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    DM58 T1 LP EmailMarketing RashiYadav

    Uploaded by

    rashi
    The document discusses an email marketing campaign for a tarot website. It includes screenshots of the Get Response platform showing email workflows and metrics for three emails that were sent. The first email had a 19.05% open rate and 9.52% click-through rate. The second email had a 100% open rate. The third email is identified for optimization, as it had a 17.65% open rate but 0% click-through rate or leads. Suggested optimizations include personalizing the subject line, testing send times, and segmenting subscribers better.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    DM58 T1 LP EmailMarketing RashiYadav

    Uploaded by

    rashi
    82 views14 pages
    The document discusses an email marketing campaign for a tarot website. It includes screenshots of the Get Response platform showing email workflows and metrics for three emails that were sent. The first email had a 19.05% open rate and 9.52% click-through rate. The second email had a 100% open rate. The third email is identified for optimization, as it had a 17.65% open rate but 0% click-through rate or leads. Suggested optimizations include personalizing the subject line, testing send times, and segmenting subscribers better.

    Original Title

    DM58_T1_LP_EmailMarketing_RashiYadav

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    The document discusses an email marketing campaign for a tarot website. It includes screenshots of the Get Response platform showing email workflows and metrics for three emails that were sent. The first email had a 19.05% open rate and 9.52% click-through rate. The second email had a 100% open rate. The third email is identified for optimization, as it had a 17.65% open rate but 0% click-through rate or leads. Suggested optimizations include personalizing the subject line, testing send times, and segmenting subscribers better.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    82 views14 pages

    DM58 T1 LP EmailMarketing RashiYadav

    Uploaded by

    rashi
    The document discusses an email marketing campaign for a tarot website. It includes screenshots of the Get Response platform showing email workflows and metrics for three emails that were sent. The first email had a 19.05% open rate and 9.52% click-through rate. The second email had a 100% open rate. The third email is identified for optimization, as it had a 17.65% open rate but 0% click-through rate or leads. Suggested optimizations include personalizing the subject line, testing send times, and segmenting subscribers better.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    You are on page 1of 14

    Email Marketing live project

    submission
    Get Response Campaign- Rashi Yadav
    Q1. Name of website and the URL

    Website: The Ultimate Tarots


    URL: http://www.theultimatetarots.com/
    Q2. Screenshots
    {Screenshots of the Get Response platform, which show the condition along with
    the triggers indicating when they were sent.}
    Q3.Screenshot of the Workflow
    Q4.  Screenshots of your Three emails
    {Screenshots of your first email}
    Q4.  Screenshots of your Three emails
    {Screenshots of your second email}
    Q4.  Screenshots of your Three emails
    {Screenshots of your third email}
    Q5. Elements of (any) Email
    {Screenshot of an Email highlighting Header, subject line, CTA, body content and Footer}

    Header

    body content

    CTA
    Slide 5

    Q6. Metrics for 1st Email


    {Share the metrics for the 1st email}
    ● No. of subscribers - 23
    ● No. of emails sent - 23
    ● Bounce rate/Emails delivered – 8.7%/21
    ● Open rate – 19.05%
    ● Click-through rate – 9.52%
    ● Conversions/Leads - 0
    ● Unique clicks - 2
    Q7. Metrics for 2nd Email
    {Share the metrics for the 2nd email}
    ● No. of subscribers - 23
    ● No. of emails sent - 4
    ● Bounce rate/Emails delivered – 0%/4
    ● Open rate – 100%
    ● Click-through rate – 0%
    ● Conversions/Leads - 0
    ● Unique clicks - 0
    Q7. Metrics for 3rd Email
    {Share the metrics for the 3rdemail}
    ● No. of subscribers - 23
    ● No. of emails sent - 17
    ● Bounce rate/Emails delivered – 0%/17
    ● Open rate – 17.65%
    ● Click-through rate – 0%
    ● Conversions/Leads - 0
    ● Unique clicks - 0
    Q8.Campaign Analysis
    Which email had a better open rate and why?

    2nd email had an open rate of 100%. This could be due to


    - better interface
    - Included discount/promo offers
    - Relevant to subscribers looking to book a tarot reading
    Campaign Analysis
    Which of the emails should you optimize? Justify your answer using the metrics you
    have calculated. Select only one email for this.

    The 3rd email had an open rate of 17.65% and a bounce rate of 0%, it lacked any unique
    clicks or leads which amounted to 0%.
    The reason I need to optimize this email is that it was a follow-up email to anyone who
    missed opening my email and it had a direct link to generating leads/conversions for my
    tarot blog and bookings with a promo code.
    Campaign Analysis
    What measures would you take to optimize this email? How do you think this would
    help improve the open rate?

    - Better and personalized subject line


    - Work on the time of the day I send the email across
    - Perform A/B testing on my subject lines
    - Segment my emails better

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