NAME: ATIKA SALEEM

SEAT NO: 14
SEMESTER: 5th
SECTION: A-BBA
COURSE: SCM
SUBMITTED TO: SIR FAKHAR E ALAM
KARACHI UNIVERSITY BUSINESS SCHOOL
 CISCO
Technology Company

INTRODUCTION
Cisco Systems, Inc., commonly known as Cisco, is an American-based multinational digital
communications technology conglomerate corporation headquartered in San Jose, California. Cisco
develops, manufactures, and sells networking hardware, software, telecommunications equipment and other
high-technology services and products. Cisco specializes in specific tech markets, such as the Internet of
Things (IoT), domain security, videoconferencing, and energy management with leading products including
Webex, OpenDNS, Jabber, Duo Security, and Jasper. Cisco is one of the largest technology companies in
the world ranking 74 on the Fortune 100 with over $51 billion in revenue and nearly 80,000 employees.

Cisco Systems was founded in December 1984 by Leonard Bosack and Sandy Lerner, two Stanford
University computer scientists who had been instrumental in connecting computers at Stanford. They
pioneered the concept of a local area network (LAN) being used to connect distant computers over a
multiprotocol router system. By the time the company went public in 1990, Cisco had a market
capitalization of $224 million; by the end of the dot-com bubble in the year 2000, this had increased to $500
billion, surpassing Microsoft as the world's most valuable company. As of December 2021, Cisco had a
market capitalization of around $267 billion.

Cisco stock (CSCO) was added to the Dow Jones Industrial Average on June 8, 2009, and is also included
in the S&P 500 Index, the Russell 1000 Index, NASDAQ-100 Index and the Russell 1000 Growth Stock
Index.

In 2021, Fortune ranked Cisco number one for the second year on their annual list of the 100 Best
Companies to Work for based on employee satisfaction surveying. LinkedIn and Glass door also ranked
Cisco as a top place to work in 2021 and recent years.
PRODUCT & SERVICES
By Products

 Cisco Routers

 Cisco Switches

 Cisco Firewalls & Security

 Cisco IP Phones

 Cisco Modules & Cards

 Cisco Wireless Aps

 Cisco Cables Accessories

 Cisco Memory & Flash

 Cisco Optics Modules

 Cisco Power Supply

By Services

 Cisco GPL
 Order Smartnet
 Switch Selector
 Global Price List tool
 Datasheet Download
 Network Health Check
 EoS and EoL Products
 Structured Cabling
 Networking Solutions
 Managed IT Services
OPERATION MANAGEMENT
Whether the market is up or down, your bottom line relies on your network’s efficiency. That
means your network management staff are key to your business success. Staff engineers must
manage issues quickly and effectively if they are to attain the network performance and availability
that you and your customers expect. Whether they are implementing advanced technologies or
adjusting the network to support critical business changes, they face new challenges every day in
their efforts to deliver on service level agreements and performance requirements. The Cisco®
Technical Support Operations Management Service connects you with a team of Cisco operations
managers to assist with case management and escalation management. The service complements
Cisco SMARTnet ® and Cisco Smart Net Total Care services by providing access to operations
management experts to daily monitor your technical support needs, and make sure that IT
resources both at Cisco and within your organization are aligned appropriately to resolve issues
quickly and completely.

Cisco Technical Support Operations Management Service

Your team of Cisco technical support operations managers provides:

● Operational support eight hours a day, five days a week

● Ongoing case management and escalation management of service requests

● Monthly and semi-annual reports with the status of your service requests

TRANSFORMATION PROCESS
Digital Business Transformation Digital transformation is disrupting business in every industry.
Smart organizations are applying technology to build new business models, processes, software,
and systems that bring connectivity and visibility into every aspect of their organization. And
they’re harnessing these new connections and insights to optimize internal processes, enhance
customer experiences, and empower employees. Cisco has been working to weave together all
aspects of technology, solutions, and strategy to successfully navigate the journey to a digital
business. We provide a technology foundation that integrates connectivity, security, automation,
collaboration, and analytics across the entire business valuechain. We build on this foundation
through outcome-oriented digital solutions and a developer environment supported by a global
ecosystem of partners. As a leading digital company, Cisco focuses not only on delivering new
value for our customers, but on driving digital transformation in our own organization. Our
initiatives will unlock billions in trapped value in the form of new revenue and cost savings. Our
digital transformation strategy at Cisco focuses on three broad areas: • New Customer Experiences:
In a world of always-on digital services at your fingertips, customer expectations are soaring.
Providing a seamless omni-channel experience to each customer across every channel of
interaction lets digital businesses strengthen customer loyalty. At the same time, it lets them gain
deep insight into their customers and their behavior, so they can improve products and services
and predict future purchases. • Innovative Business Models: As more and more devices get
connected, companies have the potential to connect to and collect data from every extremity of
their value chain. It sets the stage for new ways of doing business and enables them to disruptively
transform existing business models. The result is faster time-to-market, leaner operations, and
greater agility to respond to market changes. • Empowering Workforce Innovation: Digital
businesses are giving employees the tools to be more connected, engaged, and mobile. A digital
workforce requires nonstop connectivity, rich collaboration to support deeper engagement, and
security everywhere. With these capabilities in place, organizations can increase productivity and
improve their ability to attract and retain the best people.

DISTRIBUTION STRATEGY
Cisco's new L&D strategy consists of three main factors: technology, content curation, and an emphasis on
skills. They also had to develop a new way to measure its success after implementation. Cisco distributes
its products & services through the 2-tier distribution channel and direct sales agents. The distribution
system includes resellers, professional & technical support system providers, system installers and system
integrators. Cisco distributes its products through distributors who sell it to the resellers, system integrators
& support service providers. Cisco being a network-based company is using demographic segmentation
variables to serve its customers in a better way and augment its growth proposition. It uses differentiated
targeting strategy to make its IT-based products & services available and customized as per the requirement
of the customers.