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    1. The document provides instructions and sample questions for an online end-term examination in Business Research Methodology. 2. It details logistical information for students such as the exam timing, submission process, and requirements regarding internet connectivity and webcam use. 3. Sample multiple choice questions assess concepts related to problem definition, qualitative and quantitative research techniques, and factors that impact marketing research problems.

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    1. The document provides instructions and sample questions for an online end-term examination in Business Research Methodology. 2. It details logistical information for students such as the exam timing, submission process, and requirements regarding internet connectivity and webcam use. 3. Sample multiple choice questions assess concepts related to problem definition, qualitative and quantitative research techniques, and factors that impact marketing research problems.

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    23 views2 pages

    SM6611

    Uploaded by

    Prince
    1. The document provides instructions and sample questions for an online end-term examination in Business Research Methodology. 2. It details logistical information for students such as the exam timing, submission process, and requirements regarding internet connectivity and webcam use. 3. Sample multiple choice questions assess concepts related to problem definition, qualitative and quantitative research techniques, and factors that impact marketing research problems.

    Copyright:

    © All Rights Reserved
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    of 2

    NATIONAL INSTITUTE OF TECHNOLOGY ROURKELA

    SCHOOL OF MANAGEMENT
    End-term Examination, 2021
    Session: 2021-22 (Autumn)

    Subject code: SM-6611 Subject Name: Business Research Methodology

    Dept. Code: SM No. of pages: 3 Full Marks: 50 Duration: 2 Hours

    All parts of a question should be answered at one place.

    Read the instructions carefully

    1. The online examination will be conducted via MSForms.

    2. The online examination timing is second sitting (03:00 PM TO 05:00 PM)

    3. Please enter your name and roll number (in full), for example. 117CExxxx

    4. Please enter your subject teacher's name carefully as this subject is taken by 3 different
    faculties.

    5. This examination contains 150 multiple-choice questions.

    6. The question paper is of 150 marks and 2hours duration.

    7. There will be a negative marking of 0.25marks for every wrong answer.

    8. The webcam should be continuously open throughout the exam duration.

    9. Please ensure good internet connectivity throughout the examination.

    10. To ensure timely submission of the exam, try to finish your exam 5-10 minutes before the
    allotted time that is 05:05 PM

    Sample questions from the examination

    1. Which of the tasks below might be conducted by the researcher during the "problem
    definition" and the "development of an approach to the problem" steps of the
    marketing research process?
    A) analysis of secondary data
    B) interviews with industry experts
    C) qualitative research
    D) all of the above
    Answer: D
    2. Analysis of available secondary data is a non-essential step in the problem definition
    1
    process.
    Answer: FALSE
    3. ________ is an unstructured, exploratory research methodology based on small
    samples intended to provide insight and understanding of the problem setting.
    A) Primary research
    B) Qualitative research
    C) Secondary research
    D) Quantitative research
    4. ________ is not a qualitative research technique.
    A) Depth interview
    B) Word association
    C) Focus group
    D) Conclusive research
    Answer: D
    5. ________ consists of the factors that have an impact on the definition of the
    marketing research problem, including past information and forecasts, resources and
    constraints of the firm, objectives of the decision maker, buyer behavior, legal
    environment, economic environment, and marketing and technological skills of the
    firm.
    A) The approach to the problem
    B) Research design
    C) The environmental context of the problem
    D) Problem definition
    Answer: C
    6. The management decision problem focuses on ________, while the marketing
    research problem focuses on ________.
    A) symptoms; solutions
    B) symptoms; underlying causes
    C) solutions; underlying causes
    D) none of the above
    Answer: B
    7. The researcher should rely on ________ to determine which variables should be
    investigated.
    A) objective evidence
    B) theory
    C) an analytical model
    D) all of the above
    Answer: D
    8. ________ are refined statements of the specific components of the problem.
    A) Hypotheses
    B) Research questions
    C) Marketing research problems
    D) Analytical models
    Answer: B

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