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Brunel

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Brunel's Business and Management degree course will equip you with a broad

knowledge and appreciation of issues faced in the world of business. You?ll gain the
analytical, technical and interpersonal skills required to understand, analyse and
address the challenges faced by today?s companies. The components of this degree
offer you the widest range of core skills in business and management out of all the
pathways. This includes market economies, theoretical and practical characteristics of
organisations, various business models and frameworks, coping with future
uncertainty, and managing change. Emphasis on this pathway is on globalisation
issues generated by multinational enterprises (MNEs). As they account for over fifty
percent of global output, a deeper understanding of the commercial power of MNEs
will help you position yourself strategically in a competitive job market. This pathway
will broaden your knowledge of business concepts as you work on real life business
issues and live case studies, to develop managerial skills and enhance your career
prospects. You will also learn valuable technical skills along the way including
numerical methods and how to use statistical software packages such as SPSS and
EXCEL, without the need for A level maths or the overseas equivalent. The course
includes a module on Management Enquiry to help you adapt to university study
through active learning sessions on topics such as working in groups, report writing
and time management. Our Business and Management BSc is accredited by the
Chartered Institute of Management Accountants (CIMA), which means you will gain
exemptions from some of their professional papers if you wish to undertake further
study towards being a chartered management accountant after you graduate. There is
the option to take a year?s work placement between your second and third year.
Previous employers have included Adidas, Microsoft, British Airways, PwC and
Nissan. This is an excellent opportunity to gain experience and make valuable
contacts for your future career. Find out more on our work placement year page.

We have extensive links with employers and industry and you?ll benefit from our
networks as well as having the opportunity to learn from a variety of guest speakers.
Our degrees offer an optional work placement year and we?ll encourage you to take
this up. This experience in the workplace is highly valued by employers and will give
you the edge when you apply for jobs. Our programmes are built with input from
business professionals with the specific aim of helping you enter the workplace fully
equipped and confident of your abilities. As a graduate you?ll be equipped to enter a
number job roles, including: Business analyst, Business development manager, Data
analyst, Insurance underwriter, Management consultant, Project manager, Risk
manager, Sales executive, Stockbroker, Supply chain manager. Some of the well-
known names who value Brunel Business School graduates include Accenture,
Amazon, Barclays, British Airways, Capgemini, HSBC, Jaguar Land Rover, L?Or?al,
McCann, Microsoft, PricewaterhouseCoopers, and Xerox.
 Scholarships
 Internships

 Our programmes are built with input from business professionals with the specific
aim of helping you enter the workplace fully equipped and confident of your
abilities. As a graduate you’ll be equipped to enter a number of roles, including:

 Business analyst
Business development manager
Data analyst
Insurance underwriter
Management consultant
Project manager
Risk manager
Sales executive
Stockbroker
Supply chain manager

 Some of the well-known names who value Brunel Business School graduates
include Accenture, Amazon, Barclays, British Airways, Capgemini, HSBC, Jaguar
Land Rover, L’Oréal, McCann, Microsoft, PricewaterhouseCoopers, and Xerox

International Business Environment


Interactive Learning Skills & Communication 2
Introduction to Accounting and Financial Management
Introduction to Management Enquiry
Managing Information with Technology
Organisational Behaviour and Analysis
Principles & Practices of Marketing

 MG1011 - Introduction to Management Enquiry


This module introduces students to fundamentals of business and management with the
focus on a number of key concepts. This includes subjects such as understanding
organisational planning with a focus on the foundations of decision, organisational structure
and design and managing human resources, leadership, trust, and managing
communication, information and operations.
 MG1600 - Introduction to Accounting and Financial Management
The module introduces students to the essential concepts of accounting and financial
management. As the foundation of all other accounting modules, you will study how financial
information is prepared, communicated and used. You will develop skills in critically
evaluating and appreciating the importance of the accounting and finance function within
organisations particularly in connection with business decision making. Students will learn
how to: prepare a set of essential financial statements for a business, prepare information for
business planning - such as budgets, prepare information for decision making using
techniques such as cost, volume, profit analysis and investment appraisal techniques.
 MG1054 - International Business Environment
Developing students’ understanding of the basic economic concepts and principles that
apply to the international business environment with emphasis on European business, and
developing analytical and conceptual skills in economic and business environment for them
to be able to respond to problems associated with modern international business
environment.
 MG1016 - Managing Information with Technology
This module’s primary aim is to broaden students’ knowledge and skills in the use of IT and
statistics in managing and analysing data for business to improve the quality of decision-
making in a dynamic business environment.
 MG1051 - Organisational Behaviour and Analysis
This module introduces students to the study of organisations. It outlines key sociological
and psychological perspectives used to analyse organisations and occupational groups.
Students encounter core topics including organisational design, bureaucracy and
contingency theory. Theory and practice are linked via seminars, case study discussions and
reflections on students’ experience of organisations.
 MG1062 - Principles and Practice of Marketing
This module focuses on developing an understanding of concepts of marketing, marketing
mix principles and practices. It also aims to develop students’ awareness of skills needed
and ethical issues in marketing.

Year 2

Compulsory

 MG2063 - Critical Perspectives in Management


The module seeks to introduce students to a critical approach to the study of management
and organisations. This will be achieved through an exploration of bureaucratic/post-
bureaucratic organisations, new forms of work organisations, new forms of managerial
control, resistance and power, new forms of employment, gender and work organisations.
 MG2133 - Human Resource Management and its International Dimensions
The aim of this module is to introduce students to issues, debates, and controversies relating
to the field of Human Resource Management. The module intends to develop students’
awareness of people management issues within and outside the workplace. The people
management issues are set against the background of national and international issues that
affect HRM policies and practices.
 MG2048 - Marketing Communications
This module aims to explore the concepts associated with marketing communications, to
help students develop an appreciation of the key characteristics of the main tools of the
communications mix, and to introduce elements of communication theory and to set it in the
context of marketing communications.
 MG2135 - Operations Management
The aims of this module are to introduce students to the core concepts underpinning
effective operations management, in both manufacturing and service operations settings; to
enhance students understanding of the contribution of the operations function to strategy
and organisational performance, foster a critical appreciation of the key operational issues
faced by operations managers; and to develop analytical skills which underpin sound
operations management infrastructure decision making.
 MG2130 - Project Management
This module offers opportunity to examine the approaches, practices, contributions and skills
involved in project management. Responsibilities for projects involve ability to analyse
business needs, design solutions, plan, test, and co-ordinate implementation, being aware of
the human factor requirements and the use of computer-based information system tools.
 MG2554 Preparing for Placement and a Graduate Career
This module aims to prepare students commencing a career after graduation and/or a
placement. It will give guidance on effective job hunting, and processes used by employers
as well preparation for the assessment of the placement learning through self-directed
learning and the use of career development tools to support reflection on personal
development.
 MG2610 Research Methods in Business Management
This module aims to develop the students' understanding and skills in the application of
quantitative and qualitative research methods in business management and interpret data
and present coherent and appropriate recommendations that lead to effective business and
management decisions.

Year 3

Compulsory

 MG3113 - Business Ethics, Environmental Sustainability and Governance


The module aims to provide students with the opportunity to gain critical understanding of
theories and contemporary approaches to business ethics, corporate social responsibility
and governance in the age of globalisation, and the challenges of sustainable development
and business responses to it.
 MG3119 - Issues and Controversies in Management Project
This core module helps students to conduct critical appraisals of issues and controversies
involving contemporary organisations and of managerial responses to these challenges. It
also provides focused support in appropriate research methods and in the effective
communication of research findings in oral presentations, small group discussions and an
extended written report.
 MG3047 - Strategic Management
This module aims to enable students to appreciate the many, wide ranging issues and
challenges that confront strategic managers, introduce concepts, topics and methodological
approaches relevant to the analysis of the strategic position of the organisation and the
development and implementation of strategies in complex uncertain environments, including
a consideration of major operational implications, and to develop skills of strategic thinking,
analysis and argument.

Optional

 MG3009 - Entrepreneurship and Small Business Ventures


This module provides an integrated and critical analysis of entrepreneurship and small
business management related theories and frameworks underpinning the practice and policy
of entrepreneurship and small business management. It will enable you to draw on evidence
and contemporary research to explore entrepreneurial value creation and capture, and the
imperatives of innovative new technologies on small business growth, as well as identify and
evaluate the opportunities and distinctive challenges faced by entrepreneurs and their firms.
 MG3018 - Gender and Organisations
This module will introduce students to the issue of gender as a critical approach to the study
of organizations. The module aims to provide students with a critical insight into the impact of
gender on individuals' experience of the world of work. It seeks to introduce students to a
number of gender perspectives, highlighting how each perspective conceptualises the issue
of gender differently, presents a distinct account of gender inequality, and proposes different
"solutions" to the "problem of gender" in organizations.
 MG3038 - International Marketing
This module addresses critical understanding and ability in assessing the effectiveness of
international marketing theory and practice. It targets principles and issues that drive markets
world-wide. Students will develop insight and investigative ability concerning issues facing a
business that needs to research markets and develop and implement market strategies,
techniques and methods across a range of international sectors.
 MG3109 - Innovation and Knowledge Management
This module is designed to give students an understanding of the role of knowledge assets
as a key to corporate success and particularly in relation to innovation. It examines how
organisations create, utilise and exploit knowledge in the globalising knowledge-based
economy, and the wider social and economic factors affecting knowledge creation and
transfer.

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