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Practical File
Acknowledgement
Teacher’s sign
CONSUMER AWARENESS
Consumer
A consumer is someone who buys something and uses it for personal
purposes. A consumer may only utilise the good, product, or service for their
own personal use; they are not permitted to resell it. A customer can be an
individual or a group of people who consumes the product with his or her
permission. In other words, an individual who uses the goods or services is
referred to as a consumer.
Consumer in the Marketplace
•Consumers have spread apart despite being in large numbers because
the market is not always fair. This enables a small but incredibly
powerful group of producers to take advantage of consumers.
•Informal moneylenders are an example of how consumers are
exploited.
•Markets are fundamentally unfair since there are a few powerful, large
producers and a large number of small, unconnected consumers. Large
firms find it easier to use dishonest business practices and spread false
information through advertising and financial expenditures.
•With their tremendous financial and social connections, they could
make up a story that would be in their favour regardless of the truth. For
example, businesses advertise milk powder as the best supplement for
infants, even better than breast milk, and tobacco advertisements, which
are harmful to people’s lives.
•Vendors may also take advantage of clients by adulteration and other
unethical behaviour, such as using inaccurate weight measurements.
Consumer Movement
The public was infuriated with the widespread production malpractices. There
were no laws or standards in place that penalised such public behaviour.
The consumer was accountable for making an informed decision and
refrained from purchasing from people or things with whom they had a
negative encounter. Widespread opposition to these practices gave rise to
consumer movements.
The consumer movement emerged as a “social force” in India to protect and
advance consumer interests in the face of unethical and unfair trade
practices. As a result of these efforts, the Indian government enforced the
Consumer Protection Act of 1986, also known as CORPA.
Consumer International
In 1985, the UN adopted the UN Guidelines for Consumer Protection. This
was a mechanism for governments to pass consumer protection legislation
and for consumer advocacy organisations to pressure their governments to
do so. Globally, this has served as the cornerstone of consumer activism.
Consumer Rights
There are several consumer rights listed in the constitution.
•Right to Safety: Many products and services pose a risk to consumers’
safety and can be quite harmful if not used properly. Given the
seriousness of the issue, ensuring consumers are safe is essential.
•Right to be informed: Consumers have the right to know about the
commodities they purchase. They can request a refund or replacement if
a product does not conform to the information supplied.
•Right to choose: Consumers have the right to select the product they
would like to purchase. They cannot be forced to purchase something
they do not want.
•Right to seek redressal: A consumer has the right to seek a remedy if
a producer has exploited him.
•Right to represent: If a dispute cannot be settled between a customer
and a seller, the customer may seek a remedy at the local consumer
court.
Justice for Consumer
•Under the COPRA, consumer courts were established to provide justice
to consumers whose rights had been violated.
•Consumer courts are three-tier quasi-judicial entities.
•A district-level court that hears matters involving claims up to Rs. 20
lakh is called the District Forum.
•A state-level court that hears matters involving claims of between Rs.
20 lakh and Rs. 1 crore is called the State Commission.
•A national-level court that hears matters involving claims above Rs. 1
crore is called the National Commission.
How to Stay Informed
•We can make informed decisions once we are aware of our rights when
purchasing various goods and services.
•The enactment of CORPA led to the establishment of separate
Consumer Affairs divisions in the federal and state governments. The
ISI, Agmark, or Hallmark logo gives consumers the assurance of high
quality when purchasing goods and services.
Advancing the Consumer Movement
India is one of the few nations with dedicated courts for consumer redress.
On December 24, National Consumers’ Day is observed in India. After more
than 25 years since the creation of COPRA, consumer awareness is
continuously rising in our nation. For the consumer movement to move
forward quickly, people need to make a voluntary effort and actively
participate in it.
The eight consumer rights that follow the UN
guidelines and are covered are as follows:
•The Right to Safety
•The Right to Be Informed
•The Right to Choose
•The Right to Be Heard
•The Right to the Satisfaction of Basic
Needs
•The Right to Redress
•The Right to Consumer Education
•The Right to a Healthy Environment
• Exploitative Factors
Several factors that caused the exploitation of consumers are as follows:
•Limited Information: Since the country is capitalist, any service or
product can be produced by the seller. Furthermore, a consumer may
choose poorly and incur a financial loss due to insufficient knowledge
about the specific product.
•Limited Supplies: Consumer exploitation also occurs when a particular
commodity is sold in a small quantity, and the seller is free to demand
any amount of money from the customer.
•Illiteracy: One of the most significant causes of consumer exploitation
is illiteracy. Consumers are directly impacted since they are taken
advantage of because they lack sufficient product understanding.
•Limited Competition: When a single producer is given complete
control over a good, it prevents the good from reaching other sellers,
which leads to price manipulation.
Consumer Movement