CHURCHS CHICKEN FRANCHISE OPPORTUNITY GUIDE

THE KEY INGREDIENT

in YOUR RECIPE for SUCCESS.
60 YEARS of DELICIOUS,
GROUND-BREAKING GROWTH

The year is 1952 the first Churchs Fried Chicken to Go opens its doors
in San Antonio, right across the street from the Alamo. 15 years later, in
1967, the first franchise opens. And we havent stopped growing since.
Visionary founder George W. Church embraced A PHILOSOPHY OF
OPERATIONAL SIMPLICITY: a limited menu, equipment designed to
do one thing well, people trained to do the same, and control of operational
costs. By cutting the frills common to the restaurant industry at the time,
Mr. Church felt he could deliver his product profitably, at low cost, and
with A MORE EFFICIENT USE OF CAPITAL AND EMPLOYEES.
Its a philosophy that Churchs is proud to follow even today.
 IVE HAD an ADVANTAGE AS
A RESTAURANT CEO BECAUSE
Jim Hyatt
- IVE WORKED ALMOST EVERY
CEO and FORMER POSITION FROM the BACKDOOR
QSR FRANCHISEE
FORWARD: MOPPING FLOORS,
INSTALLING DECOR, FIXING
the FRYERS, OWNING A QSR
FRANCHISE. SIGNING PERSONAL
GUARANTEES AND WORRYING
ABOUT PAYROLL, SENDING IN
ROYALTY CHECKS - IT MEANS
SOMETHING to THE FRANCHISEES
TO KNOW THEIR CEO HAS
WALKED in THEIR SHOES.

WHY CHURCHS ? BECAUSE If you want to know what it takes to be a SUCCESSFUL FRANCHISEE, look no further

THE FOOD QUALITY HERE

than our own CEO JIM HYATT. Jim spent years operating his own QSR franchises
IS THE BEST IN CLASS, AND
THERES THE OPPORTUNITY
before being tapped to lead Churchs into becoming the thriving brand it is today. This
TO BUILD TEAMS AND ENTREPRENEURIAL SPIRIT runs deep through our organization and helps us understand
FRANCHISES, AND TO PUSH and anticipate our franchisee needs better than anyone else in the industry. Its a perspective
THIS BRAND UP TO ITS
that makes it easier to notice the things that matter and help take responsibility for getting
RIGHTFUL PLACE ON THE
GLOBAL STAGE: ITS EXCITING
things right. Because when its all said and done, were committed to coaching you through
TO LEAD THAT CHARGE. the process to get the BEST OUTCOME for everyone involved.
About Us - Today Churchs growth represents an opportunity for unprecedented stability
A FRESH BATCH of RESTAURANTS and a commitment to franchisee success that you can build on.

LOCATIONS in 29 STATES
and MORE THAN 23 GLOBAL MARKETS 2 ND LARGEST
INTERNATIONAL CHICKEN CHAIN

SYSTEM-WIDE SALES
REPORTED at

1.2
RESTAURANTS and GROWING

$
3 RD
CHURCHS has GROWN to BECOME

LARGEST
NATIONAL BONE-IN CHICKEN CHAIN

IN the COUNTRY BILLION

 Profitable and sustainable franchising is the key ingredient for our brands growth.
About Us - Tomorrow
Churchs provides franchisees with flexible real estate and construction programs
THE SECRET INGREDIENT for GROWTH that offer exceptional development opportunities in markets across the country.

OPPORTUNITIES for DEVELOPMENT

OKLAHOMA
Oklahoma City
MICHIGAN OREGON
Detroit Eugene
Lansing Portland
MISSISSIPPI PENNSYLVANIA
Biloxi Philadelphia
MISSOURI SOUTH CAROLINA
St. Louis Columbia
MONTANA TENNESSEE
Billings Chattanooga
NEBRASKA Memphis
Lincoln TEXAS
Omaha Austin
NEW HAMPSHIRE Dallas
Growth Opportunities
Nashua Houston
No Growth Opportunity San Antonio
NEW JERSEY
Trenton UTAH
ALABAMA Salt Lake City
Birmingham NEW MEXICO
Albuquerque VERMONT
Huntsville
Burlington
Montgomery NEVADA
CONNECTICUT IDAHO Las Vegas VIRGINIA
ARKANSAS KENTUCKY
New Haven Boise Reno Norfolk
Ft. Smith Lexington
Richmond
Little Rock ILLINOIS Louisville NEW YORK
DELAWARE
Chicago Buffalo WASHINGTON
ARIZONA Wilmington LOUISIANA
Springfield New York Seattle
Phoenix Baton Rouge
FLORIDA Rochester Tacoma
Tucson INDIANA Lafayette
Jacksonville
Indianapolis New Orleans WEST VIRGINIA
CALIFORNIA Miami NORTH CAROLINA
Charleston
Los Angeles Orlando IOWA MAINE Charlotte
Sacramento Des Moines Portland Raleigh WISCONSIN
GEORGIA
San Francisco Madison
Albany KANSAS MASSACHUSETTS OHIO
COLORADO Atlanta Kansas City Boston Cleveland WYOMING
Denver Columbus Wichita Worcester Columbus Cheyenne
Brand Positioning

In 2013, we refined our brand positioning so it appeals

more to people who flat out love chicken or what we call
Chicken Passionates. These people come from all walks
of life and typically choose to eat chicken 4-6 times a week.
THATS WHY at CHURCHS WE DO CHICKEN DIFFERENTLY NEVER FROZEN, ALWAYS-FRESH, MARINATED OVERNIGHT, and

PREPARED FROM SCRATCH in SMALL BATCHES. WHICH TRANSLATES TO A FRESHER, HIGHER QUALITY PRODUCT. BUT ITS NOT JUST
ABOUT GREAT CHICKEN at A LOW PRICE POINT. ITS ABOUT THE VALUE and the ENTIRE EXPERIENCE YOU GET at CHURCHS .

And thats reflected in our brand

campaign tagline, HAVE the LOVE.

It encapsulates everything that goes

into our product on a daily basis the
quality, the passion, and the pride. And
its a sign of our commitment to giving
our guests more than just a meal, but
a quality experience they can enjoy on
their own or with friends and family.
 PREPARING GOOD
FRIED CHICKEN is an ART
Our Product

Our menu is designed to resonate

with the countrys fastest growing
demographic multi-cultural Were known for providing
BIG PORTIONS of juicy,
consumers. And while were best known for our marinated chicken that

Southern fried chicken (in both original tastes just like homemade.
-

and spicy flavors) we also serve a number of tasty Every piece of chicken
is HAND-BATTERED and

sides including fried okra, cole slaw, mashed biscuits are drizzled with
sweet honey-butter right

potatoes, jalapeno peppers, french fries, out of the oven.

-
corn on the cob, and our signature honey-butter Weve eliminated trans fats
and have introduced
biscuits. Its the kind of authentic, BONELESS CHICKEN
products to address shift in
freshly prepared food that keeps customers demand among consumers.

coming back time and time again.

SERVING GREAT
CHICKEN isnt
JUST ABOUT
GREAT CHICKEN
Star Image Program

WHEN IT COMES to GUEST SATISFACTION, IMAGE and EXPERIENCE

ARE JUST as IMPORTANT as the CHICKEN. WHICH is WHY WEVE
DEVELOPED A NEW IMAGE STRATEGY AND RESTAURANT DESIGN
ONE THAT REFLECTS OUR HERITAGE and DELIVERS a REFRESHING
RESTAURANT EXPERIENCE for OUR GUESTS.

INTRODUCING the STAR IMAGE DESIGN

Our new design philosophy
combines the Churchs
personality with the rich,
TEXAS HISTORY of the
Lone Star. Its a symbol of fierce
individualism and an unyielding
desire for freedom.

The REJUVENATED
DESIGN has drawn praise
from customers, employees,
and QSR fans everywhere.
But most importantly, were
averaging over $1.2 million 1
in annualized sales from
these new builds, with
strong flow-thru.
1 For more details, see Item 19 of the 2014
Churchs Chicken Franchise Disclosure
Document, available upon request.
 WHAT WE
BRING to THE
TABLE
(BESIDES DELICIOUS FRIED CHICKEN)
What We Bring To The Table

WE OFFER a WORLD-CLASS MODEL of SUPPORT SERVICES THAT MAKE it EASIER FOR OUR
FRANCHISEES TO GET UP AND RUNNING and GET CASH FLOW MOVING QUICKLY, INCLUDING:

Branding/Marketing Support This COMPETITIVE VALUE proposition combined

with our killer product and simple operational
Real Estate Development formula are why Churchs has continued to grow
and Construction into one of the largest chicken QSR concepts in
the US today. At Churchs, youll belong to an
Development Incentives
organization that has been in operation since 1952
New Market Development and has been franchising for over 40 years. Its all
here: a GREAT PRODUCT, room for unit growth,
Training restaurant support, and brand momentum.

Operations Support
Supply Chain
Research & Development
What You Bring To The Table

BECOME PART of the

CHURCHS FAMILY.

INITIAL INVESTMENT

INITIAL FEES1
(all new franchisees are required to develop a minimum of 3 restaurants within 4 years)

+ Development Fee $10,000 / restaurant

+ Franchise Fee $15,000 / restaurant
+ Royalty Fee 5% of gross sales
+ Marketing Fee 5% of gross sales

Minimum of five years of current ESTIMATED TOTAL INITIAL INVESTMENT2

restaurant operations EXPERIENCE. (all figures exclude the cost of real estate)
-
Willing to GROW with a proven brand. + 2200 Free-standing (2200 sq. ft.) $918,300 - $1,336,600
+ 1850 Free-standing (1850 sq. ft.) $753,300 $1,301,600
-
+ Strip Mall Inline or End Cap (1450 sq. ft.) $478,300 - $936,600
Financial requirements consist of a
minimum of $650,000 LIQUID CAPITAL
1 For more details, see Item 5 of the 2014 Churchs Chicken Franchise Disclosure Document, available upon request.
to invest and $1.5MM in net worth. 2 For more details, see Item 7 of the 2014 Churchs Chicken Franchise Disclosure Document, available upon request.
Why Invest with Churchs and Why Now?

THE FUTURE is JUICY.

Something amazing is happening at Churchs and we want you to be a part of it. With the launch
of our new restaurant designs, Churchs is entering an exciting new chapter in our 63-year history.
And nows a great time to join us.

The restaurant level You get great support from Churchs has the BEST
management systems at corporate. Theres A LOT of BUSINESS SUPPORT
Churchs Chicken are simple. GROWTH POTENTIAL center and the best fried
We focus on quality products, in places that do not have a chicken. The result has
friendly service and clean Churchs Chicken now, but some customers coming
restaurants. These are theres also a lot of growth in 3 times a week.
KEY INGREDIENTS potential in the restaurant
to the BRANDS SUCCESS. within our existing menu. - Aslam Khan, Franchisee - 136 units

- Noor Samji, Franchisee - 4 units -Janice Bowen, Franchisee - 7 Units

CHICKEN MATTERS

ITS the WORLDS #1 PROTEIN.

No matter where you go, just about
everyone loves chicken. And they eat
it every day, on multiple occasions. It
truly is a food for people from all walks
of life, all socio-economic levels, and all
ethnicities, all over the world.

At Churchs, we know that

CHICKEN MATTERS. And it matters to
our guests even more than anyone else
because they are chicken passionate. We
provide our guests and their families with WE DELIVER on THIS PROMISE THROUGH OUR FOUR
delicious, quick, complete, wholesome STRATEGIC PILLARS for SUCCESS, WHICH INCLUDE:
meals. And whether they dine in, or take
Food Should Do More Than Make You Full Theres a little love in every box.
it home or to a picnic, we help them share
Our Secret Ingredient Is Invisible Food made with love always tastes better.
those meals together. They trust us to
We Make It Happen For The People Who Make It Happen We understand our guests
always be there when they need us, and hectic lives. Thats why we strive to deliver the best chicken at the best value.
we strive to earn that trust every day. We Make Chicken Churchs commitment to quality separates us from the rest.
 980 HAMMOND DR NE, SUITE 1100 | ATLANTA, GA 30328 USA
PH. 800-639-3495 | CHURCHS.COM

THIS IS NOT AN OFFER TO SELL A FRANCHISE. ANY OFFER OR SALE WOULD BE MADE BY MEANS OF THE CHURCHS CHICKEN FRANCHISE DISCLOSURE DOCUMENT,
IF REQUIRED BY APPLICABLE LAW, THE TENDER OF A FRANCHISE AGREEMENT OR BOTH. 2015 CAJUN OPERATING COMPANY, UNDER LICENSE BY CAJUN FUNDING CORP.