Buffalo Wild Wings

Marketing Plan

Megan Hamik
Justin Butchert
Recreation Administration 135

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 Table of Contents
Executive Summary ………………………………………………………... Page 1
Chapter 1 ……………………………………………………………………. Page 2-3
Introduction ……………………………………………………………. Page 2
Agency Contacts ………………………………………………………. Page 2
Understanding the Organization ………………………………………. Page 3
Chapter 2 …………………………………………………………………… Page 4-7
External Environment ………………………………………………….. Page 4
Competition ……………………………………………………………. Page 5
Competitive Grid ………………………………………………………. Page 5
Ideas to Borrow ………………………………………………………… Page 5-6
Program and Facility Analysis …………………………………………. Page 6
SWOT Analysis ………………………………………………………… Page 6-7
Situation or Feasibility Analysis ……………………………………….. Page 7
Chapter 3 …………………………………………………………………… Page 8-9
Market Research ……………………………………………………….. Page 8
Market Segmentation …………………………………………………... Page 8
Target Markets …………………………………………………………. Page 9
Competitive Differentiation ……………………………………………. Page 9
Chapter 4 …………………………………………………………………… Page 10-11
Organizational Goals …………………………………………………... Page 10
Marketing and Sales Objectives ……………………………………… Page 10-11
Product Life Cycle ……………………………………………………….Page 11
Chapter 5 …………………………………………………………………… Page 12-15
Brand Name and Mark ………………………………………………… Page 12
Brand Name and Mark Critique ……………………………………….. Page 13
Brand Equity ………………………………………………………….. Page 13-14
Channels of Distribution ……………………………………………….. Page 14
Social Buying …………………………………………………………. Page 14-15
Chapter 6 …………………………………………………………………… Page 16-19
Human Resources ………………………………………………………. Page 16
Customer Service ……………………………………………………….. Page17
Internet Presence – Website …………………………………………….. Page 18
Internet Presence – Social Media ……………………………………. Page 18-19
Chapter 7 …………………………………………………………………… Page 20-21
Advertising ……………………………………………………………... Page 20
Sales Promotion and Merchandising …………………………………… Page 21
Publicity ………………………………………………………………… Page 21
Chapter 8 …………………………………………………………………... Page 22-23
Marketing Activities Timetable and Budget ……………………………. Page 22
Conclusions, Observations and Recommendations …………………….. Page 23
Appendix …………………………………………………………………… Page 24-27

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 Executive Summary
The following is a marketing plan written for Buffalo Wild Wings in Fresno,
California. It evaluates the companies marketing strategies and recommends new
strategies to try. In Chapter 1 you will find an introduction of the organization, along with
their mission statement. You will also find information on Sammy Franco, the main
contact I used from the organization to compile this information.
In Chapter 2 you will find an analysis of Buffalo Wild Wings external
environment and competitors. BWW’s two main competitors are Doghouse Grill and
Hooters. You will also find a Competitive Grid analyzing the difference between these
companies. I also analyzed BWW’s strengths and weaknesses using a SWOT analysis..
In Chapter 3 I discuss the different market research techniques used. I analyze the
market segmentation and target markets as well. You will also find an explanation of why
customers should choose BWW over competitors.
Chapter 4 discusses the BWW’s goals and objectives when is comes to marketing.
Franco explains that their main marketing goal is to reach Fresno State students and the
surrounding community. I also explain why Buffalo Wild Wings is in the growth stage of
the product life cycle.
Chapter 5 is all about branding. There is an example of their logo and I analyze
and critique the brand and logo. I also analyze how BWW builds their brand equity.
Fracno explains the channels of distribution and how the product finally reaches the
customer. I also discussed social buying. I do not think it would be beneficial to this
organization.
In Chapter 6 you will find human services and customer service tactics that BWW
uses. I also analyze their Internet presence both on their website and on social media. I
feel that their website it great but their social media presence needs some work.
Chapter 7 is all about publicity, sales, and promotions. I analyze BWW
advertising tactics and looked at a few of their recent ads. I also discuss their sales and
merchandising. In the appendix you will find a sample press release I wrote.
Chapter 8 is my conclusions and recommendations. I summarize all of my
suggestions throughout the plan and how they could be applied. I also summarize my
opinion of all their tactics discussed in previous chapters.

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 Chapter 1
Introduction to Organization

Introduction

Buffalo Wild Wings or BWW is a local restaurant right across from Fresno State.

It is part of a national chain of restaurants specializing in chicken wings. This site in

Fresno opened almost 2 years ago. With 16 different sauces and 5 different dry rubs to

choose from Buffalo Wild Wings goes above and beyond the standard chicken wings.

I chose to do my marketing plan on Buffalo Wild Wings because, even with their

close proximity to Fresno State they lack marketing specific to Fresno State students. On

the other hand as a national organization and a local restaurant, BWW does utilize some

very unique marketing tactics that I and the rest of the class could learn from. I also

currently work there, so I can see their marketing strategies first hand. It also means that I

have easy accessibility to the managers.

Agency Contacts

My main contact is my manager Sammy Franco. He is one of 8 managers and is

the main manager in charge of marketing, including but not limited to donating to local

organizations and placing advertisements locally. He is mainly responsible for the market

of the local Fresno restaurant. The national Buffalo Wild Wings is responsible for all

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national marketing. Sammy is in charge of the marketing budget and makes all final

decisions when it comes to marketing for the Fresno restaurant.

Understanding the Organization

Buffalo Wild Wings is all about the customers and that is reflected in their

mission statement. The following is an image of the mission statement along with

BWW’s core values and philosophies. The mission statement it’s self is specifically to

“WOW people every day.”

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 Chapter 2
Organizational Assessment
External Environment

Buffalo Wild Wings is the center of an urban area hit hard but the economic

crisis. With this crisis people are just not eating out at restaurants as often as they used to

and restaurants are having to get creative and try new techniques to draw a crowd.

BWW is taking many steps to combat the economic downfall. Twice a week on

Tuesdays and Thursdays, they feature $0.60 wings. Tuesdays are for traditional wings,

while Thursdays feature boneless wings. These prices are equivalent to about 40% off the

full price. This is the largest effort to combat the economic crisis affecting their clientele.

They are also utilizing such marketing strategies as passing out coupons for 6 free wings

or $5.00 off or using those as incentives to participate in quality control surveys.

BWW is utilizing technology to make their guests dining experience interactive.

In addition to 68 TVs dedicated to sports, BWW dedicates several TVs so guests can

enjoy playing poker or trivia using Buzztimer play boards. These are something that other

restaurants don’t have that guests really seem to enjoy. A guest can watch their favorite

team, enjoy wings and beer, while also playing poker or trivia all at once. To go one step

farther there is also a BWW Buzztimer app available on both Iphones and Androids. You

can play the trivia and poker without even needing a Buzztimer.

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 Competition

BWW 2 main competitors are Doghouse Grill and Hooters. Doghouse Grill is

right across the street and therefore attracts much of the same clientele. Hooters has a

very similar menu with the main focus being wings. They both also provide sports

centered television. The following is a competitive grid for Buffalo wild wings analyzing

their competition.

Competitive Grid for Buffalo Wild Wings

Location Strengths Weaknesses Promotions Prices

BWW Near Fresno State, National chain, 68 Somewhat new to National ads Wings from $6-40
across from Save TVs, 16 different the area. Only focusing on beer for 6-50 wings.
Mart Center sauces, 30 beers on promotes wings. and sports. Approximately $10
tap, known for Wing special days. for salads, burgers,
wings. Sports Coupons handed etc.
centered. out at every Fresno
state event.
Blazin’ challenge
Doghouse Near Fresno State, Known for tri-tip, No national brand Relies on local $7-10 for all
across from Save Local tradition. recognition. word of mouth for burgers, salads and
Mart Center Sports centered. advertising. sandwiches. $2-4
for fries.

Hooters Near River Park National chain. Not known for the National ads $9-12 for all
shopping center Sports centered. food. focused on sports burgers,
Beautiful and girls. Burger sandwiches, wings
waitresses. Mondays,
Wingsday
Wednesday

Ideas to Borrow

Hooters offers a lot more options aside from wings. BWW does offer other

options but they are limited. Hooters not only offers burgers, sandwiches and salads but

also soups, chili and seafood.

Buffalo Wild Wings should offer more options to reach a wider audience. They

should offer items such as soups and seafood to accommodate guests who don’t prefer

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wings or the other options currently offered. These items attract a different audience than

wings and burgers. Also by offering chili, this gives sports fans another option to enjoy

while watching their favorite team.

Program/Facility Analysis

Buffalo Wild Wings mainly focuses on wings, both traditional and boneless.

Along with the wings they offer 16 different sauces and 5 dry rubs you can have them

spun in. The sauces range from the mildest with Sweet BBQ to the spiciest Blazin’. All

wings are served with ranch, blue cheese, carrots and celery. As sides they also offer a

variety of choices including fries, onion rings, and buffalo chips. In addition to wings,

BWW offers salads, burgers and wraps all of which you put you favorite sauce on.

Buffalo Wild Wings also focuses on sports only television. With 68 TVs, there is

never a shortage of games to watch. BWW plays all NFL games on Sundays and opens

early to accommodate early games.

SWOT analysis

A SWOT analysis is an analysis of an organizations strengths, weaknesses,

opportunities and threats.

Buffalo Wild Wings has several strengths. It has national brand recognition, is

sports focused, and offers 30 different beers and 68 TVs.

BWW also has several weaknesses. It is relatively new to the area so it has not

established local brand recognition. It also only promotes wings.

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 BWW is located near Fresno State and that provides many opportunities to

promote to students and the community. They take advantage of these opportunities by

promoting and passing out coupons at Fresno State football games. They also sponsor

many campus organizations and events. They could take advantage of their proximity to

the Save Mart Center and promote more there.

Doghouse Grill is a threat to BWW. Doghouse is a local tradition and is known as

the place to go before or after football games or events at the Save Mart Center.

Situation or Feasibility Analysis

Buffalo Wild Wings could expand to sponsoring events at the Save Mart Center.

With such close proximity it would direct customers over to BWW after the event. A

feasibility analysis would be necessary. You would first need to find out if they have any

prior food contracts that would limit promotions. Then establish which events would be

best to sponsor and how many events per month would be sponsored.

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 Chapter 3
Marketing Research, Segmentation, and Competitive
Differentiation

Market Research

Buffalo Wild Wings main form of market research is offering surveys to every

other customer. As incentive for taking the survey, BWW offers $5 off the next purchase.

There are limitations, you must take the survey within 48 hours and the next purchase

must be within 14 days.

This is an effective way to achieve market research, however there are other

options. Human observation would be another way to achieve market research. This

would be much simpler because the customer wouldn’t have to do anything and the data

would be qualitative.

Market Segmentation

A market segmentation analyzes the target customers for an organization by specific

categories such as geography, demographics, psychographics, and purpose of trip. For

BWW the geography targeted is the area surrounding Fresno State and the Fresno and

Clovis community. The demographics targeted are families, mid – 20s females, males,

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and children. The psychographics targeted are sports fans, video gamers and trivia fans.

And finally the purpose of their trip is to enjoy wings, beer, and sports.

Target Markets

Sports Fans are the main clientele for Buffalo wild Wings. With 68 TVS playing

all sports, there is always a game to watch and always a TV in their line of sight.

Marketing specific major games would be the best way to reach this target

market. If they are looking to watch a specific game, they need to know that it will be

played at Buffalo Wild Wings. There are also several different types of video games

throughout the restaurant targeting the video gamer demographic. With the Buzztimers,

they target trivia fans.

Competitive Differentiation

Buffalo Wild Wings goes above and beyond competitors in the categories of

Wings, Beer, and Sports. With over 30 beers, 16 sauces and 68 TVs this offers customers

many options for the beer they want to drink, wings to eat, and games to watch.

BWW could capitalize on this more then they do. In their ad they feature beer,

wings and sports but they should explain why their beer, wings, and sports are better than

the competitors.

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 Chapter 4
Marketing Goals and Objectives

Organizational Goals

Buffalo Wild Wings has several goals. A short-term goal is to open another BWW

across town. A long-term goal is to make BWW a Fresno staple when it comes to

watching sports. They want to have brand recognition within the community.

Marketing and Sales Objectives

Product: To bring in more customers during the off times or seasons. Draw more

customers in the 2-5 time slot and bring in more customers during the summer when

there are not very many sports options.

Price: Promote happy hours and Wing Special days, and cut costs on inventory.

Place: Increase awareness among the Fresno State Community. Identify other target

markets that could be beneficial

Promotional Mix:

• Advertising: Stay with in budget set up by headquarters, reach target markets in

Fresno

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 • Personal Selling: Identify 2 more venues other than Fresno State to sponsor and

promote.

• Public Relations/ Publicity: Send out press releases and get on Fresno Bees

community calendar when showing big games.

• Promotion: Hand out free wings with purchase cards and $5 off coupons at

several different venues.

• Merchandise/ Packaging: Sell merchandise such as T-shirts and hats in store.

Continue selling sauces in store.

Product Life Cycle

BWW is in the Growth Stage. They are trying to grow and open new stores not

just in California but also all along the West Coast. They are also adding new items to the

menu to try out every couple of months and getting rid of items that are not selling.

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 Chapter 5
Branding, Channels of Distribution and Social Buying

Brand Name and Mark

On a summer night in 1981, Jim Disbrow and Scott Lowery were spending a

night of drinking in Kent, Ohio. When they became hungry, they went looking for

Buffalo, New York style chicken wings. They couldn’t find any and went home with out

eating.

The next morning, they came up with the idea to open a restaurant specializing in

Buffalo style chicken wings. A year later in 1982, they opened up Buffalo Wild Wings &

Weck on Ohio State University’s campus and was called BW3. Weck is a Kaiser roll

with cornstarch slurry and caraway seeds that sandwiches and burgers were served on.

Once it became a franchise, Weck was no longer used so it was dropped from the name.

The restaurant became simply Buffalo Wild Wings, shortened to BWW or B-dubbs.

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 The following is an example of the logo that is used on all company materials.

Buffalo Wild Wings Company Logo

Brand Name and Brand Mark Critique

The name and logo correctly identify the brand of the restaurant. The logo with

the buffalo with wings is very literal and the subtext of “Bar and Grill” explains the

atmosphere. However I do not understand the shooting stars on the logo. That is

something that could be changed. The slogan “ Wings – Beer – Sports” should also be

incorporated.

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Brand Equity

Brand equity is a way for organizations to measure the value of the company,

logo, and brand name. It also evaluates the perception of the company.

Buffalo Wild Wings makes a large effort to build brand equity nationally.

According to Franco Buffalo Wild Wings builds their brand by advertising on national

television and national sports magazines. The brand name and logo are featured on

everything from t-shirts to menus. In several Buffalo Wild Wings there is also a store that

sells products such as shot glasses, mugs, and sweatshirts with the BWW logo on it.

Channels of Distribution

Buffalo Wild Wings products including wings, chicken, burgers, vegetables, and

sauces originate from local Buffalo Wild Wings distributors. The products are delivered

to the local restaurants where they are cooked and served by servers to the guests. This is

a direct channel of distribution, because BWW national headquarters takes complete

control of where their product is coming from.

The distributors as well as the retailers take title of the product in this situation.

The distributor is the equivalent of a wholesaler in that all Buffalo Wild Wings purchase

their inventory from them. The restaurants or retailers then distribute them to the

customer.

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Social Buying

Social buying is a new phenomenon in the recent years. Social buying means that

companies offer discounts through specific websites and the websites receive a piece of

the profit. Sites such as Groupon and Living Social are social buying sites.

Buffalo Wild Wings has no experience with social buying. They go the traditional

route when it comes to promoting discounts. One of their methods is Buffalo Circle.

Once a guest signs up to join Buffalo Circle, they receive emails regarding discounts and

promotions.

Social buying is not something that would benefit Buffalo Wild Wings. Although

it may be beneficial to the consumer, it is not nearly as beneficial for the company.

Buffalo Wild Wings may not benefit from offering deals on their product, because there

are several weekly deals that are already promoted such as $0.60 wing Tuesdays and

Thursdays. And the company would like lose out on more than they would earn.

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 Chapter 6
Human Resources, Customer Service, and Internet Presence
Human Resources

When the Buffalo Wild Wings in Fresno opened they had open interviews to hire

most of their staff. Two years after opening, they are always accepting applications. All

employees, or team members as they are called, must go through an interview and

orientation before beginning training. The training process is six days long, including a

shadow shift. New Team Members are trained by Wing Certified Trainers or WCTs.

WCTs must go through their own extensive training process in order to become a trainer.

The New Team Member training process consists of activities, quizzes, and shadowing.

Outstanding employees are recognized through incentives such as employee of

the month. There are also regular competitions with the winning Team Members

receiving prizes such as gift cards. An example of a competition could be whoever sells

the most appetizers or desserts.

Customer Service

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 Buffalo Wild Wings is always striving to improve customer service. Franco

explained that the main tool to evaluate customer service is through the GEM program.

GEM means Guest Management Experience. It is a way to measure the guest’s

satisfaction after a visit. The main resource for GEM is through surveys provided on

their receipts. Guests can also compliment or complain about a Team Member online

using Hot Alerts for bad service and WOW Alerts for excellent service.

There are also regular mystery shoppers, who evaluate service as well as product

that score the restaurant. They need average a specific score or they will receive a

penalty. Mystery Shoppers may even reward the Team Member In addition Team

Members are held to standards required by BWW. Managers often time team member to

ensure that they are greeting guests in the correct amount of time or the food is delivered

fast enough.

As apart of their training process customer service it addressed. They are told in

how many seconds they must acknowledge a guest, what to say to when seating a guest

and greeting a table, and how all tables and food should look.

Complaints or incidents are almost entirely handled by a manager. Team

Members are trained to LIFT when there is a problem according to Franco. LIFT means

to Listen to the complaint, Inform managers, Fix the problem, and Thank the guest.

Buffalo Wild Wings does not really foster employee empowerment. Employees

do not have the ability to apply discounts or fix problems with out manager approval.

This is something that could be applied to BWW to provide the guests with better service.

At times it is inconvenient for Team Members to have to go find a manager to approve

everything.

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Internet Presence – Website

Buffalo Wild Wings national website is the first one to come up on the Google

search. It is a very easy to navigate website. Menu bar at the top offers information one

the three aspects of BWW: Wings, Beer, and Sports. It is also interactive. Under the

wings tab there is an interactive spectrum of the 16 sauces and 5 dry rubs, mild to spicy.

Under the beer tap, you can interactively click on domestic, imported, or craft. And find

descriptions of all the available beers. You can also find details on how BWW pours the

“perfect beer”. Lastly it is very clear where you can find a location close to you. The

location finder is right on the menu bar and all that is necessary is to type in a zip code,

city, or state. You can even use your current location and not have to type in anything. It

definitely attracts revisits, especially to keep up with limited time specials or sauces. Also

on the bottom of every page there is an opportunity to sign up with Buffalo Circle to

receive emails regarding promotions.

Internet Presence – Social Media

Buffalo Wild Wings (national) has both a Facebook and Twitter. They have a

pretty strong Facebook page with nearly 10,000 likes and almost 60,000 check-ins. Their

twitter page however should be a little more interactive. The pictures they post do make

the food look very appealing but they are not as prominent as they are on Facebook.

I think that BWW is utilizing the two social media outlets that would most benefit

them. And they are using Facebook to its full potential, but could be a little more

interactive on Twitter. For the local restaurant I think they could really benefit from at

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least a Facebook page. I recommend that they begin utilizing social media to attract more

local customers.

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 Chapter 7
The Promotional Mix
Advertising

Buffalo Wild Wings nationally has several advertising objectives, mainly to

attract guests to their local BWW. However locally the Fresno store has other specific

objectives. They want to draw more Fresno State students and attendees of Save Mart

Center events. They also want to spread the reach of Buffalo Wild Wings into north

Fresno. They advertise through print, in magazines and online, and TV and radio

commercials.

All advertisements go through the national headquarters. They use an ad agency

to create all print ads and commercials.

BWW already hands out discount cards at all major Fresno State events and at

some Save Mart Center events. However it would be beneficial to buy ad space on Fresno

State’s campus and inside the Save Mart Center. They could also buy ad space in the

Fresno State Football stadium.

Sales Promotion and Merchandising

Buffalo Wild Wings has many promotion strategies and objectives. They tend to

focus most of their promotions on Fresno State and the surrounding area. They hand out

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thousands of six free wing coupons at Fresno State football games and major community

events such as the “Big Fresno Fair”.

BWW has “points of purchase” all throughout the restaurant. This is how they

promote their wing specials and drink specials. “Points of Purchase” are poster and flyers

posted all over the restaurant to promote specific things. They are inserted into the menus

and on the table caddies and there are many posters throughout the restaurant to promote

different things. Some examples of what is promoted are $0.60 wings on Tuesdays and

Thursdays, and $3 tall drafts in happy hour.

They do a good job of Sales Promotions. The local BWW does not do much with

merchandising but nationally they are very good at it. Some stores even have

merchandise stores in their restaurants.

Publicity

The local BWW does not do very much of their own publicity. The national

headquarters is in charge of publicity and all press releases come from them. They write

press releases for events such as a Hunter Hayes live performance in October. If BWW is

sponsoring an event for another organization. They take on most of the publicity for it.

The KISS Country radio station and Fresno minor league team regularly host events with

BWW and take on the publicity themselves. In the Appendix you will find a sample press

release for the upcoming Buffalo Wild Wings Bowl.

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 Chapter 8
Marketing Activities Timetable and Budget, Conclusions,
Observations and Recommendations

Marketing Activities Timetable and Budget

The following is a table showing upcoming marketing activities, when they are to

be completed and the budget for them.

Marketing Details Assigned Too Due Date Estimated Cost

Activity
Fresno State Handing out 6-free Sammy Franco Throughout the $50,000 over the
Athletics wing coupons at year year to cover the
Fresno State sporting free wings
events
Raider Nation Sponsor local Sammy Franco Throughout $500 per
Raiders fan club to Football season Raiders football
watch Raiders game when Raiders game.
at BWW play
Fresno State Sponsor an on- Sammy Franco 3rd week in $2,000
Vintage Days campus wing eating April sponsorship
competition in the
week prior. Sponsor
by providing food
for volunteers
throughout the
weekend
MMA and Sponsor, promote Sammy Franco Throughout the $10,000
UFC Fights and sell tickets for year sponsorship and
local MMA and UFC ticket sales.
fights.

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Conclusions, Observations and Recommendations

National Buffalo Wild Wings headquarters seems to be mainly in charge of

marketing for the Fresno Restaurant. It would be very beneficial for the local BWW to

take control of much of their own marketing. They have the ability to make decisions on

things such as sponsoring on providing a donation. However almost everything else goes

through district managers up to national headquarters. They do not have the ability to

produce their own advertisements or publicity. The Fresno BWW should take on more

responsibility for their marketing.

Marketing Recommendations

• BWW should offer a more options such as chili. They do offer options other than

wings, however they are limited to salads and burgers. Adding chili to the menu

would reach the sports fan demographic, especially in the winter.

• BWW should capitalize more on the their strengths such as the 16 sauces and 68

TVs. These are things that competitors don’t have.

• The local BWW should utilize social media to promote their specific events.

• The local BWW should take over some of their publicity. Creating advertisements

and sending out press releases.

• The Fresno BWW should open a merchandise store like other BWWs around the

country.

• The local BWW should buy ad space in the local arenas such as the Save Mart

Center and the Fresno State football stadium.

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 Appendix

Chapter 7 Press Release …………………………………………………… Page i-ii

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For Immediate Release

Sammy Franco
Buffalo Wild Wings – 284
3065 E. Shaw Ave.
Fresno, CA 93710
(559) 348 – 9080

December 29th will bring the first ever Buffalo Wild Wings Bowl. With football

season in full swing, the local Buffalo Wild Wings is busier than ever. Football season

has traditionally been Buffalo Wild Wings busiest time of the year. Whether it’s college,

professional or fantasy, Buffalo Wild Wings is the place to gather to watch all the

gridiron action on any of the restaurants’ many big-screen televisions.

“Football fans know that there’s no better place to share in game day excitement

than Buffalo Wild Wings,” said Sally Smith, Buffalo Wild Wings CEO. “There’s a

reason this is our busiest time of year: the energy and camaraderie rivals the stadium

atmosphere and together with hot wings and cold beer – it’s an unbeatable combination.”

Earlier this summer, Buffalo Wild Wings announced that in addition to being the

place to watch college bowl games, the company will be hosting a bowl game as the title

sponsor of the Valley of the Sun Bowl. The Buffalo Wild Wings Bowl matches the third

selection from the Big 12 Conference and the third or fourth pick from the Big Ten

Conference, and will take place on Dec. 29 in Tempe, Ariz.

Billed as a bowl game for the fans, Buffalo Wild Wings hopes to bring the

Buffalo Wild Wings experience to Sun Devil Stadium. “We’re always looking for new

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and exciting ways to interact with our guests,” Benning said. “This bowl game gives us

that opportunity in a big way.”

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a

growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a

variety of boldly flavored, made-to-order menu items including its namesake Buffalo,

New York-style chicken wings. The Buffalo Wild Wings menu specializes in 20 mouth-

watering signature sauces and seasonings with flavor sensations ranging from Sweet

BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood atmosphere that includes

an extensive multi-media system for watching their favorite sporting events. Buffalo Wild

Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from

across the country. There are currently more than 840 Buffalo Wild Wings locations

across 48 states in the United States, as well as in Canada.

To stay up-to-date on all the latest events and offers for sports fans and wing

lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter and visit

www.BuffaloWildWings.com.

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