CSR Definition
CSR Definition
CSR Definition
Environmental Responsibility
Environmental responsibility is the pillar of corporate social responsibility
rooted in preserving mother nature. Through optimal operations and support
of related causes, a company can ensure it leaves natural resources better
than before its operations
Ethical Responsibility
Ethical responsibility is the pillar of corporate social responsibility rooted in
acting in a fair, ethical manner. Companies often set their own standards,
though external forces or demands by clients may shape ethical goals.
Philanthropic Responsibility
Philanthropic responsibility is the pillar of corporate social responsibility that
challenges how a company acts and how it contributes to society. In its
simplest form, philanthropic responsibility refers to how a company spends its
resources to make the world a better place.
Financial Responsibility
Financial responsibility is the pillar of corporate social responsibility that ties
together the three areas above. A company make plans to be more
environmentally, ethically, and philanthropically focused; however, the
company must back these plans through financial investments of programs,
donations, or product research
Although CSR programs have generally been most common among large
corporations, small businesses also participate in CSR through smaller-scale
programs, such as donating to local charities and sponsoring local events.
Doing the right thing, which means engaging in good business ethics, is not
the same as corporate social responsibility. CSR is the onus on a business to
act in the interest and for the benefit of the community whenever possible—
sometimes even at the detriment of a profitable opportunity that may have
adverse outcomes for the environment or people.
Business ethics is sometimes confused with corporate social responsibility (CSR). Although the two are
related, they are not quite the same. It is important to understand how they are different as well as how
they are related to each other. We will begin by clarifying what CSR is because this will help us
understand how business ethics and CSR are related.
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The Stakeholder theory is the predominant paradigm governing corporate
social responsibility. The corporations are now aware that they cannot
survive and prosper without the support of society. The growing demand
that corporations should look beyond their business interests and
prioritize interests of society has made it clear that in the form of social
responsibility, companies should look beyond their profi t-making motive
and make sustainable use of the environmental resources in which
society has a signifi cant interest. Since businesses host their company’s
operations in society, in return, society also expects the business to show
responsibility for aspects of their operations. Managing a quality
relationship with the key stakeholders is crucial for the success of
a ;trfcorporation. One of the company’s key stakeholders is its immediate
communities that suff er the direct impact of its operation.
As, Mallen Baker, a CSR specialists states that “CSR is no longer defi ned-if
it ever really was-by the process of how much money a business gives
away, but by how that business makes its money in the fi rst place”. [6]
In its social and environmental report, the company listed its CSR
practices eff orts, including the environmental impact, and the CEO
detailed Enron’s vision and values as mutual respect, integrity, and
excellence. Further, the accomplishments listed by the CSR task force of
the company proved out to be nothing but irony. Similar was the scenario
in the Satyam scam of India.
Satyam’s CSR eff orts were acclaimed universally, and the company
received many prominent awards; however, it collapsed due to its
management’s fi nancial defrauding practices against the company and its
stockholders. There was extensive falsifi cation of accounts, showing large
cash and fi xed deposits in the company’s balance sheets when, in reality,
the balance fi gures were a complete sham. In addition to Satyam, India
also faced corporate scam of the National Stock Exchange Limited (NSEL),
highlighting the need for built-in mechanisms for rewarding corporate
governance norms and punishing those violating the same. The instances
discussed suggest that no prior telltale signs of unethical practices in a
corporation are visible until the ‘house of cards’ collapses.
Support for the Stakeholder View of Corporate Social Responsibility Two main kinds of arguments
support the stakeholder view of CSR: instrumental arguments and normative arguments