Activity 4 Rev
Activity 4 Rev
Activity 4 Rev
Business Communication
Name
Institution
Course
Professor
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Business Communication
Starbucks is an American multinational coffee chain operator. It is the most popular and
potent brand in the food and beverage industry and has 30,000 stores worldwide. Therefore,
suppliers via emails, telephones, and customers through in-store signs and billboards.
communicate with the workers (Kim and Park, 2021). Regular meetings enable employees from
all levels of management to remain productive and resolve any issues brought up in the meeting.
The internal communication culture has helped Starbucks to communicate and share essential
information with employees; hence, workers grow and progress in their careers within Starbucks,
as 80% of the managers started their careers as floor employees. The company also publishes
Focus magazine to reflect its transparency and provide insight into its strategic direction to align
government bodies to follow the rules and guidelines of the food industry in different countries.
Food inspection reports help the company to continue operating without interruption. Starbucks
believes that the most vital communication should be performed in a two-way system to motivate
employees as they can have their say and opinions on matters affecting them. The firm also
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communicates with financial institutions and tax bodies through financial statements, which
4.3. Recommendations
suppliers. Therefore, the company should use stock control systems to project demand accurately
and ensure constant availability of raw materials. Emails should also be used to communicate
within the organization and improve productivity by sharing important files with multiple people
(Pandey et al., 2021). Further, Starbucks should invest more in social media platforms and
television adverts to communicate with a huge audience worldwide and increase brand
awareness and image while promoting products and services through posts and online events.
Moreover, Starbucks can communicate globally through video conferencing, facilitating real-
Starbucks can use and follow SMART targets to monitor how proposals improve
resources used, and how successfully it has achieved the desired impact. The organization should
match plans with the SMART targets that outline the plan's specifics. For example, the goal of
improving communication between managers and suppliers will be measured using reports and
feedback from suppliers. The organization will employ inventory technology to achieve the
objective and establish a time frame that outlines how long the plan will be implemented.
Therefore, Starbucks should successfully consider all the proposals to improve workplace
communication.
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References
Kim, J. E., & Park, E. S. (2021). The spatial design marketing strategy of global franchises that
considers the characteristics of modern consumers—A study involving the global coffee
Pandey, R., Ganatra, V., Jamnik, S., Goel, P., Goyal, P., Xuan, C. L., ... & Zen, L. J. (2021). An
(IJTHAP), 4(1), 53-63.