Giáo Huấn Dakini
Giáo Huấn Dakini
Giáo Huấn Dakini
DECISION ON PRODUCTS
Advantages
Product idea: fried chicken, derived from the inventor's passion for cooking
with 11 unique spices.
Realistic products
Supplementary products
DECISION ON PRICE.
Advantages
The first year of using low prices to attract market share ---> When
there are enough loyal customers, prices will increase.
==►Right policy.
Incorporate multiple discounted meals.
KFC accepts low prices to compete with competitors and attract customers.
KFC has a combined pricing strategy to differentiate their products.
Disadvantages
KFC has the lower valuation than their competitors for 7 years.
The prices of KFC products are not really suitable for people's income in some
countries like Vietnam, A, etc(/etˈsedərə/). The prices are quite high.
==►KFC's pricing policy does not have a choice of customers.
DISTRIBUTION STRATEGY.
Advantages
Building a chain of fastfood chain stores.
Select store location of the at big building, supermarket, shopping mall.
Focused in on a densely populated place and active customers.
Disadvantages
Based on a high cost franchise strategy.
Only available in big cities, has not yet penetrated retail provincial markets.
==► The distribution network does not meet the needs of consumers.
PROMOTION STRATEGY.
Attractive promotion.
Attractive slogan that excites consumers "It's Finger licking Good".