App Eco (Week 5.2)

Learning Area Applied Economics Grade Level 12
W5 Quarter Third (3 ) Quarter

rd Date
I. LESSON TITLE Market Structure

II. MOST ESSENTIAL LEARNING The learners differentiate various market structures
COMPETENCIES (MELCs) ABM_AE12-Ie-h-7
III. CONTENT/CORE CONTENT Types Market Structures:
Monopoly, Oligopoly, Perfect Competition and
Monopolistic Competition
Suggested
IV. LEARNING PHASES Timeframe
Learning Activities
A. Introduction 15 DAY 1
Panimula minutes Good day, welcome to another week!
In this lesson, you will be able to:
1. define market structures
2. identify the types of market structures, and
3. distinguish monopoly, oligopoly, perfect competition and
monopolistic competition.
What do you observe in the activities of the people in the

market?
B. Development 40 Pre-test
Pagpapaunlad minutes Let’s check your prior knowledge about the topic.
Directions: Supply the missing letters to form a word. Write the
answers in your notebook.
1. M __ __ __ __ T 6. P R __ __ __
2. B __ ___ __ R 7. C __ M __ E T __ T __ O __
3. S __ L __ E __ 8. P __ __ __ __ __ T
4. M __ N __ P __ L __
5. O L __ __ __ __ __ __ Y
In our last lesson, you've learned about market pricing. In our new
topic, we are going to distinguish the different market structures.
Market Structure
Market structure refers to the nature and degree of competition in

the market for goods and services. The structures of market both
for goods and service market are determined by the nature of
competition prevailing in a particular market. - (Smiriti
Chand)
There are four basic types of market structure namely:

1. monopoly
2. oligopoly,
3. perfect competition and,
4. monopolistic competition.
Characteristics of the Different Market Structure
A monopoly refers to a market An oligopoly describes a

structure where a single firm market structure that is
1
controls the entire market. In dominated by only a small
this scenario, the firm has the number of firms, that results in
highest level of market power, a state of limited competition.
as consumers do not have The firms can either compete
any alternatives. As a result, against each other or
monopolies often reduce collaborate. By doing so, they
output to increase prices and can use their collective
earn more profit. market power to drive up
prices and earn more profit.
The following assumptions are The oligopolistic market

made when we talk about structure builds on the
monopolies: (1) the following assumptions: (1) all
monopolist maximizes profit, firms maximize profits, (2)
(2) it can set the price, (3) oligopolies can set prices, (3)
there are high barriers to entry barriers to entry and exit exist
and exit, (4) there is only one in the market, (4) products
firm that dominates the entire may be homogenous or
market. differentiated, and (5) only a
few firms dominate the
market.
Perfect competition describes Monopolistic competition also

a market structure, where a refers to a market structure,
large number of small firms where a large number of small
compete against each other. firms compete against each
In this scenario, a single firm other. However, unlike in
does not have any significant perfect competition, the firms
market power. As a result, the in monopolistic competition
industry as a whole produces sell similar but slightly
the socially optimal level of differentiated products. That
output, because none of the gives them a certain degree
firms can influence market of market power, which allows
prices. them to charge higher prices
within a specific range.
The idea of perfect
competition builds on several Monopolistic competition
assumptions: (1) all firms builds on the following
maximize profits (2) there is assumptions: (1) all firms
free entry and exit to the maximize profits (2) there is
market, (3) all firms sell entirely free entry, and exit to the
identical (i.e., homogenous) market, (3) firms sell
goods, (4) there are no differentiated products (4)
consumer preferences. consumers may prefer one
product over the other.
-Quikonomics
C. Engagement 30
Pakikipagpalihan minutes
Activity 1: In your notebook, write the advantages and
disadvantages of every market structure.
Market Structure Advantage Disadvantage

Monopoly
Oligopoly
Perfect Competition
Monopolistic
Competition
Activity 2 In your notebook, write the types of market structure on

the given products/services below.
1. Globe Telecom, Smart Company, Converge
2
2. Sari-sari store
D. Assimilation 3. Meralco
Paglalapat 20 4. Fruit stand in a market
minutes 5. Louis Vuitton bags
6. Maynilad water services
7. Vegetable stand in a market
8. SM malls, Robinson malls, Ayala malls, Isetann malls
9. iPhone, iPad gadgets
10. Motorcycle brands; Yamaha, Suzuki, Kawasaki, Honda
Activity 3 In your notebook, write down at least 5 examples each

of corporations having characteristics of monopoly and oligopoly.
Monopoly Oligopoly
V. ASSESSMENT 20 In your notebook, explain the quotation.

(Learning Activity Sheets for minutes
Enrichment, Remediation or
Assessment to be given on
“It's not what you sell that matters as much as how you sell it!”
Weeks 3 and 6) - Brian Halligan
VI. REFLECTION 15 In your notebook write your personal insights.
minutes
I learned
I realized
I need to learn more
Prepared Renato L. Berosil Jr., SDO Imus City Checked Josephine P. Canlas, Adora G. Del Mundo,
by: by: Alfredo G. Buhain, Jr.

App Eco (Week 5.2)

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Learning Area Applied Economics Grade Level 12

W5 Quarter Third (3 ) Quarter

I. LESSON TITLE Market Structure

What do you observe in the activities of the people in the

Market structure refers to the nature and degree of competition in

There are four basic types of market structure namely:

Characteristics of the Different Market Structure

A monopoly refers to a market An oligopoly describes a

The following assumptions are The oligopolistic market

Perfect competition describes Monopolistic competition also

Market Structure Advantage Disadvantage

Activity 2 In your notebook, write the types of market structure on

1. Globe Telecom, Smart Company, Converge

Activity 3 In your notebook, write down at least 5 examples each

V. ASSESSMENT 20 In your notebook, explain the quotation.

I need to learn more

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