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    MKT 243

    Uploaded by

    Muhd Danial
    The document summarizes the owner's profile and proposed revisions to different aspects of their avocado juice business, including segmentation, product, place, promotion, and pricing strategies. Key proposed changes include targeting a broader audience interested in healthy products rather than just avocado lovers; emphasizing product health benefits over taste; using multiple marketing channels including agents; and adopting economy pricing to survive slower periods. The conclusion recognizes limitations in product preservation and lessons around economic impacts, with an expectation the business will expand through more agents and cafes in the future.

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    © All Rights Reserved
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    MKT 243

    Uploaded by

    Muhd Danial
    81 views2 pages
    The document summarizes the owner's profile and proposed revisions to different aspects of their avocado juice business, including segmentation, product, place, promotion, and pricing strategies. Key proposed changes include targeting a broader audience interested in healthy products rather than just avocado lovers; emphasizing product health benefits over taste; using multiple marketing channels including agents; and adopting economy pricing to survive slower periods. The conclusion recognizes limitations in product preservation and lessons around economic impacts, with an expectation the business will expand through more agents and cafes in the future.

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    Mkt 243

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    The document summarizes the owner's profile and proposed revisions to different aspects of their avocado juice business, including segmentation, product, place, promotion, and pricing strategies. Key proposed changes include targeting a broader audience interested in healthy products rather than just avocado lovers; emphasizing product health benefits over taste; using multiple marketing channels including agents; and adopting economy pricing to survive slower periods. The conclusion recognizes limitations in product preservation and lessons around economic impacts, with an expectation the business will expand through more agents and cafes in the future.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    81 views2 pages

    MKT 243

    Uploaded by

    Muhd Danial
    The document summarizes the owner's profile and proposed revisions to different aspects of their avocado juice business, including segmentation, product, place, promotion, and pricing strategies. Key proposed changes include targeting a broader audience interested in healthy products rather than just avocado lovers; emphasizing product health benefits over taste; using multiple marketing channels including agents; and adopting economy pricing to survive slower periods. The conclusion recognizes limitations in product preservation and lessons around economic impacts, with an expectation the business will expand through more agents and cafes in the future.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Owner’s profile

    Name: Muhammad Danial Bin Muhammad Khairul

    Age: 24

    Qualification: Degree in Finance

    2.0 Segmentation

    Current Revised
    1 Who is business target market? Avocado lover People who try new
    thing
    2 What are segmentation bases that the Psychographic Geographic
    business apply? Segmentation Segmentation
    3 Strategies for selecting targeting markets Concentrated Undifferentiated
    (Undifferentiated Targeting/ marketing marketing
    Concentrated Targeting/
    Multisegmented Targeting) either
    one

    3.0 Product

    Current Revised
    1 Significance of the product to The taste of juice The benefits of the
    consumer juice
    2 Type of consumer product Specialty Convenience
    (convenience/
    shopping/specialty/unsought)
    either one
    3 Specification of the product The taste The taste and the
    design of the bottle
    4 Benefits and function Different and taste Good for health
    good
    5 Warranty period (if available)
    6 Labeling Light Green Put the ingredients
    details
    7 Trademark Alpokat Kuantan Alpokat healthy drink
    8 Positioning Strategy On quality Product
    characteristics
    9 Picture of products

    4.0 Place

    Current Revised
    1 Type of Marketing Channel Direct channel Direct channel and
    (Direct channel/ retailer agent
    channel/ Wholesaler channel/
    agent/broker channel) more
    than one accepted
    2 Levels of distribution intensity selective intensive
    (intensive/selective/exclusive)
    either one

    5.0 Promotion

    Current Revised
    1 Types of promotion tools apply. Advertising, sales Add personal selling
    Promotion Strategies promotion
    (advertising/ public
    relations/sales
    promotion/personal selling) more
    than one accepted
    2 What is the appeal and Sedap dan berlemak Minuman kesihatan
    execution of massage that the manis
    business apply (Tagline)
    3 Sample of any promotional Printed advertismenet Bunting, flyers
    activities done by the business
    for example printed
    advertisement, banner, bunting,
    billboard, flyers & etc.
    (attach it with the report)

    6.0 Pricing

    Current Revised
    1 Pricing objective Maximize short-term Survive a slow period
    profit of business
    2 Price of the product/service 8 10
    3 Tactic of setting the price Bundle pricing Economy pricing

    7.0 Conclusion and recommendation

    1. Limitation- The juice can’t be preserve.

    2. Learning experience- The decline of economy really gives a big impact to sme business.

    3. Expected growth of the product the in future- Has a lot of agent and get into cafes in kuantan.

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