 and 2, San Mateo, Rizal within a
span of the first operating year. After the first operating months, the Lending
Company will be promoted and guaranteed by the employees and businesses in
the vicinity.
F. Location
EasyCredit Lending Company will be located at Gen. Luna St. Guitnang Bayan1,
San Mateo, Rizal.

MANAGEMENT ASPECT
A. Organizational Chart
Chairman of the
Board
Board of
Directors
President
Manager or
Operations Head
Loans Supervisor
Loans Clerk
B. Description and Qualifications

Manager/ Operations Head
Job Descriptions
The manager or operations head is an executive who has overall responsibility for
managing both the revenue and cost elements of a company's income statement,
known as profit & loss (P&L) responsibility. The manager is also responsible for
effective planning, delegating, coordinating, staffing, organizing, and decision
making to attain desirable profit making results for an organization. He/she
prepares and analyzes on budget versus the actual, and also responsible in
overseeing the performance in processing loans. Operations Head will conduct
finance audit periodically and recommend improvements to the team. He/ she will
monitor and manage expenses within the established budget, and will ensure that
financial operational activities are executed and delivered as per the standards set
by the company.
Job Specifications
 Male or Female at least 25 yrs. old
 Graduate of Bachelor in Business and accountancy/ financial management
 With at least 2 years of experience in Microlending/Banking.
 In-depth understanding of relevant rules and regulations in lending.
 Wide commercial experience

 Has the familiarity and knowledge of all the departments.
 Excellent in communication skills
 Computer literate
 Not more than 45 years of age.
Liaison Officer
Job Description
The liaison officer is responsible to interview loan applicants to get information,
prepare and review the applicants’ documents needed for loans. The liaison
officer assists the loan applicants and responsible in collecting payments from the
debtors, he/she deposits and withdraws to the bank and maintains good customer
relations with borrowers.
Job Specifications
 Male or Female at least 21 years old
 Graduate of Bachelor in Business Administration in financial management
 Ability to multi task

Loan Supervisor
Job Description
The Loan Supervisor is responsible for managing the Loan Servicing Department
by ensuring accurate and timely servicing of the micro lending’s loan portfolio,
overseeing the production of loan documentation relating to the opening,
servicing and closing of all loans, and ensuring loans and agreements comply with
state laws, regulations, and lending policies and procedures. He/she supervises
and instructs liaison officer that supports loan servicing. He/she also oversees and
coordinates daily loan servicing activities, including processing and documenting
loan transactions, paying insurance and tax bills, and performing analysis.
Ensures that loan transaction files are accurate and complete, and that staffs (Loan
Processor, Liaison Officer) complies with appropriate procedures, regulations,
and guidelines.
Job Specifications
 Male or Female at least 23 years old
 Graduate of BS Degree in Finance, Economics, or a related field.
 At least 2 year experience in supervisory level
 Wide commercial experience

 Ability to multi task
Loan Processor
The loan processor will be performing initial appraisal of potential borrowers by
thoroughly examining their applications. He/she is also responsible in assessing
the credit standings of applicants through background research and giving or
monitoring the credit standing of borrowers of the company. He/she is also
responsible for the final interview of applicants to evaluate their eligibility for
loan or mortgage. His/her goal is to help qualified applicants obtain loans in a
timely manner and protect our organization’s credibility. Loan processor duties
and responsibilities will include analysis, appraisal and evaluation of loan
applicants, as well as writing and finalizing contracts.
Job Specification:
 Proven working experience in a loan processor role.
 Good knowledge of MS Office.
 Comprehension of direct/indirect lending procedures.

 Excellent communication and sales skills.
 Graduate of BS Degree in Finance, Economics, or a related field.
 Male/Female at least 23 years old.
Security Guard
Job Description
The guard is responsible in monitoring and authorizing entrance of employees
and customers to guard against theft and maintain security premises and write
daily activities. Responsible in keeping the office clean and orderly
conditioned. We will acquire the security guard from JOLLY-B SECURITY
SPECIALIST agency.
Basic Monthly Pag- Total Net

Position Pay Total Annual + 13th Month Pay SSS Philhealth ibig Tax Salary
Operations 6,975.6 26,000.0

Head 17,000.00 221,000.00 0 2,550.00 100.00 0 185,374.40
Loan 6,540.0 20,500.0

Supervisor 15,000.00 195,000.00 0 2,250.00 100.00 0 165,610.00
5,667.6 15,700.0
Loan Processor 13,000.00 169,000.00 0 1,950.00 100.00 0 145,582.40
5,232.0 12,829.6
Liaison Officer 11,804.00 153,452.00 0 1,650.00 100.00 0 133,640.40
Security Guard 12,000.00 156,000.00 156,000.00

C. Employees’ Salaries
Table No. 1
The salaries of our employees are based on rural new minimum wage.
D. Certification/Registration
1. Securities and Exchange Commission – A fee must be paid to the
SEC in order to register the business.
2. Barangay Clearance – In order to operate, the business must pay a
fee to the barangay where the business is located.
3. Mayor’s Permit – A fee must be paid in order to obtain the Mayor’s
Permit at the city where the business is located.

4. BIR – The authority to print receipts or invoices must be secured by
the BIR and certain must be paid.
5. The Bangko Sentral has supervision over the operations of banks and
exercises such regulatory powers as provided in the Republic Act No.
9474 titled “Lending Company Regulation Act of 2007” an act
governing the establishment, operation, and regulation of lending
companies. The lending company shall be subject to BSP supervision
and examination in accordance with Republic Act No. 7653.
E. Training and Development of Employees
The employees will undergo training and development with business classes,
and leadership and communication classes every year to address the
weaknesses of the employees and turn it into a strength. The training and
development will also improve the employees’ performances. And also by
training the employees proactively, it can boost their confidence and their
abilities so that fewer mistakes will be made. This will also enhance
satisfaction to the employees of the organization for focusing on their
development and boosting their confidence. The training and development
classes that the company will focus on will be on Negotiations, Business
Development, Rules and Regulations in Lending, Effective Interviewing, and
Critical Thinking on the business classes. While on the leadership and

communication classes there will be Advanced Communication Skills, Time
and Stress Management, and Five Star Customer Service and for computer
skills classes the training and development will have classes in Databases:
Microsoft Access, Spreadsheets: Microsoft Excels. The organization will also
conduct Team Building every year.
F. Work Schedule
As stated in the Philippine Labor Law, the normal working hours of employee is
40 hours a week. If made to work in excess of 40 hours, the employees are
entitled to 30% additional pay.
Employee's
Name/Number Position Mon-Fri Sat Sun
Manager/Operation's 8:00 AM-5:00
Grace Styles Head PM OFF OFF
8:00 AM-5:00
Julie Lachica Loan Supervisor PM OFF OFF
8:00 AM-5:00
Shiela Diaz Loan Processor PM OFF OFF
8:00 AM-5:00
Louise Anteza Liaison Officer PM OFF OFF
7:00 AM-5:00
John Buay Guard PM OFF OFF
Table No. 2
The opening hour of the site will start 9:00 AM to give the employees a time to
prepare for all the checks to be settled, and to prepare for walk-in borrowers.
While, the closing hour will be 4:00 PM to give the employees for closing of
accounts and a time to settle the books and checks.
G. Equipment’s, Furniture’s and Fixtures

Furniture and Fixtures Functions Quantity Un
Co
https:// Dining Table and Chair Used for 1 Set 7,9
www.lazada.c seated
om.ph/dining- Set DS-6+1 (Cherry) persons to eat
table-and-  Dining Table wood meals; the
chair-set-ds- top. coffee table
61-cherry-  Metal Braces. and brings a
4007269.html  Sturdy Steel Table touch of
? frame. elegance into
spm=a2o4l.se  Comes with 6 dining the office.
archlist.list.7.c chairs,metal braces.
0fb4d02xkDjV  Space Saver.
r  Modern design.
https:// Ergodynamic EHC-77P An office 4 2,8

www.lazada.c chair, or
om.ph/ High Back Mesh desk chair, is
ergodynamic- Upholstery Office a type
ehc-77p-high- Chair (Black) of chair that is
back-mesh- designed for
 Maximum weight
upholstery- use at a desk
capacity: 90kg
office-chair- in an office.
 Chromed steel base
black- and plastic casters
265256.html?  Tilt-lock function
spm=a2o4l.se  Pneumatic height
archlist.list.13. adjustment
e8292fc0dD6y  360 degrees swivel
Dh function
 Ergonomic and
dynamic which will
provide comfort and
durability
https:// Soho Visitor's Chair This is used 2 1,3

www.lazada.c seats
om.ph/soho- CH304 (Gray) for visitors and
visitor39s-  Material : Fabric , clients in the
chair-ch304- Metal office.
gray-  Size : 53*51*78 cm
56938683.htm
l?
spm=a2o4l.se
archlist.list.13.
714e7cf7kZ27
gS
https:// Panasonic Corded This is used 1 670
www.lazada.c by employees
om.ph/ Telephone KX- need a secure
panasonic- TS500MX White way to
corded-  The KX- communicate

telephone-kx- with
ts500mx- TS500MX is a customers,
white- good basic contact
17197811.htm telephone by prospective
l? clients and
spm=a2o4l.se Panasonic that conduct
archlist.list.1.7 will give you clear business
d19503aqWQ sound with a
1qR
4 step volume
control. The
space saving
desk/wall mount
convertible
design will suit
any location in
your home or
office.
https:// SW - 4050E Safe safe deposit 1 3,

www.lazada.c boxes, as well 799
om.ph/sw- Electronic Digital as places for
4050e-safe- Safety Vault (D.Grey) cash drawers,
electronic-  Digital Safe and other
digital-safety-  Material: Steel valuable
vault-dgrey-  Size(cm): 40 x 33 assets of the
16883057.htm x 50 company or its
l?  Mountable to wall customers..
spm=a2o4l.se or floor and best
archlist.list.3.5 for home, office
9b62942UiAQ and hotel use
ZF  Override keys
included
https:// E.S Designs E504 4- Place in 2 7,7

www.lazada.c reception are
om.ph/es- Seater Gang Chair to provide
deid=AL!3151! (Silver) seats for
3! Chair clients.
2031453t=100 Material: Metal
0000&ef_id= Size(cm): 235 x 68 x 75
WihoCQAAAF 4-Seater Gang Chair
GrcULE:2018 Perforated seat with
0222022715:s chrome accent
https:// Glass table Used for 1 3,1

www.lazada.c placement of
 Rectangular Table
om.ph/sumo- forms.
 Material: Glass
st-7230s-6ft-
 Size(cm): 183 x 76 x
solid-top-
74
rectangular- -
glass-table-
7234-x-3034 -
219288.html?
spm=a2o4l.se
archlist.list.5.5
255fffcezBxpI
https:// 25 Drawer Treasure This is used 1 4,9
www.amazon. for storage or
com/ 25 drawers 20.5-inch by placement of
Kaisercraft- 25.5-inch by 15.25-inch important
25-Drawer- records of
Treasure- clients.
Chest/dp/
B008B3ZHLA
https:// MyHomeLP Pamela Used as 2 2,4

www.lazada.c placement of
om.ph/ Office Table (Light paper works
myhomelp- Gray) and important
pamela-office-  Table : 90cm (W) things of the
table-light- x 45cm (D) x manager and
gray- 74cm (H) supervisor.
5958052.html  Comes with a
? small office table
spm=a2o4l.se  Simple light
archlist.list.3.7 gray(Gray)
4e1344ep7qN design
xN  Fit for small
spaces
 Great design for
offices
Table No. 3
Table No. 4
H. Office Supplies
List of Supplies Quantity Unit Cost Total Cost
Long Brown Folders 300 3.25 975.00
A+ Long Bond Paper 2 Ream 217.50 435.00
A+ Short Bond Paper 2 Ream 177.50 355.00
Faber Castell Ballpen 1 box (12 pcs.) 10.00 120.00
Faber Castell Pencil 1 box (12 pcs.) 6.25 75.00
Valiant Record Book 2 pcs. 119.00 238.00
Best Buy Binder Clips 1 box (12 pcs) 6.67 80.00
Best Buy Puncher 2 pcs 58.00 116.00
Best Buy Paper Clips 1 Box 43.00 43.00
Best Buy Stapler 2 pcs 100.00 200.00
473ml Elmers Glue 1pc 224.75 224.75
Maped Scissors 2pcs 91.00 182.00
Stick-eeScatch Tape 2pcs 16.75 33.50
Best Buy Stapler Wir 2pcs 9.00 18.00
Columnar 5pcs 22.00 110.00
File Organizer 2pcs 155.00 310.00
Book Ends 2pcs 175.00 350.00
Stick File 3pcs 12.00 36.00
Delitape Dispenser 1pcs 179.00 179.00
Clip Board 2pcs 49.00 98.00
Stick-ee Note 2pcs 25.00 50.00
Table No. 5
I. Depreciation Table
The depreciation method employed is the straight-line method. All equipment’s,

furniture and fixtures of Easy Credit Lending Corporation are depreciated with a
5-year life and 20% depreciation rate every year.
Machine, Equipments,
Furniture and Fixtures Price 1st 2nd 3rd 4th 5th
AMD APUA4-7300 1MB

4.0Ghz Computer
Package 12,899 10,319.20 5,159. 60 3,439.73 2,579.80 2,063.8
4
AMD APUA4-7300 1MB

4.0Ghz Computer
Package 12,899 10,319.20 5,159. 60 3,439.73 2,579.80 2,063.8
4
AMD APUA4-7300 1MB

4.0Ghz Computer
Package 12,899 10,319.20 5,159. 60 3,439.73 2,579.80 2,063.8
4
AMD APUA4-7300 1MB

4.0Ghz Computer
Package 12,899 10,319.20 5,159. 60 3,439.73 2,579.80 2,063.8
4
LG 4.0HP Floor
Standing Non-Inverter
Air Conditioner (White) 89,500 71,600 35,800 23, 17,900 14,320
866.67
Easy Set Up P2P CCTV

Camera With 10.1 inch
LCD Monitor Clear
Video 1080hp Auto 27,500 22,000 11,000 7,333.33 6, 875 4,400
Night Vision Mode NVR
kit Camera Package in
1
Dining Table and Chair

Set DS-6+1 (Cherry)
7,999 6,399.20 3,199.60 2,133 1,599.80 1,279.8
4
E.S Designs E504 4-

Seater Gang Chair 7,799 6,239.20 3,119.60 2,079.73 1,559.80 1,247.8
4
(Silver)
E.S Designs E504 4-

Seater Gang Chair 7,799 6,239.20 3,119.60 2,079.73 1,559.80 1,247.8
4
(Silver)
Table No. 6
J. Sample Computation
The minimum monthly loan will be PhP 4,000 and the maximum will be PhP
10,000 monthly with a term of 6 months. This will vary depending on the salary
of a lendee.
This is an example of a computation for every loan of Php 4,000 monthly with an
interest of 2.5% for those who have Php 9,000 monthly salary. The service and process
charge and also the whole interest will be deducted before it will be given to the lendee.
Term: 6 months
Monthly Interest rate: 2.5%
Service charge: P120.00
Process charge: P50.00
Payment no. Beginning Balance Monthly Payments Ending Balance
1 20,230.00 20,230.00
2 20,230.00 4,000.00 16,230.00
3 16,230.00 4,000.00 12,230.00
4 12,230.00 4,000.00 8,230.00
5 8,230.00 4,000.00 4,230.00
6 4,230.00 4,230.00 -
Table No.7
This is an example of computation for every loan of Php 10,000 with an interest of
2.5% for those who have a monthly salary of Php 15,000.
Term: 6 months
Monthly Interest rate: 2.5%
Service charge: P120.00
Process charge: P50.00
Payment no. Beginning Balance Monthly Payments Ending Balance
1 50,830.00 50,830.00
2 50,830.00 10,000.00 40,830.00
3 40,830.00 10,000.00 30,830.00
4 30,830.00 10,000.00 20,830.00
5 20,830.00 10,000.00 10,830.00
6 10,830.00 10,830.00 -
Table No.8
If the lendee/borrower is not able to pay the monthly due, there will be penalty fee
added upon the next payment. The penalty fee will be PhP 500.00. This penalty
fee will also help the organization to prevent bad debts from the
lendees/borrowers not to pay the amount due.

MARKETING ASPECT
Objectives
Easy Credit Company offers an easy way of lending money to satisfy the
urgent needs of our valued customers.
The marketing aspect focuses on two main parts: gathering and analyzing
the data to know if there is a demand in our firm and the marketing programs to
attract our customers to our firm.
Service Overview
Easy Credit lends money to individuals that have an urgent need

financially. The amount to borrow depends on the salary of that individual. It is to
ensure that he can pay his debts on time.
Market Description
The target markets of our firm are the regular employees in Guitnang
Bayan I and II that works either in public or in private.
Area Coverage
The company is located at #130 general Luna st.Guitnangbayan San

Mateo Rizal.
Demand and Supply
Potential Target Market

Barangay Total Employed Per Barangay
Ampid 1 4957
Ampid 2 1093
Banaba 4781
Dulong Bayan 1 1066
Dulong Bayan 2 1974
Guinayang 1757
Guitnang Bayan
1 6101
Guitnang Bayan
2 4093
Gulod Malaya 1839
Malanday 3498
Maly 2920
Silangan 8949
Sta. Ana 2204
Sto. Nino 2039
TOTAL 47271
Table No. 9
Source: San Mateo Municipal (MDPO)

The table shows the population of total employed – permanent job, and
worked on different jobs on day to day or week- in 14 barangay with the total of
47,271
Target Market
Barangay 2016 2017 2018 2019 2020 2021

GB 1 6101 6589 7116 7686 8300 8964
GB 2 4093 4420 4774 5156 5568 6014
TOTAL 10194 11010 11890 12842 13869 14978
Table No. 10
Source: San Mateo Municipal (MDPO)
The table shows our segmented and desired target market. There is
approximately 8% of increase in the employment every year; this is based on the
information given also by the San Mateo Municipal.
Demographic Characteristics of Respondents
No. of
%
Respondents
23-32 y/o 102 51%
Age1 33-45 y/o 56 28%
46-65 y/o 42 21%
Male 73 36.5%
Gender2
Female 127 63.5%
16,000 and
below 47 23.5%
Monthly Income 3
16,001 – 25,000 103 51.5%
25, 001 and
above 50 25%
Table No. 11
Interpretation of the Survey

No. of Percentage
Respondents
16,000 and below 47 23.5%
Monthly Income 1
16,001 - 25,000 103 51.5%
25,001 and above 50 25%
Yes 183 91.5%
Regular Employees2
No 17 8.5%
Yes 133 66.5%
Capable to Pay3
No 67 33.5%
Individual Lenders 52 26%
Banks 3 1.5%
To whom they borrow?4 Micro lending Co. 142 71%
Cooperatives 3 1.5%
10,000 and below 34 17%
How much they borrow?5 10,001 - 20,000 128 64%
20,001 and above 38 19%
Table No. 12
1 This table shows the monthly income of the respondents. 47 responds to 16,000
and below (23.5%), 103 responds to 16,001 – 25,000 (51.5%) and only 50
respond to 25,001 and above (25%)
2 out of 200 respondents, 183 are regular employees (91.5%) and 17 are not
regular employees (8.5%) (This includes contractual, seasonal workers etc.)
3 It shows individuals that are willing to borrow and has the capacity to pay, which
is 133 (66.5%) and the remaining 67 (33.5%) respondents are willing to borrow
but are not capable to pay.
4 Shows where are our target market borrows. 52 (26%) respond to individual
lenders which includes “56” and others. 3 (1.5%) respond to banks and 142
(71%) responds to Micro Lending Co, and 3 (1.5%) respond to cooperatives.
5 This shows how much an individual borrows. 34 (17%) responds to 10,000 and
below, 128 (64%) responds to 10,001 – 20,000 and only 38 (19%) responds to
20,001 and above.
Market Acceptability
Frequency Percent
Yes 162 81%
Table No. 13
The table shows the acceptability of the market to our business. It means
that out of 200 respondents, only 162 say “yes” and wanted to borrow money
which is 73%.
Available Market
Populatio Acceptability Regular Employees Capable to Pay
Year n (81%) (91.5%) (66.5%)
201
7 11010 8918 8160 5426
201
8 11890 9631 8812 5860
201
9 12842 10402 9518 6329
202
0 13869 11234 10279 6836
202
1 14978 12132 11101 7382
Table No. 14
The table shows the population, market acceptability, regular employees,
and capability to pay. Out of the population given, only 81% accepts the
business and wanted to borrow. Out of those who accept the business and
willing to borrow, only 91.5% are regular employee and out those regular
employees, only 66.5% wants to borrow and has the capability to pay.
Supply Analysis
No. of Patrons who lend in a x12
Competitors Supply
month Months
Banco De Oro 1 12 12
MetroBank 1 12 12
RCBC 2 24 24
Pensionado 30 360 360
Aranzazu Lenders
30 360 360
Corp
Individual Lenders 20 240 240
Cooperatives 40 480 480
TOTAL 124 1488 1488
Table No. 15
The table shows the analysis of our competitors. Based on the study we’ve
conducted, BDO and Metro Bank got 1 patron per month and 12 over the year.
RCBC got 2 per month and 24 over the year. Pensionado got 20 per month and
240 over a year. Aranzazu Lenders Corp. got 30 per month and 360 over a year.
While, cooperatives have 20 lenders per month and individual lenders have 20
patrons monthly.
Demand and Supply Gap

Year Demand Supply Demand - Supply Gap
2017 5426 1488 3938
Table No. 16
The table shows the demand (5426) subtracted to 1488 which is the
competitors demand to get the demand and supply gap (Open Market).
Market Share
Supply Percentage
Banco De Oro 12 0.22%
MetroBank 12 0.22%
RCBC 24 0.44%
Pensionado 360 6%
Aranzazu Lenders
Corp 480 8%
Individual Lenders 240 4%
Cooperatives 480 8%
Open Market/Easy
Credit 3938 72%
TOTAL 5426 100.00%
Table No. 17
The table shows the market share of every company in the total demand
on lending companies. The open market or the available market is acquired by
the Easy Credit Company and will be our market share in the Guitnang Bayan.
Total Projected Demand

Year Capable to Pay Open Market (72%) Projected Demand
201
7 5426 3907 781
201
8 5860 4219 844
201
9 6329 4557 911
202
0 6836 4922 984
202
1 7382 5315 1063
Table No. 18
The table shows the projected demand for five years. The total market
acceptability (capable to pay) is multiplied by the percentage of market share.
Wherein, the percentage of the market share is 20%. We have decided only to
supply the 20%.
Projected Sales
Yea Total Projected Principal Interest Service Process Total Projected
r Demand Amount Rate Fee Charge Sales
2017 781 24000 15% 120 50 2,945,906.23
2018 844 24000 15% 120 50 3,181,364.68
2019 911 24000 15% 120 50 3,436,087.91
2020 984 24000 15% 120 50 3,710,878.62
2021 1063 24000 15% 120 50 4,007,609.77
Table No. 19
The team decided to have a monthly interest rate of 2.5% which is lesser
than. The projected sales are inclusive of service charges of 1% interest rate.
SWOT ANALYSIS
 Strengths
EasyCredit Lending Company strengths are based on our capacity, vision and
experience of our team.
Easy Credit Company has a team that are prepared to offer our clients the very
best; a team that is well placed, professional and ready to pay attention to details
and to maximize financial profits for the business. EasyCredit Lending Company
are also positioned in a city with more family values and acknowledgement for
each other, which will serve as a force to move our business to its destination.
 Weaknesses
EasyCredit Lending company weakness would be how easy we break into the
market and gain acceptance since we are just a new firm, especially from
corporate clients in the already saturated micro lending and mortgage industry;
that is perhaps our major weakness. But we’re positive that our publicity and
advertisements would aid us in this aspect.
Opportunities
The opportunities in the lending industry is very big and daring, going by the size
of people, business startups and without doubt corporate organizations who are all
in need of microloans to aid them reach their individual goals and vision.
EasyCredit Lending Company being a standard and well – positioned
microloan services firm, we are well – prepared and ready to grab any opportunity
that comes in our business path within the Philippines. Another given opportunity
to the company is the company referral wherein we would partner with the
companies to offer loans for their employees. This would also prevent the bad
debts due to the partnership that will be built to the companies and our
organization.
Threats
There are two threats that may occur in our business. One is the individual
lenders that directly persuading our target market. Another is the economic
instability.
Marketing Program
Objectives and issues
EasyCredit Lending Company will focus on these major areas in order to gain
a competitive advantage over its competitors:
 Satisfy the needs of the clients
 Develop an increase in sales while achieving a decrease in marketing
expenses.
THE MARKETING MIX
Distribution Strategy
The loans will be distributed at EasyCredit Lending Company.
Promotional Strategy
EasyCredit Lending Company communicates with customers through
flyers and in Social media specially Facebook at
EasyCreditLendingCompany.Com
Pricing strategy
The EasyCredit Lending Company chooses the penetration pricing in
selling and introducing the services that we offer to the market. This is by the
means of benchmarking the interest rate of the competitors and making the
interest rate of the similar service lower than theirs. We choose this pricing
strategy because Lending Companies are one of the fastest growing business in
the country and by doing this pricing strategy will lessen the amount of similar
businesses that will be put up on the next months or years due to the competition
with our interest rates. This will a
lso affect the market share of our business because of the competitive and
affordable prices that we offer to them. We decided to only give a loan with a
minimum of PhP 4,000 and maximum of PhP 10,000 monthly per individual with
a monthly interest of 2.5% and maturity of 6 months.

TECHNICAL ASPECT
The following are the procedures on how to acquire a loan in our company
Process:
K. Assessment
II. Evaluation/Documentation
 Certificate of Employment
 2 Valid IDs
 Photocopy of bank account
 3 months pay slip
 Financial documents for eligibility
III. Assessing collateral and signing the loan agreement
IV. Monitoring compliance with the loan agreement
The liaison officer will assist the lendee/borrower to fill out a loan application
The liaison officer will ask for the borrower's pre-requirements. (certificate of employment, copy of 3 month pay slip, 2 valid IDs)
Interview will be conducted to assess the customer's character and sincerity of purpose of a loan.
Assessment After reviewing the loan application, liaison will give you a preapproval letter, a written letter that confirms the price you can borrower
from the organization.
The loan processor then collects the necessary financial documents to process your loan. These financial documents such as approved
pay slip for 3 months, photocopy of savings account, 2 valid IDs,
Evaluation Once all documents are on file, the loan processor conducts a thorough financial analysis of the applicant, aimed at determining
/ whether the customer has sufficient back up asset to repay the loan.
Document The loan processor then prepares a brief summary and recommendation, which goes to the appropriate loan supervisor for approval.
ation
If the loan supervisor approves the customer's request, the loan processor will check the bank account to be pledged as collateral in
order to ensure that the lending institution has access to the collateral.
Assessing collateral Once the loan processor and loan supervisor are satisfied that both the loan and the proposed collateral are collateral, the documents
and signing the loan that make up a loan agreement are pepared and signed by all the parties to the agreement.
agreement
The loan will the released by the loan processor.

Releasing of The bank account and the documents will be surrendered to the loan processor.
loan
New agreement must be monitore to ensure that the terms of the loan are being followed and all required payments of
principal and interest being made as promised.
Monitoring Loan supervisor and liaison officer enters information about the new and old loan customer in a computer file for the
complianc e with the
loan agreement operations head to analyse.
Duration per Process
Process Duration
Assessment 1 day
Evaluation/Documentation 1 day
Assessing collateral and signing the loan 2 days

agreement
Releasing of loan 5mins
Monitoring compliance with the loan -

agreement
Table No. 20
SOCIO ECONOMIC ASPECT

Every business has rationale in gaining profit from their endeavors.
Regardless of this rationale, business cannot deny the fact that it impacts its social
environment they operate within. This aspect shows the detailed responsibilities
and relationship of business to the society within its operation.
Province of San Mateo, Rizal
Guitnang bayan 1 and 2 is one of the most populated barangay in San Mateo,
Rizal wherein various kinds of businesses arises in this province. More-so job
seekers find it easier to land a job with the help of various companies and
businessman or capitalist.
The Lending Corporation contributes for the advancement and
additional progress of the province. Some business entrepreneur get their capital
from them. Also they hired people as their manpower. Having a sanitized and also
a well maintained equipment's and facilities, the province of San Mateo, Rizal
would definitely innovate the economy of the constituents of the province of San
Mateo, Rizal. Through lots of businesses that arises which gives opportunities to
job seekers.
Government and Agencies
Government is the back bone of every country. Without it, businesses will
never prosper. The rules and regulations by the government guides its countrymen
in running businesses. Businesses generates income not only for the satisfaction
of the entrepreneurs but for the benefit of manpower itself. Also through their
taxes paid every year the government can exert their duties and responsibilities
properly in their respective terms accordingly and also to gain profits from its
vicinity. In order to operate properly the government needs funds. These funds
will be from its constituents.
By putting up a business, the government will benefit from it in many
ways. For starters, the government will benefit from it through tax paid annually.
The tax provided by the businesses will be a part of the government fund which
will be used for an effective and efficient service of all government staff or
officials. These includes president of the republic of the Philippines, the Vice
President, the Senate for short down the line to the lowest government
practitioners like teachers, soldiers etc.
Employees
Staff, employees, ll manpower is essential to every organization. The business
cannot operate without them, though we had the e-power, gadgets etc. They are
the one who perform in order to achieve the business’ objectives and goals. In
return for their services, the EasyCredit Lending Company will take good care of
its employees. We will make sure that the employees will have just compensation
for the rendered services. For their benefit together with their family needs. In
return for their best performance in their jobs. Some of them will be promoted as
regular employee of the organization. They will also be trained according to their
skills in order for them to be competitive in the industry. They will also be given
the right under Labor Union as their protection for socioeconomic interests. The
employees will also be given government mandated benefits and company
benefits.
The organization will hire (3) workers from the province of San Mateo,
Rizal. The employees will be compensated amounting to Php 15,000.00 for the
General Manager and Php 11,804.00 loan processor and Security guard. Three (3)
families and also the owner of the house being leased.
References
https://resources.workable.com/loan-processor-job-description
http://www.sec.gov.ph/forms-and-fees/secondary-license/
https://www.lessonly.com/the-importance-of-training/
http://www.cpe.rutgers.edu/employee-training-and-development/course-
topics.html
https://www.lessonly.com/the-importance-of-training/
http://pinoyworkers.weebly.com/hours-of-work.html

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SAN MATEO MUNICIPAL COLLEGE

In Partial Fulfillment of the Requirements for the Degree

Background of the Business

EasyCredit Lending Company is an outstanding micro lending company that will

EasyCredit Lending Company provide customers with substantial loans at

EasyCredit Lending Company is a good firm to work, a professional work

EasyCredit is a lending company that provide loans to people who is in need

their financial urgency in order to fulfill their needs.

The business is operated in a form of Corporation as per requirement of RA

9474 an act governing the establishment, operation and regulation of lending

companies. Each incorporator will be contributing cash amounting to _________,

to form a total capital of _______.

C. Company Logo and Tagline

“Say “YES” to more loans!”

expand it to large companies in the whole Philippines in the future.

assist employed individuals to help them to achieve their financial needs as

well as providing them a service with affordable interest rates.

 Concern for the People

employees by maintaining a working culture of continuous improvement towards

attaining their personal fulfillment as well as achieving corporate goals.

 Attain Manufacturing Leadership through innovation

 Responsibility towards the Community

We shall enhance local communities where we operate through job creation,

supporting local business and actively working on important community issues.

We shall conduct ourselves as a responsible corporate who share in the

enhancement of the economic viability of the country through observance of

environmentally sustainable practices and contribute to national progress.

E. Objectives of the Study

roadblocks that you may encounter upon putting up or implementing and

realistic and profitable.

EasyCredit Lending Company aims to become a well-known Micro

Company will be promoted and guaranteed by the employees and businesses in

San Mateo, Rizal.

B. Description and Qualifications

managing both the revenue and cost elements of a company's income statement,

effective planning, delegating, coordinating, staffing, organizing, and decision

making to attain desirable profit making results for an organization. He/she

overseeing the performance in processing loans. Operations Head will conduct

 Male or Female at least 25 yrs. old

 Graduate of Bachelor in Business and accountancy/ financial management

 With at least 2 years of experience in Microlending/Banking.

 In-depth understanding of relevant rules and regulations in lending.

 Wide commercial experience

 Has the familiarity and knowledge of all the departments.

 Excellent in communication skills

 Not more than 45 years of age.

The liaison officer is responsible to interview loan applicants to get information,

relations with borrowers.

 Male or Female at least 21 years old

 Graduate of Bachelor in Business Administration in financial management

 Excellent in communication skills

 Ability to multi task

 Not more than 35 years of age.

overseeing the production of loan documentation relating to the opening,

coordinates daily loan servicing activities, including processing and documenting

Processor, Liaison Officer) complies with appropriate procedures, regulations,

 Male or Female at least 23 years old

 Graduate of BS Degree in Finance, Economics, or a related field.

 In-depth understanding of relevant rules and regulations in lending.