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Ramoji Rao - Spotting New Opportunities

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RAJNI SHA

The Ramoji Group inaugurated the Ramoji Film City in Hyderabad in 1997, spread over 1000 acres with facilities to produce films including 40 studio floors, a fully-equipped prop shop, state-of-the-art equipment, and hi-tech editing and sound facilities. Ramoji Rao's vision was for Film City to save time, energy and resources by allowing producers to flexibly rebuild any location. Rao later introduced a color, tabloid newspaper for each district in Andhra Pradesh and a detailed paper for Hyderabad, and his ventures synergized with Film City allowing low-cost TV and film production.

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Ramoji Rao - Spotting New Opportunities

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The Ramoji Group inaugurated the Ramoji Film City in Hyderabad in 1997, spread over 1000 acres with facilities to produce films including 40 studio floors, a fully-equipped prop shop, state-of-the-art equipment, and hi-tech editing and sound facilities. Ramoji Rao's vision was for Film City to save time, energy and resources by allowing producers to flexibly rebuild any location. Rao later introduced a color, tabloid newspaper for each district in Andhra Pradesh and a detailed paper for Hyderabad, and his ventures synergized with Film City allowing low-cost TV and film production.

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The Ramoji Group inaugurated the Ramoji Film City in Hyderabad in 1997, spread over 1000 acres with facilities to produce films including 40 studio floors, a fully-equipped prop shop, state-of-the-art equipment, and hi-tech editing and sound facilities. Ramoji Rao's vision was for Film City to save time, energy and resources by allowing producers to flexibly rebuild any location. Rao later introduced a color, tabloid newspaper for each district in Andhra Pradesh and a detailed paper for Hyderabad, and his ventures synergized with Film City allowing low-cost TV and film production.

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24 views1 page

Ramoji Rao - Spotting New Opportunities

Uploaded by

RAJNI SHA
The Ramoji Group inaugurated the Ramoji Film City in Hyderabad in 1997, spread over 1000 acres with facilities to produce films including 40 studio floors, a fully-equipped prop shop, state-of-the-art equipment, and hi-tech editing and sound facilities. Ramoji Rao's vision was for Film City to save time, energy and resources by allowing producers to flexibly rebuild any location. Rao later introduced a color, tabloid newspaper for each district in Andhra Pradesh and a detailed paper for Hyderabad, and his ventures synergized with Film City allowing low-cost TV and film production.

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The Group set up a showroom in Hyderabad.

From April 1993, the division started exports


of various goods under the trademark of 'Kalanjali'. On September 9, 1997, The Ramoji
Group inaugurated its most innovative creation – The Ramoji Film City based on the maxion
– "Walk in with your script and walk out with your print".
Spread over 1000 acres, the Film City had gardens, temples, a sprawling countryside, a
fort, hotels, city streets, railway stations, a palace, an airport, a mobile kitchen etc. It had
all the technical support to make a film – 40 studio floors, a fully-equipped prop shop, a set
design and construction division, state-of-the-art equipment, experienced production staff,
and hi-tech digital editing, dubbing and sound-recording facility.

Said Ramoji Rao, "The idea is to save time, energy and resources and focus on creative
excellence, executional quality, economical schedules and meticulous planning." The USP of
the Film City was claimed to be its ability to rebuild any place for a shoot. Producers had
choice of flexible locations. For instance, a song could be choreographed in any or all of the
locations.

Ramoji Rao – Spotting New Opportunities


Ramoji Rao's vision was to achieve excellence in his every venture he undertook. His
biggest coup in the print industry was the introduction of a color, tabloid sized 'mini-edition'
of Eenadu for each of the districts in Andhra Pradesh and the mini-detailed paper for
Hyderabad. In 1998, he bagged the B D Goenka Award, a prestigious award for excellence
in journalism. Some analysts however felt that Ramoji Rao followed 'campaign journalism.'

He was actively involved in promoting the Telugu Desam Party7 (TDP) founded and headed
by N.T. Rama Rao8, in Andhra Pradesh through his Eenadu. However Ramoji Rao defended
saying, "The role of the press is not purposeless. If I believe that it is good for the people, I
will do it."

He further said, "The media has to perform without vested interests, I have never sought
any favor from the government ever." One of the main reasons for Ramoji Rao's success
was the synergy between his different ventures. The Film City had become an asset for the
TV channels. With Film City's state-of-the-art technical and non-technical support, the group
could make programs for the TV and films at a very low cost. Commented Ramoji Rao, "If
we cannot afford the cost in Film City, we cannot afford it anywhere else."

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