Competitor Profiling

Objectives Current Products & services Present Strategies

“Excellence in everything we do” is the mission They start New to flights launched, in Qatar Airways has been competitive in the airline
statement of Qatar Airways. Thus, excellence in Qatar 2022/2021 industry mainly by providing quality services at
Airways and excellence in its service and quality. shows Including : reasonable prices. It implements value-based
his belief in; Abidjan -Ivories’ Côte, pricing and has introduced different price ranges
Two main objectives can be identified through the Brisbane-Australia, for its premium and economy classes.
mission statement of Qatar Airways: Lusaka-Zambia,
1) Deliver excellence in every way: Harare-Zimbabwe, Qatar Airways follows a market-following strategy
Qatar Airways follows the mission statement as a guide Almaty-Kazakhstan, in terms of its ticket prices and is priced based on
and thus adheres to a win-win path through this Harcourt Port and Kano -Nigeria, the prices of competitors such as Emirates
strategy. They intend to position the company as a operating in the same geographical location.
globally resilient brand and achieve those goals through Qatar Airways has achieved a new milestone
service excellence. And their strong claim is to provide by resuming its pre-pandemic in-flight dining This method followed by airlines is also known as
service that builds the core of excellence service for premium passengers on London the ratio pricing strategy. Qatar Airways generally
2) Ensuring quality of service to achieve customer and Paris routes. targets the affluent upper and middle-class
satisfaction: segment, including corporates and executives.
Customer satisfaction is Qatar Airways' highest priority. A full and personalized service is once again
They ensure satisfaction through premium quality and provided, for which the airline is renowned Throughout 2021/22 the Qatar airways brand
continuous quality management. Providing consistently around the world. showed a delightedly-led strategic communications
high-quality service by an efficient workforce is the core approach through engaging and emotional
mission of this leading company. Also, Qatar Airways introduced a new customer-focused campaigns delivered globally
business-class suite on board its boeing787-9 with social media at the heart of the Omni channel
Qatar Airways wants to make Qatar Airways the airline Dreamliner passenger aircraft. .on several key approach.
of quality choice by providing passengers with the routes to Europe & Asia. As a data-driven organization, customer
flights they want to the destinations they want. This preference, behavior, and lifestyle are embedded
mission statement guides our collective mission to Qatar Airways continues to make memorial in the marketing and communication strategy.
achieve excellence in everything we do at all levels moments for its passengers by celebrating
across Qatar Airways, a team of highly skilled and special occasions .such as Eid, Qatar National Informative and engaging content, a strategic
dedicated professionals from around the world. day also the FIFA world cup. media mix, and actionable consumer insights have
resulted in the maintenance of Qatar airways’
Also, Qatar Airways introduced new & exciting brand awareness, considerations, and brand
The three main components of a mission statement, a onboard products. Such as exclusive amenity perception time when airline brands have dropped
company's purpose, values, and goals, define the fine kits, gift boxes from French perfumer in everyday customer relevance.
lines of purpose, value, and future direction for the Diptyque, etc.
company's expansion. The mission statement defines Qatar Airways group continued with its
the scope of the company's work and activities. Qatar Airways launched Q- assist, which is a commitment towards strategic investments,
digital platform for customer interactions. forward-thinking business practices, and access to
"Qatar Airways will be the world's number one airline healthy markets. These strategies contribute
based on customer preference, value, reliability, and towards long-term sustainability objectives and are
scale," is Qatar Airways' vision statement. in line with Qatar’s 2030 vision of Sustainable
development. Group’s investment portfolio
A company's vision statement further defines the future includes a stake in the International Airlines Group
image. The vision statement presents an image of the (IAG), Cathy Pacific, China Southern, and LATAM
company to actual and potential users and summarizes Airlines Group.
what the company wants to achieve.

Global Company: Qatar Airways aims to seek excellence

in every way. In the long run, they strive to be an
essential link in the global economy and provide a
better future for the world. The ultimate goal is to be
the number one service provider in the aviation
industry.

Always value the customer: Qatar Airways believes that

the customer deserves top priority. They design their
services according to customer preference and value.
Reliability and scalability.

Values of Qatar Airways

A company's core values align with the company's
guiding philosophy to serve the company's employees,
customers, and stakeholders.

The core values of Qatar Airways are - Creativity,

Honesty, Responsibility, Heritage, and Quality Service.
 Link with other organizations

Oneworld Airlines Bank & credit cards Car rentals Hotels Retail & lifestyles

On Tuesday, 29 October Bangkok Airways Ahli United Bank Avis ALL, Accor’s Lifestyle loyalty Aigner
2013, Qatar Airways, one of JetBlue Ahlibank Budget program Air Miles
the world's fastest-growing Latam Airlines Al khaliji Europcar Booking.com AL Maha Services
and top-rated airlines, joined MEA American Express Hertz Centara Hotels & Resorts Al shal
Oneworld, the world's Oman Air Axis Bank Rentals Cars Conard Hotels Almotahajiba
fastest-growing and top- RwandAir Banque Saudi Fransi Salik Rent-A- Double Tree by Hilton Alshaya
rated global airline alliance. S7 Airlines Burgan Bank Car Company Embassy Suites hotels American Tourister
Virgin Airlines CIMB Sixt Fairmont Hotels & Resorts Asala
In addition to being Cathy United Bank Hampton By Hilton Blue Salon
organized with Oneworld, China CITIC Bank Hilton Garden Inn Blue Salon Kids
Qatar Airways is also Citi Bank Hilton Grand Vacations Blue Salon Watches &
organized with other airlines Commercial Bank Rewards Company Jewelry
that have agreements with Commonwealth Bank of Hilton Hotels & Resorts Breitlin
the following Oneworld Australia Hilton Hhours Bugatti
alliance. Doha Bank Homewood Suites by Hilton By Kilian
Doha Bank credit card Hyatt Hotels Corporation Cole Haan
 Alaska Airlines Dukhan Bank Mastercard Kaligo DARY
 American Airlines Emirates Islamic Bank Mandarin Oriental, Doha Durance
 British Airways HSBC Greece Marriott Bonvoy Education City Of Golf Club
 Cathy Pacific HSBC Hong Kong Raffles Hotels & Resorts Elie Saab
 Finnair HSBC Mexico Rocketmiles Ethan Allen
 Iberia HSBC Sri Lanka Rotana Falta
 Japan Airlines HSBC Taiwan Shangri-La Circle Fliggy
 Malaysia Airlines HSBC USA Flormar
 Qantas Hana Godiva
 Royal Air Maroc ICBC
 Royal Jordanian Kuwait Finance House
 SriLankan Airlines Mashreq
Oman- Arab Bank

Resources
Past Records of Performance

References

 https://www.qatarairways.com/content/dam/documents/annual-reports/2022/annual-report-en.pdf
 https://visionarybusinessperson.com/qatar-airways-mission-statement/
 https://www.oneworld.com/news/qatar-airways-joins-
oneworld#:~:text=Tuesday%2C%2029%20October%202013%3A%20Qatar,highly%20rated%20global%20airline%20alliance.
 https://www.qatarairways.com/en/Privilege-Club/our-partners.html