Project Title:

Define CS, fit into CC Project Design Phase-I - Solution Fit Template Team ID: PNT2022TMIDxxxxxx

Explore AS, differentiate Focus on J&P, tap into BE, understand RC

1. CUSTOMER SEGMENT(S) CS 6. CUSTOMER CONSTRAINTS CC 5. AVAILABLE SOLUTIONS AS
Who is your customer? What constraints prevent your customers from taking action or limit their choices
Which solutions are available to the customers when they face the E
D i.e. working parents of 0-5 y.o. kids of solutions? i.e. spending power, budget, no cash, network connection, available
problem
or need to get the job done? What have they tried in the past? What pros & x
devices.
e cons do these solutions have? i.e. pen and paper is an alternative to digital
p
notetaking
fi l
n o
e r
e
C
S A
Focus on J&P, tap into BE, understand RC

2. JOBS-TO-BE-DONE / PROBLEMS J&P 9. PROBLEM ROOT CAUSE RC 7. BEHAVIOUR BE F

Which jobs-to-be-done (or problems) do you address for your What does your customer do to address the problem and get the job
What is the real reason that this problem exists? What is done?
customers? There could be more than one; explore different sides. the back story behind the need to do this job? i.e. directly related: find the right solar panel installer, calculate usage and o
i.e. customers have to do it because of the change in
regulations.
benefits; indirectly associated: customers spend free time on volunteering work c
(i.e. Greenpeace)
u
s

o
n

J
&
P
,

Iden 3. TRIGGERS TR 10. YOUR SOLUTION SL 8. CHANNELS of BEHAVIOUR CH

tify What triggers customers to act? i.e. seeing their neighbour If you are working on an existing business, write down your current solution 8.1 ONLINE
What kind of actions do customers take online? Extract online channels from #7
stro installing solar panels, reading about a more efficient solution in the first, fill in the canvas, and check how much it fits reality.
news. If you are working on a new business proposition, then keep it blank until you fill
ng in the canvas and come up with a solution that fits within customer limitations,
8.2 OFFLINE
TR solves a problem and matches customer behaviour.
What kind of actions do customers take offline? Extract offline channels from #7
and use them for customer development.
&
EM 4. EMOTIONS: BEFORE / AFTER EM
How do customers feel when they face a problem or a job and afterwards?
i.e. lost, insecure > confident, in control - use it in your communication strategy & design.