EMAIL

LAUNCH
WORKBOOK

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CONTENTS
PAGE 3 Welcome Email Examples

PAGE 7 Newsletter Examples

PAGE 11 Crazy 8 Launch Strategy Examples &

Advanced Beta Presale Example

PAGE 19 Bonus Launch Email Examples

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 WELCOME EMAIL
EXAMPLES

featuring

Marie Forleo Melyssa Griffin Noah Kagan

MarieForleo.com MelyssaGriffin.com OkDork

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WELCOME EMAIL MARIE FORLEO

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WELCOME EMAIL MELYSSA GRIFFIN

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WELCOME EMAIL NOAH KAGAN, OKDORK

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 NEWSLETTER
EXAMPLES

featuring

Teachable
teachable.com

Here are three examples written by Ashley at Teachable where each email
had a 25-29% open rate.

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NEWSLETTER, 29% OPEN RATE TEACHABLE

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NEWSLETTER, 27% OPEN RATE TEACHABLE

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NEWSLETTER, 25% OPEN RATE TEACHABLE

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© Teachable | teachable.com
 CRAZY 8 LAUNCH
STRATEGY EXAMPLES

featuring

Teachable
teachable.com

These next emails are examples from Teachable following our Crazy 8 Launch Strategy! At the end,
there is an example about the advanced beta presale email.

Email Day #1: Course teaser

Email Day #2: What is the course email
Email Day #3: Course is open for enrollment
Email Day #4: “Is this course right for me?” (FAQs)
Email Day #5: Surprise bonus added to course offer
Email Day #6: Thank you & social proof
Email Day #7: Logical argument & cart closing
Email Day #8: Enrollment is closing (can send an extra 1-2 emails)

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DAY ONE: COURSE TEASER TEACHABLE

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DAY TWO: WHAT IS THE COURSE TEACHABLE

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DAY THREE: COURSE OPENS TEACHABLE

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DAY FOUR: FAQS TEACHABLE

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DAY SEVEN: LOGIC & CART CLOSING TEACHABLE

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DAY EIGHT: CART CLOSING - EMAIL 1 TEACHABLE

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ADVANCED: BETA PRESALE TEACHABLE

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 BONUS EMAIL
LAUNCH SEQUENCE
EXAMPLES

Although these two email launch sequences don’t exactly follow our Crazy 8 Launch strategy, they
work! We’re big fans of the successful entrepreneurs and want you to check out what they’ve done
and how they structure their launches for inspiration, both strategy and content-wise.

featuring

Amy Hoy Laura Belgray

30x500 Talking Shrimp

Amy (and Alex’s) launch lasts 9 days Laura’s launch of the B-School with
with a total of 6 emails sent out. On Marie Forleo lasts 17 days. During the
Day 6, she sends out two emails - one first 3 days of this span, Laura sends
with a quick reminder that the early out two interest emails to see who
bird discount is ending followed by a wants to be notified when the course
full emal addressing the myths associ- is launched. Then, she waits an entire
ated with being an expert. A few hours week before sending the first course is
later, she send out a second email sole- open email. Over the last 8 days, she
ly focused on the ending of the early sends 5 emails launching the course.
bird special.

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LAUNCH EMAILS: DAY 1 (OPEN LAUNCH) AMY HOY, 30X500

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LAUNCH EMAILS, DAY 5 AMY HOY, 30X500

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LAUNCH EMAILS, DAY 6 (AM) AMY HOY, 30X500

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LAUNCH EMAILS, DAY 6, CONT.(AM) AMY HOY, 30X500

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LAUNCH EMAILS, DAY 6 (PM) AMY HOY, 30X500

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LAUNCH EMAILS, DAY 8 AMY HOY, 30X500

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LAUNCH EMAILS, DAY 8 CONT. AMY HOY, 30X500

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LAUNCH EMAILS, DAY 9 (CLOSE LAUNCH) AMY HOY, 30X500

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LAUNCH EMAILS, DAY 1 (OPEN LAUNCH) LAURA BELGRAY, TALKING SHRIMP

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LAUNCH EMAILS, DAY 3 LAURA BELGRAY, TALKING SHRIMP

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LAUNCH EMAILS, DAY 10 LAURA BELGRAY, TALKING SHRIMP

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LAUNCH EMAILS, DAY 12 LAURA BELGRAY, TALKING SHRIMP

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LAUNCH EMAILS, DAY 15 LAURA BELGRAY, TALKING SHRIMP

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LAUNCH EMAILS, DAY 16 LAURA BELGRAY, TALKING SHRIMP

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LAUNCH EMAILS, DAY 16 CONT. LAURA BELGRAY, TALKING SHRIMP

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LAUNCH EMAILS, DAY 17 (LAUNCH CLOSE) LAURA BELGRAY, TALKING SHRIMP

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LAUNCH EMAILS, DAY 17 CONT. (LAUNCH CLOSE) LAURA BELGRAY, TALKING SHRIMP

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