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Takoyaki MNL Franchise Concept

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Franchise Concept Presentation

ABOUT TAKOYAKI MNL


The Takoyaki MNL is one of the most successful Takoyaki players in the industry today.

The Takoyaki MNL food cart was established by Ms. Almira Kristina C. Aguilar on July 2020 located at # 167
Gitna St., Barangay Bignay, Valenzuela City to serve distinctively tasty takoyaki to satisfy the cravings of its
customers. It started serving only tako variant (Octobits) freshly cooked and prepared upon order.

Takoyaki MNL has developed various flavors to complement its already popular Takoyaki Octo variant as well
as to offer different Japanese snacks that the customer is craving since day one.

From a successful first branch, Takoyaki MNL has grown into more than 20 branches across Metro Manila and
nearby provinces.
BRAND VALUES

Mission
To serve the best-tasting Takoyaki to Filipino consumers with the
best value of price and experience, nationwide.

Vision
To be one of the leading brands in quick food serving Takoyaki to
consumers in the Philippines, in terms of quality, taste, price,
experience and sustainability.
About Takoyaki MNL
After three (3) months of operating, Takoyaki
MNL expanded into bigger market place in the
island of Palawan and the rest of areas in
MIMAROPA. It started in Valenzuela to
MIMAROPA region, CALABARZON and many
more. We now have over twenty (20) branches
nationwide.
PRODUCTS AND SERVICES

Business Premium Package : Products offered to cart/kiosk with a 4sqm area size.
• Gitna, Valenzuela
CURRENT LOCATIONS •

Bignay, Valenzuela
Paso de Blas, Valenzuela
• Mapulang-Lupa, Valenzuela
• Malinta, Valenzuela
• Meycauayan, Bulacan
• Bahay-Pari, Bulacan
• Commonwealth, Quezon City
• Nangka, Marikina City
• Tanauan, Batangas
• Puerto Princesa, Palawan
• Roxas, Palawan
• Rio-Tuba, Palawan
• Narra, Palawan
• Brooke’s Point, Palawan
• Naga Bicol
• Mamburao, Occidental Mindoro
• Sablayan, Occidental Mindoro
• Sariaya, Quezon
• Candelaria, Quezon
• Antipolo City
• Taytay Rizal
UNIQUE SELLING PROPOSITION
1. Strong Brand Visibility – One of the most successful takoyaki players in the industry today. Its strong
marketing campaign and advertisements are visible through social media such as Instagram,
facebook, and it has been featured in different vlogs and websites.
2. Strong Research & Development team – R&D team continually innovates to provide strong variety of
product offerings and marketing campaign.
3. Easy to operate and fast ROI – very easy to operate, as it is still a retail business. Because of high-
acceptability, ROI can be as fast as less than nine (9) months.
4. Widely Accepted by the Market – Takoyaki is one of the top products in the industry and Takoyaki
MNL is one of the most trusted brands today.
FRANCHISE HIGHLIGHTS
Franchise Fee Php 50,000.00
Total Investment Php 50,000.00
Royalty 0%
Renewal Fee 2%
System-wide Advertising 2%
Local Advertising 1%
Terms 1 (initial)
Space Requirement 4 – 10 sqm.
INVESTMENT BREAKDOWN
(Business Premium Package: Cart)

Franchise Fee Php 50,000


Construction Cost (-)
Equipment/Tools/Cart Php 29,500 (approx.)
Cash Bond (Inventory) (-)
Uniforms Php 500.00
Initial Inventory (approx.) Php 20,000 (approx.)
FRANCHISE PRO FORMA – FIXED RENT
LINE ITEM
ROI 9 Months

Sales 100%

COGs 46.2%

OPEX 13.8%

ADS 3.00%

Renewal Fee 2.00%

EBITDA 35.00%
PRODUCT COSTING
SAMPLE RETAIL PROFIT COMPUTATION
PROTOTYPICAL MODEL

LINE ITEM
Ave Daily Sales Php 5,000

Ave Monthly Php 150,000

Ave Annual Sales Php 1.8M


FRANCHISE SUPPORT

PRE OPENING SUPPORT CONTINUING SUPPORT MARKETING SUPPORT


• Agreement to use trademark, • Regular field visits • Grand Opening Support
name, and logo • Continuing business monitoring • National and Local
• Start-up business guidance on the various aspects of Marketing Support
• Franchise Operations Manual managing and operating the
• Training center
• Refresher course trainings
• Continuous R&D of products and
offerings
NEXT STEPS

5.Signing Lease
4.Securing Location Agreement and
1. Brand Discovery 2.Application Franchise Agreement
(Identify and 6. Start of Franchised
and Franchise Submission & 3.Letter of Intent
negotiate Lease (Balance payment Outlet
Offering Financial Planning
Terms) towards Franchise
fees)
Thank you

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