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    EXFINAL English+For+Bussiness +Alvan+Jesus+Enika+Elena

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    The document is about a business plan for a healthy food company. The company aims to improve customers' quality of life by offering healthy food and nutrition guidance. Its mission is to encourage healthy eating through innovative services and committed staff. The vision is to become the largest healthy food provider in the country. Short term goals include promoting healthy food locally, and long term goals include expanding the brand citywide and selling franchises. The marketing strategy involves social media advertising, discounts, trade shows, and increasing sales staff resources to attract customers, increase sales, provide good service, and earn brand recognition.

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    EXFINAL English+For+Bussiness +Alvan+Jesus+Enika+Elena

    Uploaded by

    vctッ
    29 views4 pages
    The document is about a business plan for a healthy food company. The company aims to improve customers' quality of life by offering healthy food and nutrition guidance. Its mission is to encourage healthy eating through innovative services and committed staff. The vision is to become the largest healthy food provider in the country. Short term goals include promoting healthy food locally, and long term goals include expanding the brand citywide and selling franchises. The marketing strategy involves social media advertising, discounts, trade shows, and increasing sales staff resources to attract customers, increase sales, provide good service, and earn brand recognition.

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    EXFINAL_English+For+Bussiness_+Alvan+Jesus+Enika+Elena

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    The document is about a business plan for a healthy food company. The company aims to improve customers' quality of life by offering healthy food and nutrition guidance. Its mission is to encourage healthy eating through innovative services and committed staff. The vision is to become the largest healthy food provider in the country. Short term goals include promoting healthy food locally, and long term goals include expanding the brand citywide and selling franchises. The marketing strategy involves social media advertising, discounts, trade shows, and increasing sales staff resources to attract customers, increase sales, provide good service, and earn brand recognition.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    29 views4 pages

    EXFINAL English+For+Bussiness +Alvan+Jesus+Enika+Elena

    Uploaded by

    vctッ
    The document is about a business plan for a healthy food company. The company aims to improve customers' quality of life by offering healthy food and nutrition guidance. Its mission is to encourage healthy eating through innovative services and committed staff. The vision is to become the largest healthy food provider in the country. Short term goals include promoting healthy food locally, and long term goals include expanding the brand citywide and selling franchises. The marketing strategy involves social media advertising, discounts, trade shows, and increasing sales staff resources to attract customers, increase sales, provide good service, and earn brand recognition.

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    © All Rights Reserved
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    Download as pdf or txt
    of 4

    ENGLISH FOR BUSINESS

    FINAL EXAM
    HOMEWORK

    COURSE: English for Business

    THEACHER: Monta Anaya Gustavo Ronal

    STUDENT: Alvan Jesus Enika Elena

    THEME: HEALTHY FOOD

    THE LINK OF THE VIDEO:


    https://www.youtube.com/watch?v=j9Bot_Q2R6Q

    Pág. 1
    ENGLISH FOR BUSINESS

    ➔ Name of the company

    HEALTHY FOOD
    The company is created with the intention of improving the
    quality of life of customers, the idea is based on offering healthy
    food and nutritional guidance services elaborated in a
    comprehensive plan. Customers will be provided with the
    proposal for improvement in food, made by professionals, listen
    to the client's expectations and assign the plan that fits their
    needs.

    ➔ Mission

    We are a responsible company that seeks to encourage the


    habit of eating healthy, through
    of an innovative service, strategic partners and committed staff.
    ➔ Vision

    We seek to become the largest provider of healthy food in the


    country for all people who do not have the time, conditions, or
    knowledge to cook daily, giving them a balanced and healthy
    diet.

    ➔ Goals (short-term goals and long-term goals)


    Short-term: Promoter of healthy food in the area
    Long-term: Expansion of the brand in the city and sale of franchises

    ➔ Market research (competitors- SWOT analysis-


    PEST analysis)

    Pág. 2
    ENGLISH FOR BUSINESS

    Competitors
    In recent years there has been a slight growth in healthy food
    businesses.
    -Quinoa Coffee: Offers healthy food through practical dishes with
    Peruvian ingredients. (Pardo y Aliaga 664, San Isidro)
    --Green Market: Specializes in a lifestyle that follows the flexitarian
    diet. (Emilio Cavenecia 354, San Isidro)

    SWOT analysis

    S W
    -Healthy food -Short life products

    -Personalized attention - Little experience in the market

    -Innovation of dishes

    O T
    -Few restaurants of this type -Economic and political situation of the
    country.
    -People who want to change their diet
    -Easy entry of new competitors.

    Pág. 3
    ENGLISH FOR BUSINESS

    PEST analysis
    P E
    -Political stability -Market growth

    -Health and environmental standards -Economic stability

    S T
    -Preoccupation with healthy eating -Support for business management

    ➔ Marketing goals

     Attract new customers.


     increase sales.
     Provide good customer service.
     Encourage quick purchases.
     Achieve brand recognition.
     Earn the customer's trust.

    ➔ Marketing strategy

     Social media advertising


     Discounts and promotions
     Ferias de muestras
     more resources dedicated to sales staff

    Pág. 4

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