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Practice Test

H&M is launching its eighth brand called Arket to address slow sales growth. Arket will offer higher-priced men's, women's and children's clothing and homeware in a simple, timeless style. It will first open in London but aims to expand globally. H&M has also responded to competition from fast fashion retailers and online sites by launching new brands and improving its online presence. However, sales growth remains weak due to tough market conditions. Investors are concerned about rising inventory levels but the CEO said most stock is in classic styles. H&M will improve its supply chain to deliver fashion faster and plans to launch its ninth brand next year.

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180 views

Practice Test

H&M is launching its eighth brand called Arket to address slow sales growth. Arket will offer higher-priced men's, women's and children's clothing and homeware in a simple, timeless style. It will first open in London but aims to expand globally. H&M has also responded to competition from fast fashion retailers and online sites by launching new brands and improving its online presence. However, sales growth remains weak due to tough market conditions. Investors are concerned about rising inventory levels but the CEO said most stock is in classic styles. H&M will improve its supply chain to deliver fashion faster and plans to launch its ninth brand next year.

Uploaded by

Hà Phương
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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FULL NAME:

Part A: Listening
I. You will hear eight short recordings twice. For questions 1–8 choose the correct answer.

1 Which product had the biggest sales last year? 8 Which graph describes last year’s sales?

Sales in $ millions
4
3

a b c 2
1
2 What is Julia going to do tomorrow?
0
Jan-Mar Apr-June July-Sept Oct-Dec
a

Sales in $ millions
a b c
4
3 Which date is the sales conference? 3
a 20 April b 10 May c 20 May
2
4 What do the speakers decide to do? 1
a expand the product range
0
b bring the products up-to-date
Jan-Mar Apr-June July-Sept Oct-Dec
c design a new logo
b
5 Where has the market grown dramatically?
a Europe Sales in $ millions
b China
c North America 3.5
3
2.5
6 Who are the company’s target customers? 2
a wealthy millennials 1.5
b professional women 1
c retired people 0.5
0
7 What is the company planning to invest in next year? Jan-Mar Apr-June July-Sept Oct-Dec
a staff c
b new headquarters
c a factory
II. Look at the order form below. You will hear a man placing an order. Complete the missing information
using a word, numbers or letters.

PRODUCT ORDER FORM


Anderby Office Supplies

Company name: BEWT


Customer name: Dan 1          
Customer email: 2
          @bewt.com

Item Unit Quantit Total


description price y
Workstations $3     12 $7,800
WS244
Hiback $375 5
      $5,250
4
        
HB76
Total $13,050
6
           agreed 8%

Invoice total $12,006

Shipping address:
Unit 53 7           Industrial Estate
EAST BEACH SA 6041, Australia
8
           address: same as for shipping

Part B: Reading
I. Read the article and choose the correct answer a, b or c.

H&M launches new brand in effort to lift slow sales growth.


Hennes & Mauritz is launching its eighth brand and investing heavily to get its clothes faster into shops as
the Swedish fashion retailer responds to slow sales.
Arket will be launched this autumn, starting with a shop in London, and will offer more expensive clothes
than H&M for men, women and children as well as in-store cafes based on the new Nordic cuisine.
The new brand will offer ‘quality in simple, timeless and functional designs’ as well as homeware but
will also sell clothes from other brands.
‘The aim with it is to grow globally,’ said Karl-Johan- Persson, chief executive, despite the initial store
launches being in European cities such as Copenhagen, Brussels and Munich.
H&M has been squeezed by ultra-cheap retailers such as Primark as well as online fashion sites such as
Zalando. It was overtaken several years ago by Inditex – the Spanish owner of Zara – as the world’s
biggest clothing retailer.
The Swedish group has responded by launching a range of new brands, including more upmarket stores
such as Cos and & Other Stories, as well as making a big push into online sales.
Mr Persson confirmed that the retailer was working on the launch of its ninth brand – probably next year
– as well as standalone versions of its H&M Home stores next year. H&M has other, more youth-
orientated brands such as Monki, Cheap Monday and Weekday.
The new launch comes against a backdrop of weaker sales growth than expected. H&M blamed tough
market conditions in the USA and Central and Eastern Europe for the poor sales growth, which seem set
to continue.
Investors took fright at a sharp rise in stock levels but Mr Persson tried to reassure them that ‘the
composition [of the stock] is good’ with a ‘clear majority’ in classic styles. H&M’s shares were down 5.1
per cent to SKr225 in afternoon trading on Thursday at their lowest level in almost four years.
Mr Persson said that H&M also needed to improve its supply chain, becoming faster to market with its
clothes. ‘The world has changed a lot with people buying digitally. At the same time the H&M group has
become more complex with different markets, different needs, online sales. We see a great opportunity
and necessity to improve the supply chain to become more speedy.’

1 H&M is launching its eighth brand because


a it is worried about a slow-down in sales.
b it has invested in more shops.
c Swedish customers want new styles faster.

2 The new brand, Arket,


a offers a cheaper range of clothing.
b will first appear in a London shop.
c was inspired by Nordic food.

3 Mr Persson hopes that the new brand will


a help the company develop internationally.
b be launched in every major European city.
c offer designer clothes to other companies.

4 H&M’s has previously reacted to its main rivals by


a producing an ultra-cheap brand.
b opening shops selling an upmarket brand.
c restricting online sales.

5 Next year, Mr Persson plans to


a launch the first brand aimed at the youth market.
b sell homeware in most of its stores.
c produce another new brand.

6 H&M said poor sales


a were caused by difficult conditions worldwide.
b were largely the result of problems in the USA.
c will delay the new launch.

7 Investors were worried about


a the high levels of stock the company has.
b some investors wanting to sell their shares.
c the company selling classic styles.
II. Choose the correct answer a, b, c or d.

One of our suppliers is trialling the use of drones for delivery. Several 1      arrived at the
office this morning delivered by drones but a couple of them were badly 2      as the drone
carrying them dropped them too soon. I don’t know if it was a(n) 3      error or a software
problem, but it could have landed on someone so it is a dangerous delivery method. In addition,
goods have to be 4     
packed so that they are not damaged during delivery. Although it would be a great way to avoid
traffic 5      in busy city centres, there are still too many problems which need to be overcome
before drones can be used.
We still use a bike 6      service to take things around the city and it works very well. When
we deliver items to customers, we often use collection 7     , which are a very popular way of
saving time for both the company and the customer. The 8      of delivery systems does,
however, raise serious 9      for both customers and suppliers. When things go wrong, there
may not always be someone on site to deal with the situation. Nevertheless, it is inevitable that
technological developments will play a part in 10      distribution in the future.

1
a packs b packing c packages d packers
2
a congested b damagedc concerned d packed
3
a supplier b operator c retailer d courier
4
a properly b rightly c accurately d exactly
5
a distribution b production c congestion d crowding
6
a robot b drone c transport d courier
7
a couriers b products c packets d lockers
8
a production b automation c manufacture d operation
9
a concerns b congestion c items d safety
10
a locker b production c product d drone

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