Final Research
Final Research
Final Research
CHAPTER I
THE PROBLEM
Nowadays, everything is always about technology. As the internet usage had grown
extensively all over the world, it is no longer used only for entertainment and research. It
is also used now for a tool in business. Today, internet is used for marketing, advertising
and as a transaction medium. By using Internet, people have the opportunity to sell goods
or services worldwide, and thus building the concept of e-commerce (Naovarat and
Juntongin, 2015). Online shopping became rampant not only to adults who do not have
enough time to shop personally but also to those teenagers, specially millennial who do
The goal of online shopping is to sell their products wisely over the Internet. Online
shopping is becoming increasingly popular for variety of reasons. There are certainly
outside factors such as increasing gas prices, difficulty in getting to traditional stores and
hassles often associated with shopping malls and other traditional stores to contribute to
Convenience and time savings are the most important reasons of shopping online
based study. A comparative study between US and Irish students indicated that Irish
students buy fewer items online but spend more buying these items than US students
whereas US students are slightly more satisfied with their online purchases. Indian youth
considers online shopping websites for attributes such as product features, product
comparison, pricing and retail information but felt more comfortable in making cash
2
Ahmed, 2014).
Philippines, with its more than 39.4 million of internet users ranked 6 th in the world
and penetrating an estimate of 39.43% internet users against its total population (Internet
Live Status, 2015). Moreover, when it comes to learning more about what they need to
buy, Filipinos are among the most active in the Asia-Pacific region in using the Internet
for product research and sharing online deals (Lucas, 2012). However, despite the
acceptance of e-commerce in western countries, the rise of online stores, product research
consumer that purchases online remains relatively low. For that reason, this study is
designed and patterned to the study of Leelayouthayotin (2004) and Napitupulu &
Kartivians (2014) and from the other related studies to investigate factors that encourages
and discourages consumers to purchase online and find out the relative importance of
each factor with respect to the other factors. So as to develop a model that would
Filipinos are among Asia Pacific's most active Internet users and the ones most
proactive in product research that includes comparing product prices, reading consumer
reviews and searching for the best deals. Ordinary Filipino opts to conduct extensive
research, before actually purchasing online. However, only thirty-four (34) percent of
these online searches convert to actual sales. That is smaller compared to sixty-four (64)
percent in our Asian neighbors and forty-nine (49) percent globally. The most visited
3
sites are music downloads sites (43.9 percent), personal, education or professional
development portals (40.3 percent) and computer software websites (33.9 percent).But
the sites where Filipinos actually buy from are app stores, supermarkets, and airlines.
People choose sites that are environment-friendly (78.6 percent), while 62.5 percent
choose sites that donate to a good cause. Filipinos are generally cautious on online
exchange policy, website reputation, online review, customer service, low delivery
(https://news.abs-cbn.com/business/10/19/14/what-buying-behavior-filipinos-online).
Pangasinan, the consumers must exercise their right to information for their safety and so
they could make better choices. “Before buying the product online, one should check or
verify if the website is secured or valid before clicking or accepting the offer. Consumers
establishments selling the same product to validate its price and quality,” she said.
Lorezco added that her office encourages paying online transactions through cash
on delivery (COD) to ensure that the goods bought by the consumer are delivered in good
condition. “Consumers doing online shopping should read and take note of the terms and
conditions given by the online seller,” she said. She noted that these rules apply even to
consumers buying products in physical stores. “The rights to information and better
choices are the most underrated rights of consumers. We all must read labels and the
4
warranty’s terms and conditions since the best way to protect our rights as consumers is
DTI-Pangasinan celebrates Consumers Welfare Month this October with the theme,
“Making Digital Marketplaces Fairer”, which it kicked off with a fun-run in La Union
consumers’ awareness of their rights. “Aside from seminars and fora, we will also
recognize our Bagwis Awardees. These are business establishments that complied with
responsible business,” she said. In Pangasinan, eight establishments will be presented the
Gold Bagwis Awards (highest excellence award) this year, she said
(http://www.pna.gov.ph/articles/1050156).
Theoretical Framework
The use of apps and websites in online shopping is anchored on certain developed
theories of decision making, purchasing, and transacting. The researchers adopted several
Several opinion polls have found that many consumers resist making purchases via
the Internet because of their concerns about the privacy of the personal information they
Internet Purchasing, this study invested the relationships among beliefs about Internet
privacy and trustworthiness, along with beliefs about perceived behavioral control and
the expectations of important others, and online purchasing behavior (George, 2014).
This study believes about self-efficacy regarding purchasing positively affect perceived
respondents who believed in the trustworthiness of the internet and in their own abilities
to buy online were more likely to make internet purchase than were those without such
beliefs.
With the increasing number of websites that have found their way into their daily
lives, substantial resources are invested in enhancing user experience beyond mere
of flow experiences in the context of online shopping, and sheds light on the theoretical
constructs, and flow experience (Mahnke, Benlian, and Hess, 2015). This study develops
a grounded theory of flow experience of the users of large shopping platforms, shedding
light on the theoretical relationships between concrete realizable website design options,
perspective and put attention on affect as an equal character to cognition for consumers’
and affective perceptions toward online stores. This study explains how online consumers
by online stores, depending on their shopping task orientations, and how the interaction
influences shopping choice. SCT suggests that consumers have a heuristic decision-
making process and tend to make a shopping choice, which is consistent with their
shopping task orientations because decision-making tends to fall into a continuum (Eun-
Conceptual Framework
The conceptual framework in the study is presented in a process flow that is shown
in Figure 1 in the next page. This is patterned from the Input-Process-Output (IPO)
instructional materials. This model guides the researcher on the relationships of the
Even if the business is only found online or you have an online presence, there are
four Philippine laws that still govern the actions of the respondents. While there is a lot of
technicality with regard to online transactions, the rule of thumb is that if people are
based and operating in the Philippines and your IP address is in the Philippines, then you
According to the Republic Act No. 8792 or the Electronic Commerce Act of 2000
incurred, and imprisonment of six (6) months to three (3) years, among others. It
consumer transactions whereby business relations are enhanced and facilitated and
Implementing Rules and Regulations (IRR) of Republic Act No. 8792 states that
the IRR spells out the rules and regulations in implementing the E-Commerce Act and
Sector” states that this governs data protection certifies and processing of all types of
personal data. The intention of the guidelines is to encourage and provide support to
private entities to adopt private policies for the protection of the personal data in an
entitled Rules and Regulations for Consumer Protection in a Transaction Covered by the
Consumer Act of the Philippines states that the JDAO aims to protect consumers doing
online transactions, specifically on the purchase of products and services pursuant to the
Consumer Act of the Philippines. It applies to all retailers or sellers, whether located here
provisions of the Consumer Act on fair business practice and the prohibition from
require the online disclosure of accurate, clear and easily accessible information about the
retailers or sellers, the products or service being offered, and the terms, conditions and
costs of the consumer transaction. Also under the guidelines, retailers or sellers are
consumer complaints, without prejudice to the rights of the consumers to seek legal
redress.
another country, said consumer has the option to file his complaint either with the
8
Philippines trade or consular office or embassy therein or directly with the foreign
government agency or regulator where the retailer or seller is located with the assistance
(https://www.entreprenuer.com.ph/business-ideas/4-philippine-laws-that-govern-online-
business).
I P O
INPUT PROCESS OUTPUT
Profile
a. Age Determining the
profile of the
b. Sex respondents in terms
of age, sex, interest,
c. Interest monthly family
income, and daily
d.Monthlyfamily
allowance Info-graphic design
income
Adopting the Survey about the safety usage
e. Daily allowance of online shopping
Questionnaire and the
Advantages and Checklist from the and guides in
disadvantages of related research shopping and paying
using online online.
Asking to validate the
shopping
Survey Questionnaire
Effects of and Checklist from the
shopping and validators
paying online
Evaluating the
Problems usually gathered data from the
encountered when respondents
shopping or
paying online
1.
At the left of the framework was the input. The center consists of the process; and
the rightmost part was the output. Under the input are the profile of the respondents, the
effects of shopping and paying online, the problems usually encountered when shopping
or paying online, and the mostly enticed to do online shopping and transactions. All the
input must undergo analysis that come out with an output which is the respondents were
going to be more aware and to know the safety guides on choosing the best online shops
in purchasing products. This research aimed to give information and benefits to the
This study aims to know the pros and cons of online shopping and transaction
among shoppers in Senior High School (SHS) level, who are studying in Pangasinan
1.1 Age,
1.2 Sex,
1.3 Interest,
4. What are the problems usually encountered when shopping or paying online?
This study will focuses on Pros and Cons of Using Online Shopping Among
This study will be limited to thirty (30) respondents. It will be selected randomly
from Grade 12 only. The researchers will gather data from February to May in year 2019.
The study conducts the Pros and Cons of Using online shopping and transactions
The Consumers. This study will help the costumers to be updated in a faster and
easier way. The consumer can search the needed information about the product they want
to buy.
The Suppliers. The study helps the supplier promote their respective brands or
products. The supplier can get information from their customer about the product.
Future Researcher. This project will act as a guide to future researchers on how to
work and practice their gained knowledge in developing such research. The researchers
Definition of terms
The following terms were defined in order to have a better understanding in the study.
Online shopping. It is the act of purchasing products or services over the internet.
Online shopping grown has grown in popularity over the years, mainly because people
11
find it convenient and easy to bargain shop from the comfort of their home or office. One
of the most enticing factor about online shopping, particularly during a holiday season, is
it alleviates the need to wait in long lines or search from store to store for a particular
item.
points and bad points of some things or the advantages and disadvantages some things.
selling of goods and services, or the transmitting of funds or data, over an electronic
understanding, or transfer of cash or property that occurs between two or more parties
CHAPTER II
This portion of the study presents a set of literature and studies in the area of
present study.
Related Literature
Consumer’s trait includes their demographic factors such as age, monthly family
income, sex and daily allowance will lead them to have the intention to shop online. For
age factor, consumers that are aged under twenty-five (25) has more potential to shop in
online because of their interest in using new technologies to search for product
information and compare and evaluate alternatives (Wood, 2002). For educational level,
higher educated consumers are more likely to use the internet for their shopping medium
Online shopping provides several unique advantages to the customer, such as 24-
hour availability, interactivity (i.e., the consumer controls the information flow)
(Hoffman and Novak, 2000), powerful and inexpensive means of searching for product
customization of the transactional environment (e.g., Web site) and virtual communities
for communicating with other Internet users. But even with these powerful advantages
online shopping provides, only a minority of consumers use this marketing channel,
a shopping innovation (Dholakia and Uusitalo, 2002). According to Ram and Seth’s
to adopt innovations, provides a conceptual starting point for identifying possible barriers
in the online shopping environment. The authors distinguish between two categories of
barriers, functional and psychological, both of which can paralyze customer’s desire to
adopt innovations.
changes from adopting an innovation. Such barriers arise in the online shopping
compared to store-based shopping. Functional barriers can be divided Usage, Value, and
Risk barriers.
Usage barriers exist in areas where online shopping process is not compatible
with costumers’ current shopping habits and require substantial changes in consumers’
current buying and consumption routines (Ram and Sheth, 1989). Buying on the Internet
puts some distinct requirements on the individual because the shopping process is quite
different from traditional shopping channels. Instead of being served be sales personnel,
Internet users are required to register before purchasing and must employ search
functions/menus to shop online (Raijas and Tuunainen, 2001). Online customers also
need to have access to the World Wide Web (WWW) and to a commonly accepted credit
card for most online shopping channels (Hammond, 2001). Thus, low-income consumers
who lack Internet access and credit cards are effectively eliminated from the online
14
channel. Moreover, online buyers need to have skills and know-how to navigate through
the Internet and to master the online shopping process (Dholakia and Uusitalo, 2002).
The second functional barrier, Value, refers to the value consumers perceive from
the online shopping experience (Ram and Sheth, 1989). Here, the advantages and
choice of a particular retail channel. For example, during the online buying process,
consumers are not able to see and touch merchandise in person to make judgments about
the quality and value that is provided. Another major Value barrier is the missing
interaction with sales personnel who can provide information, advice, and human contact
during the online buying process (Dennis et.al. 2002). Furthermore, product information
retail channels (Alba et.al. 1997), making it difficult for the consumer to gather sufficient
information to arrive at a choice decision. Home delivery, which can result in a time lag
between the order and delivery of purchase, is another important Value barrier for
The third functional barrier, Risk, represents the uncertainty and potential
undesired side effects that cannot be anticipated, which can inhibit consumer adoption of
innovation (Ram and Sheth, 1989). In the literature, perceived risk in online shopping
appears frequently as an important barrier to purchasing over the Internet. Both buying
and non-buying Internet users tend to perceive risk in online shopping (Ben-Ur and
Winfield, 2002; Lieberman and Stashevsky, 2002) based on the lack of trust in online
shopping channels (Hoffman et.al. 1999; Graner Kraeuter, 2002; Reynolds, 2000).
According to Hoffman et.al., (1999), many Internet users do not trust online firms enough
15
to engage in relationship exchanges with them. Consumers’ perceived risk of on- line
shopping is expressed through various concerns: fear of credit card fraud, reluctance to
human interaction, lack of proof of online transactions (e.g., receipt), fear of faulty home
fails to perform or does not comply with specifications (Lieberman and Stashevsky,
with their prior beliefs. Two types of psychological barriers, Tradition and Image barriers
have been identified. Tradition barriers result from the cultural changes consumers go
established traditions (Ram and Sheth, 1989). This can occur in the online channel when
activities that consumer have become accustomed to, such as the ability to personally
absent (Harrison Walker, 2002). Image barriers comprise the second psychological
barrier. They exist when consumers’ hold unfavorable beliefs that result from
stereotypical thinking (Ram and Sheth, 1989). Common Image barriers among consumers
regarding online shopping are that the process is compligcated, takes too much time,
home delivery service is poor, and that it is difficult to return merchandise (Raijas and
purchasing, namely overall satisfaction with previous online purchases and experience
of experience on attitudes. However, the same cannot be said of the effect of overall
Garbarino and Johnson 1999), others treat it as consequence (e.g., Hellier et.al. 2003).
Some insights from Roest and Piesters (1997) suggest that these differences arise because
attitudes can be formed either pre- or post purchase. Overall satisfaction, however, is
for postpurchase attitudes to overall satisfaction, they are more likely shaped by the latter,
making them the consequence rather than the antecedent (Roest and Pieters, 1997).
Indeed some researchers even suggest that attitude toward a product can be assessed as
the sum of satisfactions with various attributes of the product (Churchill and Supernant,
1982; Oliver, 1981). This essentially makes satisfaction an antecedent of attitude. Since
the present study focuses on consumers who have previously made online purchases,
shopping attitude is consistent with other aspects of attitude theories suggesting that
differential impact of these negative experiences on attitudes and overall satisfaction, i.e.,
negative experiences have a significant negative effect on online shopping attitude but
Related Studies
The following are foreign and local studies reviewed by the researcher that have
Foreign
to be more completive in corporate world. All companies need to step forward towards a
new technology. To be able to compete with global market, e-commerce was a good
corporate image, and are expected to contribute to overall customer satisfaction (Hossain,
2011). The easiest way to be reliable to the customer is to maintain an easy and image in
the company’s website, which created positive web experience to the customer. This can
be done by having transparent interface, rich content, easily accessible information and
having a design that facilitates multiple audiences. This is simple emphasizing the
importance of knowing the target visitors as they have different tastes in terms of color
and design as a whole. Also, a good design is not enough to make your customer stay in
the website; it must be informative a well especially on the product details. As what
Efendiolglu and Igna stated that companies may have great content, dynamic and
attractive design on their website, but the customer may not be aware of that website
(https://pue.ltu.se/ws/files/33033408/LTU-EX-2011-32955905.pdf).
18
consumers. This is one way of gaining the customers trust because costumers want to
believe that the information they provide will be protected and used only in appropriate
ways (Mansoorian, 2012). Some of the important details to be protected are Address and
Contact Number which has to keep in private. Passwords must also be encrypted to
Apart from the content of website and design of the pages, security must also take
payment systems must provide a high level of security due to the sensitive functions they
and understand what needs to be protected, possible attacks, how to protect vulnerable
points and a ways to detect attacks. These methods can also be made more resilient to
Most importantly, the limitations of the authentication method used must be clearly
understood. This is why online shopping prefers payment gateways such as PayPal,
PayZa, Google Checkout etc. to ensure a fast and secure transaction between the client
and editing your web site in order to increase the rankings of your site pages for specific
search terms in search engines. By targeting strategic key phrases that appeal to your
individuals who are seeking precisely whatever it is that you offer. Whether it is a
19
product, a service, a mission or a message that you want to promote, search engine
optimization provides benefits for just about any type of organization that wants to reach
Local
convenience and availability. Since the internet is accessible by people globally, the
customers are no longer limited within the vicinity of the store. Anyone can visit the store
anywhere, anytime without hassle. Just by navigating the store, the costumer can choose
the products and purchase it without going to the store directly. Online shopping proves
to enhance the way usual business transactions occur and helps lessen the time and effort
consumed by the company and costumers as well (Deanna and Fritz, 2011). With these, a
good relationship with their costumers will be established and their objective of
and gives a new option for selling and buying the company’s products and at the same
time not only selling and buying of products but also advertising the site (Roso and
Navarro, 2012). Since most of the companies employ websites as one of their marketing
strategies, competitors are also spreading. The company must take into considerations the
key factors in order to have a successful online marketing system starting from the target
audience, web design, interface, security in terms of payment and customer information,
Synthesis
Based on the information gathered by the researchers, company who engages into
Marketing are more likely to be more competitive in the business field. The company will
have a good image, thus attracting more customers. According to the related literature
and studies collected, online shopping also promotes convenience to both consumers and
company. Yet, to have a successful online marketing, there are several criteria to be
considered first before developing website. These are the target visitors, the web design,
The researchers’ aim is not just build a website but a costumer-converter online
proposed system will not just build to advertise all over the web but to provide good
services to the target visitors. These considerations will help the company in gaining a
good image and eventually attracting more consumers to buy their items.
21
CHAPTER III
METHODOLOGY
This chapter describes the research methodology used in the study. This includes
a discussion regarding the research design, sources of data, research instrument, data
Research Design
This study focused on knowing the pros and cons of using online shopping among
the Gr. 12 students of PSU- Bayambang, Pangasinan during the 2 nd Semester S.Y. 2018-
2019. It determines the advantages and disadvantages of using online shopping; the
effects of using online shopping; and the problems usually encountered when using
prevailing conditions, practices, beliefs, processes, trends, and cause and effect
relationships and then making adequate and accurate interpretation about such data. It is a
method of describing the nature of a situation as it exists at the time of the study and a
method of research based on the collection and analysis of the relationship of data.
shopping. It describe the pros and cons of using online shopping and help researchers to
determine the advantages and disadvantages of using online shopping, effects of using
online shopping and the problems usually encountered when shopping online.
Sources of Data
Campus, Bayambang, Pangasinan where the researchers are Grade 11 students. The
respondents are the Gr. 12 students of PSU-Bayambang who are 15 to 20 yrs old during
The school offered Senior High School level. They offered five academic strands
Population Sampling
This research utilized the purposive sample design. A purposive sample is a non-
The target population of this research include the Grade 12 students of PSU-BC.
Those students are in Senior High School level. The researchers will randomly choose
The instrument that the researchers used in this study was the Survey
Questionnaire for Respondents found in Appendix C that was used to gather information
about the pros and cons of using online shopping of Gr. 12 students of PSU-Bayambang.
samples according to the purposes of the researcher as her controls (Calmorin, 2010).
Bayambang using the letter found in Appendix A and the letter for the respondents is
found in Appendix B.
The important instrument in this study is the gathered data from the answers of
the respondents in the Survey Questionnaire and Checklist form that will be used to
define the stated problems of the researchers regarding with the issue.
Appropriate statistical tools were utilized in the analysis of the data gathered to
To answer sub-problems #1-5 which are the profile of the respondents in terms of
age, sex, interest, family monthly income and their daily allowance; the advantages and
disadvantages of using online shopping; the effects of shopping and paying online; and
lastly, the problems usually encountered by the respondents when shopping and paying
online, it may be delay in delivery, cheap quality of product, product damage, non-
There are three parts of the Survey Questionnaire that the researchers prepared.
The first part is the Personal profile, including the age, sex, and socioeconomic status or
the family monthly income, and their daily allowance. The second part of the Survey
Questionnaire form is the questions that answer mostly the sub-problems of this study; it
is about the level of agreement. Number 5 means Strongly Agree which the respondents
considered the phrase to be true or the respondents totally agree with the given phrase.
Number 4 means Agree which the respondents agree with the given phrase. Number 3
means Indifferent which the respondents agree or not. Number 2 is Disagree which
means the respondents do not agree with the phrase and lastly number 1 means Strongly
Disagree which means the respondents strongly disagree with the phrase. The last part of
the Survey Questionnaire form is a checklist which the respondents will check the
CHAPTER IV
interpretation of the data gathered. The results are organized according to the sub-
problems presented in Chapter I. the presentation is made in tabular and textual forms
The first sub-problem was the profile of the respondents in terms of age, sex,
N=30
Age Sex
Male Female
17 8 27 2 7 6 20
18 19 63 7 23 12 40
19 or 3 10 1 3 2 7
below
total 30 100 10 33 20 67
26
Table 1 shows the age range of the respondents. Majority (64%) of the
respondents have the age of 18. The 17 range of age comes next which comprises 30% of
the total respondents. The lowest percent goes to 19 year old and above which only
comprises 6% of the total sample population. Out of 50 respondents surveyed, 48% are
males while 52% are females which means majority of the total sample population are
females.
N=30
Table 2 shows the Family Income range of the respondents. Majority (40%) of
respondents have the family income between P 5,000 to P 20,000 per month. Less than P
5,000 per month comes next which comprises 26% of the total respondents. The lowest
percent goes between P 70,000 to P 100,000 which only comprises 2% of the total
population.
27
N=30
Total 30 100
Table 3 shows the daily allowance range of the respondents. Majority (66%) have
the allowance between P 100 to P200 per day. Less than P 100 per day comes next which
comprises 30% of the total respondents. The lowest percent goes between P 200 to P 300
allowance per day which only comprises 4% of the total sample population.
N=30
Statements 5 4 3 2 1 To 5% 4% 3% 2% 1% To
tal tal
to be able to shop at
any time of the day.
I prefer traditional or 2 3 14 9 2 30 7% 10% 47% 30% 6% 100
conventional shopping
to shop online.
Online shopping is 4 9 12 2 3 30 13% 30% 40% 7% 10% 100
risky.
Online shopping will 2 7 15 5 1 30 7% 23% 50% 17% 3% 100
eventually supersede
traditional shopping.
A long time is required 3 10 8 8 1 30 10% 33% 27% 27% 3% 100
for the delivery of
products and services.
Selection of goods 3 7 8 10 2 30 10% 23% 27% 33% 7% 100
available on the internet
is very broad.
The descriptions of 2 2 9 13 4 30 7% 7% 30% 43% 13% 100
products shown on the
website are very
accurate.
Online shopping is as 3 3 13 7 4 30 10% 10% 43% 24% 13% 100
secure as traditional
shopping.
Table 4 shows the advantages and disadvantages of online shopping and effects of
shopping of shopping and paying online, the respondents’ rating for each problem. Where
the scale of 5 means strongly agree while the scale 1 refers to strongly disagree.
29
7% of the total respondents strongly agree that shopping on Internet saves time
Only 10% of the total respondents strongly agree that it is a great advantage to be
able to shop at any time of the day while no one (0%) strongly disagreed.
Only 7% of the sample respondents strongly agree that they prefer traditional or
Only 13% of the total sample respondents strongly agree that online shopping is
7% of the total populations strongly agree that online shopping will eventually
Only 10% of the total populations strongly agree that a long time is required for
10% of the total populations strongly agree that selection of goods available on
Only 7% of the total populations strongly agree that the descriptions of products
shown on the website are very accurate while 13% strongly disagree.
Only 10% of the total populations strongly agree that online shopping is as secure
Only 7% of the populations strongly agree that while shopping online, the
Only 13% if the total populations strongly agree that the necessity that internet
reduces the monetary cost of traditional shopping while 10% strongly disagree.
30
Only 3% of the total populations strongly agree that the necessity of having a
27% of the total populations strongly agree that they prefer cash on delivery that
The table clearly shows that minority of the respondents strongly agree to the
advantages and disadvantages of shopping online and the effects of shopping and paying
online.
The last sub-problem is the problems usually encountered when shopping and
paying online. The survey questionnaire is a checklist type where the researchers gave
choices that corresponds to the answers of the respondents, also, the researchers included
“others” and “please specify” to put their answers that are not included in the selection.
First question is “How many times did you shop online this school year?”,
majority (60) shop online only once. 27% of the population shop online more than twice
Second question is “What are the products that you usually buy in shopping
online?”, majority (40%) of the total population bought clothes. 27% chose shoes to buy
and 3% chooses cinema ticket. Some of them included merchandise, bags, art materials,
Third question is “Have you ever felt any problem while conducting online
purchase?”, 63% of total population answered “yes” while 37% answered “no”.
Last question is “If yes, what kind of problem?”, 67% of the population
shopping online.
32
CHAPTER V
This chapter presents the highlights of the study, the salient findings, the
conclusions drawn from findings, and the recommendations made based on conclusions.
Summary
It has always been the aspiration of humankind to create devices that would
simplify the work of people. With the invention of computers and other gadgets, many
businesses have taken the leap to implement automated systems as to maximize the
The advantages and disadvantages of using online shopping were given majority
findings of this research. The answers or the scales of the respondents from the survey
proved that online shopping mostly have disadvantages and problems to be fixed as for
now. And the answers of the respondents help the researchers to see what people think
Findings
1. There were a total of thirty (30) respondents where ten (10) are males and twenty
(20) are females. There are 33% males and there are 67% females. There are 20%
that are 17 years old, 40% of 18 years old and 7% of 19 years old and above.
There are 30% of the respondents that have the family income of less than P 5,000
per month, 50% that have the family income between P 5,001 to P 20,000, and
3% that have the family income between P 70,000 to P 100,000. There are 30% of
33
the total respondents that have the daily income less than P 100 per day, 66%
have the daily allowance between P 100 to P 200, and 4% have the daily income
2. 7% of the total respondents strongly agree that shopping on Internet saves time
while 13% strongly disagree. Only 10% of the total respondents strongly agree
that it is a great advantage to be able to shop at any time of the day while no one
(0%) strongly disagreed. Only 7% of the sample respondents strongly agree that
disagree. Only 13% of the total sample respondents strongly agree that online
strongly agree that online shopping will eventually supersede traditional shopping
while 3% strongly disagree. Only 10% of the total populations strongly agree that
a long time is required for the delivery of products and services while 3% strongly
available on the internet is very broad while 7% strongly disagree. Only 7% of the
total populations strongly agree that the descriptions of products shown on the
website are very accurate while 13% strongly disagree. Only 10% of the total
shopping while 13% strongly disagree. Only 7% of the populations strongly agree
that while shopping online, the respondents hesitate to give their card number
while 7% strongly disagree. Only 13% if the total populations strongly agree that
the necessity that internet reduces the monetary cost of traditional shopping while
10% strongly disagree. Only 3% of the total populations strongly agree that the
34
strongly disagree.27% of the total populations strongly agree that they prefer cash
on delivery that payment via credit/cash card while 10% strongly disagree. The
table clearly shows that minority of the respondents strongly agree to the
advantages and disadvantages of shopping online and the effects of shopping and
paying online.
3. First question is “How many times did you shop online this school year?”,
majority (60) shop online only once. 27% of the population shop online more than
twice and 3% of the respondents shop online more than thrice. Second question is
“What are the products that you usually buy in shopping online?”, majority (40%)
of the total population bought clothes. 27% chose shoes to buy and 3% chooses
cinema ticket. Some of them included merchandise, bags, art materials, and
electronic accessories. Third question is “Have you ever felt any problem while
conducting online purchase?”, 63% of total population answered “yes” while 37%
answered “no”. Last question is “If yes, what kind of problem?”, 67% of the
Conclusions
Based on the findings, the researchers come up with the following conclusions.
1. Online shopping is not safe as what others think and online shopping has more
its disadvantages.
Recommendations
1. It is recommended that people who want to try online shopping should check their
web sites properly and know the given instructions for lesser problem to
encounter.
2. Respondents should not trust anybody from a little amount of time that they just
shopping online and read articles or any other form of comments from the first
users from that web site, shop or any form of shop through online.
36
APPENDIX A
MADAM:
We have the honor to request permission to conduct in this school our study entitled
“Pros and Cons of Using Online Shopping and Transaction among Grade 12
Students” to the Grade 12 students of the five strands of Senior High School here in
PSU-Bayambang Campus.
We will highly appreciate your favorable consideration and approval of the said request.
Noted: Approved:
APPENDIX B
Dear Respondent,
We have the honor to request for your time and effort to answer the Survey Questionnaire
needed to accomplish our study entitled “Pros and Cons of Using OnlineShopping and
Transactions among Grade 12 Students” to the students of the five strands of Senior
High School here in PSU-Bayambang Campus.
We hope that this request will be approved. Surely, your answers will be held
confidential.
Thank you for your kind consideration
Noted:
APPENDIX C
Survey Questionnaire for Respondents
This questionnaire is part of a research study to explore the Pros and Cons among
SHS Students in Pangasinan State University- Bayambang Campus, Bayambang
Pangasinan. Please answer all the questions to the best of your ability. All information
will be kept completely confidential.
Name (Optional):
Address:
Place a check (√) on the blank provided that corresponds to your answer:
1. Age
15 or below 16 17 18 19 or above
2. Sex
Male Female
3. Socioeconomic status (SES)
Family Income
Less than P 5,000 per month
Between P 5,001 to P 20,000 per month
Between P 20,001 to P 35,000 per month
Between P 35,001 to P 70,000 per month
Between P 70,001 to P 100,000 per month
At least P 100,001 per month
39
4. Daily allowance
Less than P 100 per day
Between P 101 to P 200 per day
Between P 201 to P 300 per day
Between P301 to P 400 per day
Between P 401 to P 500 per day
More than P 501
Part II.
Please select your level of agreement to the following questions.
Questions 5 4 3 2 1
Shopping on Internet saves time
It is a great advantage to be able to shop at any time of the
day
I prefer traditional/conventional shopping to shop online.
Part 3:
Please read each question carefully and indicate your response by selecting the
most appropriate choice.
1. How many times did you shop online this school year?
Only once
Only twice
More than twice
Others please specify:
2. What are the products that you usually buy in shopping online?
Accessories
Shoes
Clothes
Furniture
Electronic Gadgets
Computer products
Toys
Cinema ticket
Airplane/railway ticket
Others please specify:
3. Have you ever felt any problem while conducting online purchase?
Yes No
4. If yes, what kind of problem?
Delay in Delivery
Cheap quality of product
Product damage
Non-delivery
Others please specify:
41
BIBLIOGRAPHY
A. ARTICLES AND JOURNALS
Aklang, Ather and Ahmaed, Ejaz. 2014. Online Shopping: A Global Perspective Journal
of Basic and Applied Scientific Research 4(5)183 – 160, 2014.
George, Joey F. 2004. “The theory of Planned Behavior and Internet Purchasing”,
Internet Research, Vol. 14 Issue: 3, pp. 198-212,
https://dol.org/10.1108/1066224010342634.
Harrison-Walker, L. Jean. 2002. “If you build it, will they come?” Barriers to
International E-Marketing. Journal of Marketing Theory and Practice. Volume 10- Issue
2: Issue: Computer Medicated Marketing.
Jayawardenend, Chanaka; Lentin Wright; Dennis Charles. (2007)”. Consmers Online:
Intentions, Orientations and Segmentation; International 513 – 526.
https://doi.org/10.1108/09890530710750277
Mahnke, Rolf; Benlian, Alexander; 9 Hess, Thomas, 2015. “A grounded Theory of
Online Shopping Flow. International Jurnal of Electronic Commerce.
https://dol.org/10.1080/10864415.2015.1000222.
Momsuwe. Tonira Pareau; Dellaert, Benedict G.C. and Ruyter Ko de, 2004. What drives
consumers to shop online? A Literature Review. International Journal of Service Industry
Management, 15(1), 102-121.https://dol.org/10.1108/09564230410523358
Morganosky, Michelle a. and Aide, Brenda J. (2002). “Consumer demand or online food
retailing: is it really a supply side issue?” Intenational Journal of Retail and Distribution
Management, Vol. 30 Iss pp. 451-458.
Naovarat, Sirot and Juntongjin, Panitharn. 2015. Factors that affect the success of E-
Marketing in Thailand. International Conference on computer science and information
Systems {ICCSIS – 15).
Ram S. and Sheth, JagdishN.1989. “Consumer Resistance ti Innovations: The Marketing
Problem and Its Solutions: Journal of Consumer Marketing, Vol. 6 Issue 2, pp 5 -14.
https://doi.org/10.1108/EUMOOOOOOOOOO2542
B. PUBLISHED MATERIALS
Benthur and Winefield. 2202. Percieved Risk and Consumer Buying Behavior for e-
commerce in Malaysia
Hoffman, Donnal; Novak, Tjomas P. Schloser, Amn. Cosumer Control in Online
Environments. http://ecommerce.vanderbilt.edu/
Leeyayouthayotin, Lackana, 2004. Factors Influencing Online Purchase Intention: The
case of health food consumers in Thailand.
42
C. Others
https://news.abs-cbn.com/business/10/19/14/what-buying-behavior-filipinos-online
http://www.pna.gov.ph/articles/1050156
https://pue.ltu.se/ws/files/33033408/LTU-EX-2011-32955905.pdf
43
CURRICULUM VITAE
Personal Data
Educational Background
Personal Data
Name: Xerex N. Dela Cruz
Educational Background
2009-2014
Malasiqui Pangasinan
2014-2018
Malasiqui Pangasinan
45
Personal Data
Educational Background
2009-2014
Alcala Pangasinan
Inc.
2014-2018
Bayambang Pangasinan
46
Personal Data
Educational Background
2006-2014
Basista Pangasinan
2014-2018
Bayambang Pangasinan
47
Personal Data
Educational Background
2009 - 2014
Bayambang, Pangasinan
2014 – 2018
Bayambang, Pangasinan
48
Personal Data
Educational Background
2009-2014
Basista pangasinan
2014-2018
Personal Data
Educational Background
2009 - 2014
Alcala, Pangasinan
2014 –-2018
Alcala, Pangasinan