IMPACT PRACTICE

This program provides you with everything you will need to plan,
measure, communicate and grow your social impact.
The Social Enterprise
Institute exists
to equip a global
movement of
entrepreneurs with
the inspiration,
knowledge and tools
they need to deliver
social change.
ABOUT OUR
PROGRAMS
The Social Enterprise Institute provides world-
leading learning for social enterprises, purpose-driven
businesses, and enterprising nonprofits.

Developed by international experts, each of our

programs offer the practical knowledge, tools, and
confidence you need to master a topic. You can dive
deep into one subject bundle, or take a series of
bundles over several subjects that will provide all
the foundational knowledge needed to develop a
successful social enterprise.

Our interactive, video-based training programs are

completed online at the pace, location and time of your
choosing. You learn with a global community of social
entrepreneurs and coaches, and can ask questions and
get feedback at any time.

If you want to develop your skills and build your social

enterprise as part of an incredibly supportive online
community, our programs are for you.
IMPACT PRACTICE
FOR SOCIAL
ENTERPRISES
Everyone’s looking for better ways to account for the good work of their
organization and the difference they make.

There’s certainly been a growing interest in the topic of social

impact measurement over recent years. Governments,
foundations and investors are all beginning to use this new
language. They’re also introducing extra requirements and
placing an increasing burden of proof on organizations just like
yours.

The reaction has been a mixture of curiosity, confusion and

concern on the part of social entrepreneurs and social
enterprise managers.

But don’t worry. While there is no simple, cost-free

solution to the challenge of measuring impact,
it really doesn’t have to be complicated. With
just a little time and effort even the smallest of
organizations can produce a full, balanced and
compelling account of their work.

Developed in partnership with international

pioneers, Social Value Lab, this program has
been developed to support better impact
practice. It covers all of the things that
organizations can do to plan, measure,
communicate and grow their social
impact.
WHAT YOU WILL LEARN
This program brings together in the most > Collect credible data that will indicate
comprehensive way yet, the main approaches, progress towards your intended outcomes,
templates, tools and tips for better impact and help make the case for your work.
practice. It draws on best practice approaches
from across the world. > Communicate the evidence you gather
through narrative, numbers, images
On successful completion of the program you will and stories that are appropriate to your
be able to: audience.

> Identify the people and groups that your > Use the evidence you have gathered
organization is accountable to, and build to make better decisions, extend your
consensus on the mission and results that influence, and grow the impact of your
will lead you to success. organization.

> Understand the ways in which you are The program provides all the tools you need to
uniquely placed to deliver and measure show your enterprise delivers well, produces
value – customer, financial, operational, and impacts (social, economic and environmental)
social value. and creates value for the people you are
accountable to.
> Plan your intended results by developing a
simple, logical framework that enables you
to consistently measure the right things in
the right ways.
THE COURSES
INCLUDED
Through a series of 10 online courses, the program provides all of the foundations for better
impact practice.

1. ESTABLISHING YOUR MISSION

Your organization is on a mission to change society for the better. It all starts here. Find out how to
tell others about your cause and why it matters. Learn how to build consensus on the mission that
propels your work forward and defines its success.

2. DEFINING YOUR BUSINESS MODEL

All successful social enterprises find the sweet spot between mission and money. Learn about the
different businesses approaches that can be used to deliver your mission and how to design a
business model that will maximise impact.

3. IDENTIFYING YOUR VALUE PROPOSITION

Social enterprises are complicated organizations. They create value in many ways. Find out
about value propositions, and how you can use them to describe the things that make your work
distinctive, successful and uniquely valuable to others.

4. DEVELOPING A RESULTS FRAMEWORK

Making a positive change in the world isn’t easy. It takes careful planning. Find out how to explain
your theory of change, and how to use it to manage the relationship between your strategies, your
performance, and the results you bring about.

5. USING PERFORMANCE MEASURES

Not everything that counts can be counted, and not everything that can be counted counts.
Discover out how to find, use and apply performance measures to show that you are making
progress and achieving the impact you hoped for.
 6. COLLECTING USEFUL INFORMATION
The facts are always friendly, so let good evidence guide your way. Find out how to decide what
information you should be collecting and the methods that you can use. Learn about our 10 tips
for better data collection and a simpler life.

7. GAUGING PERFORMANCE AND IMPACT

Using data can be overwhelming, but you don’t have to drown in a sea of numbers. Find out how
to assemble and analyze data quickly and in a way that stands up to scrutiny. Learn how to use
data to make smarter and more impactful decisions.

8. REPORTING ON RESULTS
You no longer have to get weighed down by the same dull reports. Find out how to produce a full,
balanced and persuasive account of your work. Learn how to use narrative, numbers, images and
stories to good effect.

9. COMMUNICATING WITH IMPACT

Don’t keep your story a secret; shout it from the rooftops. Find out to use tried and tested
communication methods to share your evidence, strengthen your message and mobilise an army
of supporters behind your cause.

10. USING EVIDENCE TO GROW IMPACT

Got your message out there but want to take things to the next level? Find out how to use evidence
to drive a cycle of improvement – transparent performance, useful learning, better results, more
support, and it goes on.

These courses can be taken sequentially, with each building on the last, or you can take them as and
when you require knowledge on a particular topic.
WHAT YOU GET
The Impact Practice Program is available on-demand, in bite-sized chunks and in a form that’s just right
for busy founders, managers, and staff.

From the program you can:

Get the full e-learning bundle, which includes

unlimited access to all 10 online courses, together
with exclusive downloadable templates and
worksheets, plus an array of relevant examples,
reading and further resources.

Deepen your learning experience through an

intensive, group-based training day where you will
learn among a supportive group of peers, and then
gain certification on successful completion of the
online courses and submission of an applied program
assignment.

Take the opportunity for a more personalized program

(Premium Program only), including monthly check-
ins, access to group coaching every two weeks by
way of video calls, together with up to 10 one-on-one
coaching sessions to help work through all of your
marketing challenges.
PROGRAM OPTIONS
AND FEATURES
Choose the program option that works for you.

E-LEARNING ACCELERATED PREMIUM

BUNDLE CERTIFICATE PROGRAM

Introductory program video Introductory program video Introductory program video

Package of 10 on-demand Package of 10 on-demand Package of 10 on-demand

e-learning courses e-learning courses e-learning courses

Downloadable templates and Downloadable templates and Downloadable templates and

worksheets worksheets worksheets

Recommended reading and Recommended reading and Recommended reading and

resources resources resources

Initial check-in call with the Initial check-in call with the Initial check-in call with the
program leader program leader program leader

Ongoing monthly contact with Ongoing monthly contact with

the program leader the program leader

Exclusive course materials and Exclusive course materials and

resources resources

Program assignment and Program assignment and

assessment assessment

Certificate on successful Certificate on successful

completion completion

Regular motivational emails, tips

and videos

Access to additional online

masterclasses

Fortnightly peer group coaching

via video calls

Up to 10 one-to-one expert
coaching sessions
WHO THE
PROGRAM IS FOR
Our impact practice program is designed especially for social enterprises, mission-led businesses, and
nonprofits, as well as the institutions that support them.

Looking for better ways to tell others about the social and environmental good that you do? Heard about
social impact measurement but don’t know where to start? Can’t decide on what approach to adopt or
which tools to use? Look no further, this is the program for you.

If you belong to one of the following groups, this program will likely be the perfect fit.

FOUNDERS AND PROJECT MANAGERS AND FUNDERS AND

LEADERS EVALUATORS ADVISORS
Perhaps you’re starting or Maybe you’ve been given some Are you a government official,
building your social enterprise responsibility for monitoring, investor, funder or advisor
but don’t yet have someone evaluating and reporting. Not supporting nonprofits or social
in place to deal with impact sure if you’re doing the right enterprises? If so, this program
measurement and reporting. things? Don’t worry, through our will help you to introduce
You can quickly learn the e-learning you will quickly build and support impact reporting
foundations of impact practice your skills and confidence. You in a way that is appropriate
or take courses just when you can also take our full certificate and proportionate. Further
need them. With affordable to deepen your knowledge and customized training, consulting
coaching you can get all your validate your skills, or work with and support services are also
questions answered. an expert coach to improve your available on request from the
practice. Social Enterprise Institute.
ABOUT
THE SOCIAL
ENTERPRISE
INSTITUTE
The Social Enterprise Institute is the world’s school
for social enterprise. We’re on a bold mission to
equip 1,000,000 changemakers with the inspiration,
knowledge, and connections they need to achieve
a lasting social change. We bring together a diverse
global team of social entrepreneurs, educators,
developers, content specialists and coaches.
WHERE CAN I
FIND OUT MORE?
Committed to making a change in the world?
Talk to us or register your interest today.

CONTACT US:

ASK A QUESTION
hello@socialenterpriseinstitute.co

REGISTER TODAY
www.socialenterpriseinstititute.co

The Social Enterprise Institute is the world’s school for social enterprise. We bring all
the knowledge and tools you will need to start, manage, and grow an amazing social
enterprise… plus a supportive global community of peers, instructors, and coaches.

www.socialenterpriseinstitute.co