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    juan linya
    Xiaomi's competitive strengths include its financial strength, experienced workforce, product innovation capabilities, and strong brand value. To expand internationally, Xiaomi could employ a strategy of continuous improvement by constantly seeking ways to cut costs, improve quality, develop new products and features, and innovate their marketing mix. Potential challenges to Xiaomi's globalization include difficulties negotiating agreements with carriers in markets where carrier contracts dominate phone sales, like the US and Europe. Xiaomi is considered an imitator as it closely resembles Apple's marketing strategy, though it takes a different approach to design, customization, and other aspects of its business compared to Apple.

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    05 Quiz 1

    Uploaded by

    juan linya
    64 views1 page
    Xiaomi's competitive strengths include its financial strength, experienced workforce, product innovation capabilities, and strong brand value. To expand internationally, Xiaomi could employ a strategy of continuous improvement by constantly seeking ways to cut costs, improve quality, develop new products and features, and innovate their marketing mix. Potential challenges to Xiaomi's globalization include difficulties negotiating agreements with carriers in markets where carrier contracts dominate phone sales, like the US and Europe. Xiaomi is considered an imitator as it closely resembles Apple's marketing strategy, though it takes a different approach to design, customization, and other aspects of its business compared to Apple.

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    Xiaomi's competitive strengths include its financial strength, experienced workforce, product innovation capabilities, and strong brand value. To expand internationally, Xiaomi could employ a strategy of continuous improvement by constantly seeking ways to cut costs, improve quality, develop new products and features, and innovate their marketing mix. Potential challenges to Xiaomi's globalization include difficulties negotiating agreements with carriers in markets where carrier contracts dominate phone sales, like the US and Europe. Xiaomi is considered an imitator as it closely resembles Apple's marketing strategy, though it takes a different approach to design, customization, and other aspects of its business compared to Apple.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    64 views1 page

    05 Quiz 1

    Uploaded by

    juan linya
    Xiaomi's competitive strengths include its financial strength, experienced workforce, product innovation capabilities, and strong brand value. To expand internationally, Xiaomi could employ a strategy of continuous improvement by constantly seeking ways to cut costs, improve quality, develop new products and features, and innovate their marketing mix. Potential challenges to Xiaomi's globalization include difficulties negotiating agreements with carriers in markets where carrier contracts dominate phone sales, like the US and Europe. Xiaomi is considered an imitator as it closely resembles Apple's marketing strategy, though it takes a different approach to design, customization, and other aspects of its business compared to Apple.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    1. What are some of Xiaomi’s greatest competitive strengths?

    Xiaomi's strengths look at the key aspects of the firm that provide it a competitive edge in the
    industry. Financial strength, experienced people, product innovation, and intangible assets such
    as brand value are all examples of a brand's strengths.

    2. In your opinion, what other attack or defense strategy could help Xiaomi expand its market
    share internationally? Explain.

    Xiaomi may employ the concept of continual development. A continuous improvement


    approach entails a never-ending quest of cost, product quality, new product development,
    production procedures, and distribution improvements. The areas to enhance are determined
    by the organization's value proposition. A low-cost rival is constantly looking for methods to cut
    expenses via economies of scale, cost saving, and the introduction of new manufacturing
    processes a distinct firm seeks methods to sustain its competitive edge by, among other things,
    innovation, quality improvements, and new features. The continuous improvement strategy also
    includes marketing mix innovation and improvement. Offering improved features or advantages
    is one example of product innovation.

    3. Aside from the Coronavirus pandemic, what do you think are the potential challenges that
    could halt Xiaomi’s globalization?

    Xiaomi offers electronics to consumers straight online. Although it is a widely recognized model
    in many regions, carriers and long-term contract negotiations continue to dominate in the
    United States and much of Europe. It might be difficult for OEMs to reach agreements with
    carriers. If you want shelf space, they want a cut, design input, and their bloatware pre-installed.
    Even Google has had mixed results selling products directly online. Even at bargain pricing, the
    upfront cost frequently exceeds the on-contract deal. Contracts cost people a lot more in the
    long run, but it's a model they're used to, and it's still the prevalent one. The online-only
    strategy has limits.

    4. Compared with other smartphone brands, is Xiaomi a cloner, imitator, or adapter? Justify your
    answer.

    Xiaomi is an imitator since it closely resembles Apple's marketing strategy. There are,
    nevertheless, some significant distinctions between them. Xiaomi certainly has a different
    approach to design, customization, and many other aspects of its mobile device company, but
    when it comes to marketing, it has brazenly copied Apple. It didn't simply imitate Apple; it also
    exploited copyrighted images in its marketing.

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