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    Semdisplay Lem Kriti Gora

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    Kriti Gora
    The campaign is focused on promoting mental health and fitness through a blog called "Crazy Fitness". The total budget is Rs. 1700, with Rs. 1200 for display ads and Rs. 500 for search ads. Keywords for search ads include "anger management therapy", "anxiety therapist near me", "counseling near me", and related terms. To improve low-performing keywords, the landing page and ad groups can be optimized. Screenshots show the search and display campaign summaries and results. Display ads should run on gym, diet, and doctor search sites to target those interested in mental health and fitness. The approach targets ages 18-40 in India suffering mental health issues during COVID through relevant search and display

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    Semdisplay Lem Kriti Gora

    Uploaded by

    Kriti Gora
    51 views12 pages
    The campaign is focused on promoting mental health and fitness through a blog called "Crazy Fitness". The total budget is Rs. 1700, with Rs. 1200 for display ads and Rs. 500 for search ads. Keywords for search ads include "anger management therapy", "anxiety therapist near me", "counseling near me", and related terms. To improve low-performing keywords, the landing page and ad groups can be optimized. Screenshots show the search and display campaign summaries and results. Display ads should run on gym, diet, and doctor search sites to target those interested in mental health and fitness. The approach targets ages 18-40 in India suffering mental health issues during COVID through relevant search and display

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    The campaign is focused on promoting mental health and fitness through a blog called "Crazy Fitness". The total budget is Rs. 1700, with Rs. 1200 for display ads and Rs. 500 for search ads. Keywords for search ads include "anger management therapy", "anxiety therapist near me", "counseling near me", and related terms. To improve low-performing keywords, the landing page and ad groups can be optimized. Screenshots show the search and display campaign summaries and results. Display ads should run on gym, diet, and doctor search sites to target those interested in mental health and fitness. The approach targets ages 18-40 in India suffering mental health issues during COVID through relevant search and display

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    51 views12 pages

    Semdisplay Lem Kriti Gora

    Uploaded by

    Kriti Gora
    The campaign is focused on promoting mental health and fitness through a blog called "Crazy Fitness". The total budget is Rs. 1700, with Rs. 1200 for display ads and Rs. 500 for search ads. Keywords for search ads include "anger management therapy", "anxiety therapist near me", "counseling near me", and related terms. To improve low-performing keywords, the landing page and ad groups can be optimized. Screenshots show the search and display campaign summaries and results. Display ads should run on gym, diet, and doctor search sites to target those interested in mental health and fitness. The approach targets ages 18-40 in India suffering mental health issues during COVID through relevant search and display

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    SEM: Live Project

    SEM & Display

    Name: Kriti Gora


    Q1: Your campaign problem statement and information provided (Budget provided, Campaign objective)

    My campaign is about the fitness. It’s basically about a good mental health. The blog created by me was crazy
    fitness

    The total budget for this project is ₹1700 ( ₹1200 for the display campaign and ₹500 for the Search Campaign)
    Q2: Here you need to list out the keywords which you have used in the search campaign. You need to
    justify the reason behind choosing these keywords.

    • anger management therapy: mental health is basically related with the anger issues so people tend
    to search the same.
    • anxiety therapist near me: bad mental health leads to anxiety
    • counseling near me: people facing bad mental health tend to search for counselors
    • mental health
    • Therapy: A therapy is always good for mental health.
    Q3: What approach/steps would you take to increase the Quality Score of a low-performing Keyword? Mention atleast
    two steps.

    •Improve your landing page. Check whether all your destination URLs are correct and your
    loading times aren’t too slow, as this is a major pet peeve of Google’s. Have a look at
    Google’s guidelines on landing page experience to see if there are any areas where you could
    improve your website.
    •Change the ad group to put it with more relevant ads. Maintaining segmented ad groups is
    also key. Split ad groups according to specific keyword targeting to take advantage of top-
    performing keywords in the right ads. A low Quality Score keyword might simply belong in another,
    more relevant ad group.
    Q4: Here you need to share the screenshot of search campaign summary (including your search ad copy).
    Q5: Here you need to share the screenshot of search campaign result summary.
    Q6: Here you need to share the screenshot of your display campaign summary.
    Q7: Here you need to share the screenshot of display campaign result summary
    Q8: Here you need to share the screenshot of the display ad which you had created.
    Q9: You are running an ad campaign to increase awareness for the website and bring in more quality traffic. The
    metrics to track are Impressions, Clicks, Search Impression Share and Click through Rate (CTR). Now, assuming that the
    industry average CTR for your industry is 2% and yours is lower than that. What are the possible actions that you can
    take to improve the CTR? Mention at least two actions.

    1. One of the first ways you can boost your organic CTR is by using long-tail keywords—especially in your headings
    and title tags. Long-tail keywords are highly descriptive and, as a result, they match your content to search intent.
    2. Another strategic way of improving your organic CTR is to write effective meta descriptions. These are the snippets
    of text that appear below your title tag in the SERPs. An effective meta description informs users what your page is
    about and also compels them to click through to your post.
    Q10: Identify at least three possible websites where your display ads for your blog should run and also give reasons
    for the same.

    Gym sites
    Diet sites
    Doctor searches
    Q11: Describe your approach to search and display campaign in 250 words or less. Discuss what target audience you
    have identified for your landing page and how you have approached targeting, campaign structure and your ad copy.
    (Your description must include which blog and location you were assigned.)

    Search ads only appear to those who are already searching for your product or service, while
    display ads are paid placements that appear based on various targeting parameters.

    Target audience identified for the page are the age group of 18-40 years suffering due to mental
    health due to covid situations.

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