BUSINESS

PLAN
SUBMITTED BY:

JERLAN KEI T. IBBAY

KATHERINE V. ANCHETA

JOELYN SHAIRA A. RAMOS

SUBMITTED TO:
MRS. DELIA CABESO
BREAD 'N BUTTER
 EXECUTIVE SUMMARY

Bread is a huge source of nutrition and contains good amount of carbohydrates and fiber.
Importance of Breads comes from the fact that it is huge source of carbohydrates and we can
use this as a substitute breakfast for rice. Not only we can eat this during breakfast, but
anytime.

Butter ‘n Bread is a start-up business located in Santa Ignacia. Bakery will be socializing in
visually attractive breads. The bakery expects to catch the interest of a regular loyal costumer
with its variety of bread products. The bakery offers freshly prepared bread for everyone. If
they can't go to the Bakeshop, no worry, because the bakery owner will hire a salesman's that
will go around the street

Bread is the most popular food in the world. Bread occupies an important place in heart of
every Filipinos. And it becomes the symbol of the supreme gift from God to humankind. So, the
Bread and Butter wants to serve you a bread, made with love.

Vision:
 We can see a satisfied smile on the faces of the Filipinos who can task our breads.

 Through our bakeshop, we can see that our customers will be able to enjoy our breads
because of the bright smile seen on their faces.

Mission:
 Serve freshly prepared baked breads for everyone. And aims to offer a delicious bread
with an affordable prize for the buyer.

 Through our bakeshop we can offer a bread that will be affordable to everyone. So,
everyone can taste our delicious product. And also, we know that not all Filipinos has
the same status, so our bakeshop will consider the status of everyone.

Values:
 We value every people in our community. We want to serve them with all our heart
and show our skills and passion in baking to them, we will give the customer a friendly
price with a high-quality product.

 We will work with all our hearts and showcase our talents in baking. We will make
breads that will surely satisfy the buyers.
 MARKET ANALYSIS

The Needs

1. In Demand of Filipinos Breakfast

Some of them can't afford a breakfast that has a full meal. Tasty bread that is hot and freshly
baked will be enough for them, most specially for the farmers and Filipinos who are living an
ordinary life.

2. Proudly Homemade Breads.

Our bread will be a home made by the bakers.

3. Bicycles Selling in the Street.

The bakery owner will hire a salesman that will go around the street. So, people who can't go
to our shop will also be able to taste our product.

Target Market
The Product are able to sold to:

Students- who can't eat on their home because they are ran out of time for going school.

Workers- who work in Santa Ignacia. Most of them are drinking coffee so it's good to pair with
bread.

People in the community- who only wants to eat bread for their breakfast.

Competitors
Talipapas

Because they offer bread products packed in plastic. Like Pandesal and other type of
breads.

Sari - sari store

Because they offer breads or biscuits which are not rotten. And they offer common
biscuits.

Selling in Bike

Because they can roam around to sell and they offer hot pandesal.

Other bakeshops

Because they sell many and different kinds of bread.

 MARKETING PLAN

Plan A

Product
Bakery offers a bread as a product. The bakery provides freshly prepared bake at all
times during business operations. Some type of breads will be available.

Sample Products

Common Filipino Breads

Pricing
We will offer a much affordable
product in which people of all status in life
can afford.
Advertising
We will use the social media to advertise our products because almost all of the people
are using it. We will also use a tarpaulin and we'll put it beside our store.

Plan B

Public Relations
To be able to get the attention of the potential customers, we can use the
following:

Promotions.
We will promote our product through the use of social media.

Special Coupons.
This is to attract customer. Like if they buy 50 pcs. Of our product we will give them a
chance to choose any of our product and we'll give them 3 pcs for free.

Socialization
We will socialize with our customers. Because if we will treat them nice, they will have a
good impression to our shop.

Special Prices.
This is to attract customer to buy a specific Bread.

Operational Plan/Product and Technical Plan

Input Transformation Process Output (Finished product)

Filipino Bread Recipes Having all the ingredients Freshly baked, Filipino
needed for the recipe common bread
then bake.

The Production Paradigm

We will have all the recipes of our bread products. After having the recipes we will be
able to bake breads. And then, organize into places then sell.

Organization or Management Plan

 In this plan part, you will know our organized/ Management chart based on our chosen
business.

JERLAN KEI T. IBBAY

GENERAL MANAGER

KATHERINE V. ANCHETA

OPERATIONAL HEAD

JOELYN SHAIRA A. RAMOS

SALES HEAD

CONTRIBUTE IN THE BUSINESS

General Manager

Responsible for the overall of the business. He will be the one who check the current
situation of business.

Operational Head

During production and selling, she will be the one to check if everything is okay. Making
sure the business runs smoothly.

Sales Head

In charge of sales related duties. The one who will check if they are making profit or
not.

FINANCIAL PLAN

Capitalization

Bread and Butter Bakeshop, the initial capital is 120,000. There will be 3 members.
Each of the members shall share Php 40,000.

Monthly Expenses

The table below shows our projected expenses per month during the initial year of our
operation based on our product.
 Table 1. Monthly Expenses

FiIXED COST

Salaries Php 18,000

Total Fixed Cost Php 18,000

VARIABLE COST (Month)

Gasul Php 2,000

Ingredients Php 50,000

Electricity Php 3,000

Transportation Php 6,000

(B) Total Variable Cost Php 61,000

( A+B) Total Monthly Cost Php 79,000

Table 1. Shows the projected expenses per month during the initial year of operation. It’s
noted that Fixed Cost is lower that the variable Cost.

Table 2. Projected Revenue

Product Costing (selling Quantity Revenue

price)

Ensaymada, cheese 5 11,500 55,000

bread, Doughnut,
Pan De regla

Pandesal 2 9,000 18,000

Pan de Coco 5 6,000 30,000

Total Cost: 103,000

Table 2. Shows the revenue by Month. Based on the table 2, the total Revenue is 103,000. It
includes that Bread N'Butter Bakeshop has the potential of generating Profit.

Computation of the projected Income statement for the year ended and cash Flow for the first
quarter of the year based on our product concept.

PROJECTED INCOME STATEMENT

FOR THE YEARS ENDED

Revenue Php 1,236,000

Cost/Expenses Php 948,000

Projected Net Income Php 288,000

Social Impact

In this part, the social Impact of our chosen business is shown by answering the
following questions.

1. What is the desired outcome of your business as stated in your vision statement

According to our vision “We can see a satisfied smile on the faces of the Filipinos who
can taste our breads", the desired outcome of our business are the customers of our bakeshop
which are the students, farmers, teachers and people of the community will satisfy to our
products. We will work hard to make delicious breads so that our customers would be fulfilled
with our products. And they will not hesitate to buy because we offered them Breads with an
affordable price. They will enjoy every piece of our bread. And our bakery will come to be
known as a gathering place with spectacular breads at an affordable price.

2. What are the business activities and its corresponding social Impact? Write it in
the appropriate column.

Business Activity Social Impact

1. Monthly Eating Program Customers will encourage to come and have
fun tasting our bread. We will have a good
impression to our customers. And we can also
get the loyalty of our customers

2. Cook Show Socialize with the people of the community.

And also, we can show them how we cook
our products. That we are a sanitize shop

3. Discount Card We will give discount card or coupons to our

loyal customers. People will encourage to buy
more to our products so they can get the
discount card

3. What is your business programs directly benefiting the following stake holders?

A. Employees

If we will have a high income, we can make our business grow and we will be able to
give our employees a high salary. Also, if our business grow, we will hire more employees and
we will get it to the people of the community. In that case, we will also be able to help people
in our community.

B. INVESTOR

a person or organization that puts money into financial plans, property, etc. with the
expectation of achieving a profit.

C. CUSTOMERS

a person or organization that buys goods or services from a store or business.

D. SUPPLIERS

a person or organization that provides something needed such as a product or service.