HOLY CROSS COLLEGE OF CALINAN, INC.

 
DAVAO-BUKIDNON HIGHWAY, CALINAN, DAVAO CITY

A FEASIBILITY STUDY ON PC BOTS ASSEMBLE

Cajes, Aljon B.
Cuizon, Jasper John M.
Dumandan, Richard G.
Maasin, Cybill Daniel D.
Nagal, Romeo Jr. R.
Sunog, Alfred Jan A.
 February 2022
Chapter 1
MARKETING ASPECT
This chapter discusses the Service Marketability, Market Analysis, Target Market,

Marketing Strategies and Pricing Scheme of the business. This explains why this service is going

to be marketable as well as its competitive advantage compared to other businesses providing the

same service.

Product Marketability

The business aims to provide a high quality of computer sets. Nowadays, computer is

essential especially to those students who needs it for online class and also for employees who

work from home because of this new setting. See it as an opportunity to offer a new innovative

product. The main selling computer sets are laptops and desktops . The business provides

competitive pricing compared to other computer shop. Furthermore, PC Bots Assemble provides

three types of variety such as high-end, mid-end, low-end.

Target Market

The business aims to attract customers under the vicinity of Calinan. Ultimately, the

primary target market is the students and employees of Calinan . Thus, its demographic

scope captures ages from 18 to 50 years old, male and female, educational levels, and

economic status. The secondary target market of PC Bots Assemble are those gamers

age 18 to 40 years old, male and female. The target market undergo a demographic

segmentation and it is determined by age, gender, family status, and education. Further,

geographic segmentation is as well used considering the demographic limitations.

Market Analysis
(Skip)

Marketing Strategies

PC Bots Assemble is pursuing to achieve the satisfaction of the

customers in ways they believe they few in the industry have done. The business plans

to connect with customers through our physical store to build relationship with the target

customers whom they believe will help to promote the business. To reach the target

customer group ,two methods will be used which are social media such as

Facebook ,Instagram and tarpaulin .

The marketing mix refers to the various aspects that go into promoting a product or

service, and they all interact in some way. Considering all of these components is one

method to approach a holistic marketing plan. PC Bots Assemble will advertise its

products and services through the following:

Product – PC Bots Assemble is portable, durable, affordable and high quality parts of

computer which offers three varieties of computer sets (high-end, mid-end, low-end) . It

is served with care and well assembled.

Price -Price varies depending on the variety of the computer sets. High-end computer

set costs P200,000.00, mid-end computer parts costs P50,000.00, and low-end

computer sets costs P20,000.00. The prices fit with the taste and quality of the product.

There will be a discount of 15% when the customer purchase trice of any varieties of the

computer sets.
Promotion- The marketing techniques for promoting PC Bots Assemble include social

media advertising such as doing video promotion of the product via tiktok and

tarpaulins.

Channel of Distribution

This part shows the networks used to deliver a product from the producer to the end-

user. The business opted not to have intermediary because the product is consumable

which is not good for stocking and re-selling. PC Bots Assemble, will use direct selling

as the channel of distribution. The diagram below illustrates how the product will be

directly distributed to the consumers from the producer without a middleman.

PRODUCER CONSUMER

Pricing Scheme

This part displays the prices of every variety of computer sets (high, mid, low-

end).

Table no.2 Pricing Scheme

end cost P200,000.00,mid-end cost P50,000.00, and low-end cost P20,000.00 .

TECHNICAL ASPECTS

This chapter elaborates the details about the business. This explains how the

transactions are done as well as the details of the product preparations. The raw

materials, equipment and operating supplies are also identified in this section. This

chapter also describes the number of manpower this business needs and the area

coverage of this PC Bots Assemble. The pricing is also tackled in this chapter and the

available payment methods.

Product Description

PC Bots Assemble provides good services that can satisfy the customers. It

offers durable, affordable, portable quality of computer sets. The computer sets are well

assembled in good condition. There are different variety of computer sets such as high-

end, mid-end, low-end. Each computer sets has different prices depending on what

variety. Friendly prices are given according to the variety of computer sets. The

customers can order through our physical store. Our shop also provides delivery

services. Delivery charge depends on the location.

Production Activities

The business operates in a weekly basis and follows an established flow of

production. The business operates 6 days a week, from Monday to Saturday. Before the
 week will start the personnel will acquire all the raw materials and prepare them for

upcoming orders. The distribution of products is through to our shop and COD.

The process of assembling computer set with the acquisition of the materials

needed up to the production of the finished products. Tools equipment and computer

parts are also prepared for assembling computer sets. Next would be receiving the

customers’ orders. After finalizing all orders, the assembling process will start and next

is sorting and packaging. Lastly, it will be delivered to the customers or the customers

will be the one to get the computer set.

Acquisition of materials Receiving orders Assembling process Sorting and packaging Distribution of products

Figure 2 : Production Flow

Production Process
These are the steps on how to prepare the computer sets from high-end, mid-
end and low-end computer sets.
Assemble Procedures:
Instructions:
1. Prepare the PC case remove the unnecessary things such as plastics.
2. Remove the cover of the PC case.
3. Install the cooling fans in the PC case.
4. Before putting the motherboard into PC case, the CPU must be installed in
CPU slot in the motherboard with thermal paste and also install the CPU
Cooler.
5. Install the RAM in the motherboard
6. Intact the mother board into PC case with 4 screws to make it tight and safe.
7. Install the GPU into motherboard.
8. Install the power supply into PC case.
9. Put up the power cables from the power supply into the motherboard (Cooling
fan, mother board power and other parts that needed power.
 10. Return the CPU case
11. In the back panel of the system unit, you should intact the slot of VGA, USB
ports for the mouse, keyboard and headset.
12. Have test run.
13. Sort and Pack/Display.

Raw Materials Requirements

(Need suggestion maam, we need to clarify things out on how to present this table)